Bounce rate isn't a vanity metric — it's a diagnostic signal. In GA4, it tells you which landing pages fail to spark an engaged session (10+ seconds, a second page view, or a key event). Pair it with engagement rate, scroll depth, and exit rate to separate genuine content mismatches from pages where a single-page visit is the expected outcome. The fix is usually straightforward: sharpen the headline, speed up the load, and make the next step impossible to miss. If you're spending budget to drive traffic to pages that don't convert, you're lighting money on fire. Worqd helps companies plug those leaks across the whole funnel — from the first click to the booked call — so every channel pays off. Book a Growth Call and we'll show you where the funnel is bleeding and what to test first.