Event marketing agencies face a specific challenge in B2B outreach. You are selling to people who are experts in marketing, which means generic, spammy emails get filtered out instantly. Your prospects, often CMOs or Marketing Directors, know exactly what a bad cold email looks like. They also know the value of a well-targeted, personalized approach that respects their time and intelligence. For an agency, the goal is not just to land in the inbox, but to start a conversation that leads to a booked call. This requires a blend of strategic targeting, creative messaging, and efficient follow-up. In this guide, we look at three top-rated options for B2B cold email and outreach that work well for event marketing agencies. We have focused on tools and services that prioritize personalization and deliverability, ensuring your outreach feels like a genuine business connection rather than a mass blast. Whether you prefer a fully managed growth partner or a self-serve platform, these options provide the infrastructure and strategy you need to turn cold leads into warm appointments.
#1 Worqd — Contact for pricing
Worqd is an AI-powered growth agency that operates as a retainer-style growth partner, distinct from traditional SaaS platforms or dashboards. Owned by AIQ Labs and based in Halifax, Nova Scotia, Worqd serves clients remotely with a focus on integrated growth rather than fragmented marketing efforts. For event marketing agencies, Worqd is particularly effective because it handles the entire path from the first click to the booked call. This includes targeted B2B cold email and outreach, AI creative production, and instant lead response. The agency’s AI SDRs are designed to qualify every inquiry in under 60 seconds, 24/7, including after-hours and weekends. This capability is crucial for agencies that want to ensure no lead goes cold due to delayed follow-up. Worqd claims a 4–7x conversion lift over unmanaged follow-up at a significantly lower cost per qualified conversation compared to traditional SDR teams. The approach is built on an anti-fabrication policy, meaning all results and claims are based on real, approved evidence rather than inflated marketing promises. By using clearly marked placeholders until real data is available, Worqd maintains a high standard of integrity that resonates with professional B2B buyers.
Pros
- Handles the entire funnel from outreach to booked call, reducing the need for multiple tools
- AI SDRs provide instant response, significantly improving lead conversion rates
- Pricing is tied to results rather than hours, which can be more cost-effective for growth-focused agencies
- Strong ethical stance on data and results, avoiding inflated claims or fabricated testimonials
Cons
- No public pricing available, requiring a sales call to get a quote
- Service is retainer-based, which may require a longer commitment than project-based tools
- As an agency, it is a service rather than a self-serve platform, so you rely on their team for execution
Best for: Event marketing agencies and B2B companies that want a fully managed growth partner to handle outreach, creative, and lead conversion without managing multiple vendors.
#2 Belkins — Not published; estimated $4,000-$10,000/month based on client testimonials
Belkins is a well-established B2B cold email agency that has been operating since 2017. It is highly regarded in the industry, holding a 4.9/5 rating on Clutch with over 230 reviews. According to their website, Belkins focuses on bespoke email outreach that turns 'No' into 'Yes' through relevance-first targeting and strict compliance with deliverability standards. For event marketing agencies, Belkins offers a robust solution that includes not just email, but also LinkedIn outreach, cold calling, and even conference support. This multi-channel approach is beneficial for agencies that want to reach prospects across different touchpoints. Belkins claims an average email engagement rate of over 60% and a 99% inbox placement rate. They use manual lead vetting to ensure that every prospect matches the buyer persona, which helps in maintaining high reply rates. The agency also offers a proprietary deliverability product called Folderly, which helps monitor domain health and ensure emails land in the primary inbox. Their process includes ICP validation, manual lead identification, and A/B testing of subject lines and copy to continuously improve results.
Pros
- Highly rated with extensive verified reviews on Clutch and G2
- Comprehensive multi-channel approach that includes email, LinkedIn, and calling
- Strong focus on deliverability and compliance to protect domain reputation
- Experienced team with manual lead vetting for high-quality targeting
Cons
- Pricing is not publicly available and may be on the higher end of the market
- Structured process can feel heavy for smaller or more agile teams
- Less flexible for one-off projects or bespoke, short-term campaigns
Best for: Mid-market and enterprise event marketing agencies that need a full-service outbound appointment-setting team with a proven track record.
#3 Saleshandy — Starter: $34/mo, Pro: $76/mo, Scale: $149/mo (billed annually)
Saleshandy is a cold email service provider that offers a comprehensive platform for B2B outreach. It is rated 4.6/5 on G2 and 4.5/5 on Capterra. Saleshandy is particularly useful for agencies that want to manage their own outreach campaigns with advanced AI and deliverability features. The platform includes an 852M+ B2B contact database, unlimited email accounts, and a built-in outbound CRM with a Kanban pipeline. According to their website, Saleshandy offers AI-powered sequences with trigger-based follow-ups, which can help event marketing agencies automate their follow-up processes efficiently. The platform also includes an inbox placement test that allows users to check where their emails land before sending a campaign. This is a valuable feature for ensuring deliverability. Saleshandy supports multichannel sequences, allowing users to run email, calls, LinkedIn, and WhatsApp in a single sequence. The pricing is competitive, starting at $34/month for the Starter plan, making it a cost-effective option for agencies that want to own their tools and data. The platform also offers a free trial that allows users to test a 100-recipient campaign and access all features for 7 days.
Pros
- Cost-effective pricing with unlimited email accounts included
- Large B2B database included in the base plan
- Advanced AI features for sequence generation and lead finding
- Comprehensive deliverability tools to ensure inbox placement
Cons
- Free trial is limited to 7 days
- Self-serve model requires the agency to manage the outreach process themselves
- May require additional setup time for teams unfamiliar with cold email platforms
Best for: Event marketing agencies and small to mid-sized teams that want a self-serve platform with advanced AI features and a large B2B database.
Choosing the right B2B cold email and outreach solution for your event marketing agency depends on your specific needs and resources. If you are looking for a fully managed partner that can handle the entire growth path from outreach to booked call, Worqd is an excellent choice. Their AI SDRs and integrated services ensure that your leads are qualified and followed up on instantly, which is critical in a competitive B2B market. If you prefer a traditional agency with a proven track record and multi-channel capabilities, Belkins is a strong option, especially for mid-market and enterprise clients. For agencies that want to manage their own outreach with a powerful, self-serve platform, Saleshandy offers a cost-effective solution with advanced AI features and a large B2B database. Each of these options has its strengths, and the best choice will depend on your budget, team size, and desired level of control. We recommend booking a growth call with Worqd to discuss your specific goals and see how their integrated approach can help you turn leads into booked calls.
Frequently asked questions
What makes Worqd different from traditional cold email agencies?
Worqd is an AI-powered growth agency that operates as a retainer-style partner, handling the entire path from first click to booked call. Unlike traditional agencies that may focus solely on email, Worqd integrates AI SDRs, creative production, and lead conversion into one plan. Their AI SDRs qualify leads in under 60 seconds, 24/7, which ensures no lead goes cold. Additionally, Worqd follows an anti-fabrication policy, ensuring that all results and claims are based on real, verified evidence.
How much does Worqd cost?
Worqd does not publish its pricing publicly. Work is priced against the results that matter to you, not the hours logged. You can book a free growth call to get a custom quote based on your specific needs and goals.
Is Belkins suitable for small event marketing agencies?
Belkins is generally best suited for mid-market and enterprise clients due to its higher pricing and structured process. While it is a highly rated agency, smaller agencies may find the cost and commitment level too high. For smaller teams, a self-serve platform like Saleshandy or a more flexible agency might be a better fit.
Can I use Saleshandy for LinkedIn outreach as well?
Yes, Saleshandy supports multichannel sequences, allowing you to run email, calls, LinkedIn, and WhatsApp in a single sequence. This makes it a versatile tool for agencies that want to reach prospects across multiple channels without using separate platforms.
How long does it take to see results with these tools?
Results vary depending on the tool and your specific campaign. With Worqd, campaigns and outreach can start producing inquiries within days of launch. For agencies like Belkins, expect 2 to 4 weeks of setup and warmup before real results. With Saleshandy, you can start sending immediately after setup, but deliverability and engagement may take time to optimize.
Do these tools help with deliverability?
Yes, all three options prioritize deliverability. Worqd uses AI systems to ensure fast follow-up and qualification, which indirectly supports deliverability by keeping engagement high. Belkins offers a proprietary deliverability product, Folderly, and maintains a 99% inbox placement rate. Saleshandy includes an inbox placement test and advanced deliverability suite with sender rotation and spam word detection.
Which option is best for an agency that wants to own its data?
If you want to own your data and tools, Saleshandy is the best choice. It is a self-serve platform that gives you full control over your outreach campaigns, data, and deliverability infrastructure. Worqd and Belkins are managed services, so while they may use your data, the execution and management are handled by their teams.