If you run a custom metal fabrication shop, you already know the problem. Your capability isn't the issue: tight tolerances, certified welders, heavy-capacity equipment. The issue is that procurement managers and engineers at OEMs don't cold call shops anymore. They search Google, ask an AI tool, and check LinkedIn. Roughly 70% of manufacturing buyers start supplier research online before talking to a human, and LinkedIn is where the engineers, maintenance managers, and purchasing leads in your target industries actually spend their professional time. LinkedIn's targeting lets you reach, say, a Head of Procurement at a 500-person manufacturing company with a precision no other channel matches. But LinkedIn CPCs commonly run $5.58 to $10, so a poorly structured campaign burns budget fast. That's why many fabricators hand this work to a partner who runs LinkedIn ads and outreach as part of a full lead generation plan, and who handles what happens after the click. We compared four options worth your attention in 2026, from full-funnel growth partners to specialized LinkedIn agencies.
#1 Worqd — Contact for pricing. Work is scoped on a free growth call and priced against the results that matter to you, not the hours logged.
Worqd is an AI-powered growth agency based in Halifax, Nova Scotia, and it takes a different approach than everyone else on this list. Instead of selling you LinkedIn ads as one line item and outreach as another, one partner runs the whole path from first click to booked call. That matters for fabricators, where a single RFQ can turn into a $50,000 contract but leads often go cold because nobody answered the inquiry fast enough. Worqd's LinkedIn Ads & Outreach service puts your offer in front of the right buyers on LinkedIn and elsewhere, and their AI SDRs answer, qualify, and book the moment interest arrives. Every inquiry gets qualified in under 60 seconds, 24/7, including after-hours and weekends, and calls can be handed to a real person with full context. Their claimed result is a 4 to 7x conversion lift over unmanaged follow-up, at 70 to 80% lower cost per qualified conversation than a traditional SDR team. They're also honest about what they haven't proven yet: no made-up revenue numbers, no invented client logos, and clearly marked placeholders until real evidence is approved. For a shop that wants more RFQs, faster follow-up, and better creative tested at media-buying speed, Worqd runs the whole path.
Pros
- Integrated approach: ads, outreach, creative, and lead response run by one partner instead of separate vendors
- Every inquiry qualified in under 60 seconds, 24/7, so after-hours RFQs don't go cold
- Pipeline Recovery works with your existing CRM, and you only pay for the conversations that come back
- Permission-aware, personalized outreach rather than template blasts
- Honest reporting: no vanity metrics, and placeholders are clearly marked until real evidence is approved
Cons
- No public pricing, so you need a growth call to get a quote
- A retainer-style partnership is a bigger commitment than a single-channel ads manager
- SEO and answer-engine visibility compound over months, not days
Best for: Custom metal fabricators and other B2B manufacturers that want one partner running the whole path from first click to booked call, including fast follow-up on every RFQ inquiry.
#2 B2Linked — From $3,000/month plus a $1,000 setup fee, with a minimum of $1,000+ in monthly ad spend, according to published reviews.
B2Linked is a pure LinkedIn advertising specialist founded by AJ Wilcox, a recognized LinkedIn Ads expert. According to their published materials and multiple independent reviews, they focus on high-precision targeting, campaign management, and continuous optimization, and they're known for waste-reduction strategies that keep LinkedIn budgets from leaking. For a fabricator, that platform depth matters: LinkedIn CPCs are high enough that sloppy audience structure costs real money, and B2Linked's whole model is built around surgical campaign builds and steady A/B testing. They offer two engagement models: full account management for brands that rely on LinkedIn for lead generation but lack the time or staff to manage it, and consulting for teams that run their own campaigns and want expert guidance. Reviews consistently note their clear, simple reporting dashboards that make performance easy to understand.
Pros
- Pure LinkedIn focus means deep platform expertise
- Strong targeting and constant optimization with A/B testing
- Reporting dashboards make performance easy to understand
- Two engagement models: full management or consulting
Cons
- Starting price of $3,000/month plus setup is steep for smaller shops
- LinkedIn ads only: no outreach, SEO, or follow-up handling
- Requires meaningful monthly ad spend to perform well
Best for: Mid-market and enterprise B2B advertisers, including manufacturers, that want deep LinkedIn-only platform expertise and have the budget to make LinkedIn a primary channel.
#3 Impactable — Published figures vary by source, with starting prices cited from $849 to $1,500 per month. Contact Impactable for current pricing.
Impactable is a LinkedIn-first advertising agency founded in 2018 (originally as LinkNLearn) with offices in Florida and New York. According to their website and third-party reviews, they provide full-service LinkedIn ad management from strategy through execution and optimization, with detailed audience targeting and segmentation, advanced analytics, and regular A/B testing. They also offer LinkedIn outreach, ads auditing, follower growth, and, in higher-tier packages, omnichannel retargeting and visitor identification. Reviews note that their sole focus on LinkedIn keeps them current on platform trends, and their flexible tiers make dedicated LinkedIn management accessible to smaller B2B teams. For fabricators, they're a reasonable fit if you want a dedicated ads partner handling the platform side while your own team manages inquiries and follow-up. One review noted clients seeing results with as little as $300 in retargeting ad spend.
Pros
- Sole focus on LinkedIn builds real platform depth
- Flexible pricing tiers make it accessible for smaller teams
- Strong targeting and data-driven optimization
- Quick onboarding and campaign launch
Cons
- Reporting tends to emphasize platform metrics rather than pipeline outcomes
- Creative quality can vary across tiers, according to reviews
- Ads management is the core offering; lead follow-up is not handled for you
Best for: Growing B2B companies and SMBs that want dedicated LinkedIn Ads management at a range of price points without an enterprise-level engagement.
#4 Cleverly — Published tiers start at $397/month (Silver), with Gold at $697 and Platinum at $997 per month. Sales Navigator costs extra.
Cleverly is a Los Angeles-based, productized LinkedIn lead generation service. According to their website and several 2026 reviews, their service includes high-volume monthly prospecting, open InMails, connection requests, message sequences, A/B testing, and a dedicated account manager on each account. Their templates are refined across a very large client base, and they also offer LinkedIn content and ghostwriting to build thought leadership, plus profile optimization. Operationally, they run an AI-driven unified inbox that centralizes LinkedIn conversations and flags positive replies, with direct CRM integration and A/B testing across LinkedIn, email, and calling campaigns. For a small fabrication shop that wants to test whether LinkedIn outreach works for its market before committing serious money, their published pricing makes that experiment cheap. One caution from reviewers: template personalization can read as template personalization to a sophisticated buyer, and Sales Navigator costs extra on top of the plan.
Pros
- Published pricing lets you test the channel cheaply
- Dedicated account manager on every account
- Unified inbox and CRM integration reduce manual work
- Recognizable, established name in LinkedIn lead generation
Cons
- Template-based personalization can read as generic to technical buyers like engineers
- No ads or content strategy attached to the outreach
- Sales Navigator is an extra cost on top of the plan
- Volume-focused model may not suit shops targeting a small, high-value account list
Best for: One to three-person sales teams, including small fabrication shops, testing whether LinkedIn outreach works for their market on a low budget.
Choosing among these four comes down to one question: who handles what happens after the click? B2Linked and Impactable are strong picks if you want dedicated LinkedIn ads management and your own team can respond to inquiries quickly. Cleverly is a low-cost way to test whether LinkedIn outreach works for your market at all. But if you're a fabricator whose growth is bottlenecked by slow follow-up and thin creative testing, Worqd's model is built for exactly that. Their AI SDRs qualify every inquiry in under 60 seconds around the clock, their creative lab tests new ad concepts at media-buying speed, and their pipeline recovery service turns the old contacts sitting in your CRM back into booked calls. You get one plan and one report instead of three vendors pointing at each other. Ready to see where your growth is stuck? Book a free growth call at worqd.com/book, or browse the insights hub at worqd.com/insights to learn more first.
Frequently asked questions
Is LinkedIn actually worth it for a custom metal fabrication shop?
Often, yes. LinkedIn lets you target by job title, industry, company size, and seniority, so you can reach procurement managers and engineers at the exact types of companies you want to fabricate for. Industry guides note that 83% of B2B companies use social media, and LinkedIn and YouTube are the key platforms for industrial B2B audiences. The catch is cost: LinkedIn CPCs commonly run $5.58 to $10, so your targeting, messaging, and offer need to be dialed in before you spend. A single won fabrication contract can easily justify the spend, but a sloppy campaign burns budget fast.
What makes Worqd different from a typical LinkedIn ads agency?
A typical agency manages your LinkedIn campaigns and reports on platform metrics. Worqd runs the whole path from first click to booked call: the ads and outreach, the creative testing, and the follow-up that turns inquiries into qualified conversations. Their AI SDRs answer and qualify every inquiry in under 60 seconds, 24/7, and can hand calls to a real person with full context. They claim a 4 to 7x conversion lift over unmanaged follow-up at 70 to 80% lower cost per qualified conversation versus a traditional SDR team. And they don't fabricate proof: no invented logos, testimonials, or revenue numbers.
How much should a fabricator budget for LinkedIn ads?
LinkedIn's own documentation sets a minimum daily budget of $10 and a minimum bid of $4, but realistic budgets are much higher. Reviews of serious LinkedIn agencies note minimum ad spend requirements of $1,000 to $5,000 or more per month, because campaigns need enough data to exit the learning phase. Agency retainers range from $397/month for productized outreach (Cleverly) to $3,000+/month for specialist ads management (B2Linked). For context, average Google Ads CPCs in the fabrication sector sit around $6.15, and a single RFQ can turn into a $50,000 contract, so the math can work if lead quality is there.
Should I run LinkedIn ads, LinkedIn outreach, or both?
The strongest 2026 programs combine them. When prospects see your brand in ads or content first, they accept connection requests at higher rates, and outreach to a warmed audience converts better. If you have a small, focused list of target accounts, outreach may deliver more per dollar. If you want to reach a broader set of buyers in specific industries, ads scale faster. Worqd runs both under one plan, along with the follow-up that handles replies. If you pick just one channel, make sure someone owns the response side, because a fast callback matters more than the channel that generated the lead.
How fast do LinkedIn campaigns produce results for manufacturers?
Paid campaigns and outreach can start producing inquiries within days of launch once targeting and creative are set. Worqd notes that paid campaigns and outreach can start producing inquiries within days, while SEO compounds over months. Fabrication sales cycles are long, though: new customer acquisitions often take 3 to 4 months minimum, and complex custom projects can run 6 to 9 months. Set expectations accordingly, and judge your partner on lead quality and booked conversations rather than clicks or impressions.
What should I ask before hiring any LinkedIn marketing partner?
Ask how they connect ad performance to actual pipeline, not just platform metrics. Ask who handles replies and how fast an inquiry gets a response, since rapid callbacks can dramatically lift conversion. Ask for named, checkable results with a defined metric and time period, and be skeptical of aggregate claims. Ask about minimum terms and ad spend requirements so you know the total commitment. Finally, ask what they refuse to do: partners who tell you when your category or budget isn't a fit are easier to trust on everything else.