5 Top-Rated LinkedIn Ads & Outreach for Travel Nurse Staffing Agencies

Travel nurse staffing agencies live and die by pipeline. The Bureau of Labor Statistics projects about 194,000 openings for registered nurses each year through 2032, and every one of those openings represents a facility somewhere that needs a recruiter's phone call answered fast. Meanwhile, the nurses you want to place are professionals with LinkedIn profiles, and LinkedIn is where you can reach both sides of your market: hospital administrators who sign staffing contracts, and RNs deciding which agency deserves their next 13-week assignment. The catch is cost. LinkedIn clicks commonly run $5 to $8 globally, closer to $8 to $10 in the US, so a sloppy campaign burns budget quickly. And running ads is only half the equation. What happens in the 60 seconds after a nurse fills out your form matters just as much as the ad that got them there. This guide compares five options for staffing agencies that want LinkedIn ads and outreach working together, from done-for-you growth partners to specialist ad agencies.

#1 Worqd — Contact for pricing. Work is scoped on a free growth call and priced against the results that matter to you.

Worqd is an AI-powered growth agency, not a software tool you have to learn. One partner runs the whole path from first click to booked call, which matters a lot in staffing where speed decides outcomes. If a nurse fills out your form at 9pm on a Saturday, Worqd's AI SDR answers and qualifies that inquiry in under 60 seconds, 24/7, and can book the call straight into your calendar. If the conversation needs a human, the call gets handed to a real person with full context. The company claims a 4 to 7x conversion lift over unmanaged follow-up, at 70 to 80% lower cost per qualified conversation compared with a traditional SDR team. For a staffing agency, that means the leads from your LinkedIn ads and outreach actually get worked instead of sitting in a inbox until Monday. The service covers LinkedIn Ads & Outreach as a focused offering, alongside paid ads, SEO, and targeted B2B outreach. Creative comes from an in-house AI Creative Lab that turns out UGC-style video and static ads at media-buying speed, so you can test more hooks and offers instead of running the same tired ad for months. Their Creative Sprint takes one brief and produces 10 ad concepts with 3 hook variations each, up to 30 platform-ready videos. There's also pipeline recovery, which reactivates the old nurse and client contacts already sitting in your CRM, and you only pay for the conversations that come back. Everything is scoped on a free growth call, with pricing based on the results you care about rather than hours logged. Worqd is based in Halifax, Nova Scotia and serves clients remotely.

Best for: Travel nurse staffing agencies of any size that want one partner running ads, creative, outreach, and instant lead follow-up together, instead of stitching together separate vendors.

#2 Impactable — From $3,000/mo for one channel (Core), $4,500/mo for two channels (Growth), $6,000 to $12,000/mo for multi-channel (Scale). A one-time LinkedIn Ads Audit costs $499.

Impactable is a B2B LinkedIn advertising agency and a certified LinkedIn Marketing Partner, which gives it access to platform betas and direct LinkedIn support that generalist shops don't get. According to their website, they build the whole paid program around LinkedIn and treat it as the main source of buyer signals for everything else. Nothing goes live until six diagnostics have run and you've signed off on each one, so the first 30 days set strategy before any budget hits the platform. After that, you get a quarterly Diagnostic Impact Report showing which named accounts progressed toward a deal. They're also a certified Conversions API partner, so conversion data flows back to LinkedIn server-side rather than getting lost when browsers block the pixel. For a staffing agency targeting hospital administrators by title and company, that account-level reporting is genuinely useful. The trade-off is speed: those six diagnostics take about four weeks, which is slower than agencies that spend from day one.

Best for: Staffing agencies that want LinkedIn wired into pipeline reporting, with Google and programmatic run by the same operation, and can wait about four weeks for a validated strategy before launch.

#3 B2Linked — $3,000/mo plus a one-time $1,000 setup fee for ad budgets under $15,000/mo; above that, a sliding rate of 20% down to 6% of ad spend. Standalone audit: $2,000. Consulting: $450/hr.

B2Linked is the pure-play option. Founded by AJ Wilcox, host of The LinkedIn Ads Show, the agency has managed more than $150M in cumulative LinkedIn ad spend across 1,000+ businesses since 2014, and according to their own materials has managed five of LinkedIn's top ten spending accounts. Their model runs on five principles aimed at cutting wasted spend: audience micro-segmentation, advanced bidding, proper campaign setup, disciplined A/B testing, and ad scheduling. For a travel nurse staffing agency, that micro-segmentation approach means campaigns split by seniority, industry, and company size, which maps well to targeting charge nurses, unit managers, and HR directors at specific health systems. They also sell standalone audits and hourly consulting if you want a second opinion on an existing account rather than full management. The honest limitation is scope: B2Linked is a pure-play ad agency, so content creation and outreach aren't part of the core engagement, and their pricing is built for budgets above roughly $15,000 per month.

Best for: Agencies with significant LinkedIn budgets (roughly $15k+/month) that already handle content, outreach, and lead follow-up in-house and want elite ad management only.

#4 Moriah — $4,000/month retainer in the US (also £3,000 in the UK and €3,000 in France), with no commitment or minimum term.

Moriah runs personal branding, targeted outreach, and LinkedIn Ads as one engine pointed at a single business objective, all delivered in-house. That combination is directly relevant to staffing, where a recruiter's or founder's personal LinkedIn presence often converts better than a company page, and where the people who engage with your content make the best outreach targets. According to their published materials, the paid campaigns are aimed at an audience that's also seeing content from your executives, and the people who engage get picked up by targeted outreach instead of being left in a report. The personal branding pillar runs one to three posts per week, targeted outreach runs around 200 messages per week, and the ads run when they serve the objective. Pricing is a monthly retainer of $4,000 in the US, with no commitment, no minimum term, and the ability to cancel at any point, which is unusual in this market. The trade-off is that you can't buy ads alone; it's the full engine or nothing.

Best for: Established staffing firms whose founders or recruiters can serve as the public face, and who want content, outreach, and ads working as one coordinated program.

#5 Cleverly — $397/month (Silver), $697/month (Gold), plus a pay-per-lead option. Sales Navigator subscription ($100+/month) required separately. Three-month minimum contract.

Cleverly is the budget entry point on this list, and it's built for done-for-you outreach rather than ads. According to their published pricing, plans start at $397/month for the Silver tier, which includes prospect targeting, message writing, and campaign management. The Gold plan at $697/month adds an appointment setter, and they also offer a pay-per-lead option for companies wanting minimal risk. For a small staffing agency that needs to build a pipeline of nurse candidates or facility contacts without a large retainer, that price point is hard to beat, and their large client base means the process is well-worn. The honest caveats are real, though. Third-party reviews report hidden costs including a mandatory Sales Navigator subscription at $100+ per month extra, and some users describe the messaging as templated and impersonal, which is risky when you're recruiting nurses who get pitched constantly. There's also a three-month minimum contract, so you're committing $1,200+ before you know if it works.

Best for: Small staffing agencies and solo recruiters that want to test outsourced LinkedIn outreach at the lowest possible price point.

The right choice here depends on where your agency is leaking pipeline. If your problem is that leads arrive and nobody answers them fast enough, Worqd's approach of pairing LinkedIn ads and outreach with AI SDRs that qualify every inquiry in under 60 seconds, day or night, addresses the gap most agencies ignore. If your ads are technically sound but nothing follows the click, a specialist like B2Linked or Impactable will sharpen the media side, though you'll still own the follow-up. Moriah suits firms whose founders want to be visible, and Cleverly works as a low-cost outreach test for teams with more time than budget. Whatever you pick, ask one question before signing: who answers the form fill at 9pm on a Saturday? In travel nursing, that answer is often the difference between a placed nurse and a lost one. If you want the whole path from first click to booked call handled by one partner, book a free growth call with Worqd and find out where your funnel is stuck.

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