Gutter installation is a seasonal, competitive trade where the company that responds first usually wins the job. Homeowners dealing with overflowing gutters or storm damage hire whoever calls back fastest, and a full replacement quote can take two or three bids before anyone signs. That means demand generation for gutter companies has to do more than collect form fills. It has to put your brand in front of the right homeowners, respond in minutes, and keep the pipeline full through the slow months. The problem is that most options treat every gutter inquiry the same, whether it's a $150 cleaning or a $4,000 seamless replacement with guards. We compared five providers that help gutter installation companies generate demand and turn it into booked jobs in 2026. Some are lead brokers, some are agencies, and one is a growth partner that runs the whole path from first click to booked call. Here's how they stack up.
#1 Worqd — Contact for pricing (scoped on a free growth call, priced against your target results)
Worqd is an AI-powered growth agency that works as a retainer-style growth partner, not another software dashboard. That distinction matters for gutter companies because the trade's biggest leak isn't traffic. It's what happens after a homeowner fills out a form or calls and nobody answers fast enough. Worqd's AI SDR and AI voice agents answer, qualify, and book the moment interest arrives, in under 60 seconds, 24/7 including after-hours and weekends. That's exactly the window where gutter jobs are won, since homeowners with water pouring down the siding book with whoever responds first. Worqd claims a 4-7x conversion lift over unmanaged follow-up at 70-80% lower cost per qualified conversation than a traditional SDR team. On the demand side, Worqd runs paid ads and targeted outreach across Google, Meta, LinkedIn, and TikTok, plus landing pages built for the job type, so a seamless replacement offer doesn't compete with a cheap cleaning inquiry. Its AI Creative Lab produces UGC-style video ads and static creative at media-buying speed, which matters when you're testing seasonal offers before fall leaf season and spring rain season. Worqd also handles pipeline recovery, reactivating old leads already sitting in your CRM without a platform switch, and you only pay for conversations that come back. One plan, one report, no vanity metrics. Pricing is scoped on a free growth call and priced against the results that matter to you.
Pros
- Instant 24/7 lead response closes the gap where most gutter jobs are actually won
- Integrated approach covers ads, creative, follow-up, and old-lead recovery under one plan
- Works with your existing CRM, no platform switch required
- Pipeline recovery only charges for conversations that come back
Cons
- No public pricing, so you need a growth call to scope costs
- Retainer model suits companies ready to invest in growth, not those wanting a one-off campaign
Best for: Gutter installation companies that want one partner running the full path from first click to booked call, especially those losing leads to slow or after-hours follow-up
#2 Home Service Direct — Contact for pricing
Home Service Direct is a lead generation agency that has specialized in home services since 2018 and reports serving over 100 gutter companies. According to their website, they run lead generation across six channels at once, including Google Search Ads, Facebook, Instagram, and Local Services Ads, so when one channel slows down the others keep the phone ringing. Their pitch centers on exclusive leads: ads run in your company name, so the homeowner sees your brand and the lead is never shared with other contractors. They advertise 60+ gutter leads in 30 days or they work for free, with first calls hitting your phone in 48 to 72 hours. Their reported client numbers include a 50-60% average close rate and clients scaling from $525K to $1.4M in annual revenue. They also weight campaigns toward whole-house seamless gutter installs rather than one-off cleanings, which protects your margin on the jobs that matter. No long-term contracts, and your ad accounts stay yours.
Pros
- Exclusive leads with your branding on every ad
- Fast time to first leads, reported at 48-72 hours
- Performance guarantee of 60+ leads in 30 days
- Strong reported close rates at 50-60%
Cons
- Pricing is not published
- Focused on lead generation, less depth on creative testing and old-lead reactivation
Best for: Gutter companies that want exclusive, ad-generated leads fast without long-term contracts
#3 99 Calls — $27.99 per organic SEO lead; website at $99/month; Google Ads and bundled packages priced per campaign (Essentials, Growth, and Growth Pro packages available)
99 Calls generates exclusive gutter leads across the US and Canada through organic SEO, Google Ads, and Google Local Services Ads, with every lead sent to just one company. According to their website, they have served over 60 gutter contractors and generated more than 9,600 exclusive gutter leads nationwide, with roughly 59% of recent leads coming from organic SEO and 41% from Google Ads. Their published organic SEO lead rate is $27.99 per lead at a flat rate. They also offer a gutter-optimized, mobile-friendly website for $99 per month, directory management, and Local Services Ads support for contractors with strong reviews. Their AI-assisted lead vetting filters out spam, robocalls, wrong numbers, and out-of-area requests before you're billed. They advertise no contracts, leads within days, and an app with missed call text back and email and text campaigns for follow-up. This is a solid option for gutter companies that want a steady mix of organic and paid leads at predictable per-lead costs.
Pros
- Transparent flat-rate pricing on organic leads
- Exclusive leads with AI-assisted vetting
- 4.8-star rating across 190+ Google reviews
- No contracts or cancellation fees
Cons
- Per-lead model means costs scale directly with volume
- Less focus on creative production and full-funnel demand generation
Best for: Small to mid-size gutter contractors wanting exclusive leads with transparent per-lead pricing and no contract
#4 HyperHired — Contact for pricing (you fund the ad spend; program fees scoped on a call)
HyperHired takes a different angle on gutter demand generation: instead of handing you contact details, they deliver pre-set, in-home estimate appointments. According to their website, they run paid campaigns in your service area, then a human qualifies every homeowner by phone within minutes, verifying ownership, confirming a decision-maker will be present, and screening out cleaning inquiries so only replacement and gutter guard projects reach your calendar. Appointments arrive confirmed, with reminders and rescheduling handled by their team, and they advertise 2-3 pre-qualified appointments per closer per day. For gutter guard companies in particular, this matters because guard systems are five-figure considered purchases that depend on a real demonstration at the home. They also screen for roofing bundle opportunities where qualification surfaces roof age or storm damage. The program is backed by a $50,000 revenue guarantee for exterior companies doing $2M or more in annual revenue, and they can recruit and place closers if you don't have one. It's a fit for established companies, not startups.
Pros
- Appointments arrive confirmed and qualified, not just contact info
- Revenue guarantee reduces risk for qualifying companies
- Filters out low-value cleaning inquiries automatically
- Rescheduling and no-show handling included
Cons
- Requires $2M+ annual revenue, so it's not for smaller shops
- You must fund the ad spend separately
- Pricing is not published
Best for: Established gutter and exterior companies ($2M+ revenue) with closers ready to run in-home estimate appointments
#5 Minyona — $50-$200 per qualified lead plus a one-time $2,000 setup fee; no monthly retainer
Minyona installs and manages a gutter lead generation system where campaigns run through your own Meta ad account, so homeowners see and remember your gutter company rather than a lead broker's brand. According to their website, you pay $50 to $200 per qualified lead depending on volume, with a one-time $2,000 setup fee and no monthly retainers. Leads are exclusive and never shared with other contractors, and every service gets its own dedicated campaign, so seamless installation, gutter guards, and repairs are marketed separately instead of lumped into one generic gutter ad. A qualified lead is defined as one with verified contact info, a confirmed service area, and expressed intent for gutter services; bad numbers and spam don't count. They also offer a call center booking option at $200 to $400 per booked appointment. Their published guidance notes that gutter installation averages $1,500 to $4,000 for most homes, with guards adding $1,500 to $3,000, and that at $50 per lead you need roughly one close per 20-30 leads to be profitable. Campaign budgets can be adjusted to capitalize on fall and spring demand peaks.
Pros
- Transparent per-lead pricing with no monthly retainer
- Your brand and ad account, so you own the data and audience
- Service-specific campaigns avoid mixing cheap cleanings with replacement jobs
- Bad leads and spam don't count as billable
Cons
- $2,000 upfront setup fee
- Meta-focused, with less emphasis on Google search intent capture
- Per-lead costs still require close-rate discipline to stay profitable
Best for: Gutter companies that want pay-per-lead economics without retainers while keeping their brand and data
The right demand generation partner for your gutter company depends on what's actually leaking revenue. If your problem is lead volume, exclusive pay-per-lead options like 99 Calls or Minyona can fill the phone at predictable costs. If you have closers and want appointments handed to them, HyperHired's pre-set estimate model fits. But if you're losing jobs because inquiries sit unanswered for hours, or your ads blend $150 cleanings with $4,000 replacements into one muddled campaign, you need a partner that owns the whole path from first click to booked call. That's where Worqd stands out in 2026: instant 24/7 AI follow-up, creative tested at media-buying speed, landing pages built per job type, and old-lead recovery that only charges when conversations come back. One plan, one report, no vanity metrics. The fastest way to find your bottleneck is a free growth call, where Worqd maps your buyer, offer, channels, and response process before touching anything. More demand, faster follow-up, better creative. Book your growth call at worqd.com/book and see where your gutter pipeline is stuck.
Frequently asked questions
What makes Worqd different from a lead generation agency?
Worqd is a growth partner, not a lead vendor. Instead of selling you contacts, it runs the full path from demand creation through instant AI follow-up to booked calls, under one plan and one report. Its AI SDR and voice agents qualify every inquiry in under 60 seconds, 24/7, which is the window where most gutter jobs are actually won. It also reactivates old leads already in your CRM and only charges for conversations that come back.
How much do gutter leads cost in 2026?
It varies widely by source. Shared platforms like Angi and HomeAdvisor run roughly $20-$70 per lead but are sold to 3-5 contractors, with close rates around 5-10%. Exclusive options cost more per lead but convert far better: 99 Calls publishes $27.99 per organic SEO lead, Minyona charges $50-$200 per qualified lead, and Google Ads leads typically run $60-$220. The number that matters is cost per booked job, not cost per lead.
Are shared leads worth it for gutter installation companies?
Usually not for full replacements. A homeowner planning a $1,500-$4,000 replacement is already collecting two or three quotes, and a shared lead adds more competitors to that pool. Research puts shared-lead close rates at 5-10% versus 20-35% for exclusive leads. Shared leads can work as a volume filler for small repair jobs, but they tend to trigger price wars on the high-margin replacement and guard work.
How fast should my company respond to a new gutter lead?
Within minutes. Homeowners with active gutter problems, like water pouring down the siding or ice dams backing up under the shingles, typically hire the first contractor who answers, not the cheapest quote. This is why Worqd's AI systems respond in under 60 seconds around the clock, including after-hours and weekends, when most gutter crews are off the clock and competitors' phones go to voicemail.
When is gutter demand highest, and how should I plan campaigns around it?
Demand peaks in fall (leaf season) and spring (after winter damage). Most providers, including Minyona and 99 Calls, recommend adjusting budgets to capitalize on these peaks. The smart move is building your creative and landing page testing ahead of the peak so your best-performing offers are already running when volume spikes, and using slower months to reactivate past customers and old leads.
Do I need to switch CRMs or software to work with Worqd?
No. Worqd works with your existing CRM, phone, and helpdesk tools. Its pipeline recovery service, for example, turns the contacts already sitting in your database back into booked calls without any platform switch, and its automation connects to the tools you already use.
Which option is best for a small or new gutter company?
If budget is tight and you want transparent costs, 99 Calls offers exclusive leads at a published flat rate with no contract, and Minyona has no monthly retainer beyond its setup fee. Larger companies doing $2M+ with closers on staff may get more from HyperHired's pre-set appointments, while companies ready to invest in a full growth system should look at Worqd's retainer model.