Bankruptcy clients don't shop around the way other legal clients do. They search at 11 PM from a kitchen table covered in collection notices, they're embarrassed, and they're braced to be judged. Your landing page has about three seconds to say "we can help, and calling is easy." If your paid traffic lands on a generic homepage instead, you're paying premium click costs (bankruptcy keywords can run $30 to $100+ per click in competitive markets) to bounce your highest-intent visitors. That's why landing page design and conversion rate optimization matter more in this practice area than almost any other. A dedicated page that matches the ad, answers cost questions plainly, carries the 11 U.S.C. § 528 debt relief agency disclosure, and asks for just a name, phone number, and one dropdown question will outperform a homepage every time. We compared three services that build and optimize these pages for bankruptcy firms in 2026, looking at what each one actually delivers, how they price, and who they fit best.
#1 Worqd — Contact for pricing. Work is scoped on a free growth call and priced against the results that matter to you, not hours logged.
Worqd is an AI-powered growth agency based in Halifax, Nova Scotia, and it takes a different approach than a traditional landing page shop. Instead of selling you a page and walking away, one partner runs the whole path from first click to booked call. That matters for bankruptcy firms because the page is only half the problem. Most firms lose leads in the gap between the form fill and the first callback, and Worqd's AI SDR and voice agents answer and qualify every inquiry in under 60 seconds, 24/7, including the after-hours window when financially stressed clients are actually searching. Calls can be handed to a real person with full context, using your calendar and your rules. Their Landing Pages & CRO service sits inside a bigger growth engine: paid ads, SEO, creative testing, and follow-up all run under one plan with one report. Their position is that integrated beats fragmented, and for a solo or small bankruptcy practice that doesn't have a marketing team, that structure removes the usual finger-pointing between the ad vendor, the page designer, and the intake service. Their process starts by finding the bottleneck before touching anything, then builds the plan, launches quickly, and keeps testing what matters. They're also direct about evidence: until real results are approved, they use clearly marked placeholders rather than invented numbers, which is a refreshing stance in legal marketing. One more thing worth knowing: they also offer pipeline recovery, which turns the old leads already sitting in your CRM back into booked calls, and you only pay for the conversations that come back. If your firm has years of unconverted inquiries, that's found money before you spend a dollar on new ads.
Pros
- Full-funnel ownership means the page, the ads, and the follow-up all have one owner
- Under-60-second lead qualification catches after-hours searchers, which is when bankruptcy clients actually reach out
- Pipeline recovery monetizes leads you already paid for
- Clear, plain-language communication with no jargon and no inflated claims
- Works with your existing CRM and calendar rather than forcing a switch
Cons
- No published pricing, so you need to book a growth call to get numbers
- Retainer-style partnership rather than a one-off page purchase
- SEO and organic visibility compound over months, not days
Best for: Bankruptcy firms that want one partner handling the entire funnel, from the landing page and ads through instant lead response and booked consultations, especially firms losing leads to slow follow-up or sitting on an old CRM full of unconverted inquiries.
#2 Attorney Pro Marketing — Contact for pricing. No public rate card found.
Attorney Pro Marketing is a legal marketing agency founded by Alon Darvish, a former bankruptcy attorney, and their landing page service is built specifically for bankruptcy practices. That background shows in the details. Their guidance on bankruptcy landing pages is unusually specific to the practice area: one primary action per page, a 1:1 ad group to landing page match, a tap-to-call button with actual answering hours, a three-field form (name, phone, and a "what's happening right now" dropdown covering garnishment, foreclosure, repossession, and debt lawsuits), and the full 97-character § 528 debt relief agency statement placed visibly on the page. According to their website, they build one page per ad group, so a firm running campaigns for general Chapter 7, Chapter 13 foreclosure cases, wage garnishment, and sued-for-debt searches gets matched pages rather than one generic "bankruptcy" page. They also emphasize message match, mobile-first layouts, plain answers about cost, and short "will I lose my house/car" sections below the fold. They offer a free audit of your current landing page that checks message match, form length, mobile call buttons, and the § 528 disclosure. Their compliance guidance is a real strength here, since bankruptcy advertising has strict rules under § 526 and § 528 that most generalist agencies don't know well.
Pros
- Founded by a former bankruptcy attorney, so the copy and intake logic reflect real practice experience
- Deep compliance knowledge of § 528 disclosures and § 526 advertising restrictions
- Free audit is a low-risk way to find out what's broken on your current page
- Practical intake design: the dropdown question helps prioritize urgent cases like imminent foreclosure sales
Cons
- No published pricing
- Focused on the page and marketing side; you'll still need your own intake speed after the lead arrives
- Narrow specialty means less useful if you also practice in other areas
Best for: Bankruptcy firms that want a specialist who knows the practice area's compliance rules and intake quirks inside out, and wants pages built per ad group rather than one generic page.
#3 DiscoverMyBusiness — Contact for pricing. No public rate card found.
DiscoverMyBusiness is a full-service digital marketing agency that has documented bankruptcy landing page work. Their published case study covers Wadhwani & Shanfeld, an established bankruptcy law firm, where they designed and developed a high-converting, mobile-responsive landing page to improve Google Ads performance. The project focused on conversion-oriented UX, clear legal messaging, strategic CTA placement, and trust-building design elements, with "Free Consultation" and "Call Now" buttons kept visible throughout the user journey. According to their website, their approach ties the landing page tightly to the ad campaigns, aligning page messaging with Google Ads copy so visitors see consistency from click to page. They integrated Google Analytics for tracking and built mobile-first so the page works across devices. The reported results included improved Google Ads conversion performance, reduced bounce rates, and higher CTA click-through from paid traffic. Beyond landing pages, their service list includes SEO, PPC management, conversion rate optimization, copywriting, and branding, so they can serve as a broader marketing partner if your firm wants more than just the page. They're a good fit if you want a generalist agency with real bankruptcy experience and a full stack of supporting services. The trade-off is that they're not bankruptcy-exclusive, so you'll want to confirm their familiarity with § 528 disclosure requirements during your first conversation.
Pros
- Published bankruptcy-specific case study with a named client
- Landing page and Google Ads alignment handled by one team
- Mobile-first builds suited to how bankruptcy clients actually search
- Broad service list means one vendor can handle pages, ads, and SEO
Cons
- No published pricing
- Not bankruptcy-exclusive, so compliance details like the § 528 disclosure need to be verified with them directly
- Case study results are described qualitatively rather than with specific conversion numbers
Best for: Bankruptcy firms that want a full-service digital agency with a documented bankruptcy landing page project, especially firms running Google Ads that need page and campaign managed together.
Choosing between these three comes down to what your firm is actually losing leads to. If your pages convert fine but leads go cold waiting for a callback, Worqd's under-60-second AI qualification and full-funnel ownership fix the exact spot where most bankruptcy firms bleed. If your pages are the problem and you want a specialist who lives in bankruptcy compliance, Attorney Pro Marketing's founder-attorney background and per-ad-group page builds are hard to beat. If you want a generalist agency with a documented bankruptcy case study and the full ads-plus-page package, DiscoverMyBusiness is worth a call. Whichever you pick, start by measuring what matters: cost per consultation that shows up, and eventually cost per filed case, not form fills. A page that produces more leads but fewer consults is worse, not better. Book a growth call with Worqd to find the bottleneck in your funnel, request the free audit from Attorney Pro Marketing, or review DiscoverMyBusiness's case study, then decide with real numbers in front of you.
Frequently asked questions
What makes a bankruptcy landing page different from a regular law firm page?
Bankruptcy clients are in financial crisis and often embarrassed. The page needs to repeat the search that brought them ("Wages Being Garnished? Filing Bankruptcy Generally Stops It"), offer a tap-to-call button with real answering hours, ask for only a name, phone number, and one dropdown question, and answer cost questions plainly because silence on price reads like a trap to someone in debt. It also must carry the 11 U.S.C. § 528 disclosure: "We are a debt relief agency. We help people file for bankruptcy relief under the Bankruptcy Code." A homepage built for everyone speaks to nobody in particular, which is why dedicated pages consistently outperform them for paid traffic.
What makes Worqd different?
Worqd doesn't sell a page and leave. One partner runs the whole path from first click to booked call: the landing page, the ads driving it, the creative testing, and the follow-up. Their AI SDR and voice agents qualify every inquiry in under 60 seconds, 24/7, which matters because bankruptcy searches happen late at night when no human is answering your phone. They also run pipeline recovery, which turns old leads already in your CRM back into booked calls, and you only pay for the conversations that come back. Pricing is scoped on a free growth call rather than published rate cards.
How many form fields should a bankruptcy landing page have?
Three is the practical ceiling: name, phone number, and a dropdown asking what's happening right now (wage garnishment, sued by a creditor, foreclosure or sale date, car repossession, or falling behind). Every extra field costs you leads. Never ask for Social Security numbers, debt totals, or income on the landing page; people in debt are wary of exactly those requests, and that information belongs in the consultation anyway. The dropdown answer also lets intake prioritize: a foreclosure sale date tomorrow should get a call within minutes.
Do bankruptcy landing pages need special legal disclosures?
Yes. A landing page promoting bankruptcy services is an advertisement under 11 U.S.C. § 528, so it must clearly and conspicuously disclose that the services involve bankruptcy relief and include the debt relief agency statement. Under § 526 and state versions of ABA Model Rule 7.1, you also need to avoid guarantees ("stop foreclosure guaranteed"), unqualified "keep everything" claims, and superlatives like "best bankruptcy lawyer." Attorney Pro Marketing is the strongest pick on this list for compliance-aware builds since the firm was founded by a former bankruptcy attorney.
Should I build one landing page or several?
Build one page per ad group. A practical bankruptcy set includes a general Chapter 7 page, a Chapter 13 or keep-your-house page, a wage garnishment page, a sued-for-debt page, and a Spanish-language page if you serve Spanish callers. It sounds like a lot of work, but the pages share most of their content. What changes is the headline, the first paragraph, the "what to bring" list, and the reviews you feature. Message match between the ad and the page is one of the biggest conversion levers in legal PPC.
What should I measure: form fills or filed cases?
Filed cases. A page that produces more leads but fewer consults that actually show up is worse, not better. Tie call tracking and form submissions back to signed clients, then compare pages by cost per filed case. Form fills and click-through rates are useful intermediate signals, but they're vanity metrics if they don't connect to revenue. All three services on this list can help set up that tracking, though you should confirm the reporting depth during your first conversation.
How much do these services cost?
None of the three publish standard rate cards, so you'll need to request pricing. Worqd scopes work on a free growth call and prices against the results that matter to you rather than hours logged. Attorney Pro Marketing and DiscoverMyBusiness both quote per project scope. For context from the wider market, one legal landing page agency in our research (FirmGrowth, which serves multiple practice areas) charges $950 per landing page, so single-page builds in this space can run roughly four figures, with full-funnel retainers priced considerably higher.