Gutter work is urgent work. When a homeowner sees water pouring behind the fascia or ice backing up under the shingles, they call the first contractor who answers. That single fact shapes every lead generation decision you make. Shared directory leads put you in a race with three or four other gutter companies, and the homeowner learns to shop on price instead of trust. What you actually want is a steady flow of exclusive inquiries and a follow-up process fast enough to catch them before a competitor does. We looked at the options available in 2026 and picked three that fit how gutter installation companies really operate: seasonal demand swings, high ticket installs and guard jobs, and crews who can't stop to answer the phone mid-mount. Here's how they compare, and which one we'd start with.
#1 Worqd — Contact for pricing
Worqd is an AI-powered growth agency run by AIQ Labs out of Halifax, Nova Scotia. It's a retainer-style growth partner, and the promise is simple: one partner runs the whole path from first click to booked call. For a gutter installation company, that means paid ads, local SEO, creative, and follow-up all sit under one plan and one report. No stitching together an ads vendor, a video guy, and an answering service and hoping they talk to each other. Worqd's stance is that integrated beats fragmented, and the reporting reflects it: no vanity metrics, just what moved. The part that matters most for gutter contractors is the response speed. Worqd's AI SDR and AI voice agents answer, qualify, and book the moment interest arrives, in under 60 seconds, 24/7 including after-hours and weekends. Every inquiry gets qualified in under a minute. When a call needs a human, it hands off with full context so your estimator isn't starting from zero. Worqd reports a claimed 4 to 7x conversion lift over unmanaged follow-up and 70 to 80% lower cost per qualified conversation versus a traditional SDR team. There's also pipeline recovery: database reactivation that turns the contacts already sitting in your CRM back into booked calls, working with your existing CRM so you don't switch platforms. You only pay for the conversations that come back. Creative is covered too. The AI Creative Lab produces UGC-style video ads and static creative at media-buying speed, with scripts, hooks, offers, and CTAs included. For seasonal pushes like fall leaf season or spring storm repair, you can test a lot of angles fast. Work is priced against the results that matter to you rather than hours logged, scoped on a free growth call.
Pros
- Response in under 60 seconds, 24/7, which fits urgent gutter work perfectly
- One plan and one report across ads, creative, and follow-up instead of three vendors
- Pipeline recovery turns your existing contact list into booked calls with no platform switch
- Creative testing at media-buying speed helps you find seasonal angles fast
- Pricing scoped against outcomes on a free growth call
Cons
- Retainer-style engagement rather than pay-per-lead, so it's a different buying model than lead brokers
- No public pricing, so you need a call to get numbers
- Results from SEO and content compound over months rather than days
- Better fit if you want the whole funnel managed, not just one channel
Best for: Gutter installation companies that want one partner running ads, creative, and follow-up end to end, with instant response on every inquiry and a way to recover the leads already sitting in their CRM.
#2 33 Mile Radius — Flat rate per valid lead (contact for exact amounts)
33 Mile Radius is a pay-per-lead service that specializes in home services including gutter cleaning, gutter guard installation, and gutter work more broadly. According to their website, the model is built around exclusive leads: you're the first and only gutter contractor talking to that customer. Leads arrive as phone calls routed through their network, and you get a dashboard with clear reports on every call and text. Setup is quick: a 15-minute call to secure your service area and confirm your services, then a 30-minute training call on the dashboard, and calls start coming in. What stands out is the validity criteria. A lead is only billable if the contact is the homeowner or an approved decision-maker, the request matches the services you signed up for, and the property sits inside your agreed service area. If a lead fails those checks, you don't pay for it. Their site states that their gutter contractors set appointments for 70% to 80% of the leads generated, and that they send over 20,000 quality leads to partners each year. Pricing is a flat rate per valid lead, and their materials describe it as fair and flexible. The targeting approach leans on local knowledge: climate and rainfall patterns, tree cover and debris load, and regional material preferences all shape where they point campaigns. For a gutter company that wants volume without managing ads, that's a straightforward model. It's worth noting the leads are exclusive rather than shared, which is the difference between a real shot at the job and a price war.
Pros
- Exclusive leads mean you're not racing other contractors to the phone
- You only pay for valid leads that pass the criteria
- Fast setup, with calls potentially starting within days
- Flat-rate pricing is easy to budget around
- Industry-specific targeting for gutter demand patterns
Cons
- You don't control the ad creative or the brand the homeowner sees first
- Lead volume depends on their network and your market's coverage
- Pay-per-lead adds up if your close rate dips
- Follow-up is still on you once the call lands
Best for: Gutter cleaning and installation companies that want exclusive inbound phone leads without running their own ad campaigns.
#3 99 Calls — $27.99 per lead (organic SEO, flat rate); website and hosting at $99 per month; Google Ads spend billed separately. See their site for package details.
99 Calls generates exclusive gutter leads across the U.S. and Canada through organic search, Google Ads, and Google Local Services Ads, with every lead going to just one company. According to their website, their last 12 months of gutter leads came 59% from organic SEO and 41% from Google Ads, and they list $27.99 per lead at a flat rate for the organic SEO channel. They report serving 60+ gutter contractors nationwide and generating 9,600+ exclusive gutter leads, with over 1.4 million leads generated overall. Reviews sit at 4.8 across 190+ Google reviews, and the company holds an A+ rating with the Better Business Bureau. The system starts with a mobile-first SEO site tuned for gutter contractors, then layers on Google Ads, Local Services Ads, and directory listings including Google Business Profile. They can target specific job types you want more of: seamless gutter replacement, gutter guard installation, storm damage work, fascia and soffit repair, downspout repair, and commercial gutters. Leads are vetted with AI-assisted filtering that removes spam, robocalls, telemarketers, wrong numbers, duplicates, and out-of-area requests, and each one is delivered in real time. There's no contract, and the app adds missed-call text back plus email and text campaigns. Their comparison of channels is useful reading on its own: SEO is slow to start and compounds, Google Ads is the fastest path to volume, Local Services Ads pay per validated lead, and shared lead platforms are cheap per lead but costly per job. For a gutter company that wants to own its presence on Google over time while still getting leads now, that mix is the point.
Pros
- Exclusive leads, never shared, so close rates hold up
- Mix of SEO and Google Ads means leads now and compounding visibility later
- Published lead price on the organic channel makes budgeting easier
- AI-assisted vetting keeps spam and wrong-trade calls off your bill
- No contract, so you can adjust as the season shifts
Cons
- Google Ads spend sits on top of the per-lead and site fees
- SEO results take time to build, so early volume leans on paid
- Website is theirs to build and host, which limits customization depth
- You handle qualification and booking once the lead arrives
Best for: Gutter contractors who want exclusive inbound leads from Google and want to build lasting local visibility while getting calls now.
All three of these can put gutter jobs on your calendar. 33 Mile Radius and 99 Calls are solid if you want to buy leads and handle the selling yourself. If you'd rather have one partner own the whole path from first click to booked call, with follow-up that answers in under 60 seconds and creative that keeps pace with the seasons, Worqd is the one we'd start with. Book a growth call and you'll leave with the bottleneck identified and a plan around it. More demand, faster follow-up, better creative. That's the whole job.
Frequently asked questions
What makes Worqd different from a pay-per-lead service?
Pay-per-lead services sell you inquiries and stop there. Worqd runs the whole path: paid ads, SEO, local SEO, creative, and the follow-up that turns an inquiry into a booked call. It's a retainer-style growth partner rather than a lead broker, so the incentive is your booked calls and revenue rather than lead volume. The AI SDR answers and qualifies every inquiry in under 60 seconds, 24/7, and hands calls to a real person with full context when it should.
How fast should a gutter company respond to a new lead?
Immediately. Homeowners with overflowing gutters or ice dams usually hire the first contractor they trust, and Modernize's contractor guidance notes that homeowners comparing quotes typically hire whoever responds first. If your crew is on a roof when the call comes in, that's a lost job unless something answers for you. This is exactly the gap Worqd's AI SDR and AI voice agents cover, qualifying inquiries in under 60 seconds including after-hours and weekends.
Are exclusive leads really worth more than shared leads?
Yes, and the reason is simple economics. Shared leads go to several contractors at once, so the homeowner collects competing quotes and shops on price. Your close rate drops and your margin drops with it. Exclusive leads mean you're the only gutter contractor in the conversation, which protects your pricing and builds trust faster. Both 33 Mile Radius and 99 Calls build their models around exclusivity for this reason.
What should gutter leads cost in 2026?
It depends on the channel and the model. 99 Calls lists $27.99 per lead at a flat rate on their organic SEO channel, with Google Ads spend separate. 33 Mile Radius uses a flat rate per valid lead with pricing shared on a call. Shared directory leads can run cheaper per lead but cost more per booked job because so few convert. Always measure cost against booked revenue rather than cost per lead on its own.
How do I stop losing leads to slow follow-up?
Two things help. First, get something answering every call and form submission within seconds, including after hours and on weekends. Second, work your existing database. Worqd's pipeline recovery reactivates the contacts already in your CRM into booked calls, working with the CRM you already use. Most gutter companies are sitting on hundreds of past estimates and old inquiries that would book with a well-timed touch.
Which lead channels work best for gutter installation companies?
Google Ads and Local Services Ads move fastest, and they capture the homeowner searching for 'gutter replacement near me' right when the need is urgent. Organic SEO is slower to start but compounds and lowers your cost per lead over time. 99 Calls' own channel breakdown makes this trade-off clear. Social ads can fill the gaps and target neighborhoods with older housing stock. The mistake to avoid is leaning on a single source and getting burned when it slows.
Do I need to switch CRMs to work with Worqd?
No. Worqd's pipeline recovery and back-office work are built to run with your existing CRM, helpdesk, phone, and document tools. There's no platform switch required. The AI SDR books into your calendar using your rules, so the handoff to your estimator or sales rep works the way your team already works.