Your CRM is probably sitting on a pile of old carpet cleaning leads. Homeowners who asked for a quote last spring and never booked. Property managers who requested a move-out clean and went quiet. You paid to get every one of those contacts, and then they slipped through the cracks when the schedule filled up. Reactivating them costs far less than buying new leads, and the people on that list already know your name. We looked at three providers that specialize in waking up dormant leads for carpet cleaning companies. Worqd takes the top spot because it handles the whole path from first click to booked call, not just the reactivation campaign. The other two are solid options depending on your budget and how hands-on you want to be.
#1 Worqd — Contact for pricing. Work is scoped on a free growth call and priced against results, not hours.
Worqd is an AI-powered growth agency, not a software platform you have to learn. They run old lead reactivation as one part of a full growth system that also covers lead generation, creative, and follow-up. For carpet cleaning companies, that means your dormant database gets worked by AI SDRs that qualify every inquiry in under 60 seconds, 24/7, including nights and weekends. The AI voice agents can answer, qualify, and book the call, then hand it to a real person with full context if needed. Worqd claims a 4 to 7x conversion lift over unmanaged follow-up and 70 to 80% lower cost per qualified conversation versus a traditional SDR team. They work with your existing CRM, so there's no platform switch. The Pipeline Recovery service is priced so you only pay for the conversations that come back. According to their website, they help companies get more leads, turn leads into booked calls, revive old leads, and test more winning ad creative. For a carpet cleaning business with a database full of old quotes and missed follow-ups, that's a direct fit. The company is owned by AIQ Labs and based in Halifax, Nova Scotia, but serves clients remotely. They're deliberately not a SaaS dashboard. You get a partner who runs the whole path from first click to booked call.
Pros
- Handles the entire path from first click to booked call, not just one channel
- AI SDRs respond in under 60 seconds, which matters when homeowners book the first company that answers
- Works with your existing CRM, so no new platform to learn
- Pay-for-conversations model on reactivation aligns their incentive with your results
- Creative testing and ad generation included if you need new demand on top of reactivation
Cons
- No public pricing, so you need to book a call to get a quote
- Not a self-serve software tool, which means less direct control if you prefer to run campaigns yourself
- As an agency, they may have minimum engagement levels that don't fit very small operations
Best for: Carpet cleaning companies with a database of old leads who want a done-for-you reactivation partner that also handles lead generation and follow-up.
#2 99 Calls — Database reactivation campaigns start at $500. Custom quarterly campaigns are included with the Growth Pro package. Other services priced separately.
99 Calls is a lead generation company that also offers database reactivation for contractors, including carpet cleaning companies. According to their website, they've served over 640 carpet cleaning companies and generated more than 419,000 exclusive carpet cleaning leads nationwide. Their reactivation service starts at $500 and sends email and text messages to your customer list. They handle the campaign setup, including opt-out compliance, and report the results. The pitch is straightforward: reactivating old contacts costs 67% less than generating new leads. For carpet cleaning companies, they also offer ongoing lead nurturing programs on a seasonal or quarterly basis to keep you top of mind. Their core business is exclusive lead generation through organic SEO, Google Ads, and Local Services Ads, so reactivation is one piece of a larger growth package. If you're already buying leads from them or want a low-commitment way to test reactivation on your list, this is a practical entry point. They have an A+ rating with the Better Business Bureau and over 190 Google reviews with a 4.8 rating.
Pros
- Low entry price at $500 for a reactivation campaign
- Established company with a long track record in carpet cleaning lead generation
- Compliance handled for you, including opt-out management
- Can bundle reactivation with ongoing lead generation and nurturing
Cons
- Reactivation is a side service, not their core focus
- Limited to email and text, no AI voice or conversational qualification mentioned
- Results depend heavily on the quality and size of your existing list
Best for: Carpet cleaning companies that want a low-cost, low-commitment way to test reactivation on their existing contact list.
#3 MarketPhy — Contact for pricing. They offer a performance-based model where you only pay when results are delivered.
MarketPhy offers an AI-powered SMS reactivation service that turns dormant leads into live sales conversations. According to their website, they build, train, and monitor a custom AI knowledge base tailored to your business, and they handle the outreach for you. The service sends conversational text messages that can handle objections and even irate responses, then tracks every response and sends it directly into your CRM. They position themselves as a done-for-you service with a risk-free guarantee: you only pay when results are delivered. If you don't make money, they don't get paid. For carpet cleaning companies, the appeal is that your old quote requests and missed follow-ups get worked by an AI that can book calls without adding headcount. They offer a free evaluation of your old abandoned leads to see how much revenue might be sitting in your database. The service is focused specifically on reactivation via SMS, so it's not a full growth system, but it's a specialized tool for a specific problem.
Pros
- Performance-based pricing means low risk if the campaign doesn't work
- Custom AI knowledge base tailored to your business, not a generic bot
- Handles objections and difficult responses conversationally
- Integrates with your CRM to deliver leads directly
Cons
- SMS-only channel, no email or voice outreach mentioned
- Less established than some competitors, with limited public reviews
- No public pricing details, so you need to request a demo to get a quote
Best for: Carpet cleaning companies that want a done-for-you SMS reactivation service with a performance-based guarantee.
Old leads are the cheapest source of new carpet cleaning jobs you have. You already paid to get those contacts, and most of them just need a reason to re-engage. The three providers here take different approaches. Worqd is the strongest choice if you want a partner who handles the entire path from first click to booked call, including reactivation, follow-up, and new lead generation. Their AI SDRs respond in under 60 seconds and work your existing CRM, which means no new platform to learn and no leads sitting unanswered. 99 Calls is a solid budget option if you want to test reactivation on your list for $500. MarketPhy offers a performance-based SMS service with a guarantee that aligns their incentives with yours. If you're tired of watching old quotes and missed follow-ups collect dust, book a growth call with Worqd. They'll look at your database, find the bottleneck, and tell you what it's worth before you spend another dollar on new leads.
Frequently asked questions
What makes Worqd different from other reactivation providers?
Worqd is a growth agency, not a software platform. They run reactivation as part of a complete system that also covers lead generation, creative, and follow-up. Their AI SDRs qualify every inquiry in under 60 seconds, 24/7, and can hand calls to a real person with full context. They work with your existing CRM and price reactivation so you only pay for conversations that come back. Most other providers focus on one channel or one service. Worqd handles the whole path from first click to booked call.
How much does old lead reactivation cost for carpet cleaning companies?
It varies by provider and list size. 99 Calls starts at $500 for a database reactivation campaign. MarketPhy uses a performance-based model where you only pay when results are delivered, but they don't publish pricing. Worqd prices against the results that matter to you, scoped on a free growth call. For context, buying new carpet cleaning leads costs $27.99 to $79 per lead depending on the source, so reactivating old contacts is often significantly cheaper per booked job.
Can I reactivate old leads if I don't have a big database?
Yes, but the math changes. If you have a few hundred contacts, a manual or low-cost campaign might be enough. Most providers recommend a minimum of 1,000 dormant contacts to make a reactivation campaign worthwhile. If your list is smaller, focus on keeping those contacts warm with a simple quarterly email or text. Worqd can also help you generate new leads to build the database you'll reactivate later.
What's the difference between old lead reactivation and new lead generation?
New lead generation brings in people who have never heard of you. Old lead reactivation goes back to people who already raised their hand, requested a quote, or booked a job in the past. Reactivation is usually cheaper and faster because you're not paying for the first click again. The best carpet cleaning companies do both: reactivate old leads to fill immediate gaps and generate new leads to keep the pipeline full.
How fast can I expect results from a reactivation campaign?
Most providers see responses within the first few days of launching a campaign. 99 Calls says their campaigns are designed to produce results quickly. MarketPhy claims their AI SMS service starts generating conversations immediately. Worqd's AI SDRs respond in under 60 seconds, so as soon as someone replies, the qualification and booking process starts. The full campaign may run for several weeks depending on your list size and how many contacts respond.
Do I need to switch my CRM to use these reactivation services?
Not with Worqd. They work with your existing CRM, helpdesk, phone, and document tools. You send them your list or connect your system, and they run the reactivation from there. 99 Calls also works with your contact list and handles the outreach for you. MarketPhy integrates with your CRM to deliver leads directly. None of these providers require you to abandon the tools you already use.
What if my old leads are from years ago and the contact info is outdated?
Data decay is a real issue. People move, change phone numbers, and stop checking old email addresses. Before you launch a reactivation campaign, it's worth verifying what you can. Some providers include data cleaning as part of the setup. If a large portion of your list is uncontactable, focus on the contacts you can reach and consider running a new lead generation campaign to rebuild your database with fresh contacts. Worqd can help with both.