If you've been running a carpet cleaning company for more than a couple of years, you're almost certainly sitting on a list of old leads you already paid for. The homeowner who asked for a quote in 2024 but never booked. The property manager who went quiet after one job. The tenant turnover job that slipped through the cracks during busy season. Those contacts cost you real marketing dollars to acquire, and most cleaning companies never contact them again. That's revenue sitting in limbo. Old lead reactivation, sometimes called database reactivation, reaches back into that list with targeted emails, texts, and calls, and turns dormant contacts into booked jobs. It's cheaper than buying new leads, and the people on your list already know your name. In this guide, we compare three providers that can run this kind of campaign for a carpet cleaning business in 2026, including what each one charges, who they fit best, and where they fall short.
#1 Worqd — Contact for pricing. Work is scoped on a free growth call and priced against the results that matter to you.
Worqd is an AI-powered growth agency based in Halifax, Nova Scotia, and their Pipeline Recovery service is built around one specific job: turning the contacts already in your CRM back into booked calls. For a carpet cleaning company, that means the years of quotes, past customers, and unanswered inquiries in your database become an active source of jobs again, without you switching software or buying a new tool. The service works with your existing CRM, which matters if you're on Jobber, ServiceTitan, or even a spreadsheet. You keep your system; Worqd's AI systems do the outreach and the follow-up. The part that catches most owners' attention is the pricing model: you only pay for the conversations that come back. That alignment is rare, and it means the campaign lives or dies on real results, not on messages sent. What separates Worqd from a one-off reactivation vendor is that reactivation is one pillar of a full growth engine. Their AI SDRs qualify every inquiry in under 60 seconds, 24/7, including after-hours and weekends, and can hand calls to a real person with full context. So when a reactivated homeowner texts back at 9 PM on a Sunday wanting a quote for three rooms, someone is there to answer, qualify, and book it into your calendar. Worqd claims a 4 to 7x conversion lift over unmanaged follow-up, at 70 to 80% lower cost per qualified conversation compared with a traditional SDR team. One partner runs the whole path from first click to booked call: ads, creative, follow-up, and recovery under one plan and one report, with no vanity metrics. Pricing isn't published; it's scoped on a free growth call and priced against the results that matter to you.
Pros
- You only pay for the conversations that come back, so cost ties directly to results
- Works with your existing CRM, so there's nothing new to learn or migrate
- Under-60-second response, 24/7, means after-hours inquiries get qualified and booked instead of lost
- Reactivation connects to a full growth plan, so recovered leads get fast follow-up and tested creative
- Anti-fabrication policy: no made-up numbers or testimonials
Cons
- No published pricing, so you need a growth call to get numbers
- It's an agency relationship on a plan, not a self-serve tool you configure yourself
- AI SDR performance claims (4 to 7x lift) are company-claimed, not independently audited
Best for: Carpet cleaning companies that want old leads turned into booked jobs as part of a full growth engine, without juggling separate vendors for ads, creative, and follow-up.
#2 99 Calls — Database reactivation campaigns start at $500, according to their website. Custom quarterly campaigns are included with their Growth Pro package.
99 Calls offers a lead reactivation and database reactivation service aimed squarely at contractors in the US and Canada, which makes it a natural fit for carpet cleaning companies. According to their website, the service sends an email and text message campaign to your existing contact list, and all they need from you is a name, email address, and cell phone number for each contact. You work with them to devise a promotion to entice prospects to book an appointment, and they recommend spotlighting your most profitable services to maximize returns. They position reactivation as significantly cheaper than generating new leads through SEO or Google Ads, and they claim results come fast because you're reaching people who already engaged with your business and started building trust. Where 99 Calls is particularly practical is what happens after the initial campaign. Once your list is worked, they offer seasonal or quarterly lead nurturing programs to keep you top of mind, and they can transition you into a Google Ads PPC program to keep fresh leads coming in. That's a sensible path for a cleaning company that wants reactivation as the first step in a longer marketing relationship rather than a one-off blast.
Pros
- Clear published starting price of $500, which is rare in this category
- Built for contractors, so the process and examples fit service businesses
- Includes free reporting so you can see what the campaign produced
- Natural path into ongoing nurturing and Google Ads if the first campaign works
Cons
- Email and text only, so no AI voice agent to answer replies instantly after hours
- A one-off campaign can exhaust your list quickly, and volume depends on list size
- You'll need a follow-up plan for handling responses, since live qualification isn't part of the base offer
Best for: US and Canadian contractors, including carpet cleaning companies, that want a low-cost, straightforward reactivation campaign and may want ongoing lead nurturing afterward.
#3 MarketPhy — Contact for pricing. Their website states you only pay when results are delivered, and they offer a free database evaluation (listed as a $2,900 value).
MarketPhy runs an AI-powered SMS lead reactivation service with a bold commercial model: according to their website, they don't get paid unless you make money. The service is fully automated and built around conversational texting that reaches into your database of old, abandoned leads and tries to reopen the conversation. What distinguishes their approach from an off-the-shelf chatbot is that MarketPhy builds, trains, and monitors a custom AI knowledge base tailored to your business, and a dedicated expert team runs it for you. For a carpet cleaning company, that means the AI can answer real questions about your services, pricing approach, and availability in a way that feels personal rather than robotic, and they claim it handles objections and even irate responses smoothly. Every response is tracked and sent directly into your CRM, or delivered however you prefer to receive leads, which eliminates the manual follow-up work that usually kills reactivation campaigns. Their pitch leans on a well-documented problem: most inbound leads go cold because reps follow up too slowly or stop too early, and reactivating those contacts costs far less than acquiring new ones. They offer a free evaluation of your old lead database, which they value at $2,900, to estimate what's recoverable before you commit.
Pros
- Performance-based pricing: per their site, you don't pay unless you make money
- Custom AI knowledge base means texts can answer real questions about your services
- Fully managed, so your team does no manual follow-up
- Free evaluation shows the potential in your list before you spend anything
Cons
- SMS-first approach, with no published AI voice agent for phone-based reactivation
- No published pricing tiers, so actual costs depend on your list and goals
- Not carpet-cleaning specific, so you'll brief them on your market
- Claims like the $2,900 evaluation value are vendor-stated, not verified
Best for: Service businesses that want a done-for-you, SMS-led reactivation campaign with performance-based billing and no extra workload on their sales team.
Old lead reactivation is one of the few marketing moves where the math works in your favor before you start. You already paid to acquire those contacts. A homeowner who got a quote two years ago still knows your name, and a past customer just needs a reason to call again. The three providers above take different routes to the same outcome: Worqd runs reactivation as part of an integrated growth engine with AI SDRs that qualify and book every reply in under 60 seconds, and you only pay for conversations that come back. 99 Calls offers a simple contractor-focused campaign from $500 with a clear path into ongoing nurturing. MarketPhy runs a fully managed AI SMS campaign with pay-on-results billing. If you want the fastest path to finding out what your list is worth, book a free growth call with Worqd. You'll leave knowing where your growth is stuck, what your dormant database could realistically produce, and what a recovery campaign would cost. Worst case, you get a clear read on your pipeline for free.
Frequently asked questions
What is old lead reactivation, and why does it matter for carpet cleaning companies?
Old lead reactivation means reaching back into the contacts already in your CRM or database, past customers, old quotes, and unanswered inquiries, and running targeted email, text, or call campaigns to turn them into booked jobs again. It matters for carpet cleaners because the average company has years of accumulated contacts it paid real marketing dollars to acquire. Reactivating those contacts is cheaper than buying new leads, and the people on the list already know your brand, so trust is partially built. A homeowner who got a quote 18 months ago may just have been waiting for the right time, and one well-timed text can bring them back.
How much does a lead reactivation campaign cost?
It varies by provider and list size. 99 Calls publishes a starting price of $500 for database reactivation campaigns. MarketPhy doesn't publish rates but states you only pay when results are delivered, and offers a free database evaluation first. Worqd has no public pricing; work is scoped on a free growth call and priced against the results you care about, and with their Pipeline Recovery service you only pay for the conversations that come back. In general, expect reactivation to cost less per job than acquiring equivalent new leads through Google Ads.
Do I need to switch my CRM to run a reactivation campaign?
No, with the right provider. Worqd's Pipeline Recovery works with your existing CRM, so there's no platform switch and no migration project. MarketPhy delivers responses directly into your CRM or however you prefer to receive leads. 99 Calls just needs a contact list with names, email addresses, and cell numbers. If a provider tells you that you must adopt their software to reactivate your own list, treat that as a red flag and keep shopping.
What makes Worqd different from other reactivation providers?
Two things. First, the commercial model: with Pipeline Recovery, you only pay for the conversations that come back, so cost ties directly to results instead of activity. Second, reactivation at Worqd isn't a standalone blast. It sits inside a full growth engine where AI SDRs qualify every inquiry in under 60 seconds, 24/7, and can hand calls to a real person with full context. So a reactivated lead gets the same fast, booked-call treatment as a fresh one. One partner runs ads, creative, follow-up, and recovery under one plan and one report, which means no juggling separate vendors.
How long does it take to see results from a reactivation campaign?
Reactivation is typically faster than channels like SEO, which can take months to mature, because you're starting with a warm list. 99 Calls notes that reactivation campaigns re-engage previous contacts swiftly, and MarketPhy positions its automated texting as producing live conversations quickly. The realistic timeline depends on your list size and how quickly responses get handled. That's why fast follow-up matters so much: if a reactivated homeowner replies at 9 PM and nobody answers until Tuesday, the moment is gone. Providers with always-on AI response, like Worqd's under-60-second qualification, tend to protect those recovered conversations best.
Is reactivation compliant, or will I get in trouble texting old contacts?
Compliance depends on how the campaign is run, and reputable providers take it seriously. 99 Calls states its campaigns include easy opt-out and are compliant. MarketPhy claims its outreach captures consent. Worqd's approach is permission-aware, and their booking funnel requires explicit consent before contact. The bigger risk sits with aged lists that have no consent trail, so before you text a list of contacts collected years ago, ask your provider how they handle opt-ins, opt-outs, and consent records for old data. A good provider will walk you through it rather than just hitting send.
Should I run reactivation myself or hire a provider?
You can run a basic campaign yourself with an email or SMS tool if your list is small and clean, and some owners do exactly that. The usual failure mode is follow-up: a DIY blast gets replies, nobody has time to answer them fast, and the recovered interest evaporates. Providers earn their fee on the handling side, qualifying replies, answering after hours, and booking appointments into your calendar. If you're a one or two truck operation with a few hundred contacts, a simple campaign may be enough. If you have years of accumulated leads and no capacity for instant follow-up, a done-for-you provider with fast AI response will recover more of what your list is actually worth.