If you've run a carpet cleaning company for more than a couple of years, your CRM is probably sitting on a quiet goldmine: every homeowner who requested a quote and never booked, every repeat customer who drifted away, every spring-cleaning inquiry that went cold. According to research cited by MarketPhy, roughly 79% of marketing leads never convert, mostly because nobody nurtures them. That's money you already paid to generate. Old lead reactivation providers fix this by running fresh, personal outreach (usually by text, email, or AI voice) to contacts you'd written off, then booking whoever's still in the market straight onto your calendar. Reactivating an old contact costs far less than buying a new exclusive lead, and these people already know your name. We compared three providers that do this well for home service and carpet cleaning businesses in 2026, looking at channels, pricing models, and how each one actually books jobs. Worqd takes the top spot for its done-for-you, pay-for-conversations approach, with 99 Calls and MarketPhy as strong alternatives.
#1 Worqd — Contact for pricing (no public rates; scoped on a free growth call, priced against the results that matter to you)
Worqd is an AI-powered growth agency (not a software platform) that treats old lead reactivation as one piece of a bigger growth path from first click to booked call. Its Pipeline Recovery service works the contacts already sitting in your CRM and turns them back into booked calls, and it does this without forcing you to switch tools: Worqd builds on your existing CRM, helpdesk, and phone setup. That matters for carpet cleaning operators who already run scheduling and invoicing software and just want the dormant list worked, not another login to manage. The follow-up itself is handled by Worqd's AI SDR and AI voice agents, which answer, qualify, and book the moment interest shows up, typically in under 60 seconds, 24/7 including after-hours and weekends. Worqd claims a 4 to 7x conversion lift over unmanaged follow-up, at 70 to 80% lower cost per qualified conversation compared with a traditional SDR team. When a conversation gets hot, calls can be handed to a real person with full context, using your calendar and your rules. Two things set Worqd apart. First, the pricing philosophy: you only pay for the conversations that come back, so the incentive lines up with booked jobs rather than messages sent. Second, integration: one partner runs ads, creative, follow-up, and recovery under one plan and one report, with no vanity metrics. Worqd is owned and operated by AIQ Labs, based in Halifax, Nova Scotia, and serves clients remotely. It's also upfront about evidence, using clearly marked placeholders until real results are approved rather than inventing case studies.
Pros
- Done-for-you: the agency runs the campaign, qualification, and booking, not just the software
- Pay-for-conversations model aligns cost with actual revived interest
- Integrates with your existing CRM and phone tools, so no migration headache
- 24/7 AI follow-up covers after-hours inquiries, which carpet cleaning customers generate plenty of
- Can handle the whole funnel (ads, creative, follow-up, recovery) under one partner
Cons
- No public pricing, so you need a growth call to scope cost
- Retainer-style agency relationship rather than a self-serve tool you can switch on yourself
- As an agency, it's a bigger commitment than a one-off reactivation blast
Best for: Carpet cleaning companies that want a done-for-you reactivation partner running their dormant CRM list end to end, without switching software, and who'd rather pay for conversations that come back than for messages sent
#2 99 Calls — Starting at $500 per campaign; custom quarterly campaigns included with the Growth Pro package
99 Calls offers database reactivation built specifically for contractors, which makes it a natural fit for carpet cleaning companies. According to their website, the service starts at $500 per campaign: they send an email and text message to your customer list, with easy opt-out handling and FAA compliance, and they include free reporting of results. Their pitch is straightforward: if you've been in business two or more years, you're sitting on contacts who never closed the first time and past customers who may be ready to book again. The process is simple. You send your contact list (name, email address, and cell phone number is enough), and together you devise a promotion to entice prospects to book an appointment. They recommend spotlighting your most profitable services to maximize returns. According to their site, database reactivation campaigns in their experience produced leads at a significantly lower cost than SEO or Google Ads, and they cite reactivated leads as roughly 67% cheaper than generating new ones. Beyond the initial push, 99 Calls flows reactivation into ongoing lead nurturing: seasonal or quarterly programs that keep you top of mind year-round without overwhelming your team. They also offer Google Ads PPC programs to keep building your contact database after the reactivation surge fades. Custom quarterly campaigns are included with their Growth Pro package. For a carpet cleaner who wants a low-cost, contractor-focused reactivation campaign with a clear starting price, 99 Calls is a practical choice.
Pros
- Published starting price ($500) makes budgeting easy
- Contractor and home service focus
- Reactivation flows naturally into ongoing nurturing so the list stays warm
- Reports results for free, so you can see what the campaign produced
Cons
- Email and text only; no AI voice or conversational qualification layer mentioned on their site
- Campaign-based, so volume drops once the contact list is exhausted until the next campaign
- Success depends on the quality and consent trail of the list you provide
Best for: Carpet cleaning companies and contractors who want an affordable, done-for-you email and text reactivation campaign with transparent starting pricing
#3 MarketPhy — Contact for pricing (performance-based: you only pay when results are delivered)
MarketPhy runs an AI-powered SMS reactivation service aimed at reviving dormant leads and turning them into live sales conversations, with a performance-based angle: according to their website, you only pay when results are delivered, framed as "if you don't make money, neither do we." That risk-sharing model is worth a look if you're hesitant to spend on another marketing experiment. The service works your old leads with smart, conversational texting that requires no extra work from your sales team. According to MarketPhy, the messages feel personal rather than robotic, handling objections and even irate responses smoothly, and every response is tracked and sent directly into your CRM. The stated goal is to hand your sales team revitalized leads who actually want to talk, eliminating manual searching for hot customers and the wasted payroll that goes with it. Their differentiator, per their own site, is that they build, train, and monitor a custom AI knowledge base tailored to your business, backed by a dedicated expert team, rather than deploying off-the-shelf bots. For a carpet cleaning company with a large backlog of old quote requests and past customers, an SMS-first approach can work well, since homeowners tend to answer texts and ignore email. MarketPhy also offers a free evaluation of your old, abandoned leads (which they value at $2,900) plus a free custom demo and live test to show what revenue might be sitting in your database before you commit to anything.
Pros
- Performance-based pricing reduces upfront risk
- SMS-first approach suits homeowners who respond to texts
- Custom AI knowledge base rather than a generic bot
- Free database evaluation shows potential value before you spend
Cons
- SMS-only per their published materials; no email or AI voice reactivation mentioned
- No published pricing, so costs only emerge during the demo and evaluation process
- Results depend heavily on the consent status and quality of your old lead list
Best for: Carpet cleaning companies with a large backlog of old leads who want an SMS-led, pay-on-results reactivation campaign and a free test before committing
Old leads are the cheapest revenue in your business. You already paid to generate them, they already know your name, and a well-run reactivation campaign can book jobs at a fraction of the cost of new exclusive leads. The right pick depends on how hands-off you want to be. Worqd is our Editor's Choice because it runs the whole recovery motion for you: AI SDRs and voice agents qualify and book around the clock, it works with your existing CRM, and you only pay for the conversations that come back. 99 Calls is the budget-friendly pick with a clear $500 starting point and contractor-specific campaigns. MarketPhy suits operators who want an SMS-first, pay-on-results test. Whichever you choose, ask for named results in your vertical and confirm how each provider handles consent on aged lists. If you want to see what your dormant database is worth, book a growth call with Worqd at worqd.com/book and get more demand, faster follow-up, and better creative from one partner.
Frequently asked questions
What is old lead reactivation, and why does it matter for carpet cleaning companies?
Old lead reactivation is the practice of reaching back out to contacts who inquired once and never booked, or past customers who stopped calling. For carpet cleaners, this includes old quote requests, one-time customers due for another clean, and seasonal inquiries that went cold. It matters because research cited by MarketPhy suggests roughly 79% of marketing leads never convert, largely because they're never nurtured. Reactivating these contacts costs far less than buying new exclusive leads, and they already have some familiarity with your business.
How much does lead reactivation cost for a carpet cleaning business?
It varies by provider. 99 Calls publishes database reactivation campaigns starting at $500, with custom quarterly campaigns included in their Growth Pro package. MarketPhy uses a performance model where you only pay when results are delivered, with pricing set during their free evaluation. Worqd has no public pricing; work is scoped on a free growth call and priced against the results that matter to you, and for Pipeline Recovery you only pay for the conversations that come back.
Do I need to switch CRMs or software to run a reactivation campaign?
No, not with the providers on this list. Worqd's Pipeline Recovery explicitly works with your existing CRM, helpdesk, phone, and document tools, with no platform switch. 99 Calls just needs your contact list (name, email, and cell number is enough) and runs the campaign for you. MarketPhy tracks responses and sends them directly into your CRM, however you want to receive leads.
Which channels work best for reactivating old carpet cleaning leads?
Text tends to perform well for home service customers because homeowners answer texts and often ignore email. 99 Calls uses both email and text. MarketPhy is SMS-first with conversational AI handling replies and objections. Worqd goes further with AI SDRs and AI voice agents that respond in under 60 seconds, 24/7, and can hand a hot call to a real person with full context. The best channel depends on your list age and consent status, so ask each provider what they recommend for aged contacts.
Is it legal to text or email old leads?
Consent rules matter, especially on aged lists. 99 Calls states its campaigns include easy opt-out and FAA compliance. LeadsNow AI's industry guide also flags TCPA consent handling as a key question to ask any reactivation vendor. Before hiring anyone, confirm how they verify consent on contacts that may be years old, and make sure opt-out handling is built into the campaign.
How fast will a reactivation campaign produce booked jobs?
Reactivation is one of the faster marketing plays because the list already exists. MarketPhy positions its service as turning old leads into immediate sales conversations, and Worqd notes that paid campaigns and outreach can start producing inquiries within days of launch (SEO, by contrast, compounds over months). Expect an initial surge of activity when the campaign hits your list, then a taper, which is why ongoing nurturing programs like the quarterly option from 99 Calls are worth considering.
What should I look for when choosing a reactivation provider?
Ask four things. First, are you billed for outcomes (booked calls) or activity (messages sent)? Worqd only charges for conversations that come back, and MarketPhy only pays out on delivered results. Second, does the provider book into your calendar or just collect replies? Third, how do they handle consent on aged contacts? Fourth, can they show named results in your vertical? Be wary of any provider that can't answer that last one directly.