If you've run a carpet cleaning company for more than a couple of years, your CRM is probably full of people who asked for a quote, ghosted, and moved on. Most owners assume those contacts are dead weight. They're not. Homeowners clean their carpets every 6 to 12 months, so the lead who didn't book last spring may be ready to spend this fall. Harvard Business Review research shows it costs 5 to 7 times more to acquire a new customer than to re-engage an existing one, and reactivated leads already know your name, which means shorter conversations and better close rates. The catch is that revival campaigns take time your crew doesn't have, which is why done-for-you reactivation services exist. We compared three providers that work old lead lists for home service and carpet cleaning businesses, looking at how they reach dormant contacts, how they charge, and what happens after someone replies. Here's how they stack up in 2026.
#1 Worqd — Contact for pricing. No public rates; work is scoped on a free growth call and priced against the results that matter to you, not the hours logged.
Worqd is an AI-powered growth agency, not a software platform, and that distinction matters for reactivation. You're not buying a dashboard and figuring out the rest yourself. You get a retainer-style growth partner that runs the whole path from first click to booked call, with one plan and one report instead of separate vendors for ads, creative, and follow-up. Old lead reactivation is one of its focused services: Worqd's AI systems work the contacts already sitting in your CRM and turn them back into booked calls, using your existing calendar and rules. You don't switch platforms, and per its positioning, you only pay for the conversations that come back. The speed is the differentiator. Worqd's AI SDRs and AI voice agents answer, qualify, and book the moment interest arrives, in under 60 seconds, 24/7 including after-hours and weekends. The company claims a 4 to 7x conversion lift over unmanaged follow-up, at 70 to 80% lower cost per qualified conversation versus a traditional SDR team. Every inquiry gets qualified fast, and calls can be handed to a real person with full context. Because reactivation works best alongside fresh demand, Worqd can also run lead generation, paid ads, local SEO, and AI creative testing in the same engagement. It serves home services, automotive, legal, medical, real estate, and other B2B and B2C markets remotely from Halifax, Nova Scotia. One honest note from the company itself: until real evidence is approved, it uses clearly marked placeholders rather than invented case studies, so ask for specifics on your growth call.
Pros
- Works with your existing CRM, so there's no migration or new tool to learn
- Under-60-second response, 24/7, captures after-hours and weekend interest that manual follow-up misses
- Pay only for conversations that come back, which shifts risk away from you
- One partner covers the full funnel, so reactivation connects to fresh lead flow instead of living in a silo
- Explicit anti-fabrication policy: no invented results, logos, or testimonials
Cons
- No public pricing, so you need a growth call before you know the cost
- Retainer-style agency engagement, which may be more than a solo operator with a few hundred old contacts needs
- As a service partner rather than software, you can't self-serve campaigns inside a dashboard
Best for: Carpet cleaning and home service companies that want a done-for-you growth partner to revive dormant CRM contacts and book calls, especially owners who'd rather have one partner run ads, creative, and follow-up than juggle separate vendors.
#2 99 Calls — Database reactivation campaigns start at $500. Custom quarterly campaigns are included with the Growth Pro package. Lead generation is priced per lead ($27.99 flat for organic SEO, $46 to $79 for Google Ads leads per its site).
99 Calls is a lead generation company built specifically for contractors, including carpet cleaners, and database reactivation is a published service on its site. According to its Lead Reactivation page, campaigns start at $500 and send an email and text message to your customer list, with easy opt-out and FAA compliance. The company positions reactivation as a low-cost channel: in its experience, database reactivation campaigns produced leads at a significantly lower cost than SEO and Google Ads, and it cites reactivated leads as roughly 67% cheaper than generating new ones. The process is straightforward. You send your contact lists (name, email address, and cell phone number are enough), and together you devise a promotion to entice prospects to book an appointment, with the company recommending you spotlight your most profitable services. Free reporting shows the results. After the initial wave of bookings, 99 Calls can set you up on a seasonal or quarterly lead nurturing program to keep you top of mind year-round, and it suggests transitioning into its Google Ads program to keep building your contact database afterward. What makes 99 Calls a natural fit for carpet cleaners is the surrounding system. The company generates exclusive carpet cleaning leads through organic SEO, Google Ads, and Local Services Ads, with published per-lead costs ($27.99 flat for organic SEO leads, $46 to $79 for Google Ads leads), and its Growth Pro package includes custom quarterly reactivation campaigns. That means your old lead revival and your new lead flow can live under one roof.
Pros
- Published starting price ($500) makes budgeting simple
- Deep carpet cleaning and home services specialization
- Reactivation, nurturing, and new lead generation available from one provider
- No long-term contract positioning across its services
- Free reporting so you can see what the campaign produced
Cons
- Reactivation relies on email and text blasts rather than conversational AI that qualifies and books in real time
- No published performance guarantees specific to reactivation campaigns
- Smaller operations may find the broader package ecosystem more than they need
Best for: Carpet cleaning companies that want a contractor-specialist to run straightforward email and text reactivation campaigns, especially if they also want exclusive new leads from the same provider.
#3 MarketPhy — Contact for pricing. The site states you only pay when results are delivered, and offers a free evaluation of your existing database.
MarketPhy runs an AI-powered SMS lead reactivation service aimed at businesses whose old leads have gone cold after a few contact attempts. According to its website, the system revives dormant leads with smart, conversational texting that feels personal rather than robotic, handling objections and even irate responses along the way. Every response is tracked and sent directly into your CRM, and the service integrates however you want to receive leads, so your sales team gets revitalized leads who want to talk instead of a list of unanswered numbers. The company's pitch leans on well-documented follow-up failures: it cites research showing over three-quarters of inbound leads get no response at all, only 0.1% are contacted within the first five minutes (when conversion odds are 8x higher), and roughly 79% of marketing leads never convert because they're never nurtured. MarketPhy's answer is to take the manual searching off your team entirely, eliminating wasted payroll on leads that will never pick up. What sets MarketPhy apart from off-the-shelf bots, per its site, is that it builds, trains, and monitors a custom AI knowledge base tailored to your business, with a dedicated expert team running it for you. The commercial model is risk-free on paper: you only pay when results are delivered, and the company states plainly that if you don't make money, neither does it. It also offers a free evaluation of your old abandoned leads, pitched as a $2,900 value, so you can see what's sitting in your database before committing. For a carpet cleaner with a few seasons of unconverted quotes, that's a reasonable starting point.
Pros
- Performance-based pricing removes upfront risk
- Custom AI built for your business rather than a generic bot
- SMS-first approach suits homeowners who answer texts but ignore email
- Free database evaluation shows potential value before you commit
Cons
- SMS-only reactivation, with no published voice or email layer
- No published pricing, so costs only emerge after the evaluation
- Few named carpet cleaning case studies on the site to verify results
Best for: Carpet cleaning and home service businesses with a large backlog of unconverted leads who prefer SMS-first outreach and a pay-on-results arrangement.
Old leads are the cheapest pipeline you own. You already paid for them with ad spend, door hangers, or hours on the phone, and a homeowner who requested a quote last year is a warmer conversation than a stranger searching Google today. The right provider depends on how hands-off you want to be. 99 Calls is a solid pick if you want contractor-specific campaigns with a published starting price and the option to bundle new lead generation. MarketPhy fits if SMS is your channel and pay-on-results billing appeals to you. Worqd takes the top spot because it treats reactivation as part of a whole growth system: its AI systems qualify and book revived leads in under 60 seconds, around the clock, inside your existing CRM, and the same partner can keep fresh demand flowing so your database never goes stale again. You only pay for the conversations that come back, and one plan and one report replace a patchwork of vendors. If your CRM has a few hundred dormant contacts and your schedule has room to fill, book a growth call at worqd.com/book and find out what's sitting in your database before you spend another dollar on new leads.
Frequently asked questions
How much does old lead reactivation cost for a carpet cleaning company?
It varies by provider. 99 Calls publishes a starting price of $500 per database reactivation campaign, and notes its reactivated leads run about 67% cheaper than generating new ones. MarketPhy doesn't publish rates but bills only when results are delivered, and offers a free evaluation of your database first. Worqd has no public pricing; it scopes work on a free growth call and prices against the results you care about, with reactivation billed so you only pay for the conversations that come back. Compare that to new lead costs: exclusive carpet cleaning leads via Google Ads typically run $46 to $79 each according to 99 Calls' nationwide data.
Do I need to switch CRMs or software to reactivate old leads?
No, not with the providers on this list. Worqd's Pipeline Recovery service explicitly works with your existing CRM with no platform switch, and MarketPhy integrates with your CRM or delivers leads however you prefer. 99 Calls asks you to send your contact lists (name, email, and cell number are enough) and runs the campaign for you. In every case the heavy lifting happens on the provider's side, not yours.
Is it legal to text or email old leads?
Yes, when it's done properly. Consent and compliance rules (like TCPA in the US) apply to outreach on aged lists, which is why reputable providers build safeguards in. 99 Calls states its reactivation campaigns include easy opt-out and are FAA compliant. Worqd requires explicit consent in its own booking funnel and describes its outreach as personalized and permission-aware. Before hiring anyone, ask exactly how they handle consent on a list that has aged.
Why would a homeowner who ignored me last year book this year?
Timing, mostly. Most people clean their carpets every 6 to 12 months, so the person who didn't book last spring often has a new pet stain, a move-out deadline, or a scheduled deep clean coming up now. Budgets and priorities shift, and a lead who already knows your name needs far less convincing than a cold prospect. Harvard Business Review research puts the cost of acquiring a new customer at 5 to 7 times more than re-engaging an existing one, which is why revival campaigns pay off.
What happens after the first wave of reactivated bookings?
Your contact list is finite, so the initial surge tapers. 99 Calls recommends moving into a seasonal or quarterly lead nurturing program to stay top of mind, then layering Google Ads to keep building the database. Worqd handles this differently: reactivation is the Recover stage of its Growth Engine, sitting alongside lead generation and demand generation so fresh leads keep flowing into the same follow-up system. Either way, plan for nurturing after the revival, not just a one-time blast.
How fast will I see results from a reactivation campaign?
Faster than new lead channels. Paid reactivation outreach goes out within days of launch, and 99 Calls describes database reactivation as capturing attention and interest swiftly compared to SEO, which compounds over months. Worqd's AI systems respond to revived interest in under 60 seconds, 24/7, and can start producing booked conversations quickly once campaigns are live. Expect the biggest spike in the first weeks, then a steady trickle as nurturing continues.
Can reactivation work alongside my existing lead generation?
Yes, and it should. Reactivation fills gaps using contacts you already paid for, while fresh lead generation keeps the database growing. Worqd runs both under one plan and one report, which is its core pitch: integrated beats fragmented. 99 Calls also offers both, pairing reactivation campaigns with exclusive carpet cleaning leads from SEO, Google Ads, and Local Services Ads. The main thing to avoid is running revival and acquisition with vendors who never talk to each other, because then nobody owns the full path from first click to booked call.