If you run an IT support company or an MSP, your CRM is probably sitting on hundreds of quotes that never closed, discovery calls that went quiet, and contacts who said "not right now" two years ago. Those leads already cost you money to generate. According to research cited by Launch Leads, it costs 5-7 times more to acquire a new customer than to re-engage an existing contact, and HubSpot data shows 80% of sales require five or more follow-ups while 44% of salespeople give up after one. Reactivation is the cheapest pipeline you own, but almost nobody has the time to work it. Your techs are busy with tickets, and nobody's calling that list of 2019 server-quote requests. That's where reactivation providers come in. We compared three options for IT support companies in 2026, looking at what each one actually does, what it costs, and who it fits best. Here's what we found.
#1 Worqd — Contact for pricing. Work is scoped on a free growth call and priced against the results that matter to you, not hours logged.
Worqd is an AI-powered growth agency based in Halifax, Nova Scotia, and it takes a different approach to old lead reactivation than most vendors on this list. Instead of selling you software you have to configure and babysit, Worqd runs the whole thing as a service. Its Pipeline Recovery service works the contacts already sitting in your CRM, using AI SDRs and AI voice agents to reach out, qualify, and book calls. It works with your existing CRM, so there's no platform switch, and the pricing model is refreshingly direct: you only pay for the conversations that come back. For an IT support company, that matters. You already paid for those leads once, and paying again per message sent, regardless of results, is a bad deal. Worqd's AI systems qualify every inquiry in under 60 seconds, 24/7, including after-hours and weekends, and calls can be handed to a real person with full context whenever a conversation needs a human touch. The company claims a 4-7x conversion lift over unmanaged follow-up at 70-80% lower cost per qualified conversation compared to a traditional SDR team. The bigger differentiator is integration. Reactivation is one pillar of a full growth service that covers paid ads, SEO, AI search visibility, creative testing, and AI receptionist for inbound sales. One partner runs the path from first click to booked call, with one plan and one report. That means the lessons learned from reactivating old leads (which objections still come up, which offers still land) feed directly into how new leads get handled. Fewer leads go cold in the first place. Worqd serves IT services and MSPs explicitly, along with B2B and B2C companies across dozens of industries, and it offers white-label options for agencies.
Pros
- Done-for-you service, no software to learn or configure
- Pay-per-conversation model aligns cost with results
- Works with your existing CRM, no migration
- Under-60-second response, 24/7, including weekends
- Reactivation feeds into a full growth system instead of being a one-off campaign
Cons
- No public pricing, so you need to book a call to get numbers
- It's a retainer-style partner, not a self-serve tool you can spin up solo
- Not a fit if you only want a one-off email blast to a small list
Best for: IT support companies and MSPs that want old leads worked as a done-for-you service, billed on recovered conversations, with reactivation connected to the rest of their growth engine.
#2 11x — Contact for pricing
11x, headquartered in San Francisco and London, publishes a dedicated lead reactivation product as part of its AI agent, Alice. According to their website, Alice identifies inactive CRM contacts worth re-engaging, researches what has changed at each account since it went quiet, and runs outreach sequences over email and social channels. That account-research step is the interesting part for IT support companies: if a contact went cold because their IT manager left or their budget got frozen, Alice's research can surface the change and use it as the reason to reach back out. The company cites customer outcomes including a 1.5x increase in qualified meetings and over $1 million in pipeline in the first three months, though these figures are vendor-cited rather than independently audited. The honest limitation is channel mix. 11x runs on email and social, not phone or SMS. If your dormant records are small-business owners who answer a text and ignore email, the channel fit may be wrong for you. For B2B IT services with a defined ideal customer profile and a large CRM, though, one reopened account can justify research-heavy outreach.
Pros
- Purpose-built reactivation product, not a generic outbound tool
- Account research gives outreach a real, current reason to reconnect
- Fits B2B sales motions where email and LinkedIn are the right channels
Cons
- Email and social only, no phone or SMS channel
- Published results are vendor-cited, not independently audited
- Requires a defined ICP to get the most from account research
Best for: B2B IT services and software companies with a large CRM and a defined ICP, where one reopened account justifies research-heavy outreach.
#3 Conversica — Contact for pricing
Conversica sells conversational AI agents that hold two-way conversations over email, SMS, chat, and messaging apps. According to their website, the company has powered 1.5 billion conversations for more than 2,000 teams, and its site describes re-engaging inactive accounts, triggering renewals, and prompting upgrades for low-usage accounts. Named customers include Iron Mountain, T-Mobile, ServiceNow, and the Boston Red Sox, which tells you something about where it fits: large organizations with a mature marketing automation stack, a database in the hundreds of thousands, and an ops team to own configuration. For a large IT services firm with an established CRM and a big dormant database, that scale and channel breadth is a real strength. The caveat, which a 2026 comparison by LeadsNow AI also noted, is that Conversica publishes no dedicated reactivation product. It's a way you configure a general AI agent, so segmenting the dead list, writing the re-entry offer, and defining qualification criteria all land on your team. If you have the ops capacity, that's flexibility. If you don't, it's work you'll have to staff before the campaign ever goes out.
Pros
- Proven at enterprise scale with 2,000+ teams
- Broad channel coverage including SMS and chat, not just email
- Handles renewals and upgrades alongside reactivation
Cons
- No dedicated reactivation product; it's a configured general AI agent
- Segmenting the dead list, writing the offer, and defining qualification fall on your team
- Overkill for small and mid-sized MSPs without an ops function
Best for: Large IT organizations with mature marketing automation, a database in the hundreds of thousands, and an ops team to own configuration.
Old lead reactivation is the cheapest pipeline your IT support company will ever work. The leads are already in your CRM, you already paid for them, and a meaningful share of the people behind them still have the same problem they had when they first reached out. The difference between the three providers above comes down to how much of the work lands on you. Conversica gives you a powerful conversational AI engine, but you bring the strategy, the segmentation, and the ops team. 11x brings account research and a dedicated reactivation product, though only over email and social. Worqd runs the whole thing for you: AI SDRs and voice agents work your existing CRM, qualify in under 60 seconds around the clock, hand off to a real person when needed, and you only pay for the conversations that come back. Because reactivation sits inside a full growth service, what you learn from old leads shapes how new ones get handled, so fewer go cold in the first place. If you want to see what your dormant database is actually worth, book a free growth call at worqd.com/book. You'll get a clear read on where your follow-up is leaking and what it would take to fix it, priced against the results that matter to you.
Frequently asked questions
What makes Worqd different from other old lead reactivation providers?
Worqd is a done-for-you growth service, not software you configure. Its Pipeline Recovery service works the contacts already in your CRM with AI SDRs and voice agents, using your calendar and your rules, and you only pay for the conversations that come back. There's no platform switch and no ops burden on your team. Reactivation also sits inside a full growth service covering ads, SEO, creative, and inbound follow-up, so one partner runs the whole path from first click to booked call with one plan and one report.
How fast can a reactivation campaign produce results?
It depends on the provider and the channel mix. Worqd's AI systems respond to interest in under 60 seconds, 24/7, and outbound campaigns can start producing inquiries within days of launch. Email and social sequences, like those 11x runs, typically need a few weeks of touches to build replies. Either way, reactivation is usually faster than new lead generation because the audience already knows you and the data is already paid for.
How old is too old for a lead to be reactivated?
There's no hard cutoff, but age changes the message. A 90-day-old lead may still remember your company name; a two-year-old lead usually needs a message that reintroduces you before it asks for anything. What matters more than age is data quality and consent. Bad numbers, dead mailboxes, and people who asked you to stop contacting them should all be removed before any campaign goes out, and consent rules around aged lists deserve a careful look with your counsel.
Will reactivation annoy our old contacts?
Not if it's done right. Effective reactivation messages are short, honest about the time that's passed, and written for where each person left off: a quote that didn't close needs a different conversation than a no-show. Compliance matters too. Worqd's outreach is permission-aware, honors opt-outs, and its AI systems can hand calls to a real person when the conversation needs a human touch. Anyone who asked you to stop should never be contacted again, no matter how good the copy is.
Do we have to switch CRMs to run a reactivation campaign?
With Worqd, no. Pipeline Recovery works with your existing CRM and there's no platform switch required. With enterprise tools like Conversica, you're configuring a general AI agent on top of your existing stack, which usually means integration work handled by your own ops team. Before signing with any provider, ask directly whether they work in your CRM and who owns the data during and after the campaign.
Is old lead reactivation a one-time project or an ongoing service?
It can start as a one-time project, but it works best as an ongoing process, because new leads go cold every week. Worqd treats reactivation as one stage of its Growth Engine (Build, Launch, Optimize, Recover), so recovered demand gets worked alongside new lead generation and the follow-up process keeps improving. That's the real long-term win: fewer leads going cold in the first place, not just a periodic cleanup of the ones that already did.