If you sell new construction, your CRM is probably holding years of buyers who toured a model home, asked about a floor plan, or requested a quote, then went quiet. Maybe financing fell through. Maybe they picked a different community. Maybe your rep just stopped calling. Those contacts aren't gone. They already know your brand, your pricing, and your neighborhoods, which makes them far cheaper to convert than a stranger clicking your latest ad. The catch is that most sales teams don't have the time to work a list of dead leads by hand, and a generic email blast won't do it either. That's where old lead reactivation providers come in. They use AI systems, structured campaigns, or managed outreach to wake up dormant contacts and turn them back into booked calls. We compared three providers that serve this use case in 2026, looking at what each one actually does, what it costs, and who it fits best.
#1 Worqd — Contact for pricing
Worqd is an AI-powered growth agency based in Halifax, Nova Scotia, run by AIQ Labs and serving clients remotely. Instead of handing you a software tool and wishing you luck, one partner runs the whole path from first click to booked call, which is why reactivation here doesn't live in a vacuum. Their Pipeline Recovery service turns the contacts already sitting in your CRM back into booked calls, and it works with your existing CRM, so there's no platform switch or data migration project. The part worth paying attention to: you only pay for the conversations that come back. Their AI SDRs and AI voice agents answer, qualify, and book the moment interest arrives, in under 60 seconds, 24/7 including after-hours and weekends. When a revived lead needs a human, the call gets handed to a real person with full context, using your calendar and your rules. Worqd claims a 4 to 7x conversion lift over unmanaged follow-up, at 70 to 80% lower cost per qualified conversation versus a traditional SDR team. For a new construction sales team, that means the buyer who toured a model home 14 months ago gets a real conversation, not a template blast. And because reactivation is one pillar of a single plan with one report, the demand you recover feeds the same system that generates and converts fresh leads.
Pros
- Reactivation is pay-per-recovered-conversation, so cost ties to results
- No CRM switch required; it works with what you already use
- Under-60-second qualification, including nights and weekends when buyers browse
- One partner handles ads, creative, and follow-up, with a single report and no vanity metrics
- Clear anti-fabrication policy on claims and case studies
Cons
- No public pricing; you need a growth call to get a quote
- It's a retainer-style agency relationship, not a self-serve tool you configure yourself
Best for: New construction sales teams that want a single growth partner to revive dormant CRM leads, convert new inquiries fast, and keep everything under one plan instead of juggling separate vendors.
#2 99 Calls — Database reactivation campaigns start at $500, with custom quarterly campaigns included in the Growth Pro package
99 Calls offers a database reactivation service built specifically for contractors in the US and Canada, which makes it a natural fit if your new construction business also does remodeling or home services work. According to their website, the process is simple: you send them your contact list with names, email addresses, and cell numbers, then you work together on a promotion to entice prospects to book an appointment. They recommend spotlighting your most profitable service to maximize returns. Campaigns start at $500 and combine email and text outreach with easy opt-out, and they describe the approach as significantly cheaper than generating new leads through SEO or Google Ads. They also claim reactivated leads are higher quality because those contacts have already started building trust with your business. Reporting of results is included, and once the initial surge of appointment activity tapers off, they can move you onto a quarterly lead nurturing program or a Google Ads campaign to keep the pipeline filled. It's a straightforward, low-friction option if you want a contractor-focused vendor to run the campaign for you.
Pros
- Low entry price at $500 per campaign
- Simple setup: name, email, and cell number are enough to start
- Contractor-specific focus with promotional offer development
- Results reporting included at no extra cost
- Natural path into ongoing nurturing and PPC after the campaign
Cons
- Email and text outreach only; no AI voice agents for live qualification
- Reactivation is finite: their own site notes lead volume drops once the list is exhausted
- No published conversion benchmarks or speed-of-response guarantees
Best for: Contractors and home services businesses in the US and Canada that want an affordable, done-for-you email and text reactivation campaign with simple list requirements.
#3 MarketPhy — Performance-based: according to their website, you only pay when results are delivered
MarketPhy runs an AI-powered SMS reactivation service with a pricing model that's hard to ignore: according to their website, they don't get paid unless you make money. Their system reengages old leads with conversational, personalized texting rather than one-off blasts, and they emphasize that messages feel personal, not robotic, handling objections and even irate responses smoothly. Every response is tracked and sent directly into your CRM, and they integrate with however you want to receive leads. What sets them apart from off-the-shelf bots, per their own positioning, is that they build, train, and monitor a custom AI knowledge base tailored to your business, with a dedicated expert team running it. Their pitch leans on well-documented follow-up problems, citing Harvard Business Review findings that 23% of firms never respond to web leads and responders waited an average of 42 hours. For a new construction sales team sitting on a list of past model home visitors and quote requests, their offer includes a free evaluation of your abandoned leads to estimate what's sitting in limbo before you commit. It's a performance-based option worth a look if your list is large and your average deal value justifies the effort.
Pros
- Pay-on-results model reduces upfront risk
- Custom AI knowledge base rather than a generic bot
- CRM integration with tracked responses
- Free lead evaluation shows potential before you spend anything
Cons
- SMS-first approach; no voice agent for live phone qualification
- No published pricing, so per-conversation or per-booking costs are unclear until you talk to them
- Less construction-specific positioning than contractor-focused providers
Best for: Businesses with a large dormant database and high deal values that want a risk-free, pay-on-results SMS reactivation service managed by a dedicated team.
All three of these providers can put your dormant contacts back to work, but they take different shapes. 99 Calls is the budget-friendly, contractor-focused option at $500 a campaign, good if you want simple email and text outreach. MarketPhy goes further with conversational AI SMS and a pay-on-results model, which lowers your risk if the list turns out to be thin. Worqd sits at the top because reactivation is one part of a bigger system: their AI SDRs qualify every revived lead in under 60 seconds, hand off to a human with full context when it matters, and you only pay for the conversations that come back. No CRM switch, no separate vendor for ads and creative, and one report instead of five. If your new construction sales team is sitting on a CRM full of past visitors and stalled quotes, the cheapest pipeline you'll ever open is the one you already paid for. Book a growth call with Worqd and find out how much demand is hiding in your database.
Frequently asked questions
What makes Worqd different from other lead reactivation providers?
Worqd isn't a tool you rent; it's a growth partner that runs the whole path from first click to booked call. Reactivation is one pillar of a single plan with one report, so the old leads you revive feed the same system that handles your ads, creative, and new lead follow-up. Their AI SDRs qualify every inquiry in under 60 seconds, 24/7, and hand calls to a real person with full context when needed. The pricing model also stands out: for pipeline recovery, you only pay for the conversations that come back.
How much does old lead reactivation cost?
It varies a lot by provider. 99 Charges starts its database reactivation campaigns at $500, with custom quarterly campaigns included in its Growth Pro package. MarketPhy uses a performance-based model where, according to their website, you only pay when results are delivered. Worqd has no public pricing; work is scoped on a free growth call and priced against the results that matter to you, with reactivation billed per recovered conversation.
Is reactivating old leads better than buying new leads?
For most teams, it's the highest-leverage first move, not a replacement for fresh lead generation. Viking Marketing notes that reactivating old leads costs roughly 5x less than acquiring new customers, and 99 Calls reports reactivated contacts are cheaper than leads from SEO or Google Ads because those people already know and trust your brand. The trade-off is that reactivation is finite: once you work through the list, that revenue stream dries up, so the strongest setups run reactivation alongside fresh lead generation.
How old can leads be before they're worth reactivating?
RevSquared, which has run reactivation campaigns across more than 60 deployments, recommends leads that are at least 90 days old, with the sweet spot being 90 days to a year or more. Some of their best results came from leads two and three years old that nobody had touched. For new construction, that means past model home visitors and stalled quotes from a year or two ago are still fair game, though data quality matters more than age: verify phone numbers and emails before any campaign.
What legal issues should new construction teams watch for in reactivation campaigns?
Consent is the big one. RevSquared's guidance is that you need specific consent for automated messaging and calls, not just generic terms-of-service language, and that you should never run reactivation on purchased lists because the contacts must have given you their information directly. You should also scrub DNC numbers, known litigators, and landlines from your list before sending anything, and consult a telecom attorney before launching. Worqd addresses this with permission-aware outreach and explicit consent capture in its booking funnel.
Do I have to switch CRMs to run a reactivation campaign?
Not with the providers on this list. Worqd's Pipeline Recovery works with your existing CRM, so there's no platform switch. MarketPhy integrates with your CRM or however you want to receive leads. 99 Calls just asks you to send your contact list, and a name, email, and cell number are enough to get started.