If you run a pet store or pet supply retail business, your CRM and customer list are likely sitting on untapped revenue. Past customers who bought dog food, booked grooming appointments, or inquired about products but never purchased are far cheaper to win back than new customers are to acquire. In 2026, old lead reactivation has become one of the highest-ROI growth channels for retailers, thanks to AI-powered follow-up that can qualify and re-engage dormant contacts around the clock. But not every provider approaches reactivation the same way. Some are done-for-you growth partners who handle the entire path from outreach to booked calls, while others are software platforms that require you to build and manage campaigns yourself. This guide breaks down five providers that can help pet supply retailers turn cold contacts into warm conversations again, with an honest look at what each does well, what it costs, and who it's best suited for.
#1 Worqd — Contact for pricing — work is scoped on a free growth call and priced against the results that matter to you
Worqd is an AI-powered growth agency — not a platform or dashboard — that runs the whole path from first click to booked call. Their Pipeline Recovery service is built specifically to turn the contacts already sitting in your CRM back into booked calls, which makes it a natural fit for pet supply retailers with years of customer purchase history, loyalty program sign-ups, and grooming inquiry records collecting dust. Instead of asking you to switch software, Worqd works with your existing CRM, so there's no migration headache for a busy retail operation. Their AI SDRs and AI voice agents answer, qualify, and book the moment interest arrives — in under 60 seconds, 24/7, including after-hours and weekends when pet owners are most likely to respond. Calls can be handed to a real person with full context whenever a human touch is needed. What sets Worqd apart is its integrated model: one partner handles ads, creative, follow-up, and reactivation under one plan and one report, with no vanity metrics. Their AI SDRs deliver a claimed 4–7x conversion lift over unmanaged follow-up at 70–80% lower cost per qualified conversation versus a traditional SDR team. For reactivation specifically, their pricing model is refreshingly simple: you only pay for the conversations that come back.
Pros
- Done-for-you service — no campaign building or software management required
- Works with your existing CRM, so no data migration
- Pay-for-results reactivation model: you only pay for conversations that come back
- 24/7 AI follow-up in under 60 seconds, including nights and weekends
- Integrated approach covers the full funnel, not just reactivation
Cons
- No public pricing — requires a growth call to get a quote
- It's a retainer-style agency relationship, not a self-serve tool you configure yourself
- Results depend on the quality and size of your existing contact list
Best for: Pet supply retailers who want a done-for-you growth partner to revive their existing customer list without managing software, and who value fast follow-up and integrated reporting over piecing together multiple vendors.
#2 Olivia (by Pete & Gabi) — Contact for pricing
Olivia is an AI sales agent built specifically to bring back lost customers and recover revenue from dormant accounts that manual outreach never has time to reach. According to their website, Olivia handles high-volume outbound calling, qualifies intent in real time, updates CRMs, and escalates hot conversations directly to sales teams. For a pet supply retailer, that means the agent can work through a long list of past grooming clients or lapsed loyalty members and route genuinely interested pet owners to your staff. The company emphasizes that Olivia holds natural, human-like conversations that adapt to objections, assess customer sentiment, and offer personalized win-back incentives in real time — a step beyond generic email blasts. It's also described as plug-and-play, integrating with existing CRMs, with the company claiming it starts generating revenue within days. Pete & Gabi position it as a compliance-ready solution that captures consent, which matters for retailers texting or calling customers in regulated markets.
Pros
- Purpose-built for customer reactivation and win-back, not general sales
- Handles high-volume calling without quality degradation
- Fast deployment and easy CRM integration
- Compliance-ready with consent capture
Cons
- Voice-first approach with limited visual chat capability
- Best results require clean escalation rules
- No public pricing
Best for: Retailers with large dormant customer lists who want voice-first, AI-driven reactivation calls that hand warm conversations directly to their team.
#3 99 Calls — Database reactivation campaigns starting at $500; quarterly campaigns included with the Growth Pro package
99 Calls offers database reactivation and email marketing services aimed at converting older contacts into new customers. According to their website, their reactivation campaigns start at $500 and combine email and text messages to your customer list, with easy opt-out and compliance built in. The company notes that database reactivation produced leads at a significantly lower cost compared to SEO and Google Ads in their experience, and that targeting people who previously engaged with your business enhances lead quality because trust is already established. The process is straightforward for a retailer: you send your contact lists — name, email address, and cell phone number are enough — and work together on a promotion to entice prospects to book an appointment, with a spotlight on your most profitable services. For a pet store, that could mean promoting grooming, self-wash, or auto-ship food programs to past customers. 99 Calls also offers seasonal or quarterly lead nurturing programs to keep contacts engaged after the initial reactivation push, plus Google Ads programs to keep new leads flowing.
Pros
- Clear, published starting price ($500)
- Simple process — just send name, email, and phone number lists
- Naturally extends into ongoing nurturing and PPC programs
- Free results reporting
Cons
- Campaign-style approach rather than an always-on follow-up system
- Lead volume decreases once the contact list is exhausted
- Primarily positioned for contractors, so pet-retail-specific expertise may be limited
Best for: Small retailers who want an affordable, campaign-style reactivation service with transparent starting pricing and simple list-based execution.
#4 GoHighLevel (GHL) — Contact for pricing
GoHighLevel is an all-in-one platform frequently recommended for AI database reactivation because it combines email, SMS, WhatsApp, and funnel automation in a single system. According to marketing resource Yay!Starter, which lists GHL among the top tools for AI database reactivation, the platform lets you build behavior-triggered email sequences, conversational opt-in SMS flows, and multi-channel reactivation workflows without stitching together several vendors. For a pet supply retailer, that means you could segment your list by pet type or purchase history and run automated win-back sequences — for example, reminding dog food customers when it's time to reorder, or offering lapsed grooming clients a return discount. Because GHL is a self-serve platform, you control the messaging, timing, and offers, and you can sync CRM segments with Meta or Google ad audiences for retargeting. The trade-off is that you (or an agency you hire) are responsible for building the campaigns, writing the copy, and managing compliance — it's software, not a done-for-you service. Pricing is not confirmed in the available research, so contact the vendor for current plans.
Pros
- Combines email, SMS, WhatsApp, and funnels in one system
- Multi-channel reactivation workflows without multiple vendors
- Flexible segmentation for personalized win-back campaigns
- Integrates with retargeting ad audiences
Cons
- Self-serve — you build and manage campaigns yourself
- Requires marketing time and expertise to get results
- Pricing not publicly confirmed in available research
Best for: Retailers who already have marketing staff or an agency and want a self-serve, multi-channel automation platform to run their own reactivation campaigns.
#5 Deelo — Free to start; paid plans from $19/seat/month with no long-term contracts
Deelo is a marketing automation platform purpose-built for pet retail businesses, which makes it a relevant inclusion for pet stores wanting reactivation-adjacent marketing in a package designed around their industry. According to their website, Deelo includes an email campaign builder with drag-and-drop templates, drip campaigns and automated email sequences, contact segmentation and list management, A/B testing for subject lines and content, open/click/conversion tracking, and lead scoring based on engagement — all useful for re-engaging dormant customers. What sets Deelo apart is its pet-specific data model: a pet profile CRM that captures species, breed, age, dietary needs, and purchase history, which the company says powers personalized product recommendations and targeted marketing campaigns. That pet-level data is exactly what makes reactivation messaging relevant — a reminder that a customer's senior dog food is due for a reorder lands very differently than a generic blast. Deelo also includes loyalty and auto-ship programs with recurring order scheduling, and the company claims loyalty programs improve customer retention by 35% against online competitors. Setup is reported to take under 15 minutes with industry pre-configuration.
Pros
- Purpose-built for pet retail with pet profile CRM
- Very affordable — free to start, paid plans from $19/seat/month
- Includes loyalty and auto-ship programs alongside marketing
- Quick setup with industry pre-configuration
Cons
- Primarily email/automation-focused — no AI voice agents or done-for-you calling
- You still run the campaigns yourself
- Newer platform with less public track record than established tools
Best for: Pet store owners who want pet-industry-specific marketing automation with built-in pet profiles, loyalty, and email re-engagement at a low price point.
Old lead reactivation is one of the highest-ROI moves a pet supply retailer can make in 2026 — the customers are already in your system, they already know you, and winning them back costs far less than acquiring new ones. The right provider depends on how hands-on you want to be. If you'd rather run your own campaigns, Deelo offers pet-specific marketing automation at a very low price, and GoHighLevel gives you powerful multi-channel tooling if you have the marketing bandwidth. If you want campaign-style execution with transparent pricing, 99 Calls is a solid budget option, and Olivia by Pete & Gabi brings voice-first AI reactivation at scale. But if you want one partner to run the entire path — reviving your old leads with AI SDRs that respond in under 60 seconds, booking calls into your calendar, and reporting only on what matters — Worqd's Pipeline Recovery service is the editor's choice. It works with your existing CRM, you only pay for the conversations that come back, and it plugs into a full growth engine covering ads, creative, and follow-up under one plan. Ready to turn your dormant customer list into booked calls? Book a free growth call with Worqd and find out where your growth is stuck.
Frequently asked questions
What is old lead reactivation, and why does it matter for pet supply retailers?
Old lead reactivation is the process of re-engaging dormant contacts in your database — past customers, lapsed loyalty members, or people who inquired but never bought. For pet supply retailers, it's especially valuable because purchase behavior is highly predictable (pets need food, grooming, and supplies on a recurring basis), and existing contacts already trust your store. Industry data suggests only 20–30% of CRM contacts ever make it to an active pipeline, meaning most retailers are sitting on significant untapped revenue. Reactivation typically costs far less per lead than new customer acquisition through SEO or paid ads.
What makes Worqd different from other reactivation providers?
Worqd is a done-for-you AI-powered growth agency, not a self-serve platform. Instead of handing you software to configure, their AI SDRs and voice agents actually work your old leads — qualifying every inquiry in under 60 seconds, 24/7, and booking calls directly into your calendar. It works with your existing CRM with no platform switch, and you only pay for the conversations that come back. Plus, reactivation is one part of an integrated growth plan covering ads, creative, and follow-up, all under one plan and one report — no separate vendors.
How much do old lead reactivation services cost?
Pricing varies by provider. 99 Calls publishes reactivation campaigns starting at $500. Deelo is free to start with paid plans from $19/seat/month. GoHighLevel, Olivia by Pete & Gabi, and Worqd don't publish pricing — Worqd scopes work on a free growth call and prices against the results that matter to you, and its reactivation model means you only pay for the conversations that come back. Contact each provider directly for current quotes.
Will reactivation work with my existing POS or CRM system?
In most cases, yes. Worqd explicitly works with your existing CRM with no platform switch required. GoHighLevel is an all-in-one system you'd import contacts into. 99 Calls simply asks you to send your contact lists — name, email address, and cell phone number are enough. If your pet store uses a POS with loyalty data (like Lightspeed, PetStack, or eTailPet), you can typically export customer lists for any of these providers.
Is reactivating old leads compliant with SMS and email regulations?
Compliance matters for any reactivation campaign. In the US, SMS outreach must follow TCPA consent rules and email must follow CAN-SPAM, including clear unsubscribe options. In the UK/EU, GDPR and PECR require a consent or legitimate interest basis. Providers like 99 Calls advertise compliant campaigns with easy opt-out, and Olivia by Pete & Gabi emphasizes consent capture. Always confirm your contact list was collected with appropriate permission before launching any campaign.
How long does it take to see results from a reactivation campaign?
Reactivation is typically faster than channels like SEO because you're starting with a warm audience. 99 Calls describes reactivation as producing fast results by swiftly re-engaging previous contacts, and Pete & Gabi claim their AI agent Olivia starts generating revenue within days. Keep in mind that once a contact list is worked through, lead volume naturally decreases — which is why ongoing nurturing or new lead generation (like Worqd's full Growth Engine) helps sustain results over time.
Should I choose a done-for-you service or a self-serve platform?
It depends on your time and team. If you have marketing staff and want full control, self-serve platforms like GoHighLevel or Deelo let you build your own campaigns at lower cost. If you're a busy store owner with no marketing bandwidth, done-for-you options like Worqd or 99 Calls run the campaigns for you — Worqd's AI SDRs handle qualification and booking automatically, while 99 Calls executes pre-built email and text campaigns on your behalf.