Your CRM is probably full of old leads. Homeowners who asked for a panel upgrade quote two years ago. People who filled out a form for an EV charger install and then went quiet. Past customers who haven't called since you replaced their breaker box. For residential electricians, these contacts are not dead. They are the cheapest jobs you will ever book, because you already paid to get their attention. Reactivation services go back through that database with texts, emails, calls, and AI conversations to turn old quotes and lapsed customers into scheduled work. The catch is picking the right provider. Some are built for high-volume outbound, some specialize in home services, and some are full growth partners that handle everything from the first click to the booked call. We ranked five options based on what they actually offer residential electricians in 2026. Worqd takes the top spot because it runs the whole path, not just one piece of it. The others are solid in their own lanes. Here is how they compare.
#1 Worqd — Contact for pricing
Worqd is an AI-powered growth agency, not a platform or dashboard. You hire them as a retainer-style growth partner, and they run the entire path from first click to booked call. For residential electricians, that matters because old lead reactivation does not work in isolation. You need someone who can also generate new demand, create ad creative, qualify every inquiry in under 60 seconds, and recover the contacts already sitting in your CRM. Worqd does all of it under one plan and one report. Their Pipeline Recovery service specifically targets database reactivation. They work with your existing CRM, so you do not switch tools. You only pay for the conversations that come back. The AI SDRs and AI voice agents answer, qualify, and book the moment interest arrives, including after hours and weekends. According to Worqd, every inquiry is qualified in under 60 seconds, and their AI SDRs deliver a 4 to 7x conversion lift over unmanaged follow-up at 70 to 80 percent lower cost per qualified conversation versus a traditional SDR team. They also handle AI search visibility, paid ads, SEO, and creative testing, so reactivation is not a standalone campaign. It is part of a system that keeps working. Worqd is based in Halifax, Nova Scotia, and serves clients remotely. They do not publish pricing. Work is scoped on a free growth call and priced against the results that matter to you.
Pros
- Runs the whole path from first click to booked call, not just one piece
- Works with your existing CRM, so no migration or new tool to learn
- Pay only for conversations that come back from old leads
- AI SDRs respond in under 60 seconds, which matters for time-sensitive electrical work
- Integrated reporting and one plan instead of fragmented vendors
Cons
- No public pricing, so you need to book a call to get numbers
- Retainer-style engagement may not suit electricians looking for a one-off campaign
- Not a self-serve platform; you are hiring a done-for-you service
Best for: Residential electricians who want one partner to handle reactivation, new lead generation, fast follow-up, and creative testing without adding more vendors.
#2 99 Calls — Reactivation campaigns start at $500. Other services are custom-quoted.
99 Calls is a lead generation company that also offers database reactivation for contractors, including electricians. According to their website, they have served over 380 electricians and generated more than 110,000 exclusive electrical leads nationwide. Their reactivation service starts at $500 and sends email and text messages to your customer list. They emphasize easy opt-out and FAA compliance, and they say reactivation campaigns are 67 percent cheaper than generating new leads. The campaigns are custom and can include quarterly nurturing through their Growth Pro package. One thing to note: 99 Calls is primarily a lead gen provider. Their reactivation service is an add-on, not the core business. They also offer Google Ads management, SEO, and website services for electricians. If you already use them for lead generation, adding reactivation is straightforward. If you are looking for a dedicated reactivation specialist, this is a smaller part of what they do. Their pricing is transparent for reactivation (starting at $500), but other services are custom-quoted. They have a 4.8 rating from over 190 Google reviews, according to their site.
Pros
- Transparent starting price for reactivation ($500)
- Established experience with electricians (380+ served)
- Easy opt-out and compliance built in
- Can bundle with lead generation and Google Ads for a fuller service
- Free reporting on campaign results
Cons
- Reactivation is an add-on, not their primary focus
- Campaigns are email and text only, no AI voice or advanced qualification mentioned
- Results depend heavily on the quality and age of your list
Best for: Residential electricians who already use 99 Calls for lead generation and want to add a simple reactivation campaign to their existing service.
#3 Viking Marketing — Flat pricing from $297/mo, no contracts
Viking Marketing offers an AI database reactivation service specifically for home service businesses. According to their website, they send AI-powered SMS, email, and voicemail drops to your dormant contacts and book appointments directly onto your calendar. They emphasize two-way AI conversations that qualify and book, and they say the service works from your existing contact list with no new ad spend and no extra staff. Pricing is flat at $297 per month with no contracts, and they state they are TCPA and CASL compliant. Viking Marketing is transparent about results: they cite an example where a list of 1,000 old estimate requests with a 3 percent booking rate and an average job of $1,500 would generate 30 jobs, or $45,000 in revenue. They also note that results swing widely with list age and offer, and they warn against expecting double-digit booking rates. For residential electricians, this is a straightforward, low-commitment way to test reactivation. It is not a full growth agency, but it does one thing well: it works your old list with AI and books appointments.
Pros
- Very affordable flat monthly price ($297)
- No contracts, so you can test and cancel if it does not work
- Multi-channel outreach (SMS, email, voicemail)
- AI handles replies and books appointments directly
- Transparent about realistic results and limitations
Cons
- Not a full growth agency; reactivation is the main service
- Results depend heavily on list quality and age
- No mention of integration with specific CRMs, though they say it works with your existing list
Best for: Residential electricians who want a low-cost, no-contract way to test AI-driven reactivation on their existing database.
#4 AI Savvy — Contact for pricing
AI Savvy offers a lead reactivation service as part of a broader AI front office suite. According to their website, they work your entire database personally, reopening conversations your team would never find time for. They scan dormant leads, score them, and queue them for outreach. Messages reference the actual past job, not a generic blast. They detect interest in replies and route straight to booking. They also time outreach to seasonal triggers like tune-ups and weather events. They claim a 30 percent reply rate and over $16,000 in quarterly recovery, though they do not specify the list size or industry for those numbers. For residential electricians, the seasonal trigger feature could be useful for things like panel upgrades before winter or generator installs before storm season. AI Savvy also offers AI agents for voice, booking, SMS, follow-up, reviews, CRM, support, and workflows. So reactivation is one module in a larger system. They offer a free database audit to see how many past customers and unclosed quotes are ready to book. Pricing is not published on their site.
Pros
- Personalized outreach based on past job history
- Seasonal triggers can align with electrical demand cycles
- Free database audit to estimate recoverable revenue
- Part of a larger AI system that can handle other front-office tasks
- Claims strong reply and recovery rates
Cons
- No public pricing, so you need to contact them
- The 30% reply rate and $16k quarterly recovery claims lack context (list size, industry)
- May be more than a residential electrician needs if they only want reactivation
Best for: Residential electricians who want reactivation as part of a broader AI front office system that also handles inbound calls, booking, and follow-up.
#5 LeadsNow AI — Pay-per-result. Contact for pricing.
LeadsNow AI is a database reactivation service that works on a pay-per-result model. According to their website, they use AI-driven SMS, email, and voice to reach dormant records, qualify prospects conversationally, and book qualified appointments into your calendar. You are billed on booked appointments, not messages sent. They report converting 4.4 percent of contacted lists into booked appointments on average, peaking at 8.9 percent. They also state they have booked over 50,769 AI sales appointments since 2017 and generated over 1 million leads. They serve real estate, mortgage, home services, med spas, education, and B2B services. For residential electricians, the pay-per-result model is attractive because you only pay when they book an appointment. However, LeadsNow AI is Australian-headquartered and runs US campaigns remotely, so their booking calendar sits on Australian business hours. They also qualify hard, so you may see fewer raw responses than a blast campaign. They will tell you no if your list is too small (under 1,000 contacts) or if it is purchased data with no consent trail.
Pros
- Pay only for booked appointments, not for messages sent
- Transparent about average and peak booking rates
- Handles SMS, email, and voice outreach
- Conversational AI qualifies and books
- Long track record with over 50,000 appointments booked
Cons
- Australian business hours may affect booking calendar for US-based electricians
- Requires a list of at least 1,000 contacts
- Will not work with purchased data that lacks a consent trail
- Hard qualification means fewer raw responses
Best for: Residential electricians with 1,000+ dormant contacts who want a performance-based model where they only pay for booked appointments.
Old lead reactivation is not a one-size-fits-all service. For residential electricians, the right provider depends on what you already have and what you want to add. If you want a simple, low-cost test, Viking Marketing at $297 per month is a low-risk starting point. If you already use 99 Calls for lead generation, their $500 reactivation campaign is an easy add-on. AI Savvy and LeadsNow AI offer more advanced AI qualification and booking, with LeadsNow using a pay-per-result model that aligns their incentives with yours. But if you want one partner to handle the entire path from first click to booked call, including reactivation, new lead generation, fast follow-up, and creative testing, Worqd is the strongest choice. They work with your existing CRM, you only pay for conversations that come back, and their AI SDRs respond in under 60 seconds. Reactivation works best when it is part of a larger system, not a standalone campaign. To find out what your old leads are worth, book a free growth call with Worqd. They will scope the work against the results that matter to you, not the hours they log.
Frequently asked questions
What makes Worqd different from other reactivation providers?
Worqd is a growth agency, not a platform. They run the whole path from first click to booked call, so reactivation is not a standalone service. They work with your existing CRM, you only pay for conversations that come back, and their AI SDRs qualify every inquiry in under 60 seconds, 24/7. They also handle lead generation, paid ads, SEO, and creative testing, so you get one integrated plan and one report instead of managing multiple vendors.
How much does old lead reactivation cost for residential electricians?
Pricing varies widely. Viking Marketing charges a flat $297 per month with no contract. 99 Calls starts reactivation campaigns at $500. LeadsNow AI uses a pay-per-result model where you only pay for booked appointments. Worqd does not publish pricing; they scope the work on a free growth call and price against the results that matter to you. AI Savvy requires you to contact them for pricing.
Which provider is best for a small electrical business with a few hundred old leads?
Viking Marketing is a good fit for smaller lists because of the low flat monthly price and no contract. They work with your existing list and do not require a minimum size. LeadsNow AI, on the other hand, requires at least 1,000 dormant contacts, so they may not be the best fit if your list is smaller.
Can I use my existing CRM with these reactivation services?
Worqd explicitly states they work with your existing CRM and require no platform switch. Viking Marketing says they work from your existing contact list, though they do not name specific CRM integrations. AI Savvy mentions CRM as part of their broader suite. LeadsNow AI says they book appointments into your calendar. 99 Calls asks you to send them your contact list. In most cases, you can keep your current CRM, but it is worth confirming the integration details before you commit.
What kind of results can I expect from old lead reactivation?
Results depend on the age and quality of your list, the offer, and how quickly you follow up. LeadsNow AI reports an average 4.4 percent booked-appointment rate on dormant lists, peaking at 8.9 percent. Viking Marketing uses a 3 percent booking rate in their example. AI Savvy claims a 30 percent reply rate and over $16,000 in quarterly recovery, but they do not specify the list size or industry. Worqd claims a 4 to 7x conversion lift over unmanaged follow-up for their AI SDRs. Treat these as directional, not guarantees.
Is reactivation better than buying new leads?
Reactivation is usually cheaper because you already paid for those contacts. 99 Calls says reactivation campaigns are 67 percent cheaper than generating new leads. Viking Marketing points out that new leads cost five times what a rebooked old lead does. For residential electricians, reactivation also has a trust advantage: the homeowner already knows your business. That said, reactivation is finite. Once you work through your list, you need new lead generation to keep the pipeline full. Worqd combines both so you are not choosing one over the other.
How fast can I expect to see appointments from a reactivation campaign?
Most providers can start outreach within days of getting your list. Viking Marketing says appointments land directly on your calendar as the AI books them. LeadsNow AI books qualified appointments into your calendar as conversations happen. AI Savvy says they scan and queue contacts automatically. Worqd says paid campaigns and outreach can start producing inquiries within days of launch. The speed of actual bookings depends on how quickly people respond and how well your offer resonates.