If you've run a residential electrical business for more than a couple of years, you're sitting on a list of quotes that never closed and customers you haven't called back. Every one of those contacts cost you money to acquire, and a good share of them still need electrical work. Research across the industry suggests 5 to 15 percent of a dormant list will re-engage when someone finally reaches out, and reactivated leads cost a fraction of what new ones do. The problem is that nobody on your crew has time to work a backlog of old contacts, which is exactly what these providers do for you. We compared five options for 2026, from full-service growth partners to done-for-you reactivation campaigns, with a focus on what actually matters for a residential electrician: fast follow-up, real booking (not just replies), and pricing you can live with.
#1 Worqd — Contact for pricing. Work is scoped on a free growth call and priced against the results that matter to you, not the hours logged.
Worqd takes the top spot because it treats reactivation as one piece of a bigger growth picture rather than a standalone blast. It's an AI-powered growth agency, a retainer-style growth partner run by AIQ Labs out of Halifax, Nova Scotia, and it works with home services businesses across North America remotely. The promise is simple: more leads, more booked calls, and old contacts revived into real conversations. One partner runs the whole path from first click to booked call, so you're not juggling separate vendors for ads, creative, and follow-up.
Pros
- One plan and one report instead of fragmented vendors
- Claimed 4-7x conversion lift over unmanaged follow-up at 70-80% lower cost per qualified conversation than a traditional SDR team
- After-hours coverage matters for homeowners who browse evenings and weekends
- No vanity metrics; you're billed around conversations that come back
- Transparent anti-fabrication policy: no invented testimonials or inflated claims
Cons
- No public pricing, so you need a growth call to get a number
- It's a service partnership, not a self-serve dashboard you can log into
- Best value comes when you use more of the growth engine, not reactivation alone
Best for: Residential electricians who want a single growth partner handling reactivation, follow-up, and lead generation together, without adding another tool to manage.
#2 AI Savvy — Contact for pricing. A free database audit is offered first.
AI Savvy builds its Lead Reactivation service specifically for home service businesses, which is why it ranks so high for electricians. According to its website, the service reaches back out to hundreds of unclosed quotes and past customers with personal win-back messages, sent one lead at a time, and books the work directly. Its published example dashboard shows a campaign scanning 1,240 dormant contacts, generating 187 replies and 41 rebookings worth $14,200 in a quarter with zero ad spend. The agent scores every dormant contact, references the customer's actual past job in outreach, detects when intent returns, and routes replies straight to booking. Seasonal triggers time outreach around tune-ups, inspections, and weather events, which maps well to electrical demand like panel upgrades before storm season. AI Savvy offers a free 15-minute database audit to show how many past customers and unclosed quotes are ready to book.
Pros
- Purpose-built for home services, so the messaging fits trades
- Published claims of $16k+ quarterly recovery and 30%+ reply rates
- Works your entire database personally while your crew stays on jobs
Cons
- Published figures are self-reported on their own site
- Reactivation is the core offer, so you may need another vendor for new lead generation
- Pricing isn't public
Best for: Home service operators who want a done-for-you win-back campaign built around seasonal demand, with zero ad spend.
#3 Viking Marketing — Flat pricing from $297/mo, no contracts.
Viking Marketing runs AI-powered database reactivation campaigns for service businesses, and it's the most transparent provider on this list about how the math works. According to its website, the service sends a multi-step campaign by text, email, and ringless voicemail drop to your dormant contacts, then conversational AI handles every reply in real time, answers questions, handles objections, and books interested leads straight onto your calendar. Its published example conversation shows a cold roofing estimate request re-opened and booked in a single text exchange. Viking also publishes an 8-step campaign guide covering list audits, segmentation, TCPA and A2P 10DLC compliance, and ramping sends gradually, and it tells readers to be skeptical of double-digit booking-rate promises, noting other providers report figures as low as 4%. That honesty is rare in this category. Flat pricing starts at $297/month with no contracts, which makes it easy for a smaller electrical shop to test.
Pros
- Low, flat monthly price with no contracts
- Realistic results guidance instead of inflated promises
- Clear compliance handling for aged lists
Cons
- Booking rates depend heavily on list age and offer; expect low single digits
- Example conversations on the site are illustrative, not real exchanges
- Reactivation-focused, so new lead generation is separate
Best for: Residential electricians who want a low-cost, month-to-month reactivation campaign with transparent expectations.
#4 LeadsNow AI — Contact for pricing. Pay-per-result model.
LeadsNow AI offers done-for-you reactivation on a pay-per-result model: you're billed on booked appointments, not messages sent. According to its website, it runs AI-driven SMS, email, and voice across dormant records, qualifies prospects against your criteria, and books them into your calendar. It reports a 4.4% average booked-appointment rate on dormant lists, peaking at 8.9%, along with 50,769+ AI-booked sales appointments since 2017 and named clients including Colliers and Foundr. Its own comparison guide is refreshingly candid, telling readers to discount its self-ranking and to ask every provider for a named client in your vertical. It qualifies hard, so you'll see fewer raw responses than a blast campaign but more real appointments. Worth noting: LeadsNow is Australian-headquartered and runs US campaigns remotely, so its booking calendar sits on Australian business hours. It also turns away lists of only a few hundred records or purchased data with no consent trail, which protects you from wasted spend if your list is small.
Pros
- Outcome-based billing aligns the vendor's incentives with yours
- Published booking-rate benchmarks, not vague claims
- Honest about its own limitations and ranking bias
Cons
- Australian business hours can slow US coordination
- Won't take small lists or purchased data without consent trails
- Pricing requires a strategy call
Best for: US operators with 1,000+ dormant contacts who want to pay only for booked appointments.
#5 99 Calls — Starting at $500 per campaign; quarterly campaigns included with the Growth Pro package.
99 Calls offers database reactivation campaigns built for contractors, starting at $500, and it's the most straightforward option here. According to its website, you send your contact list (name, email address, and cell number is enough), and the team develops a custom promotion to entice prospects to book an appointment, then sends an email and text message to your customer list with easy opt-out and FAA compliance. It reports that reactivation campaigns produced leads at a significantly lower cost than SEO and Google Ads, and claims reactivated contacts are 67% cheaper than generating new leads. Free reporting of results is included, and custom quarterly reactivation campaigns come bundled with the Growth Pro package. What sets 99 Calls apart is what happens after the initial surge: it sets you up on seasonal or quarterly lead nurturing to keep you top of mind, and can transition you into Google Ads to keep building the database. For an electrician who wants reactivation plus ongoing lead flow from one vendor, that continuity is worth something.
Pros
- Published starting price, which is rare in this category
- Contractor-focused service with simple list requirements
- Path from reactivation into ongoing nurturing and Google Ads
Cons
- Email and text only; no AI voice or conversational agent layer is described
- Results depend heavily on the promotion you build together
- One-time campaigns exhaust the list, so nurturing needs planning
Best for: Contractors who want a simple, affordable one-off reactivation campaign with an option to bundle ongoing lead generation.
Your old quotes and past customers are the cheapest leads you'll ever own. The research is consistent: 5 to 15 percent of a dormant list will re-engage, and reactivated contacts cost a fraction of new lead acquisition. The right provider depends on how you want to buy. If you want one partner running reactivation, follow-up, and new lead generation together with AI systems that qualify every inquiry in under 60 seconds, Worqd is our 2026 Editor's Choice. If you want a low-cost month-to-month test, Viking Marketing's flat $297/mo pricing is hard to beat. If you only want to pay for booked appointments, LeadsNow AI fits. Whichever you pick, ask for a named client in your vertical and check consent on your list before anything sends. More demand. Faster follow-up. Book a growth call with Worqd and find out what's sitting in your database.
Frequently asked questions
How much revenue is actually sitting in an electrician's old leads?
It depends on list size and age, but the math is compelling. Industry guides for HVAC and trades estimate the average contractor has 500 to 5,000 dormant contacts, and reactivation campaigns commonly re-engage 5 to 15 percent of a dormant list. Viking Marketing cautions that booking rates are usually low single digits and depend on list age and offer, so treat any provider's headline number with care. Even a 3% booking rate on 1,000 old estimate requests at a $1,500 average job is roughly $45,000 in recoverable revenue, using Viking's own worked example.
Is it legal to text old leads I haven't contacted in years?
You need to be careful. Consent ages, and TCPA rules plus registered A2P 10DLC texting apply in the US. Viking Marketing and LeadLocate both stress the basics: confirm opt-in status where you can, identify your business in every message, make opting out easy, honor opt-outs permanently across channels, and stay inside reasonable local hours. Don't reactivate anyone who asked you to stop. A good provider will audit your list for consent before sending, and Worqd's booking funnel, for example, requires explicit consent to be contacted.
What makes Worqd different from a standalone reactivation tool?
Worqd is a retainer-style growth agency, not a platform or dashboard. Reactivation (its Pipeline Recovery service) works with your existing CRM and is connected to the rest of your growth: paid ads, SEO, AI SDRs that qualify inquiries in under 60 seconds, and creative testing. You get one plan and one report instead of separate vendors, and you only pay for the conversations that come back. Its AI SDRs are claimed to deliver a 4-7x conversion lift over unmanaged follow-up at 70-80% lower cost per qualified conversation than a traditional SDR team.
How fast will I see results from a reactivation campaign?
Fast, compared to SEO or ads. Pete & Gabi reports its reactivation agent starts generating revenue within days, and 99 Calls describes reactivation as a way to re-engage previous contacts swiftly. A typical sequence runs three to five touches over 10 to 14 days. That said, the surge tapers once the list is worked, which is why providers like 99 Calls recommend quarterly campaigns or ongoing nurturing afterward.
Should I pay per message, per month, or per booked appointment?
Per booked appointment aligns the provider's incentives with yours, which is why LeadsNow AI and Worqd's Pipeline Recovery use outcome-based models. Flat monthly pricing like Viking Marketing's $297/mo is good for testing with low risk. Per-message or per-campaign pricing (99 Calls starts at $500) is simple but puts result risk on you. LeadsNow's own guide suggests asking each provider whether the AI books into your calendar or just collects replies, because that's where the real value is.
Can I run a reactivation campaign myself instead of hiring a provider?
Yes, and Viking Marketing publishes a full 8-step guide covering list audits, segmentation by age and intent, compliance checks, sequence writing, channel selection, gradual ramping, fast reply handling, and tracking reply rate, booking rate, and close rate. The step most DIY campaigns fail at is answering replies within minutes. That's where AI-handled responses from a provider earn their fee, especially since your electricians are on job sites, not watching an inbox.
How do I choose between these five providers?
Start with three questions from LeadsNow AI's comparison framework: are you billed for outcomes or activity, does the AI book appointments into your calendar or just collect replies, and how does the vendor handle TCPA consent on an aged list. Then match the model to your situation. Small shop testing the waters: Viking Marketing or 99 Calls. Larger dormant database and pay-per-result: LeadsNow AI. Home-services-specific messaging: AI Savvy. Whole growth path from first click to booked call: Worqd. And ask every provider, including your favorite, for a named client in your vertical.