Every short-term rental operator has a graveyard of past inquiries sitting in a CRM or inbox somewhere. Guests who asked about dates two summers ago, owners who almost signed with you, past guests who never rebooked. According to Uber Media Labs, over 70% of sales leads are never converted, and reactivating them can cost far less than acquiring new ones. The catch is that nobody on your team has time to work that list, because new bookings and daily operations always feel more urgent. That's exactly why old lead reactivation has become its own category in 2026, with AI-driven outreach making it practical to revive contacts at scale without hiring more staff. We compared five providers that genuinely help short-term rental operators turn dormant contacts back into booked stays and signed owner contracts. Some are built for STR specifically, others are general reactivation partners that work across industries. Here's what each one actually does, what it costs where pricing is published, and who it fits best.
#1 Worqd — Contact for pricing. Work is scoped against results on a free growth call, with monthly budget bands captured from "Not spending yet" to "$25,000+".
Worqd is an AI-powered growth agency based in Halifax, Nova Scotia, and it takes a different approach than every other name on this list: instead of selling you another tool, it runs the whole reactivation effort for you as a done-with-you growth partner. Its Pipeline Recovery service works the contacts already sitting in your CRM and turns them back into booked calls, and it works with your existing CRM, so there's no platform switch and no migration project. The part worth paying attention to is the pricing model: you only pay for the conversations that come back. That aligns the incentive with your outcome rather than their hours logged. Behind the outreach sit AI SDRs and AI voice agents that answer, qualify, and book the moment interest arrives, in under 60 seconds, 24/7 including weekends. When a revived lead wants to talk to a real person, the call is handed over with full context, using your calendar and your rules. Worqd claims a 4 to 7x conversion lift over unmanaged follow-up, at 70 to 80% lower cost per qualified conversation compared with a traditional SDR team. One more thing that separates it: the company follows a strict anti-fabrication policy, using clearly marked placeholders until real evidence is approved, so the numbers you see are numbers they'll stand behind. For STR operators, that means past guests, lapsed owner prospects, and stale direct-booking inquiries can all go back to work instead of gathering dust.
Pros
- Done-for-you model: one partner runs the whole path from first click to booked call
- Performance-aligned pricing: you only pay for conversations that come back
- Sub-60-second response to revived interest, around the clock
- No CRM switch required, so there's no migration risk to your existing stack
- Anti-fabrication policy means no invented metrics or testimonials
Cons
- No public pricing, so you need to book a growth call to get a quote
- It's a retainer-style agency relationship, not a self-serve tool you configure yourself
- SEO and compounding channels take months, so results vary by channel mix
Best for: Short-term rental operators and property managers who want a partner to run reactivation end to end, from outreach to booked calls, without buying or learning new software.
#2 Vintory — Starting at $295/month, with data credits and ad spend billed separately.
Vintory is a vacation rental growth platform built specifically for property management companies, and while it's best known for finding new homeowner leads, its campaign engine and built-in CRM are exactly what you'd use to re-engage owners who almost signed with you months or years ago. According to its website, Vintory's AI writes cold email sequences trained on your brand voice, with personalization tokens and spintax so no two recipients get an identical message, and it has sent over 9.1 million emails in the last year. Its direct mail side has produced 1.6 million+ postcards in the last year, all AI-generated and branded to your business. The owner database is the real differentiator: you can search any market on an interactive map, draw neighborhood boundaries, and filter by 25+ signals including OTA presence, permit status, host type, and review count. For reactivation, that means you can pull a list of STR-verified owners in your market who didn't convert the first time and run a fresh, branded campaign against them in minutes. Vintory reports that most partners see qualified leads in their pipeline within the first 30 days, and it publishes case studies with named results, like Beach Getaways adding 315 properties over 44 months.
Pros
- Purpose-built for the vacation rental industry, with STR-verified owner data
- Transparent starting price at $295/month
- Campaign assets are trained on your brand voice rather than generic templates
- Published case studies with named companies and results
Cons
- Focused on owner acquisition and reactivation, not guest rebooking campaigns
- Data credits and ad spend are extra, so total cost can climb beyond the base plan
- Requires you to run the campaigns yourself rather than a managed service
Best for: Vacation rental property management companies focused on growing their owner portfolio, including winning back owners who went cold.
#3 Conduit — Contact for pricing.
Conduit is a hospitality AI coordination layer that short-term rental operators use to automate guest communication end to end. Its published case study describes a 35-property portfolio reaching 96% of guest interactions handled without a human touching the inbox, with zero new hires. For old lead reactivation, the relevant capability is that Conduit's AI agents learn your documented SOPs, house manuals, and FAQs, then apply them consistently across every conversation, which extends to post-stay follow-ups and re-engagement touchpoints that most operators never get around to sending. According to its website, its Workflows feature fires automatically after trigger events in the conversation or guest lifecycle, such as after check-in or when a specific keyword is detected, and the ops lead sets the rules with no IT needed. The Inbox gives your team one place to monitor and manage every conversation the AI agent is handling across multiple platforms and properties at once. Its Integrations feature connects to tools like Notion, Google Drive, and Airbnb, so an AI agent can leverage your existing content without manual re-entry. It's a strong fit for operators whose dormant value lives in past-guest relationships and repeat-booking potential rather than in an owner-prospect list.
Pros
- Works with your existing tools rather than replacing them
- No IT or developer needed to connect documentation and set workflow rules
- Strong published automation results in a real STR case study
- Covers the full guest journey, not just one-off reactivation sends
Cons
- No published pricing
- Requires documented SOPs and FAQs to get the best results
- Guest-messaging focus means it's not built for owner-prospect win-back campaigns
Best for: Short-term rental operators who want an AI layer that handles guest communication and post-stay re-engagement on top of their existing stack.
#4 Guesty — Guesty Lite starts at $9/month plus 1% per reservation for 1-3 listings; Pro is quote-based for 4-199 listings; Enterprise is custom for 200+.
Guesty is one of the most established short-term rental management platforms, connecting listings across 70+ booking channels including Airbnb, Vrbo, and Booking.com, and according to its own comparison content it's the only platform of the major seven with both native payments and NC-compliant trust accounting. Where it touches reactivation is the built-in CRM for guest retention, which tracks guest history and communication for building repeat bookings, plus ReplyAI Autopilot, which generates brand-voice replies, flags conversations that need your team, and adds sentiment analysis. For an operator whose dormant value is past guests, that CRM is the system of record: every past guest, their stay details, and their communication history live in one place, which is the raw material any rebooking campaign needs. Guesty scales from Guesty Lite at $9/month for 1 to 3 listings up through Guesty Pro for 4 to 199 listings and custom Enterprise pricing for 200+. It's worth knowing that the full platform is priced for mid-to-large portfolios, and Buildium's review notes onboarding is reported as complex for teams without dedicated technical resources. If you already run Guesty, your reactivation starting point is already inside it.
Pros
- Widest channel coverage at 70+ connections
- Guest retention CRM and AI messaging included in the platform
- Scales from a single listing to 200+ on the same system
- Native payments and trust accounting reduce add-on sprawl
Cons
- It's a full PMS, not a dedicated reactivation service, so you still build the campaigns yourself
- Onboarding is reported as complex for teams without technical resources
- Full platform pricing can be costly for smaller managers
Best for: Growing property managers who want a full PMS with guest retention CRM built in, and who plan to run rebooking outreach from their existing system.
#5 LeadLocate — Contact for pricing.
LeadLocate is a general-purpose aged lead reactivation tool that we're including because its campaign methodology is one of the most detailed and transferable playbooks we found in the research, even though it's marketed to car dealerships. Its core idea applies directly to STR operators: the cheapest leads are the ones you already paid for and quietly stopped contacting. According to its website, LeadLocate includes the campaign tools, email and phone validators, and reporting to run a reactivation sequence across text, email, and voicemail without buying anything new. Its guidance on segmentation is unusually practical: split by age (90 days, six months, twelve months and older), original source, and reason for going cold, because a two-year-old lead doesn't remember your name and needs reintroduction before you ask for anything. The platform ships real email and phone validators to catch dead mailboxes and disconnected numbers before a big send damages your delivery reputation. Its four-week sequence structure (Day 1 text, Day 2 email, Day 4 call with voicemail) is a template an STR operator could adapt for past guests and lapsed owner prospects almost as-is. Just note the dealership framing means you'd be translating the examples yourself.
Pros
- Excellent segmentation and list-cleaning methodology that protects sender reputation
- Multi-channel sequencing gets several response rates at no extra list cost
- Practical, detailed compliance guidance for outreach to aged lists
- Tool-agnostic principles you can apply to any CRM
Cons
- Built for automotive dealerships, so STR operators must adapt the examples
- No published pricing
- Self-serve tool: you build and run the campaigns yourself
Best for: Operators who want a self-serve campaign tool with strong list hygiene and a proven multi-channel sequence structure, and who don't mind adapting dealership examples.
Old lead reactivation is the cheapest growth available to most short-term rental operators, and in 2026 you have real options depending on how much you want to do yourself. If you want a partner that runs the whole effort for you, from working your CRM to booking revived contacts onto your calendar, Worqd's Pipeline Recovery service is the strongest fit, and its pay-for-conversations-that-come-back model keeps the incentive pointed at your outcome. If you'd rather run campaigns in-house, Vintory is the most STR-specific option for owner win-back at $295/month to start, Guesty's guest retention CRM is a natural home for rebooking outreach if you already run it, and LeadLocate's sequence playbook transfers well if you're willing to adapt dealership examples. Conduit sits in between, automating the guest conversations that turn past stays into future bookings. Whichever route you take, start by pulling your own numbers: look at last month's bookings and count how many guests first appeared in your system more than 60 days ago. That count is usually the argument. Ready to see what's sitting in your CRM? Book a free growth call with Worqd and find out what your dormant contacts are actually worth.
Frequently asked questions
What is old lead reactivation, and why does it matter for short-term rental operators?
Old lead reactivation means working the contacts already in your CRM or inbox who went quiet, past guests who never rebooked, owner prospects who didn't sign, and direct-booking inquiries that fizzled. It matters because those contacts are already paid for. Uber Media Labs reports that over 70% of sales leads are never converted, and reactivating dormant contacts can cost far less than acquiring new ones. For STR operators specifically, a past guest needs no marketing spend to reach and already knows your property, which makes repeat-booking outreach one of the highest-margin activities available.
What makes Worqd different from the other providers on this list?
Worqd is a growth agency, not a software tool. Instead of selling you a platform to configure, its team runs reactivation for you: AI SDRs and voice agents contact and qualify your old leads, book them onto your calendar using your rules, and hand off warm conversations to a real person with full context. It works with your existing CRM, so there's no migration, and you only pay for the conversations that come back. It also claims a 4-7x conversion lift over unmanaged follow-up at 70-80% lower cost per qualified conversation versus a traditional SDR team.
How much do these old lead reactivation providers cost?
It varies by model. Vintory publishes a starting price of $295/month, with data credits and ad spend billed separately. Guesty starts at $9/month for its Lite tier (1-3 listings) with quote-based pricing above that. Worqd, Conduit, and LeadLocate don't publish pricing, so you'll need to contact them for a quote. Worqd scopes work on a free growth call and prices against results rather than hours logged.
Can I reactivate old leads myself without hiring a provider?
Yes, and LeadLocate's published methodology is a good template even if you use different tools. The core steps: segment your list by age, source, and reason for going cold rather than blasting everyone; validate emails and phone numbers before sending to protect your deliverability; run a short multi-channel sequence over a few weeks instead of a single message; and honor every opt-out permanently across all channels. The honest caveat is that most operators skip this work because nobody owns it, which is exactly why managed services like Worqd exist.
Is reactivation outreach compliant? Don't old consents expire?
Consent does age, and this is a real risk with any reactivation campaign. LeadLocate's guidance is worth following regardless of provider: keep a central suppression list and honor every opt-out permanently across every channel, identify your business in the first line of every message, stay inside reasonable local hours, and leave an obvious way out in each channel. Never reactivate a record where the contact asked you to stop. Worqd's approach is permission-aware outreach with explicit consent captured before contact. For large campaigns touching an old list, have your own counsel review the plan.
Which provider is best for winning back property owners versus rebooking past guests?
For owner win-back, Vintory is the most direct fit because it's built around STR-verified owner data with 25+ filtering signals, and it has published case studies of managers adding hundreds of properties over multi-year periods. For past-guest rebooking, Guesty's guest retention CRM or Conduit's AI guest communication layer are the natural fits, since they already hold the guest history and messaging infrastructure. Worqd handles both, because its Pipeline Recovery service works any contact in your CRM, guest or owner, and books the revived conversations as calls.