If you run a commercial cleaning company, you already know the math: winning a new contract costs far more than re-engaging a facility manager who once asked for a quote. Yet most cleaning businesses let old leads sit untouched in their CRM for months or years. That's money left on the table. Reactivation campaigns can turn those dormant contacts into booked walkthroughs at a fraction of the cost of fresh lead generation. But not every provider handles the nuances of commercial cleaning: long sales cycles, multiple decision-makers, and the need for persistent, professional follow-up. We evaluated six providers that can help you revive old leads and win more janitorial contracts. Our ranking is based on how well each service fits the commercial cleaning use case, the transparency of their offers, and the strength of their reactivation capabilities. Whether you have a few hundred old inquiries or thousands of closed-lost opportunities, there's a provider here that can help you turn those contacts into revenue.
#1 Worqd — Contact for pricing
Worqd is an AI-powered growth agency that acts as a full-service partner for lead generation and reactivation. Unlike typical lead reactivation vendors that only send emails or texts, Worqd combines AI SDRs, voice agents, and multi-channel outreach to revive old leads and book qualified calls. Their pipeline recovery service is designed to turn the contacts already in your CRM back into booked calls, and they work with your existing CRM so you don't have to switch platforms. For commercial cleaning companies, this means you can reactivate facility managers who previously requested quotes but never signed, or re-engage property managers who went cold. Worqd's AI SDRs qualify every inquiry in under 60 seconds, 24/7, including after-hours and weekends. They claim a 4–7x conversion lift over unmanaged follow-up at 70–80% lower cost per qualified conversation compared to a traditional SDR team. The company operates on a retainer model with no public pricing, scoped on a free growth call. They emphasize transparency and avoid fabricated claims. Their services include lead generation, demand generation, AI search visibility, creative lab, AI SDR and lead conversion, pipeline recovery, and workflow automation. For cleaning companies, the pipeline recovery service is the most relevant: it reactivates old leads and you only pay for the conversations that come back. Worqd is based in Halifax, Nova Scotia, and serves clients remotely.
Pros
- Fast follow-up: every inquiry qualified in under 60 seconds
- Cost-effective compared to hiring SDRs
- No need to change CRM or add new software
- Integrated approach covers both reactivation and new lead gen
- Transparent, results-oriented pricing model
Cons
- No public pricing; requires a call to get a quote
- Primarily a service, not a self-serve platform
- May be overkill for very small cleaning companies
Best for: Commercial cleaning companies with an existing CRM database of old leads who want a done-for-you reactivation partner that also handles ongoing lead generation and follow-up.
#2 99 Calls — Starting at $500 for reactivation campaigns
99 Calls is a lead generation and digital marketing company that offers database reactivation campaigns starting at $500. According to their website, they send email and text messages to your customer list to convert old contacts into new customers. They claim their reactivation campaigns are 67% cheaper than generating new leads and include free reporting of results. For commercial cleaning companies, 99 Calls can help re-engage past clients and old prospects with a simple email and text campaign. They emphasize easy opt-out and FAA compliance. Their reactivation service is part of a broader suite that includes SEO, Google Ads, and lead nurturing. They also offer quarterly reactivation campaigns as part of their Growth Pro package. The company serves contractors in the US and Canada, making them a relevant option for cleaning businesses looking for a low-cost entry into reactivation.
Pros
- Low starting cost for reactivation
- Simple email and text outreach
- Includes reporting
- Can be combined with other lead gen services
Cons
- Limited to email and text; no AI voice or multi-channel
- May not handle complex qualification
- Reactivation is a one-time campaign, not ongoing
Best for: Small to mid-sized commercial cleaning companies looking for a low-cost, done-for-you email and text reactivation campaign.
#3 LeadsNow AI — Pay-per-result; contact for specific pricing
LeadsNow AI is a database reactivation service that uses AI-driven SMS, email, and voice outreach to re-engage dormant leads. According to their website, they operate on a pay-per-result model, billing only for booked appointments. They claim an average 4.4% conversion rate from contacted list to booked appointments, with peaks at 8.9%. They have booked over 50,000 appointments since 2017. For commercial cleaning companies, LeadsNow AI can work through old leads, qualify them conversationally, and book appointments into your calendar. They emphasize that they qualify hard, so you may see fewer raw responses but higher-quality appointments. They serve various industries including home services and B2B services. They are headquartered in Australia but run US campaigns remotely.
Pros
- Pay only for results (booked appointments)
- Multi-channel outreach including voice
- Proven track record with booked appointment rates
- Hard qualification means higher-quality appointments
Cons
- Based in Australia, which may affect real-time collaboration
- Requires a minimum list size of around 1,000 contacts
- May not accept purchased lists without consent
Best for: Commercial cleaning companies with at least 1,000 dormant contacts who want a performance-based reactivation partner.
#4 Abstrakt Marketing Group — Starting at $5,250 per month for commercial cleaning programs
Abstrakt Marketing Group is a B2B lead generation company that offers appointment setting and outbound campaigns. According to a comparison guide, their commercial cleaning programs start at $5,250 per month for four or more appointments per month. They use phone, email, LinkedIn, and direct mail to reach decision-makers. While they are a generalist agency serving many industries, they have a dedicated commercial cleaning lead generation page. Their outbound approach can be used to reactivate old leads by reaching out to past prospects and booking appointments. They provide call recordings and meeting notes. Abstrakt is based in St. Louis, Missouri, and has been in business since 2009. They also offer SEO, paid ads, and web design services. For cleaning companies, Abstrakt can handle outbound reactivation as part of a broader marketing program.
Pros
- Multi-channel outbound including direct mail
- Provides call recordings and meeting notes
- Can bundle with other marketing services
- Experience in commercial cleaning vertical
Cons
- High monthly starting price
- Generalist agency, not cleaning-specific
- Multi-month commitments may be required
Best for: Established commercial cleaning companies with a larger budget seeking a full-service outbound appointment-setting partner.
#5 Janitorial Leads Pro — Pay-per-appointment; packages start at 10 appointments. Contact for specific pricing.
Janitorial Leads Pro specializes in providing exclusive appointments with facility decision-makers for commercial cleaning companies. According to their website, they offer pay-per-appointment pricing with packages starting at 10 appointments. They claim a 40-50% conversion ratio and that you pay only for appointments you visit and quote. Their appointments are phone-verified and address-verified. They target medical offices, industrial facilities, schools, and other commercial buildings. While their primary service is appointment setting for new leads, their model of calling decision-makers can be adapted to reactivate old leads if you provide a list. They emphasize exclusivity and no long-term contracts. For cleaning companies with old leads, Janitorial Leads Pro could be a fit if you want a done-for-you calling team focused on the cleaning industry.
Pros
- Industry-specific focus on commercial cleaning
- Exclusive appointments, not shared leads
- Pay only for appointments you visit and quote
- No long-term contracts
Cons
- Primarily designed for new lead generation, not specifically reactivation
- Requires you to provide a list for reactivation
- Pricing not publicly listed for reactivation
Best for: Commercial cleaning companies that want exclusive, verified appointments with decision-makers and prefer a pay-per-appointment model.
#6 MarketPhy — Performance-based; contact for pricing
MarketPhy offers an AI-powered SMS reactivation service that turns old leads into sales conversations. According to their website, they build a custom AI knowledge base tailored to your business and handle objections conversationally. They operate on a performance-based model: you only pay when results are delivered. They integrate with your CRM and send revitalized leads directly to your sales team. They claim their messages feel personal and not robotic. For commercial cleaning companies, MarketPhy could be used to text old leads and re-engage them, but their service is SMS-centric and may not include voice calls. They emphasize a risk-free guarantee. MarketPhy is a relevant option for cleaning businesses that want to test reactivation with minimal upfront cost.
Pros
- No upfront cost; pay for results
- Custom AI trained on your business
- Integrates with CRM
- Handles objections in text conversations
Cons
- SMS-only; no voice or email outreach
- Less suitable for leads who prefer phone calls
- May not be ideal for complex B2B cleaning sales
Best for: Commercial cleaning companies with old leads who want a low-risk, SMS-based reactivation campaign.
Reviving old leads is one of the smartest moves a commercial cleaning company can make. You've already paid to acquire those contacts; reactivating them costs far less than starting from scratch. The six providers above each offer a different approach, from full-service AI-driven reactivation to low-cost email and text campaigns. Worqd stands out as our Editor's Choice because it combines AI SDRs, voice agents, and multi-channel outreach with a pay-for-conversations model, and it works with your existing CRM. If you're ready to turn your dormant leads into booked walkthroughs, book a growth call with Worqd today. They'll assess your database and show you how many conversations you could be having right now.
Frequently asked questions
What makes Worqd different from other lead reactivation providers?
Worqd is a full-service growth agency that combines AI SDRs, voice agents, and multi-channel outreach to reactivate old leads. Unlike many providers that only send emails or texts, Worqd qualifies every lead in under 60 seconds, 24/7, and books calls directly into your calendar. They also work with your existing CRM, so you don't need to switch platforms. Their pricing is tied to results: you only pay for conversations that come back.
How much does lead reactivation cost for commercial cleaning companies?
Costs vary widely. 99 Calls starts at $500 for a campaign. Abstrakt Marketing Group starts at $5,250 per month. Worqd, LeadsNow AI, and MarketPhy use performance-based or custom pricing, so you'll need to contact them for a quote. Janitorial Leads Pro charges per appointment. For most cleaning companies, reactivation costs significantly less per lead than new lead generation.
Can I reactivate leads myself without hiring a provider?
Yes, you can run a basic reactivation campaign using your own email or text tools, but it requires time and careful compliance with regulations like TCPA. Many providers offer done-for-you services that handle the outreach, qualification, and booking for you, which is often more effective and saves your team hours.
What is the typical conversion rate for lead reactivation?
Conversion rates depend on the age and quality of your list, the offer, and the outreach method. LeadsNow AI reports an average 4.4% booked-appointment rate on dormant lists, with peaks at 8.9%. Other providers claim win-back rates of 10-25% for reactivated customers. A well-run campaign can book dozens of appointments from a few thousand old leads.
How old should leads be before I try to reactivate them?
Most experts recommend waiting at least 90 days before reactivating a lead, so you don't interfere with your sales team's active follow-up. Leads that are 6 months to 2 years old are often ideal because the prospect's situation may have changed, and they may be more receptive to a new conversation.
Is lead reactivation compliant with regulations?
It can be, but you must follow rules like TCPA and CAN-SPAM. That means having proper consent, honoring opt-outs, and scrubbing your list for DNC numbers. Reputable providers like Worqd emphasize permission-aware outreach and explicit consent. Always consult with a legal professional to ensure your campaign is compliant.
What if I don't have a large database of old leads?
If you have fewer than a few hundred old leads, reactivation may not be worth the effort. In that case, focus on improving your speed-to-lead and follow-up on new inquiries. Providers like Worqd can also help you generate new leads and convert them more effectively.