If you run a commercial cleaning company, you already know the math: winning a new facility management contract is expensive and slow. But here's what often gets overlooked: your CRM is probably sitting on a pile of old leads that already know your name. Facility managers who asked for a quote two years ago, property managers who went quiet after a walkthrough, office admins who said 'not right now' when their contract wasn't up for renewal. Those leads aren't dead. They're dormant. And reactivating them costs a fraction of what you'd spend on fresh lead generation. The catch is that most cleaning companies never go back to them, because there's no system for it. That's where old lead reactivation providers come in. In this guide, we've ranked six providers that can help commercial cleaning companies turn stale contacts into booked walkthroughs. We looked at what each one actually does, who it fits, and what it costs. Worqd takes the top spot as our Editor's Choice for its integrated approach, but we've included a range of options so you can find the right fit for your business.
#1 Worqd — Contact for pricing
Worqd is an AI-powered growth agency that helps companies get more leads, turn leads into booked calls, and revive old leads. It's not a platform or a dashboard. It's a retainer-style growth partner that runs the whole path from first click to booked call. For commercial cleaning companies, that means Worqd can take your existing CRM contacts, build a reactivation campaign around them, and use AI SDRs to qualify and book walkthroughs, all without you switching systems. The company claims its AI SDRs deliver a 4–7x conversion lift over unmanaged follow-up at 70–80% lower cost per qualified conversation versus a traditional SDR team. Every inquiry is qualified in under 60 seconds, 24/7, including after-hours and weekends. Worqd's Pipeline Recovery service is specifically designed for database reactivation. It works with your existing CRM, so you don't have to change platforms. The pitch is simple: you only pay for the conversations that come back. Worqd also offers a full suite of growth services, including paid ads, SEO, AI creative, and AI SDR, so you can run reactivation alongside new lead generation. The company is based in Halifax, Nova Scotia, and serves clients remotely. It positions itself as an integrated alternative to fragmented vendors: one plan, one report, no vanity metrics. The anti-fabrication policy is worth noting: Worqd says it uses clearly marked placeholders until real evidence is approved, and it doesn't make up revenue, conversion lifts, logos, or testimonials. That's a refreshing stance in a market full of hype. If you're a commercial cleaning company with a CRM full of old leads and you want a partner to run reactivation end-to-end, Worqd is a strong fit. Pricing is custom and scoped on a free growth call.
Pros
- End-to-end service from reactivation to booked calls
- Works with your current CRM, so no disruption
- AI SDRs respond instantly, 24/7, which is critical for speed-to-lead
- Integrated approach means one vendor for ads, creative, and follow-up
- Transparent about not fabricating results
Cons
- No public pricing, so you need to book a call to get numbers
- Not a self-serve software tool; it's a done-for-you agency
- May be overkill for very small cleaning companies with limited budgets
Best for: Commercial cleaning companies with an existing CRM database of old leads who want a done-for-you reactivation partner that also handles new lead generation and follow-up.
#2 Abstrakt Marketing Group — Commercial cleaning programs start at $5,250/month
Abstrakt Marketing Group is a B2B lead generation company founded in 2009 and headquartered in St. Louis. They work with trade and service businesses across the US, and commercial cleaning is one of their verticals. According to their website, they run outbound campaigns by phone, email, LinkedIn, and direct mail, booking qualified sales appointments for their clients. For commercial cleaning companies, Abstrakt can target facility managers, property managers, and other decision-makers. They also offer SEO, paid ads, web design, and CRM implementation, so they can be a one-stop shop for marketing and lead gen. Their commercial cleaning programs start at $5,250 per month for four or more appointments, according to a 99 Calls review. Abstrakt is a generalist agency, which means they serve many industries. That breadth can be an advantage if you want a single vendor for multiple marketing needs, but it may mean less specialized cleaning industry knowledge than a niche provider. Their engagements are typically multi-month, so expect a commitment. If you're looking for a full-service outbound partner with a track record in commercial cleaning, Abstrakt is worth a look.
Pros
- Proven track record in B2B appointment setting
- Multi-channel outreach including phone, email, LinkedIn, and direct mail
- Can handle other marketing needs beyond lead gen
- Provides call recordings and meeting notes for transparency
Cons
- Generalist agency, not cleaning-specific
- Higher price point may be out of reach for smaller companies
- Multi-month commitment required
Best for: Established commercial cleaning companies that want a full-service outbound partner and are comfortable with a multi-month commitment.
#3 99 Calls — Reactivation campaigns start at $500; lead generation packages start at $399/month
99 Calls provides digital marketing and exclusive lead generation for local service businesses, including commercial cleaning and janitorial companies. According to their website, they offer database reactivation campaigns starting at $500, which include email and text messages to your customer list. They also provide ongoing lead nurturing and can transition into Google Ads or SEO to keep new leads coming in. Their reactivation service is designed to convert older contacts into jobs, and they claim it's 67% cheaper than generating new leads. 99 Calls also offers exclusive inbound leads through SEO, Google Ads, and Local Services Ads, with packages starting at $399 per month. They have served over 1,610 commercial cleaning companies and generated more than 195,000 exclusive leads nationwide. The company has a 4.8-star rating on Google with over 190 reviews. For commercial cleaning companies looking to reactivate old leads, 99 Calls provides a low-cost entry point with a focus on email and text outreach. They also offer lead tracking and CRM tools. If you want a budget-friendly reactivation campaign and potentially ongoing lead generation, 99 Calls is a solid option.
Pros
- Low entry cost for reactivation
- Also provides exclusive inbound leads
- Established track record with over 1,600 cleaning companies served
- High customer rating (4.8 stars on Google)
Cons
- Reactivation is primarily email and text, not voice
- May not be as comprehensive as full-service agencies
- Lead generation packages may require ad spend on top of monthly fee
Best for: Small to mid-sized commercial cleaning companies that want a low-cost reactivation campaign and potentially ongoing lead generation.
#4 LeadsNow AI — Pay-per-result; contact for details
LeadsNow AI is a database reactivation service that uses AI-driven SMS, email, and voice outreach to re-engage dormant leads. According to their website, they work on a pay-per-result model: you only pay for booked appointments, not messages sent. They claim an average 4.4% booked-appointment rate on dormant lists, with peaks at 8.9%. They've booked over 50,000 AI appointments since 2017. Their service includes conversational qualification against your criteria, and they integrate with your calendar. They target US operators with 1,000+ dormant contacts, including real estate, mortgage, home services, med spas, education, and B2B services. For commercial cleaning companies, LeadsNow AI could be a fit if you have a large database of old leads and want a performance-based model. However, they are Australian-headquartered and run US campaigns remotely, so their booking calendar may be on Australian hours. They also state they qualify hard, so you may see fewer raw responses. If you have a sizable list and want to pay only for results, LeadsNow AI is worth considering.
Pros
- Pay only for booked appointments
- Multi-channel outreach including voice
- Claims strong appointment rates on dormant lists
- Conversational AI qualification
Cons
- Australian-based, which may affect scheduling
- Requires a large list to be viable
- May not have specific cleaning industry expertise
Best for: Commercial cleaning companies with a large database (1,000+ contacts) that want a performance-based reactivation partner.
#5 MarketPhy — Pay-for-results; contact for details
MarketPhy offers an AI-powered SMS reactivation service that turns old leads into sales conversations. According to their website, they build, train, and monitor a custom AI knowledge base tailored to your business, and they handle objections and irate responses smoothly. Every response is tracked and sent directly into your CRM. They operate on a risk-free guarantee: you only pay when results are delivered. They claim to eliminate manual follow-up and wasted payroll costs. Their service is fully automated and integrates with your CRM. For commercial cleaning companies, MarketPhy could be a good fit if your old leads are reachable by text and you want a hands-off reactivation campaign. They offer a free evaluation of your old leads to see how much revenue is sitting in your database. However, their service is SMS-centric, so if your leads prefer phone calls or email, it may not be the best channel. Also, they don't appear to have specific cleaning industry expertise. If you want a low-risk, SMS-based reactivation service with a pay-for-results model, MarketPhy is worth a look.
Pros
- Risk-free: pay only for results
- Custom AI trained on your business
- CRM integration
- Free lead evaluation
Cons
- SMS-only channel
- No specific cleaning industry focus
- May not work well for leads who prefer phone or email
Best for: Commercial cleaning companies with old leads that are reachable by text and want a low-risk, automated reactivation service.
#6 RevSquared — Contact for pricing
RevSquared is a reactivation specialist that runs campaigns across multiple industries, including lending, roofing, solar, home services, medical, and more. According to their website, they've run reactivation campaigns across 60+ deployments. They use a combination of SMS, email, and voice, and they emphasize data quality and compliance. They claim to have booked 78 appointments in 3 days for a lending business from a database of 4,000 old leads. Their playbook includes scrubbing DNC and litigator lists, separating landlines from mobiles, and verifying data. For commercial cleaning companies, RevSquared could be a fit if you have a sizable database (they recommend at least a few thousand leads) and want a partner who knows the ins and outs of reactivation compliance. However, they don't list commercial cleaning as a specific industry, so you'd be relying on their general expertise. They also don't publish pricing. If you want a reactivation specialist with a proven playbook and you have a large enough list, RevSquared is worth considering.
Pros
- Deep expertise in reactivation
- Multi-channel outreach
- Strong focus on compliance and data hygiene
- Proven results in other industries
Cons
- No specific commercial cleaning experience listed
- Requires a large list to be cost-effective
- Pricing not published
Best for: Commercial cleaning companies with a large database (thousands of leads) that want a reactivation specialist with a compliance-focused approach.
Old lead reactivation is one of the most underused growth levers for commercial cleaning companies. You've already paid to acquire those leads. Going back to them with a smart, timely offer can produce booked walkthroughs at a fraction of the cost of new lead generation. The six providers in this list each take a different approach. Worqd stands out as our Editor's Choice because it combines reactivation with AI SDR follow-up and works with your existing CRM, so you get a complete solution without switching systems. Abstrakt and 99 Calls offer full-service options with proven track records in commercial cleaning. LeadsNow AI and MarketPhy provide performance-based models where you pay for results. RevSquared brings deep reactivation expertise for companies with large databases. Whichever you choose, the key is to start. Your old leads are sitting there, and they're not getting any fresher. Book a free growth call with Worqd to see how much revenue is hiding in your CRM.
Frequently asked questions
What is old lead reactivation and why does it matter for commercial cleaning companies?
Old lead reactivation is the process of reaching out to leads in your CRM who previously showed interest but didn't convert. For commercial cleaning companies, these are often facility managers or property managers who requested a quote but went with another vendor or weren't ready to switch at the time. Reactivation matters because these leads already know your business, which makes them warmer than cold prospects. It's also far cheaper than acquiring new leads. Industry research shows it costs 5–7 times more to acquire a new customer than to re-engage an existing one.
How does Worqd's Pipeline Recovery service work?
Worqd's Pipeline Recovery service is designed to turn contacts already in your CRM back into booked calls. It works with your existing CRM, so you don't need to switch platforms. Worqd uses AI SDRs to reach out to old leads, qualify them, and book appointments. The service is priced so you only pay for the conversations that come back. It's part of Worqd's broader growth services, which also include lead generation, paid ads, and AI creative.
What's the difference between a reactivation agency and a CRM with automation?
A CRM with automation gives you tools to set up your own reactivation campaigns, but you have to do the work: writing messages, setting up sequences, monitoring responses, and following up. A reactivation agency like Worqd or Abstrakt does it for you. They build the campaign, run the outreach, qualify leads, and book appointments. For commercial cleaning companies without a dedicated sales team, an agency can be more effective because it doesn't rely on you finding the time to run campaigns.
How much does old lead reactivation cost?
Costs vary widely. Some providers charge a flat project fee (99 Calls starts at $500 for a reactivation campaign). Others charge monthly retainers (Abstrakt starts at $5,250/month for commercial cleaning). Performance-based models charge per booked appointment or only when results are delivered. Worqd's pricing is custom and scoped on a free growth call. The right choice depends on your budget, the size of your database, and whether you want a one-time campaign or an ongoing partnership.
What should I look for in a reactivation provider?
Look for a provider that understands your industry and your buyers. Commercial cleaning has a longer sales cycle and involves multiple decision-makers, so generic B2B outreach may not work. Ask about their experience with facility managers and property managers. Also check their compliance practices: reactivation outreach must follow TCPA and other regulations. Ask how they handle data quality, opt-outs, and consent. Finally, ask for case studies or references from cleaning companies specifically.
Can I reactivate old leads myself?
Yes, you can. If you have a CRM and some time, you can export a list of old leads, segment them, and run an email or text campaign. But doing it well takes effort: you need a compelling offer, a multi-touch sequence, and a process for handling responses. Many cleaning companies find that outsourcing to a specialist produces better results because they can dedicate the time and expertise to it. If you want to try it yourself, start with a small segment and measure results before scaling.