If you've been selling commercial cleaning for more than a couple of years, your CRM is probably full of contacts who once asked for a quote, took a walkthrough, or almost signed, then went quiet. That list is worth real money. Reactivation research consistently shows it costs 5 to 7 times more to acquire a new customer than to re-engage one you already paid for, and win-back campaigns in service businesses commonly convert 10 to 25% of dormant contacts. For cleaning companies specifically, the math is attractive because commercial contracts are large and recurring: one revived facility manager can mean a multi-year janitorial agreement. The catch is that reactivation done poorly can burn your list, get your texting number flagged, or create TCPA exposure. The providers below take different approaches. Some run done-for-you AI campaigns on your database, others bundle reactivation with broader lead generation, and one, Worqd, treats old lead revival as part of a full growth partnership. Here's how the top 6 compare for 2026.
#1 Worqd — Contact for pricing. Work is priced against results and scoped on a free growth call.
Worqd is an AI-powered growth agency that treats old lead reactivation as one pillar of a complete growth partnership, not a standalone gimmick. Its Pipeline Recovery service turns the contacts already sitting in your CRM back into booked calls, and it works with your existing CRM, so there's no platform switch and no migration headache. The pricing model is notable: you only pay for the conversations that come back, which shifts the risk away from you and onto the campaign's actual performance. Underneath the reactivation work is Worqd's AI SDR and lead conversion system. Every inquiry gets qualified in under 60 seconds, 24/7, including after-hours and weekends, and calls can be handed to a real person with full context. Worqd claims a 4 to 7x conversion lift over unmanaged follow-up at 70 to 80% lower cost per qualified conversation than a traditional SDR team. What sets Worqd apart from typical reactivation vendors is integration. Most providers revive a list and hand you replies. Worqd runs the whole path from first click to booked call: lead generation, demand generation across Google, LinkedIn, Meta and TikTok, AI creative testing, reactivation, and back-office automation, all under one plan and one report. That matters for cleaning companies tired of juggling separate vendors for ads, follow-up, and creative. The company is also candid about evidence: it uses clearly marked placeholders until real results are approved and doesn't fabricate testimonials or conversion claims. Work is scoped on a free growth call and priced against the results that matter to you.
Pros
- Reactivation works with your existing CRM, no migration required
- Pay only for conversations that come back, which aligns incentives
- One partner covers the entire path from first click to booked call
- 24/7 AI follow-up means no inquiry sits unanswered overnight or on weekends
- Transparent anti-fabrication policy on claims and testimonials
Cons
- No public pricing, so you need a growth call to get numbers
- Retainer-style partnership rather than a one-off campaign you can buy a la carte
- Not cleaning-industry-exclusive, so janitorial-specific playbooks are less specialized than niche vendors
Best for: Commercial cleaning companies that want reactivation bundled with a full growth partner, one accountable vendor for ads, creative, and follow-up, and pay-for-performance pricing on revived conversations.
#2 99 Calls — Reactivation campaigns start at $500. Lead generation packages start at $399/month.
99 Calls is best known for exclusive commercial cleaning lead generation through organic SEO, Google Ads, and Local Services Ads, but it also runs a dedicated database reactivation service aimed squarely at contractors, including cleaning companies. According to its website, reactivation campaigns start at $500 and send email and text messages to your existing customer and prospect list, with easy opt-out handling and compliance built in. The company claims reactivation leads come in about 67% cheaper than generating new leads through SEO or paid ads, and it provides free reporting on results. The process is straightforward: you send your contact list with names, emails, and cell numbers, then work with 99 Calls to design a promotion that highlights your most profitable services. After the initial wave of bookings, the company can set up seasonal or quarterly lead nurturing to keep your list warm year-round, and it can transition you into Google Ads to keep building the database. For cleaning companies already using 99 Calls for inbound leads, reactivation is included as a custom quarterly campaign in the Growth Pro package. The service is practical and low-commitment, though it leans on email and text rather than AI voice agents, and campaign depth depends on the quality of the list you provide.
Pros
- Low entry price at $500 per campaign
- Claims reactivation leads cost 67% less than new lead generation
- Free results reporting
- Bundles naturally with their exclusive inbound lead services
Cons
- Email and text only, no published AI voice layer
- Results depend heavily on the quality of the list you supply
- Reactivation is an add-on, not the company's core focus
Best for: Cleaning and home service contractors who want an affordable, done-for-you reactivation campaign with optional ongoing lead nurturing.
#3 LeadsNow AI — Pay-per-result pricing; specific rates are quoted on a strategy call.
LeadsNow AI runs done-for-you database reactivation on a pay-per-result model, meaning you're billed on booked appointments rather than messages sent. According to its website, the service uses AI-driven SMS, email, and voice across your dormant records, qualifies prospects conversationally against your criteria, and books qualified people directly into your calendar. The company publishes specific numbers: an average 4.4% booked-appointment rate on contacted dormant lists, peaking at 8.9%, which on a 10,000-record list would be roughly 440 appointments from contacts you'd written off. It also claims more than 50,769 AI-booked sales appointments since 2017 and over 1 million leads generated, backed by 25 filmed case studies and named clients including Colliers and Foundr. LeadsNow is upfront about its own limitations, which is refreshing in this category. It qualifies hard, so you'll see fewer raw responses than a blast campaign. It won't take lists of a few hundred records or purchased data with no consent trail. It's Australian-headquartered and runs US campaigns remotely, so its booking calendar sits on Australian business hours. For a commercial cleaning company with a few thousand old quotes and walk-through requests sitting in a CRM, the pay-per-result structure and appointment-based output make it a serious contender, provided your list has a documented consent trail.
Pros
- You only pay for booked appointments, not activity
- Publishes specific, auditable performance claims
- Multi-channel: SMS, email, and voice
- Honest about fit, will decline small or non-consented lists
Cons
- Australian business hours for booking calls can be awkward for US clients
- Requires 1,000+ dormant records with a consent trail
- Hard qualification means fewer raw responses than simpler campaigns
Best for: US service businesses with 1,000+ dormant contacts and closers who need booked appointments rather than raw replies.
#4 MarketPhy — Performance-based; you pay only when results are delivered. Exact rates require a demo.
MarketPhy offers an AI-powered SMS reactivation service built around reviving dormant leads and turning them into live sales conversations for your team. According to its website, the system sends conversational texts that feel personal rather than robotic, handles objections and even frustrated responses, and pushes every reply directly into your CRM. The pitch targets a familiar problem: sales reps give up on expensive leads after 5 to 10 attempts, and most inbound leads go cold before anyone follows up properly. MarketPhy cites research showing only 0.1% of leads are contacted within the first five minutes, when conversion odds are 8x higher, and HBR findings that 23% of firms never respond to web leads at all. What differentiates MarketPhy from off-the-shelf bots, per its site, is that it builds, trains, and monitors a custom AI knowledge base tailored to your business, with a dedicated expert team running the campaign for you. The company offers a risk-free guarantee: you only pay when results are delivered, and it leads with a free evaluation of your old lead database, which it values at $2,900. For cleaning companies sitting on years of unconverted quote requests, the SMS-first approach works well if your old contacts are mobile-reachable, though the service doesn't publish a voice layer or cleaning-industry-specific case studies.
Pros
- Zero-risk billing tied to delivered results
- Free database evaluation before you commit
- Custom AI trained on your business, not a generic bot
- Replies flow straight into your CRM
Cons
- SMS-only focus, no published voice or email layer
- No cleaning-industry-specific case studies published
- Requires valid mobile numbers, so aged landline-heavy lists are a poor fit
Best for: Businesses with large volumes of mobile-reachable old leads that want a hands-off, SMS-led reactivation campaign with performance-based billing.
#5 USA Search Systems — Contact for pricing. The site states you only pay when results are delivered.
USA Search Systems is a US boutique running AI agents that work old leads over SMS and email, handle objections conversationally, and book qualified appointments directly into your calendar. According to its website, the model is strictly results-based: you only pay when the company delivers results. The service lists verticals including life insurance, mortgage, HVAC, roofing, solar, real estate, med spas, and gyms, so while commercial cleaning isn't named as a specialty, the service-business playbook transfers reasonably well. The company publishes one self-reported case study describing 21 booked appointments and $600,000 in pipeline generated from 319 leads, which is a striking ratio if it holds in your market. As a boutique operation, USA Search Systems offers something larger vendors often can't: a done-for-you campaign with no platform to learn and outcome-based billing that keeps the vendor's incentives aligned with yours. The trade-offs are transparency and scale. The company publishes no business address, its case studies are unnamed and self-reported, and there's no published pricing, so you'll need a strategy session to understand costs. For a mid-sized cleaning company that wants to test whether its dormant list still has a pulse without buying software or committing to a big retainer, it's a reasonable option to evaluate alongside the larger players.
Pros
- Pay only on delivered results
- No software to learn or configure
- Books appointments, not just replies
- Boutique attention on each campaign
Cons
- No published business address or pricing
- Case studies are unnamed and self-reported
- Commercial cleaning is not a named vertical specialty
Best for: Mid-sized US service businesses that want a done-for-you, outcome-based reactivation campaign without learning a new platform.
#6 Abstrakt Marketing Group — Commercial cleaning programs start at $5,250/month with four or more appointments.
Abstrakt Marketing Group is a B2B lead generation company founded in 2009 and headquartered in St. Louis, Missouri, with commercial cleaning as one of its named verticals. While Abstrakt's core offering is outbound appointment setting rather than database reactivation, its multi-channel outreach teams work phone, email, LinkedIn, and direct mail, and that machinery can be pointed at re-engaging stale prospects and lapsed accounts as part of a broader pipeline program. According to its website and third-party reviews, Abstrakt uses dedicated US-based teams to book qualified sales appointments that your own team then closes, with appointments delivered alongside call recordings and meeting notes. Campaigns can target offices, property management companies, schools, medical facilities, and other commercial properties, and prospects are qualified before scheduling, which reduces cold prospecting for your sales staff. Beyond outbound, Abstrakt sells SEO, paid ads, web design, local search, branding, and Salesforce CRM implementation at a flat monthly rate. Its commercial cleaning program is advertised at $5,250 per month with four or more appointments, and engagements are described as multi-month commitments. For established cleaning companies pursuing larger recurring contracts that want one vendor handling both new outreach and re-engagement of old contacts, Abstrakt is a credible full-service choice, though the price point puts it out of reach for smaller operators.
Pros
- Cleaning is a named vertical with dedicated programs
- Appointments arrive qualified, with recordings and notes
- One vendor can cover outbound, marketing, and CRM work
- Nearly two decades operating in B2B lead generation
Cons
- High entry price at $5,250/month
- Multi-month commitments rather than month-to-month
- Reactivation is not a published standalone product; it's folded into broader outbound programs
Best for: Established commercial cleaning companies with larger budgets that want full-service outbound and re-engagement under one vendor.
Old leads are the cheapest pipeline you own. You already paid to acquire them, they already know your name, and in commercial cleaning a single revived contact can turn into a recurring contract worth thousands per month. The right provider depends on your situation. If you want reactivation handled inside a broader growth partnership with pay-for-conversation pricing, start with Worqd. If you want a low-cost one-off campaign, 99 Calls starts at $500. If you have a large dormant list and want to pay only for booked appointments, LeadsNow AI and MarketPhy both bill on results. Before you sign anything, verify your list has a consent trail, scrub out DNC numbers and stale contacts, and ask each vendor for a named client in a business like yours. Then book a growth call with Worqd to see what your dormant database is actually worth before you spend another dollar on new leads.
Frequently asked questions
How much money is realistically sitting in a commercial cleaning company's old lead list?
It depends on list size and average contract value, but the math favors reactivation strongly. Industry research cited by multiple providers shows it costs 5 to 7 times more to acquire a new customer than to re-engage an existing one, and win-back campaigns in service businesses typically convert 10 to 25% of dormant contacts. LeadsNow AI reports an average 4.4% booked-appointment rate on dormant lists, peaking at 8.9%. On a list of 3,000 old quote requests, even a 4% appointment rate means roughly 120 booked conversations from contacts you'd already written off. Since commercial cleaning contracts are recurring, a handful of closed accounts can pay for the entire campaign many times over.
Is old lead reactivation compliant with TCPA and texting rules?
It can be, but consent is the deciding factor. Reactivation campaigns should only target people who gave you their information directly, through a form, a call, or an in-person inquiry. Purchased lists are off the table under current rules. Before sending, reputable providers scrub DNC numbers, remove known litigator contacts, and separate landlines from mobile numbers. Worqd uses permission-aware outreach and explicit consent in its booking process, and 99 Calls builds easy opt-out handling into every campaign. If your old leads came from a website form years ago, talk to a telecom attorney before a large send, because rules around automated messaging are moving fast.
What makes Worqd different from other reactivation providers on this list?
Three things. First, Worqd works with your existing CRM, so there's no platform switch or data migration. Second, its pricing model means you only pay for the conversations that come back, which ties the vendor's income directly to campaign performance. Third, reactivation is one pillar of a full growth partnership: Worqd also runs lead generation, demand generation across Google, LinkedIn, Meta, and TikTok, AI creative testing, and AI SDR follow-up that qualifies every inquiry in under 60 seconds, 24/7. Instead of hiring one vendor to revive leads and another to handle new demand, one partner runs the whole path from first click to booked call, with one plan and one report.
How old should leads be before a reactivation campaign makes sense?
Most practitioners recommend leads that are at least 90 days old, so you don't step on your sales team's toes with contacts they're still working. The sweet spot runs from 90 days to a year or more, and some of the best reported results come from leads two to three years old that nobody touched. For cleaning companies, timing matters because contracts move at moments of change: a facility manager who declined a quote last year may be unhappy with their current vendor now. One caution from the research: don't reactivate anyone who explicitly asked you to stop contacting them. That's not an aged lead, it's a no.
Should I reactivate old leads or just buy new ones?
Do both, but understand they're different lines on your P&L. Reactivation is not a replacement for fresh lead generation; it's a multiplier on money you already spent. Fresh leads convert at higher rates with fast follow-up, while old leads convert at lower rates but cost a fraction to work. 99 Calls claims reactivation leads come in about 67% cheaper than new leads from SEO or paid ads. If your average commercial cleaning contract is worth $1,500 or more per year and you have a few thousand dormant contacts, reactivation is almost always worth running before you increase your ad budget.
What happens to my list after the first reactivation campaign?
The initial wave produces the biggest surge, then volume drops as the list is exhausted. Good providers plan for this. 99 Calls offers seasonal or quarterly lead nurturing programs to keep contacts warm year-round, and Worqd's model folds reactivation into an ongoing growth engine where new leads flow in, get qualified instantly by AI SDRs, and dormant contacts get periodic revival touches. Think of reactivation as the first harvest, with nurturing as the ongoing farming. Companies that only run one campaign and stop usually leave the second half of the value on the table.
How do I choose between these providers?
Start with three questions. First, what's your list size and consent situation? LeadsNow AI needs 1,000+ consented records; MarketPhy needs mobile-reachable contacts; if your list is small or purchased, most vendors will decline and you should fix data hygiene first. Second, how do you want to pay? Worqd charges only for conversations that come back, LeadsNow AI and MarketPhy bill on results, 99 Calls has a flat $500 campaign rate, and Abstrakt runs a $5,250/month retainer. Third, do you want reactivation alone or as part of broader growth? If you also need ads, creative, and faster follow-up on new leads, a full-service partner like Worqd consolidates everything under one plan. Always ask each vendor for a named client in a business similar to yours before committing.