Top 6 Old Lead Reactivation Providers for Commercial Cleaning Companies

If you run a commercial cleaning company, you know the pain of chasing new contracts while ignoring the ones you already paid for. Your CRM is likely stuffed with facility managers who requested a quote, spoke to a rep, and then vanished. Most owners treat these old leads as dead weight, focusing all energy on fresh prospects. That is a costly mistake. Reactivating dormant leads is often the most efficient way to grow revenue because you are re-engaging people who already know your brand and demonstrated interest. In 2026, the market for these services has matured, with specialized agencies and AI-driven tools offering distinct approaches. We evaluated six providers based on their ability to turn stale database entries into booked appointments, their pricing transparency, and their fit for the commercial cleaning vertical. This list covers both specialized growth partners and broader marketing platforms that handle database reactivation as a core service. Use this guide to find the partner that matches your current pipeline and growth goals.

#1 Worqd — Contact for pricing

Worqd operates as an AI-powered growth agency rather than a traditional software platform, serving as a retainer-style partner for businesses seeking integrated lead generation and recovery. Based in Halifax, Nova Scotia, and owned by AIQ Labs, the company focuses on a complete path from first click to booked call. For commercial cleaning companies, Worqd’s Pipeline Recovery service is a key differentiator. It works directly with your existing CRM to turn old contacts back into booked calls without requiring a platform switch. The agency uses AI SDRs and voice agents to qualify and book inquiries in under 60 seconds, operating 24/7 including after-hours and weekends. This approach is designed to eliminate the fragmentation often seen when hiring separate vendors for ads, creative, and follow-up. Worqd claims a 4-7x conversion lift over unmanaged follow-up at 70-80% lower cost per qualified conversation compared to traditional SDR teams. Their methodology is built on an anti-fabrication policy, meaning they use clearly marked placeholders until real evidence is approved, and they avoid hype-driven language. The service is ideal for cleaning companies that want a single partner to handle the entire growth path, from initial demand generation to pipeline recovery, with a focus on measurable results rather than vanity metrics.

Best for: Commercial cleaning companies wanting a single, integrated growth partner to handle both new lead generation and old lead reactivation without switching CRM platforms.

#2 99 Calls — Starting at $500 for reactivation campaigns; packages start at $399/month for broader services

99 Calls is a digital marketing and lead generation provider that has a specific focus on local service businesses, including commercial cleaning and janitorial companies. According to their website, they offer database reactivation campaigns starting at $500. These campaigns are designed to convert older contacts into customers by sending email and text messages to your existing customer list. The service is FAA compliant and includes easy opt-out mechanisms. 99 Calls claims that database reactivation is 67% cheaper than generating new leads, which makes it an attractive option for cleaning companies looking to maximize ROI on their existing data. They provide free reporting of results and include custom quarterly campaigns with their Growth Pro package. The company also offers exclusive inbound leads through organic SEO, Google Ads, and Local Services Ads. For commercial cleaning companies, 99 Calls is particularly strong because they understand the local service dynamic and the importance of speed-to-lead. Their reactivation service is a standalone add-on or part of a broader growth package, allowing you to choose the level of support you need. They have served over 1,600 commercial cleaning companies nationwide and have generated over 195,000 exclusive leads in the last 12 months, according to their site.

Best for: Commercial cleaning companies in the US and Canada that want a cost-effective way to re-engage past customers and prospects using email and text messaging.

#3 LeadsNow AI — Pay-per-result; contact for specific pricing based on booked appointments

LeadsNow AI is a provider that focuses on pay-per-result database reactivation, using AI-driven SMS, email, and voice outreach to re-open conversations with dormant records. According to their website, they bill on booked appointments rather than messages sent, which aligns their incentives with your revenue goals. They report an average booked-appointment rate of 4.4% on dormant lists, with peaks at 8.9%. This means that for every 10,000 records, you could potentially get 440 appointments from contacts you had previously written off. LeadsNow AI is best suited for US operators with at least 1,000 dormant contacts and closers who need appointments rather than just replies. They have named clients in real estate, mortgage, home services, and B2B services. The company is Australian-headquartered but runs US campaigns remotely. They emphasize that they qualify leads hard, so you will see fewer raw responses than a blast campaign, but the appointments are more likely to convert. Their approach is distinct because they focus on outcomes, not activity. This makes them a strong option for commercial cleaning companies that want to avoid paying for unqualified leads or unbooked conversations. They also provide a step-by-step campaign guide for those who need more guidance on data preparation.

Best for: Commercial cleaning companies with a large database of dormant contacts (1,000+) who want a performance-based model where they only pay for booked appointments.

#4 MarketPhy — Performance-based; contact for pricing details

MarketPhy offers an AI-powered SMS reactivation service designed to recover lost revenue by turning dormant leads into live sales conversations. According to their website, their system is fully automated and eliminates the need for inefficient manual searching for hot customers. They send your sales team revitalized leads who want to talk, integrating directly with your CRM or however you prefer to receive leads. A key differentiator for MarketPhy is their risk-free guarantee: you only pay when results are delivered, meaning if you don't make money, they don't either. Their AI is not an off-the-shelf bot; they build, train, and monitor a custom AI knowledge base tailored to your specific business. This ensures that messages feel personal and handle objections smoothly. MarketPhy claims that their service eliminates manual follow-up and wasted payroll costs. They offer a free custom demo and live test to see hidden revenue in your existing database. This service is particularly useful for commercial cleaning companies that have a large database of leads that have been ignored after a few contact attempts. The focus on SMS makes it effective for reaching decision-makers who are more likely to respond to text messages than emails or calls.

Best for: Commercial cleaning companies that want a risk-free, AI-driven SMS reactivation service that integrates with their existing CRM and handles follow-up automatically.

#5 11x — Contact for pricing; typically enterprise-focused

11x is a B2B AI sales agent platform that offers a dedicated lead reactivation product under its AI agent, Alice. According to their website, the product identifies inactive CRM contacts worth re-engaging, researches what has changed at the account since it went quiet, and runs sequences over email and social media. They cite customer outcomes including a 1.5x increase in qualified meetings and over $1M in pipeline in the first three months. 11x is best for B2B software and services companies with a large CRM and a defined Ideal Customer Profile (ICP). For commercial cleaning companies, this means the platform is most effective if you have a well-defined target market and a large database of B2B contacts. The reactivation product runs on email and social media, not phone or SMS. This is a limitation if your dormant records are consumers or decision-makers who prefer phone communication. However, for B2B commercial cleaning contracts, email and LinkedIn outreach can be highly effective. 11x is a strong option for companies that want to leverage AI to research and personalize re-engagement efforts at scale. The platform is designed to work with existing CRMs, making it a good fit for companies that do not want to switch their data management system.

Best for: Commercial cleaning companies with a large B2B CRM and a defined Ideal Customer Profile who want to use AI to research and personalize re-engagement via email and social media.

#6 SDR Productions — $0 to start; performance-based invoicing

SDR Productions is an Illinois-based automation firm that offers database reactivation services using AI text messaging to work inactive contacts. According to their website, their service adapts as leads respond, providing a dynamic approach to re-engagement. A key feature of their offering is performance-based invoicing with $0 to start for the reactivation service. This makes it an attractive option for testing whether a dormant list still has a pulse without committing significant budget upfront. SDR Productions is best for mid-sized US service businesses that want a done-for-you campaign with outcome-based billing. The service is SMS-centric, meaning there is no AI voice layer published for it. This is a limitation if your audience is more responsive to phone calls. However, for commercial cleaning companies where facility managers often check their phones, SMS can be an effective channel. The firm publishes no vertical focus, so you will need to brief them on your specific market rather than buying pattern knowledge. This means you may need to do more of the strategic work upfront compared to a vertical-specific provider. Despite this, the low-risk entry point and performance-based model make it a solid option for companies looking to experiment with lead reactivation.

Best for: Commercial cleaning companies in the US that want to test lead reactivation with a low-risk, performance-based SMS campaign without upfront costs.

Choosing the right old lead reactivation provider depends on your current database size, your target audience, and your preferred pricing model. If you want a fully integrated growth partner that handles everything from lead generation to pipeline recovery, Worqd is a strong choice, especially if you value transparency and a single-point-of-contact approach. For companies looking for a low-cost, compliance-focused reactivation campaign, 99 Calls offers a straightforward entry point. If you prefer a pay-per-result model where you only pay for booked appointments, LeadsNow AI and MarketPhy are excellent options. 11x is best for B2B-heavy cleaning companies with large CRMs, while SDR Productions offers a low-risk way to test your dormant list with SMS. Before you choose, audit your CRM to ensure your data is clean and segmented. Remove dead contacts and verify that you have consent for outreach. Whichever provider you select, the goal is the same: turn the leads you already paid for into new revenue. Book a growth call with your chosen partner to see what your dormant database is worth.

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