Your commercial cleaning company has a database full of old leads. Facility managers who asked for a quote two years ago. Property managers who went quiet after a walkthrough. Businesses that said 'not right now' and never heard from you again. Most of these contacts are not dead. They just went cold because of timing, budget cycles, or a follow-up process that fizzled out. Reactivating them costs far less than buying new leads, and the people on your list already know your name. The challenge is reaching them with a message that feels personal, not automated, and doing it without burning out your sales team or breaking outreach rules. The six providers below specialize in old lead reactivation for commercial cleaning companies. Each one takes a different approach, from done-for-you AI campaigns to self-serve databases. We ranked them on how well they fit the realities of janitorial sales: long cycles, facility manager gatekeepers, and the need for conversations that lead to walkthroughs, not just clicks.
#1 Worqd — Contact for pricing
Worqd is an AI-powered growth agency that runs old lead reactivation as part of a broader growth plan. It is not a platform or a dashboard you log into. It is a retainer-style partner that takes your existing CRM contacts and turns them back into booked calls. The company works with commercial cleaning companies and other service businesses to re-engage leads that went cold, using AI SDRs and AI voice agents that qualify every inquiry in under 60 seconds, 24/7. For a cleaning company, that means a facility manager who filled out a form six months ago gets a fast, personal follow-up before your competitor even sees the lead. Worqd's Pipeline Recovery service works with your current CRM, so you do not need to switch tools. The promise is simple: you only pay for the conversations that come back. That aligns the cost with the outcome, which is rare in this space. Worqd also handles the full path from first click to booked call, including paid ads, SEO, creative, and follow-up. If your growth is stuck because old leads are sitting untouched while new leads get all the attention, Worqd builds a plan to recover that demand. The company is based in Halifax, Nova Scotia, and serves clients remotely. It publishes an anti-fabrication policy, so you will not see made-up revenue numbers or fake logos on its site. Pricing is scoped on a free growth call, and the booking funnel asks for your monthly marketing budget band so the plan fits your reality.
Pros
- Pay only for conversations that come back, so cost ties to results
- Works with your current CRM and tools, no platform migration
- Fast follow-up under 60 seconds, which matters for time-sensitive cleaning inquiries
- Integrated approach covers reactivation plus new lead generation and creative
- Anti-fabrication policy means claims are grounded in real evidence
Cons
- No public pricing, so you need a call to get numbers
- Retainer model may not suit companies wanting a self-serve tool
- Focused on done-for-you service, not a software subscription
Best for: Commercial cleaning companies with an existing CRM full of old leads who want a done-for-you reactivation partner that also handles new lead generation and follow-up.
#2 99 Calls — Starting at $500 for database reactivation campaigns
99 Calls is a lead generation company that offers database reactivation as one of its services for contractors and commercial cleaning businesses. According to its website, database reactivation campaigns start at $500 and involve sending an email and text message to your customer list. The company says these campaigns are easy to opt out of and FAA compliant, and it reports that reactivation leads cost about 67% less than generating new leads. 99 Calls also provides free reporting of results. The service is designed to convert older contacts into new customers by devising a promotion that entices prospects to book an appointment. After the initial reactivation campaign, 99 Calls can set you up on a seasonal or quarterly lead nurturing program to keep your contacts engaged. The company also offers Google Ads and SEO services to keep new leads coming in once the reactivation surge tapers off. For commercial cleaning companies, 99 Calls positions reactivation as part of a broader growth package, with custom quarterly campaigns included in its Growth Pro package. The company has served over 1,610 commercial cleaning companies and generated more than 195,000 exclusive commercial cleaning leads, according to its site.
Pros
- Low starting price for reactivation campaigns
- Includes email and text outreach
- Free reporting on results
- Can bundle with ongoing lead generation services
Cons
- Reactivation is a one-time campaign, not an ongoing AI-driven system
- Limited to email and text, no AI voice qualification mentioned
- Results depend on the quality and recency of your list
Best for: Commercial cleaning companies that want a low-cost, entry-level reactivation campaign and may also need ongoing lead generation through Google Ads or SEO.
#3 LeadsNow AI — Pay-per-result (contact for pricing)
LeadsNow AI is a database reactivation service that uses AI-driven SMS, email, and voice outreach to re-engage dormant records. According to its website, it offers a pay-per-result model where you are billed on booked appointments, not messages sent. The company reports that across its campaigns it converted 4.4% of contacted lists into booked appointments on average, peaking at 8.9%. On 10,000 records, that would be 440 appointments. LeadsNow AI says it has booked over 50,769 AI-booked sales appointments since 2017 and generated more than 1 million leads, backed by 25 filmed case studies and a 4.7 rating across 60 Google and Facebook reviews. Named clients include Colliers, 121 Brokers, Foundr, and Iron Body. The service is best for US operators with 1,000 or more dormant contacts and closers who need appointments rather than replies to chase. LeadsNow AI qualifies hard, so you may see fewer raw responses than a blast campaign. The company is Australian-headquartered and runs US campaigns remotely, so its booking calendar sits on Australian business hours. It also states that it will turn down lists that are too small or lack a consent trail.
Pros
- Pay only for booked appointments, aligning cost with results
- Multi-channel outreach including AI voice
- Strong published appointment rates on dormant lists
- Case studies and named clients available
Cons
- Australian business hours may affect live support for US clients
- Requires a consent trail on your list
- May reject lists that are too small or lack consent
Best for: US commercial cleaning companies with a large dormant database (1,000+ contacts) and sales closers who want booked appointments, not raw replies.
#4 MarketPhy — Pay-per-result (contact for pricing)
MarketPhy offers an AI-powered SMS reactivation service that re-engages old leads with conversational texting. According to its website, the service turns dormant leads into live sales conversations without extra work from your sales team. MarketPhy says its messages feel personal, not robotic, and can handle objections and even irate responses smoothly. Every response is tracked and sent directly into your CRM. The company builds, trains, and monitors a custom AI knowledge base tailored to your business, and a dedicated expert team runs it for you. MarketPhy offers a risk-free guarantee: you only pay when results are delivered. If you do not make money, neither do they. The company also provides a free evaluation of your old abandoned leads to show how much revenue is sitting in your database. MarketPhy is best for businesses that have a large database of old leads and want a done-for-you SMS reactivation campaign that integrates with their CRM. The service is focused on SMS, so it may not suit every audience, but for commercial cleaning companies with mobile-friendly facility managers, it could be a fit.
Pros
- Pay only for results, reducing risk
- Custom AI knowledge base tailored to your business
- CRM integration for seamless response tracking
- Free evaluation of your database
Cons
- SMS-only outreach, no email or voice mentioned
- May not reach facility managers who prefer phone or email
- Limited public information on pricing and contract terms
Best for: Commercial cleaning companies with a large database of old leads who want a done-for-you SMS reactivation campaign with a performance-based guarantee.
#5 Salesgenie — Starting at $99+ per month (according to third-party comparison; contact Salesgenie for current pricing)
Salesgenie is a data platform that provides commercial janitorial lead lists and contact data, not a done-for-you reactivation service. According to its website, it offers customizable lists filtered by industry codes, building square footage, years in business, and geography. The data includes email addresses, direct dial phone numbers, mailing addresses, and facility details. Salesgenie says its lists are continuously audited for 95%+ accuracy and are CCPA and CAN-SPAM compliant. It also provides email marketing tools and direct mail services. For old lead reactivation, Salesgenie is a self-serve option: you buy a list of prospects or use your own data and run your own outreach campaigns. It does not reactivate your existing CRM contacts for you. The company offers a satisfaction promise: if you receive bad data, you can get a refund for the undeliverable portion. Salesgenie is best for commercial cleaning companies with an in-house sales team that wants to control their own outreach and needs verified contact data for targeted campaigns. Pricing starts at $99+ per month according to a third-party comparison, but check with Salesgenie for current pricing.
Pros
- Large database of commercial contacts
- Customizable filters for precise targeting
- Includes multiple contact methods
- Refund policy for bad data
Cons
- Self-serve only, no done-for-you reactivation
- You handle all outreach and qualification
- Data accuracy may degrade over time
Best for: Commercial cleaning companies with an in-house sales team that wants to run their own reactivation or prospecting campaigns using verified contact data.
#6 LeadLocate — Contact for pricing
LeadLocate offers aged lead reactivation campaigns, primarily for car dealerships according to its website, but the approach can apply to other industries. The service works the records already in your CRM that nobody has touched in months. It involves segmenting by age, source, and reason for going cold, cleaning the contact data, and running a short sequence across text, email, and voicemail. LeadLocate includes campaign tools, validators, and reporting so you can run it without buying anything new. The company emphasizes cleaning your list before sending anything, using email and phone validators to catch dead mailboxes and disconnected numbers. It also stresses consent and compliance, with guardrails like honoring opt-outs permanently and staying inside reasonable local hours. LeadLocate provides a four-week sequence structure you can copy, starting with a text on day 1, an email on day 2, and a call with voicemail on day 4. While its focus is dealerships, the methodology of segmenting, cleaning, and multi-channel follow-up is relevant for commercial cleaning companies with old leads. LeadLocate is best for businesses that want a self-serve toolkit and are willing to run the campaign themselves.
Pros
- Provides a structured sequence you can copy
- Includes data cleaning tools
- Emphasizes compliance and consent
- Can be run without buying new software
Cons
- Primarily focused on car dealerships, not commercial cleaning
- Self-serve, so you do the work
- Limited public pricing information
Best for: Commercial cleaning companies that want a self-serve toolkit and are comfortable running their own reactivation campaigns with guidance.
Old leads are not dead leads. For commercial cleaning companies, the contacts sitting in your CRM are often facility managers and property managers who simply got busy, switched priorities, or never heard back from you. Reactivating them costs less than buying new leads and can produce faster conversations because they already know your name. The six providers above take different paths. Worqd stands out as the Editor's Choice because it combines done-for-you reactivation with AI SDRs that qualify every inquiry in under 60 seconds, works with your existing CRM, and only charges for conversations that come back. That alignment of cost and outcome is rare. If you want a low-cost entry point, 99 Calls offers campaigns starting at $500. If you have a large database and want pay-per-appointment pricing, LeadsNow AI and MarketPhy are worth a look. Salesgenie and LeadLocate are better for teams that want to run their own outreach with data and tools. Whichever you choose, the first step is the same: pull your old leads out of the dark and start a conversation. Book a free growth call with Worqd to see how much revenue is sitting in your database.
Frequently asked questions
What makes Worqd different from other old lead reactivation providers?
Worqd is a done-for-you growth agency, not a platform or a self-serve tool. It combines old lead reactivation with new lead generation, AI creative, and fast follow-up in one plan. Its AI SDRs qualify every inquiry in under 60 seconds, 24/7, and it works with your existing CRM. You only pay for conversations that come back, which ties cost to results. Worqd also publishes an anti-fabrication policy, so you will not see made-up numbers or fake logos.
How much does old lead reactivation cost for commercial cleaning companies?
Pricing varies widely. 99 Calls starts at $500 for a database reactivation campaign. LeadsNow AI and MarketPhy use pay-per-result models, so you pay for booked appointments or results. Salesgenie lists start at $99+ per month for data. Worqd does not publish pricing and scopes it on a free growth call based on your budget and goals. Most done-for-you agencies charge monthly retainers, while self-serve tools have lower monthly fees but require your time.
How long does it take to see results from old lead reactivation?
Results can come quickly. 99 Calls says reactivation campaigns can produce leads at a significantly lower cost compared to SEO and Google Ads, and the initial surge of appointment bookings typically happens within weeks. LeadsNow AI reports booked appointments from dormant lists, and MarketPhy offers a free evaluation to show potential revenue. For Worqd, paid campaigns and outreach can start producing inquiries within days of launch, though SEO compounds over months. The exact timeline depends on the size and recency of your list.
Is old lead reactivation compliant with outreach rules?
Compliance depends on the provider and your list. 99 Calls says its campaigns are easy to opt out of and FAA compliant. Salesgenie says its lists are CCPA and CAN-SPAM compliant. LeadLocate emphasizes honoring opt-outs permanently and staying inside reasonable local hours. Worqd states that its B2B outreach is personalized, permission-aware, and the opposite of a template blast, and its booking funnel requires explicit consent. Always check that your list has a consent trail and that the provider follows applicable rules.
Can I reactivate old leads myself without hiring a provider?
Yes, but it takes time and discipline. You can use tools like Salesgenie to buy contact data or LeadLocate for a structured sequence. You will need to segment your list, clean the data, write personalized messages, and follow up across multiple channels. Many cleaning company owners find that running reactivation in-house consumes 15 to 25 hours a week. A done-for-you provider like Worqd or 99 Calls handles the work for you, which may be more efficient if your team is already stretched.
What types of old leads should commercial cleaning companies target first?
Start with leads that showed the most interest. Facility managers who requested a quote or walkthrough but never booked are high priority. Property managers who went quiet after a proposal are next. Then move to older contacts who engaged with your content or ads but never raised their hand. Segment by age and reason for going cold, as LeadLocate suggests, because a lead from six months ago needs a different message than one from two years ago.
How does Worqd's Pipeline Recovery service work with my existing CRM?
Worqd's Pipeline Recovery service works with your current CRM, so you do not need to switch platforms. It takes the contacts already in your database and runs reactivation campaigns to turn them back into booked calls. The AI SDRs and voice agents qualify responses and book appointments using your calendar and rules. You only pay for the conversations that come back, and the service is part of a broader growth plan that can include new lead generation and creative.