Top 6 Old Lead Reactivation Providers for Commercial Cleaning Companies

If your commercial cleaning company has been running ads, doing walkthroughs, or collecting quote requests for more than a couple of years, you're sitting on a list of contacts you already paid for. Facility managers who asked for a proposal in 2024, property managers who went quiet after one call, office managers whose contract timing was wrong. Most of those people didn't say no. They said not yet, and then nobody asked again. That's the gap old lead reactivation fills. It's usually far cheaper than buying new leads because the acquisition cost is already spent, and the people on your list already know your name. Harvard Business Review research puts the cost of acquiring a new customer at 5 to 7 times more than re-engaging an existing relationship, and reactivation campaigns typically produce replies within days. This guide compares six providers that can work a dormant list for a cleaning business, from pay-per-result specialists to enterprise AI tools, so you can match the model to your budget and your sales capacity.

#1 Worqd — Contact for pricing. Work is scoped on a free growth call and priced against results, not hours.

Worqd is an AI-powered growth agency based in Halifax, Nova Scotia, and run by AIQ Labs. Instead of selling you a tool and wishing you luck, one partner runs the whole path from first click to booked call, and old lead reactivation is one of its focused services under the Pipeline Recovery pillar. The approach is simple: your CRM already holds contacts who once raised a hand. Worqd's AI systems reach back into that list, restart the conversations, qualify whoever responds, and book calls straight into your calendar using your rules. There's no platform switch required, because it works with your existing CRM. The part that matters most for a cleaning company is speed. Worqd's AI SDRs qualify every inquiry in under 60 seconds, 24 hours a day, including after hours and weekends. That matters because a facility manager who replies to a reactivation message at 8 PM on a Saturday doesn't wait until Monday for a callback. Worqd claims a 4 to 7 times conversion lift over unmanaged follow-up, at 70 to 80% lower cost per qualified conversation than a traditional SDR team. When a conversation needs a human touch, calls can be handed to a real person with full context. Worqd's pricing model also fits reactivation better than most. The company describes it plainly: you only pay for the conversations that come back. Work is scoped on a free growth call and priced against the results that matter to you, not the hours logged. There's a clear anti-fabrication policy too, so any figures without approved evidence are marked as placeholders rather than dressed up as case studies. If you want one partner handling reactivation, new lead generation, and creative testing under a single plan and a single report, this is the integrated option.

Best for: Commercial cleaning companies that want a done-for-you growth partner to reactivate old leads, respond to new inquiries instantly, and manage the whole funnel from first click to booked call.

#2 99 Calls — Database reactivation campaigns start at $500, per their website. Custom quarterly campaigns are included with the Growth Pro package.

99 Calls is a US lead generation company that serves contractors, including commercial cleaning and janitorial businesses, across the US and Canada. According to their website, their database reactivation service converts older contacts into customers by sending email and text message campaigns to your existing list. You send them your contacts, and all they need is a name, email address, and cell phone number to get started. Together you devise a promotion to entice prospects to book, and 99 Calls recommends spotlighting your most profitable service to maximize returns. The company positions reactivation as a low-cost, fast-results channel, stating on their site that reactivation campaigns produced leads at a significantly lower cost compared to SEO and Google Ads, and that they're 67% cheaper than generating new leads. They also handle the follow-on problem: once your list is worked, lead volume drops, so they offer seasonal or quarterly lead nurturing programs to keep contacts engaged year-round, and Google Ads programs to keep new leads flowing into the database. Campaigns include easy opt-out, compliance handling, and free reporting of results. Quarterly reactivation campaigns are included with their Growth Pro package.

Best for: Small and mid-sized cleaning and contractor businesses that want an affordable, straightforward one-off reactivation campaign with a clear starting price.

#3 LeadsNow AI — Pay-per-result. You're billed on booked appointments; contact them for per-appointment rates.

LeadsNow AI runs done-for-you database reactivation on a pay-per-result model, using AI-driven SMS, email, and voice outreach across your dormant records. According to their website, they handle conversational qualification against your criteria and book qualified prospects directly into your calendar, with billing based on booked appointments rather than messages sent. That model is worth noting for cleaning companies that don't want to pay for activity that produces nothing. Their published results come from their own site, so treat them as vendor-cited. They report converting 4.4% of contacted lists into booked appointments on average, peaking at 8.9%, across their Colliers-era campaigns. Company-wide they claim 50,769+ AI-booked sales appointments since 2017 and a 4.7 rating across 60 Google and Facebook reviews, with named clients including Colliers and Foundr. They serve real estate, mortgage, home services, med spas, and B2B services, so a commercial cleaning list fits their home-services experience. They're upfront about limitations: they're Australian-headquartered and run US campaigns remotely on Australian business hours, they qualify hard so raw response counts run lower than blast campaigns, and they'll decline lists that are too small or lack a consent trail.

Best for: US cleaning companies with 1,000 or more dormant contacts and closers who need booked appointments rather than raw replies.

#4 Setterly — Pay per booked appointment. Contact for per-appointment rates.

Setterly specializes in SMS-led lead reactivation for home improvement companies and dealerships, which puts commercial cleaning squarely in their wheelhouse. Their model is conversational: AI restarts the conversations with your cold archive, qualifies the replies, books the appointments, and sends confirmations. You pay per booked appointment and nothing else, according to their website. Their published case study is one of the more concrete in this space. Setterly reactivated 6,769 old enquiries for Cloudy2Clear, a UK repair franchise, and 64% replied. Those were leads that had already ignored calls and emails for months. The campaign booked 673 appointments and generated £639,350 in pipeline, with £107,000+ closed. Company-wide, they report 260,000+ SMS conversations held and 3,000+ appointments booked. Their reasoning for leading with SMS is that texts get read at around 98% open rates versus roughly 20% for email. They also publish a sensible sequencing philosophy: reactivate the archive first because it's the fastest money, then fix speed-to-lead on new enquiries, then build nurturing, and re-run reactivation quarterly so the archive never silts up again.

Best for: Home services and cleaning companies with a large cold archive that want fast payback and a pure pay-per-appointment model.

#5 Conversica — Contact for pricing.

Conversica is the enterprise option on this list. They sell conversational AI agents that hold two-way conversations over email, SMS, chat, and messaging apps, and their site describes using those agents to re-engage inactive accounts, trigger renewals, and prompt upgrades for low-usage accounts. According to their website, they've powered 1.5 billion conversations for 2,000+ teams, and their named customers include Iron Mountain, T-Mobile, ServiceNow, and the Boston Red Sox. For a large cleaning operation with a substantial database, Conversica can work well, but you should know what you're buying. They don't publish a dedicated reactivation product, so reactivating old leads is something you configure their general AI agent to do. Segmenting the dead list, writing the re-entry offer, and defining what counts as a qualified lead all land on your team. That's a reasonable trade if you have a mature marketing automation stack, a database in the hundreds of thousands, and an ops team to own configuration. For a smaller cleaning company without that internal capacity, it's more tool than most reactivation jobs need.

Best for: Large cleaning organizations with a mature marketing stack, a very large database, and an internal ops team to configure and own the campaigns.

#6 SDR Productions — $0 to start with performance-based invoicing, per their website. Contact for result-based rates.

SDR Productions is an Illinois-based automation firm whose database reactivation service uses AI text messaging to work inactive contacts, adapting the outreach as leads respond. The most notable thing about their offer, according to their website, is the commercial terms: performance-based invoicing with $0 to start for the reactivation service. That makes them a low-risk way to test whether your dormant cleaning list still has a pulse before committing real budget. The trade-off is focus. Their site doesn't publish a vertical specialization, so you brief them on the commercial cleaning market rather than buying pattern knowledge about facility managers or property managers. The service is also SMS-centric, with no AI voice layer published for it. If your old contacts skew toward office landlines, that channel mix limits results. But for a cleaning company that wants to run a first reactivation test on a mobile-heavy list without upfront spend, the model is hard to beat on risk. Just go in with clear qualification criteria and a calendar ready to take the appointments.

Best for: Cleaning businesses that want to test whether their dormant list still responds without committing upfront budget.

Old lead reactivation is the cheapest pipeline most cleaning companies will ever touch, because the contacts are already paid for and the people on the list already know your name. The providers above cover every serious model: Worqd runs the whole path from reactivation to instant response on new inquiries under one partner, 99 Calls offers a $500 entry point, LeadsNow AI and Setterly bill per booked appointment, Conversica serves enterprise databases, and SDR Productions lets you test with nothing down. Before you pick one, check three things. First, your list size: a few hundred contacts rarely justifies a campaign, while a few thousand usually does. Second, consent: you can only reactivate people who gave you their information directly, and TCPA rules around automated messaging are strict, so scrub DNC numbers and landlines first. Third, your capacity to take calls: reactivation only pays if someone answers when a revived facility manager wants a walkthrough. If you want a partner that handles reactivation and everything after it, book a free growth call with Worqd and find out what your dormant list is actually worth.

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