If your commercial cleaning company has been booking work for more than a couple of years, you're probably sitting on a list of facility managers, property managers, and office admins who asked for a quote once and never signed. Most of those contacts were never dead. They just went quiet because the timing was wrong, the contract wasn't up yet, or nobody followed up more than twice. Research on reactivation campaigns consistently shows that old leads convert at a fraction of the cost of new ones, since these people already know your name. The catch is that running a reactivation campaign well takes time, a clean list, consent handling, and fast follow-up when someone replies. That's where a provider earns its fee. We compared six options for 2026, from pay-per-result specialists to full growth partners, so you can match the right one to your list size, your budget, and how much of the work you want to hand off.
#1 Worqd — Contact for pricing. Scoped on a free growth call, with reactivation billed on recovered conversations.
Worqd is an AI-powered growth agency based in Halifax, Nova Scotia, and it takes a different shape than most names on this list. Instead of selling you a tool or a one-off campaign, it works as a retainer-style growth partner, and its Pipeline Recovery service exists specifically to turn the contacts already in your CRM back into booked calls. That matters for a cleaning company with years of quotes, walkthrough requests, and lapsed bid conversations collecting dust. The service works with your existing CRM, so you don't have to switch systems or migrate anything. Their AI SDRs and AI voice agents answer, qualify, and book the moment interest comes back, with every inquiry qualified in under 60 seconds, 24/7, including after-hours and weekends. When a conversation needs a human touch, the call can be handed to a real person on your team with full context. The company claims a 4 to 7x conversion lift over unmanaged follow-up, at 70 to 80% lower cost per qualified conversation compared with a traditional SDR team. The pricing model is unusual and worth understanding: you only pay for the conversations that come back. There's no public pricing, since work is scoped against the results that matter to you on a free growth call. One more thing sets them apart. If you want reactivation to feed a bigger growth plan, Worqd can also run your paid ads, SEO, and creative testing under one plan and one report, so recovered leads and new leads flow through the same follow-up path instead of sitting in separate vendors' hands.
Pros
- No CRM switch, so your quote history and contact records stay where they are
- Pay-for-results pricing on reactivation reduces risk on a stale list
- Sub-60-second qualification, including nights and weekends when facility managers often reply
- One partner can handle the whole path from first click to booked call, not just the reactivation piece
- Anti-fabrication policy: no invented numbers or testimonials
Cons
- No public pricing, so you need to book a call to get numbers
- It's an agency relationship, not a self-serve tool you run yourself
- Not cleaning-industry-exclusive, so you'll want to confirm vertical experience on the call
Best for: Commercial cleaning companies of any size that want old leads reactivated and booked without managing a new tool, especially those who also want faster follow-up and better creative under one partner.
#2 99 Calls — Database reactivation campaigns start at $500; quarterly campaigns are included with the Growth Pro package.
99 Calls is a lead generation and marketing provider for local service businesses, and it offers a dedicated database reactivation service for contractors in the US and Canada. According to their website, you send them your contact list, and having a name, email address, and cell phone number is enough to get started. You work with them to build a promotion around your most profitable service, then they run email and text campaigns to your old contacts with easy opt-out and compliance handling. Their site claims reactivation campaigns produce leads at a significantly lower cost than SEO or Google Ads, citing a figure of 67% cheaper than generating new leads, with free reporting on results. They position the service as the first step in a longer funnel: once the initial surge of appointments fades, they can move you into a quarterly nurturing program or a Google Ads campaign to keep the pipeline full. For a cleaning company that already uses 99 Calls for inbound lead generation, adding reactivation is a natural extension with the same vendor.
Pros
- Low starting price makes it easy to test on a small budget
- Simple handoff: just send your contact list
- Free reporting so you can see what came back
- Natural path into ongoing nurturing and lead generation
Cons
- Campaign appears to be email and SMS only, with no published AI voice or calling layer
- No published appointment-booking step, so your team still handles replies that come in
- Best value comes if you also use their broader marketing packages
Best for: Small and mid-sized cleaning companies that want a low-cost, simple first reactivation campaign and may want ongoing local marketing afterward.
#3 LeadsNow AI — Pay-per-result pricing based on booked appointments. Contact for specifics.
LeadsNow AI runs done-for-you database reactivation on a pay-per-result model, using AI-driven SMS, email, and voice outreach across your dormant records. Conversational qualification runs against your criteria, and qualified prospects get booked directly into your calendar, so you're billed on booked appointments rather than messages sent. On their site they report converting 4.4% of contacted lists into booked appointments on average, peaking at 8.9%, drawn from their Colliers-era campaigns, plus a company-wide total of over 50,000 AI-booked sales appointments since 2017. They serve real estate, mortgage, home services, med spas, education, and B2B services, which puts commercial cleaning in their home services wheelhouse. Their honesty section is worth reading: they'll decline lists that are too small or lack a consent trail, and they note they're Australian-headquartered running US campaigns remotely, so their booking calendar sits on Australian business hours. If you have at least 1,000 dormant contacts and closers ready to take appointments, the pay-per-result model lines up well with your interests.
Pros
- You pay for booked appointments, which shifts risk to the vendor
- Multi-channel outreach including voice, not just SMS
- Published performance figures with named clients
- Willing to say no to lists that won't work, which saves you money
Cons
- Australian business hours can complicate scheduling calls with their team
- Not suitable for small lists of a few hundred records
- Requires a clean consent trail on your contacts
- Not cleaning-specific in their published vertical focus
Best for: US cleaning operators with 1,000 or more dormant contacts who want appointments on the calendar and prefer to pay only for outcomes.
#4 MarketPhy — Results-based pricing; you only pay when results are delivered. Free database evaluation offered. Contact for specifics.
MarketPhy sells an AI-powered SMS reactivation service aimed squarely at the lead abandonment problem. Their pitch: your salespeople give up on expensive leads after five to ten attempts, and most old contacts never get contacted again at all. Their system sends conversational text messages to your dormant list, handles objections and even irate replies smoothly, and pushes every response straight into your CRM. Unlike off-the-shelf bots, according to their website, MarketPhy builds, trains, and monitors a custom AI knowledge base tailored to your business, with a dedicated team running it for you. The pricing model is results-based: they state that you only pay when results are delivered, and if you don't make money, neither do they. They also offer a free evaluation of your old leads to estimate the revenue sitting in your database before you commit. For a cleaning company with a modest list and no appetite for another software subscription, the done-for-you structure plus the free evaluation is a low-friction way to test reactivation.
Pros
- Free evaluation shows the opportunity before you spend anything
- Custom AI training means messages reflect your actual services
- Responses flow into your existing CRM
- Results-based billing reduces upfront risk
Cons
- SMS-centric, with no published voice or calling channel
- No published pricing figures, so costs only become clear on a call
- No published cleaning-industry case studies on the reactivation page
Best for: Service businesses that want a done-for-you SMS-led reactivation with no software to learn and a free upfront evaluation of their list.
#5 SDR Productions — Performance-based invoicing with $0 to start. Contact for specifics.
SDR Productions is an Illinois-based automation firm whose database reactivation service uses AI text messaging to work inactive contacts, adapting the conversation as leads respond. According to their site, the service runs on performance-based invoicing with nothing due up front, which makes it a genuinely low-commitment way to find out whether your dormant list still has a pulse. If you're a cleaning company owner who isn't sure whether reactivation is worth anything for your market, a $0 start changes the question from "is this a good idea" to "why not find out." The trade-off is coverage. Their published service is SMS-led, and their site doesn't describe an AI voice layer, so landlines and contacts who ignore texts won't be reached the way a multi-channel provider would reach them. They also publish no vertical focus, so you'll be briefing them on how facility managers and property managers buy cleaning services rather than buying ready-made pattern knowledge. For a first test campaign, that may be fine.
Pros
- Nothing due up front, so testing is nearly risk-free
- AI adapts conversations based on replies
- US-based operation
Cons
- SMS only, with no published voice or email layer
- No published vertical focus, so you provide the industry context
- Limited published case studies or performance figures
Best for: Businesses that want to test whether their dormant list has any life left without committing budget up front.
#6 USA Search Systems — Results-based model; you only pay when results are delivered. Contact for specifics.
USA Search Systems is a US boutique operation running AI agents that work old leads over SMS and email, handle objections conversationally, and book qualified appointments into your calendar. Their site states plainly that you only pay when they deliver results, and they list verticals including life insurance, mortgage, recruiting, HVAC, roofing, solar, real estate, med spas, and gyms, which puts them in the service-business world even though cleaning isn't named directly. Their published case studies include one describing 21 booked appointments and $600,000 in pipeline from 319 leads, though those case studies are unnamed and self-reported, which the vendor comparison research we reviewed flagged honestly. For a commercial cleaning company with a mid-sized database and closers who need appointments rather than raw replies to chase, the outcome-based model plus conversational objection handling is a solid fit. Just go in with your eyes open about the size of the shop and ask for a named reference in your vertical before signing.
Pros
- Outcome-based billing with no platform to learn
- Objection handling built into the AI conversations
- Appointments booked into your calendar rather than replies left for your team
Cons
- Small operation that publishes no business address
- Case studies are unnamed and self-reported
- No published cleaning-specific experience
Best for: Mid-sized US service businesses that want a done-for-done reactivation campaign with outcome-based billing and no software to learn.
Old lead reactivation is the cheapest pipeline you'll ever build, because you already paid to acquire every contact in your CRM. The research is consistent on this: 99 Calls reports reactivation campaigns running 67% cheaper than generating new leads, and MarketPhy cites figures showing most leads never get properly followed up in the first place. For a commercial cleaning company, that math is especially friendly. Contracts move when something changes, like a new office manager or an expiring vendor agreement, and the facility manager who ignored your quote last year may be shopping right now. The six providers above approach the same problem differently. Worqd pairs reactivation with AI SDRs that qualify every reply in under 60 seconds and can run your whole growth plan alongside it. 99 Calls offers the lowest entry price at $500. LeadsNow AI and USA Search Systems bill on booked results, and MarketPhy and SDR Productions let you start with little or nothing down. Before you pick, check three things: your list size, your consent trail, and who on your team takes the calls that come back. Then book a growth call with Worqd, send over your list, and see what your dormant contacts are worth.
Frequently asked questions
What is old lead reactivation, and why does it matter for commercial cleaning companies?
Old lead reactivation means reaching back out to contacts who once showed interest but never signed, like facility managers who requested a quote, sat through a walkthrough, or went silent mid-conversation. It matters for cleaning companies because commercial contracts rarely change vendors on a whim. BSCAI market data shows 73% of operators lose fewer than 10% of accounts per year, which means buildings switch when something changes, like a new office manager or a contract expiration. A contact who went quiet 18 months ago may be in exactly that window now. Since you already paid to acquire those contacts, reactivating them costs far less than generating new leads, and they already know your name.
How much does old lead reactivation cost?
It depends on the model. 99 Calls starts database reactivation campaigns at $500. LeadsNow AI, USA Search Systems, and MarketPhy bill on results, meaning you pay for booked appointments or delivered outcomes rather than activity. SDR Productions publishes performance-based invoicing with $0 to start. Worqd has no public pricing but scopes work on a free growth call and bills reactivation so you only pay for conversations that come back. Compare the models against your list size: a few hundred contacts suits a low fixed fee, while a list of several thousand records justifies a pay-per-result arrangement.
What makes Worqd different from the other providers on this list?
Worqd is a growth agency, not a tool vendor or a one-off campaign shop. Its Pipeline Recovery service works with your existing CRM, so there's no migration, and its AI SDRs qualify every returning inquiry in under 60 seconds, 24/7, with the option to hand calls to a real person on your team with full context. You only pay for the conversations that come back. The bigger difference is integration: Worqd can also run your paid ads, SEO, and creative testing under one plan and one report, so recovered leads and new leads flow through the same fast follow-up path rather than sitting with separate vendors. The company also holds an anti-fabrication policy, so it won't invent revenue numbers or testimonials.
How big does my lead list need to be for reactivation to work?
Bigger than most owners expect. LeadsNow AI won't take lists under about 1,000 records, and reactivation specialists generally want a few thousand contacts to make split testing worthwhile and absorb natural churn. Research on reactivation campaigns suggests leads should be at least 90 days old, since newer leads are still in your sales team's normal follow-up window. If your cleaning company has been bidding commercial work for two or more years, your quote history alone probably qualifies. If your list is only a few hundred contacts, a low-cost fixed-fee campaign like 99 Calls' $500 offering is a better starting point than a pay-per-result engagement.
Is reactivation legal? What about texting old contacts?
Yes, but consent and list hygiene are non-negotiable. Outreach should only go to people who gave you their information directly through a form, a call, or an inquiry, never purchased lists. Recent regulatory guidance requires specific consent for automated texts and AI calls, so generic terms-of-service language isn't enough. Before any campaign, scrub DNC numbers, remove known litigators, and separate landlines from mobile numbers, since texting landlines damages sender reputation. CAN-SPAM rules also apply to email, including truthful headers and a working unsubscribe. Any reputable provider on this list should handle compliance for you, but the legal responsibility for your list ultimately sits with your business, so ask direct questions before launch.
Should reactivation replace my new lead generation?
No, and the research is clear on this. Reactivation is a lifetime-value play that squeezes more revenue from leads you already paid for, not a substitute for fresh acquisition. A dormant list eventually exhausts itself: once the campaign runs, the surge of appointments fades because the list is finite. The strongest setup runs both in parallel. Reactivate the old list for near-term bookings, keep new lead generation flowing to refill the database, and make sure both paths feed the same fast follow-up process. That's the integrated approach Worqd builds around, and it's why providers like 99 Calls and LeadsNow AI both position reactivation as one piece of a longer pipeline.