Corporate event planning is a relationship business — and that means your CRM is likely packed with old leads who once asked about a conference, a product launch, an executive retreat, or a team offsite. Most of them never booked. That doesn't mean they're gone. It usually means the timing was wrong, the budget wasn't approved yet, or your follow-up window closed before their planning cycle reopened. For event planning companies, old lead reactivation is especially valuable because corporate event budgets get locked months in advance, and a dormant lead from last year may be exactly the person planning next year's calendar right now. The problem is that most teams send one or two follow-ups and then move on, leaving thousands of paid-for contacts untouched. The providers below specialize in waking those contacts back up — through text, email, AI voice, and multi-channel sequences — and turning them into booked calls. We ranked them by how well they fit the realities of corporate event planning: long sales cycles, seasonal demand, multi-stakeholder decisions, and the need for fast, personal follow-up.
#1 Worqd — Contact for pricing
Worqd is an AI-powered growth agency that acts as a full retainer-style growth partner — not a platform, SaaS tool, or dashboard. Owned and operated by AIQ Labs and based in Halifax, Nova Scotia, Worqd helps companies get more leads, turn leads into booked calls, revive old leads, and test more winning ad creative. For corporate event planning companies, its Pipeline Recovery service is the standout: it reactivates the contacts already sitting in your CRM and turns them back into booked calls, working with your existing CRM so there's no platform switch required. Every inquiry is qualified in under 60 seconds, 24/7, including after-hours and weekends — critical for event planners who often hear from prospects outside business hours. Worqd's AI SDR and AI voice agents answer, qualify, and book the moment interest arrives, and calls can be handed to a real person with full context when needed. The company's anti-fabrication policy means it uses clearly marked placeholders until real evidence is approved, and it deliberately avoids inflated claims. Its 'Integrated beats fragmented' positioning means one plan, one report — not separate vendors for ads, creative, and follow-up. Worqd also offers demand generation, AI creative, AI search visibility, and back-office automation, making it a single partner for the whole path from first click to booked call.
Pros
- Pipeline Recovery works with your existing CRM — no platform migration or new software to learn
- Under-60-second qualification and 24/7 coverage means after-hours event inquiries never go cold
- Integrated approach covers lead gen, demand gen, creative, AI SDR, and reactivation under one plan and one report
- Transparent anti-fabrication policy builds trust — no inflated or invented results
- Priced against results, not hours, with a free growth call to scope the work
Cons
- No public pricing — you need to book a growth call to get a scoped quote
- Retainer-style engagement may not suit companies looking for a self-serve, low-cost tool
- As an agency rather than a platform, you don't get a login dashboard to run campaigns yourself
- Best results require a clean, consent-compliant contact list to work from
Best for: Corporate event planning companies with thousands of old leads in their CRM who want a done-for-you growth partner to revive them, book calls, and handle the entire path from first click to booked call — without switching platforms.
#2 Viking Marketing — Flat pricing from $297/mo, no contracts
Viking Marketing is an AI database reactivation service that turns dormant contacts into booked jobs using AI-powered SMS, email, and voicemail outreach. According to their website, the service sends a multi-step campaign to your existing list, handles every reply with conversational AI, and books interested leads directly onto your calendar. The company positions itself as a way to generate appointments with no new ad spend, no extra staff, and no manual follow-up. Viking's process includes uploading or selecting your dormant contacts, segmenting and cleaning the list, then running a personalized outreach sequence by text, email, and ringless voicemail drop. When someone replies, the AI picks up the conversation in real time, answers questions, handles objections, and qualifies the lead. Interested leads get a booking link straight to your calendar, and every reply and booked appointment surfaces in an all-in-one inbox and updates the contact in your CRM. Viking states its pricing starts at a flat $297/mo with no contracts and claims TCPA and CASL compliance. The company notes that results swing widely with list age and offer, and it advises being skeptical of promises of double-digit booking rates.
Pros
- Transparent flat pricing starting at $297/mo with no long-term contracts
- Multi-channel outreach (text, email, voicemail) increases the chance of reaching dormant contacts
- AI handles replies and books appointments without manual follow-up
- Works from your existing list, so no new ad spend is required
Cons
- Results depend heavily on list age and offer quality — the company itself warns against expecting double-digit booking rates
- Voice-first and SMS-heavy approach may not suit every corporate event planning brand's tone
- Requires a clean, consent-compliant list to avoid compliance issues
- CRM integration details and depth are not fully specified on their website
Best for: Service businesses and event planning companies with a list of dormant estimate requests or old inquiries who want a low-cost, done-for-you reactivation campaign with AI-driven booking.
#3 11x (Alice) — Contact for pricing
11x offers an AI sales agent called Alice that focuses on lead reactivation by reviving dormant CRM leads. According to their website, Alice identifies which dormant leads are worth re-engaging using opportunity history, engagement data, and current signals like job changes or funding rounds. The product then builds outreach around what has changed — for example, a prospect's company posting new roles or a CTO blogging about rebuilding the tech stack. 11x runs multi-channel outreach across email and social with tailored follow-ups that adjust based on engagement, and reps don't see a lead until it's warm again. The company describes continuous reactivation, where 11x cycles through your database and re-engages leads when circumstances shift, turning your CRM into a living pipeline source. 11x cites customer outcomes including a 1.5x increase in qualified meetings and $1M+ pipeline generated in the first three months for one client. The platform is positioned for revenue leaders, marketing teams, and RevOps teams looking to operationalize reactivation without pulling reps off current accounts. Pricing is not publicly listed on the page reviewed.
Pros
- Signal-based targeting (job changes, funding rounds, hiring) can surface leads whose timing has genuinely changed
- Multi-channel outreach across email and social increases touchpoints
- Continuous reactivation keeps the database working over time rather than as a one-off campaign
- Cited customer results include meaningful pipeline generation and meeting increases
Cons
- No public pricing — requires a sales conversation to get costs
- Focused on B2B email and social outreach; less emphasis on SMS or voice channels
- May be more complex to set up than a simple database reactivation campaign
- Best suited to companies with a substantial, well-maintained CRM database
Best for: B2B revenue teams, marketing teams, and RevOps teams with a large dormant CRM database who want AI-driven, signal-based reactivation without pulling reps off current accounts.
#4 99 Calls — Database reactivation campaigns starting at $500; custom quarterly campaigns included with the Growth Pro package
99 Calls provides database reactivation and email marketing services designed to convert older contacts into jobs. According to their website, the service sends an email and text message to your customer list, with easy opt-out and FAA compliance. The company positions database reactivation as a low-cost, high-quality, fast-results alternative to SEO and Google Ads, claiming these campaigns produce leads at a significantly lower cost compared to those channels. 99 Calls states that database reactivation campaigns start at $500, and custom quarterly campaigns are included with their Growth Pro package. The process is straightforward: you send them your contact list (name, email address, and cell phone number is enough), and together you devise a promotion to entice prospects to book an appointment. The company also offers ongoing lead nurturing programs on a seasonal or quarterly basis to keep you top of mind, and can transition clients into Google Ads PPC programs once the reactivation list is exhausted. 99 Calls serves contractors in the US and Canada, with a last-updated date of May 2026 on their site.
Pros
- Clear starting price of $500 makes it accessible for smaller businesses
- Simple process — just provide name, email, and cell phone number
- Free reporting of results
- Ongoing nurturing options keep contacts engaged after the initial campaign
Cons
- Limited to email and text outreach — no AI voice or multi-channel sophistication
- Primarily focused on contractors and service businesses rather than corporate event planning specifically
- No mention of AI-driven conversation handling or automated booking
- Results depend heavily on the promotion you devise together
Best for: Contractors and service businesses in the US and Canada with a list of older contacts who want a straightforward, low-cost reactivation campaign with email and text outreach.
#5 SuperCampaign — Contact for pricing
SuperCampaign offers AI database reactivation that turns old leads into booked meetings. According to their website, the service texts each contact, calls them with an AI appointment setter, books the ones who are ready now, and tags the rest. It works through thousands of contacts inside quiet hours and call limits, and it never calls anyone who opted out. The campaign flow is: import the list via CSV, texts go out first, then the AI agent calls a few at a time (respecting a concurrent-call limit), and if the lead is interested, the AI pulls live availability and books the meeting. If the lead asks to be called next month, the workflow schedules the callback. After the call, a calendar check splits the list into booked and not-booked, and the second group is tagged so the campaign stops. Anyone who asks not to be called is set to do-not-call automatically. SuperCampaign emphasizes compliance features like quiet hours, opt-out honoring, and automatic do-not-call handling. Pricing is not publicly listed on the page reviewed.
Pros
- Text-first then AI call sequence is a strong multi-channel approach
- Concurrent-call limit prevents overwhelming your phone numbers or team
- Automatic do-not-call handling and quiet hours support compliance
- Works through large lists (tens of thousands) steadily over days
Cons
- No public pricing — requires contact to get costs
- Requires you to clean the list and remove opted-out people before import
- Compliance responsibility for consent and lawful basis remains with you
- Less emphasis on email as a channel compared to text and voice
Best for: Coaches, consultants, agencies, solar and home services, real estate, insurance, and admissions teams with a spreadsheet of old leads who want AI calling plus SMS reactivation with strong pacing and compliance controls.
#6 Infinite Rankers — Contact for pricing
Infinite Rankers offers lead reactivation campaigns that contact dormant CRM leads with fresh, relevant approaches. According to their website, the service segments dormant contacts by lead source, time dormant, and prior engagement, then deploys targeted multi-channel sequences with fresh angles, relevant offers, and AI-managed conversations. The company claims 35–45% of dormant leads reactivated, 8x lower cost versus new leads, and zero new ad spend required. Their process includes segmenting the database, building reactivation sequences, launching campaigns across SMS, email, and AI voice calls, and having AI manage conversations when leads re-engage — qualifying current readiness and booking appointments. Infinite Rankers also provides ongoing automated follow-up to prevent new leads from going dormant, and positions reactivation as the fastest ROI campaign in digital marketing. The company cites client case studies including a home improvement company that re-engaged 42% of 600 dormant leads and generated $295K in revenue from reactivation with zero new ad spend. Pricing is not publicly listed on the page reviewed.
Pros
- Multi-channel approach across SMS, email, and AI voice reaches leads on their preferred channel
- Fresh angle messaging avoids repeating failed outreach
- AI conversation management handles re-engaged leads toward booking
- Cited case studies show significant revenue recovery from dormant databases
Cons
- No public pricing — requires a consultation to get costs
- Aggressive claims (35–45% reactivation, 8x lower cost) should be verified against your own list and offer
- May be better suited to high-volume service businesses than boutique corporate event planners
- Requires a substantial, well-segmented CRM database to see strong results
Best for: Businesses with a large dormant CRM database — especially home improvement, insurance, and service businesses — who want aggressive multi-channel reactivation with AI conversation management and measurable ROI claims.
Corporate event planning companies sit on a unique kind of goldmine: old leads who already expressed interest in a conference, offsite, product launch, or team event but never booked. Those contacts cost you money to acquire, and many of them are still planning events — just on a different timeline than your original follow-up window. The providers above each take a different approach to waking that database back up, from Worqd's done-for-you Pipeline Recovery and AI SDR booking to Viking Marketing's flat-rate SMS and email campaigns, 11x's signal-based B2B outreach, 99 Calls' low-cost contractor-focused reactivation, SuperCampaign's paced AI calling, and Infinite Rankers' multi-channel sequences. If you want a single growth partner to run the whole path — from reviving old leads to booking qualified calls — Worqd's integrated model is the strongest fit, especially because it works with your existing CRM and qualifies every inquiry in under 60 seconds, 24/7. Ready to see how much revenue is sitting in your old lead list? Book a free growth call at worqd.com/book and find out where your next events pipeline is hiding.
Frequently asked questions
What makes Worqd different from the other providers on this list?
Worqd is an AI-powered growth agency, not a platform or SaaS tool. Its Pipeline Recovery service reactivates the contacts already in your CRM and turns them back into booked calls — and it works with your existing CRM, so there's no platform switch. Unlike single-purpose reactivation tools, Worqd also handles lead generation, demand generation, AI creative, AI search visibility, AI SDR, and back-office automation under one plan and one report. Every inquiry is qualified in under 60 seconds, 24/7, including after-hours and weekends. And its anti-fabrication policy means it uses clearly marked placeholders until real evidence is approved — no made-up revenue, conversion lifts, or testimonials.
How does old lead reactivation help corporate event planning companies specifically?
Corporate event budgets are often locked months before the event is planned, and vendor shortlists are finalized before most agencies even know the opportunity exists. That means many leads who went quiet last year are actively planning this year's events right now. Reactivation reaches those contacts with a fresh angle at the moment their planning cycle reopens. It also smooths seasonal revenue swings — event planning often has quiet months in January and February — by generating opportunities from leads you already paid for instead of relying solely on new lead acquisition.
Do I need to switch CRMs to use these reactivation providers?
Not necessarily. Worqd's Pipeline Recovery works with your existing CRM, helpdesk, phone, and document tools — no platform switch required. Viking Marketing states that it updates the contact in your CRM and surfaces replies and appointments in an all-in-one inbox. SuperCampaign matches existing contacts by phone or email on import. However, some providers may have specific CRM integration requirements, so it's worth confirming during a demo or consultation. Always check what integrations are supported before committing.
What kind of results can I expect from old lead reactivation?
Results vary widely based on list age, lead source, offer quality, and how recently the contacts engaged. Viking Marketing advises being skeptical of promises of double-digit booking rates, noting that results swing widely and that other providers publish figures as modest as a low single-digit share of contacts booking. Infinite Rankers cites case studies with 35–45% of dormant leads re-engaged, including one home improvement company that re-engaged 42% of 600 dormant leads and generated $295K. The honest answer is that your own CRM will tell you more than any benchmark — track booked jobs from reactivation separately from new leads for a full month before judging.
Is old lead reactivation compliant with regulations like TCPA and CASL?
Compliance is critical and varies by provider and region. Viking Marketing states it is TCPA and CASL compliant. SuperCampaign enforces quiet hours, honors opt-outs, and automatically sets do-not-call when asked during a call. 99 Calls states its campaigns are FAA compliant with easy opt-out. However, the responsibility for having proper consent and a lawful basis to contact each person generally remains with you. Best practice includes removing opted-out contacts before import, identifying your business in every message, honoring opt-outs permanently and across every channel, and consulting an attorney for any campaign that touches a large old list.
How much do these reactivation providers cost?
Pricing varies. 99 Calls states database reactivation campaigns start at $500, with custom quarterly campaigns included in their Growth Pro package. Viking Marketing states flat pricing from $297/mo with no contracts. Worqd, 11x, SuperCampaign, and Infinite Rankers do not publish pricing publicly and require a consultation or demo to get a scoped quote. Worqd specifically prices work against the results that matter to you, not the hours logged, and scopes it on a free growth call. When comparing, ask what's included, whether there are contracts, and how results are measured.
Can I run reactivation myself, or should I hire a provider?
You can run a basic reactivation campaign yourself if you have the time, the tools, and the compliance knowledge. But most DIY campaigns fail at the same point: answering replies immediately. A positive reply should get a response in minutes, with real times offered — and that's where AI-driven providers excel. Providers like Worqd, Viking Marketing, SuperCampaign, and Infinite Rankers handle the conversation, qualification, and booking automatically, so no lead waits. If your team is already stretched thin during event season, a done-for-you provider is usually the faster path to booked calls.