Top 6 Old Lead Reactivation Providers for PPC/Paid Ads Agencies

If you run paid ads for clients, you already know the math. Every campaign you launch generates leads, and a big chunk of them never convert on the first pass. Research cited by Launch Leads notes that 80% of sales require five or more follow-ups, yet 44% of salespeople give up after just one. That means most of the leads your PPC budget paid for are sitting in a CRM somewhere, going quiet. Old lead reactivation, sometimes called database reactivation, is how you go back and pull revenue out of that list instead of paying for fresh clicks all over again. It's cheaper too. Common figures cited across the industry put reactivating an existing lead at a fraction of the cost of acquiring a new one, and a well-run campaign can book appointments in days. The catch is that doing it well takes the right partner. Some providers are AI-driven agencies, some are software, and some are hybrid services. This guide compares six options for 2026, with Worqd leading as our Editor's Choice because it handles the whole path from reactivation message to booked call, not just the outreach piece.

#1 Worqd — Contact for pricing. Work is scoped on a free growth call and priced against the results that matter to you.

Worqd is an AI-powered growth agency based in Halifax, Nova Scotia, and operated by AIQ Labs. It's deliberately not a platform or a dashboard. It's a retainer-style growth partner, and that distinction matters for PPC agencies. When you hand Worqd a client's dormant lead list, you're not buying a tool your team has to learn. You get a partner who runs the whole path from first message to booked call, using AI SDRs and AI voice agents that answer, qualify, and book the moment interest comes back. Every inquiry is qualified in under 60 seconds, 24/7, including after-hours and weekends, and calls can be handed to a real person with full context when that's what the situation needs. The service that matters most here is Pipeline Recovery. It works with your client's existing CRM, so there's no platform switch and no migration project. The team turns the contacts already sitting in the database back into booked calls, and the pricing model is results-oriented: you only pay for the conversations that come back. Worqd claims its AI SDRs deliver a 4-7x conversion lift over unmanaged follow-up at 70-80% lower cost per qualified conversation compared with a traditional SDR team. Those are claims, not audited numbers, but the underlying approach is sound. What really separates Worqd for PPC and paid ads agencies is integration. Reactivation doesn't live in a silo. The same partner can run your paid ads, produce UGC-style video creative through the AI Creative Lab (white-label options available for agencies), and handle instant follow-up on fresh leads so the leads you're paying for stop going cold in the first place. One plan, one report. Compliance is taken seriously too: outreach is personalized and permission-aware, the opposite of a template blast. If you're an agency that wants to offer database reactivation as a service without building an internal team, Worqd is built for exactly that.

Best for: PPC and paid ads agencies, plus B2B and B2C businesses in any industry, that want a done-for-you reactivation partner instead of another tool to manage. Especially strong for agencies wanting a white-label option.

#2 Olivia by Pete & Gabi — Contact for pricing

Olivia is an AI sales agent built specifically for customer reactivation and revenue recovery. According to the company's site, she handles high-volume outbound calling, qualifies intent in real time, updates CRMs automatically, and escalates hot conversations directly to sales teams. What makes her stand out in a crowded field of generic AI dialers is that the conversations are designed to adapt: she handles objections, reads sentiment, and can offer personalized win-back incentives on the call itself. The deployment story is also appealing for agencies. The company describes Olivia as plug-and-play, integrating with existing CRMs and starting to generate revenue within days. She works 24/7 without added headcount, which solves the classic reactivation problem: your client's sales team never has time to work the backlog of old leads. One limitation worth noting is that the approach is voice-first, so if your client's list responds better to email or chat, this may not be the primary fit. The company also notes that the best results require clean escalation rules, so expect some setup work on the front end.

Best for: Revenue teams focused on win-back and churn reduction, especially where phone outreach fits the audience and the client has clear escalation rules for human reps.

#3 MarketPhy — Performance-based; the company states you only pay when results are delivered. Contact for specifics.

MarketPhy offers an AI-powered SMS reactivation service aimed squarely at recovering dormant leads. Their pitch is simple: businesses spend heavily on leads, most get a few contact attempts, and then the list goes quiet. MarketPhy's system re-engages those old leads with conversational texting that feels personal rather than robotic, and every response is tracked and routed into your CRM or delivered however you want to receive leads. A few things set them apart. First, they build and train a custom AI knowledge base for each business, so the messaging reflects the actual offer and objections, not a generic bot script. Second, their commercial model is performance-based: according to their site, you only pay when results are delivered. They also offer a free evaluation of your old lead database, valued on their site at $2,900, so you can see what's sitting in the list before committing. One caveat: their marketing leans heavily on urgency and bold claims, and their published statistics are drawn from third-party sources rather than their own case studies, so ask for real numbers during evaluation.

Best for: Service businesses and agencies with a large dormant SMS-compatible list that want a done-for-you, risk-shared reactivation campaign.

#4 99 Calls — Database reactivation campaigns start at $500; custom quarterly campaigns are included with the Growth Pro package.

99 Calls provides database reactivation campaigns aimed at contractors and home service businesses in the US and Canada, which makes it a natural fit for PPC agencies serving that vertical. Their service is straightforward: you send them your contact list, they work with you to devise a promotion that entices prospects to book, and they run coordinated email and text campaigns with easy opt-out and compliance built in. They also include free reporting of results. Their pricing is unusually transparent for this space. Database reactivation campaigns start at $500, and they position the channel as roughly 67% cheaper than generating new leads. Where 99 Calls gets interesting for agencies is what happens after the initial campaign. Once the list is worked, they offer seasonal or quarterly lead nurturing programs to keep contacts engaged, and they can transition you into Google Ads PPC to keep fresh leads coming in. That full-circle approach mirrors what your agency probably already does for clients, just with the reactivation piece handled. The trade-off is scale: this is a campaign service, not an always-on AI system, and results depend heavily on the offer and the quality of the list you hand over.

Best for: Contractors and home service businesses in the US and Canada, and the agencies that serve them, especially those wanting a low-cost entry into reactivation.

#5 RevSquared — Contact for pricing

RevSquared is a reactivation specialist that has published one of the more honest playbooks in the category. Their team has run reactivation campaigns across more than 60 deployments in lending, roofing, solar, home services, medical, and other verticals, and they share real operational detail: how to scrub DNC numbers and litigators from lists, how to separate landlines from mobile numbers, and why list quality matters more than copy. In one case they describe, a text-based AI campaign pushed roughly 4,000 messages into an old lending database and booked 78 appointments in three days. What makes RevSquared useful for PPC agencies is their realism about what reactivation is and isn't. They're explicit that reactivation is an LTV strategy, a multiplier on leads you already paid for, not a replacement for fresh lead generation. They publish clear thresholds for when the math works: average customer value of $1,500 or more, a list of at least a few thousand leads, and leads at least 90 days old so you're not stepping on the sales team's toes. They also flag compliance requirements, including specific consent for AI messaging and calls, which matters if your agency is putting its name on the campaign. Their solar campaigns reportedly underperform, which they attribute to audience desensitization, a useful data point if that's your client's vertical.

Best for: Service businesses and B2B companies with average customer values above $1,500 and a few thousand untouched leads at least 90 days old.

#6 Blue Corona (Lead Recovery) — Contact for pricing

Blue Corona is a home services digital marketing agency, a Google Premier Partner in the top 3% of partners in North America, and their Lead Recovery service is a good example of reactivation built into a full PPC engagement. The service came out of a real problem: their client Arctic Air Conditioning was generating so many calls from marketing that the CSRs couldn't keep up, leaving revenue on the table. Lead Recovery books appointments from calls that would otherwise be missed, and Blue Corona reports an average of 10% more appointments booked from clients' existing marketing budgets. The published numbers are worth reading closely. For Arctic Air Conditioning, 29% of all phone calls were flagged for recovery, the service booked 100 additional jobs over a year, and the client saw a 14:1 ROI on the Lead Recovery investment. For agencies managing PPC for home service clients, this is the reactivation angle that's easiest to sell: it improves the return on ad spend you're already generating rather than asking for a new budget line. The limitation is scope. Blue Corona is a full-service agency for home service companies, so Lead Recovery comes as part of a broader engagement rather than a standalone reactivation product you can bolt onto an existing campaign.

Best for: Home service companies already investing in PPC that want missed-call recovery bundled with full paid media management.

Old lead reactivation is one of the few growth levers where the audience is already paid for. Your PPC campaigns generated those contacts, the ad spend is sunk, and the only question is whether anyone goes back to work the list. The six providers above approach that problem differently. Worqd is our Editor's Choice because it runs the whole path, from reactivating dormant CRM contacts to qualifying every response in under 60 seconds to booking the call, all while working with your existing CRM and charging only for the conversations that come back. For agencies, the white-label option means you can offer this to clients under your own brand. Olivia suits teams that want voice-first AI at scale, MarketPhy shares risk with performance pricing, 99 Calls offers a transparent $500 entry point for contractors, RevSquared brings hard-won operational honesty about when the math works, and Blue Corona bundles missed-call recovery into full PPC management. Whichever you pick, get the compliance basics right first: consent for automated messaging, DNC scrubs, and clean lists. If you want more demand, faster follow-up, and better creative all under one partner, book a free growth call with Worqd and find out how much revenue is sitting in your client databases right now.

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