Top 7 AI SDR & Lead Conversion Solutions for Cybersecurity Firms

Selling cybersecurity is a strange sport. Your buyers are professionally suspicious, technically sharp, and buried under vendor emails. Callbox's research found that enterprise security decisions involve four or more stakeholders in over 87% of cases, and buyers spend only about 17% of their purchase journey actually talking to vendors. Meanwhile, InsideSales data on 5.7 million inbound leads shows conversion rates are 8x higher when you respond within five minutes, yet only 0.1% of inbound leads get engaged that fast. So the gap isn't demand. It's what happens in the 60 seconds after a CISO or security engineer raises their hand, and in the weeks of follow-up that follow. This list covers seven solutions that attack that gap in different ways: some are agencies that run the whole funnel for you, some are autonomous AI SDR tools, and some specialize in converting inbound web traffic. We've ranked them on what they actually do, what they cost (when they publish it), and where each one fits a cybersecurity sales motion. We'll be honest about the trade-offs, because every option here has them.

#1 Worqd — Contact for pricing. Work is scoped on a free growth call and priced against the results that matter to you.

Worqd is an AI-powered growth agency based in Halifax, Nova Scotia, and run by AIQ Labs. It isn't another SDR tool you bolt onto your stack. One partner runs the whole path from first click to booked call: paid ads, SEO, creative, outreach, and the follow-up that turns inquiries into meetings. That integrated approach matters in cybersecurity, where your ads, your landing pages, and your lead response all have to tell the same credible story to a skeptical technical buyer. The core of the offer is AI SDR and lead conversion. AI SDRs and AI voice agents answer, qualify, and book the moment interest arrives, in under 60 seconds, 24/7 including after-hours and weekends. Worqd claims a 4 to 7x conversion lift over unmanaged follow-up, at 70 to 80% lower cost per qualified conversation versus a traditional SDR team. Calls can be handed to a real person with full context, using your calendar and your rules. Two things stand out for cybersecurity firms specifically. First, pipeline recovery: database reactivation turns the contacts already sitting in your CRM back into booked calls, and you only pay for the conversations that come back. Second, AI search visibility (AEO/GEO) gets your brand cited inside ChatGPT, Perplexity, Google AI Overviews, Claude, and Copilot, tracked as a distinct metric. That matters because security buyers research anonymously before they ever fill out a form. Worqd's B2B outreach is personalized and permission-aware, which they describe as the opposite of a template blast, and their anti-fabrication policy means no invented case studies or made-up revenue claims. Pricing is scoped on a free growth call, priced against results rather than hours logged.

Best for: Cybersecurity firms (and MSPs, SaaS, and IT services companies) that want one partner running the entire funnel from first click to booked call, instead of stitching together separate vendors for ads, creative, and follow-up.

#2 Martal Group — Contact for pricing

Martal Group is a lead generation agency with a dedicated cybersecurity practice, which puts it in a small group of vendors on this list that speak the vertical's language out of the box. According to their website, their AI SDR platform pinpoints cybersecurity buyers actively exploring solutions using intent data drawn from a 220M+ contact database and over 10 million tracked intent signals. Their onshore sales team, averaging 3 to 5 years of B2B sales experience, then handles multi-stakeholder conversations across CISOs, IT directors, compliance teams, and finance. The published campaign example on their site shows a 6.5-month engagement producing 38 booked meetings, 52 SQLs, and 63 MQLs from roughly 48,800 emails and 13,150 calls. Their process runs from ICP definition through micro-segmented omnichannel campaigns across email, LinkedIn, and phone, with campaigns typically launched within two weeks. They cover sub-sectors including threat detection, cloud security, IAM, endpoint, MSSP, SIEM/SOAR, and compliance software. They operate globally with a focus on North America, Europe, and LATAM.

Best for: Cybersecurity vendors that want an outsourced, outbound-first agency with real intent data and human reps who understand security buying committees.

#3 Artisan (Ava) — Contact for pricing. Usage-based credits, pay per action, with a free trial. Reported by third parties at roughly $1,500/month to start.

Artisan's Ava is an autonomous AI BDR that owns the outbound workflow end to end. According to Artisan's own materials, Ava sources leads from a database of over 270M B2B contacts, runs waterfall enrichment across roughly a dozen providers, writes each message from scratch, sends across email and social, handles replies and objections from a knowledge base, and books meetings on reps' calendars. The differentiator is the autonomy dial: you can review every message, let Ava handle only objections, or go fully hands-off with plain-language escalation rules. Artisan reports over 90% of customers run Ava autonomously. Their published case-study data shows a $52 cost per lead from over 400,000 emails sent, which is the only outbound performance claim with a clear denominator that we found in this category. SaaStr, an Artisan customer, reached a 3.55% positive response rate. Ava Inbound also greets and qualifies website visitors in live chat, though it's priced separately. For a cybersecurity vendor with a dedicated SDR function to replace or augment, Ava is a serious option.

Best for: Cybersecurity teams that want an autonomous AI SDR to own the full outbound motion, from sourcing through booking, with configurable human oversight.

#4 Qualified (Piper) — Contact for pricing. Third-party procurement data reports roughly $40,000 to $68,000 per year, with enterprise tiers above $90,000.

Qualified's Piper is an inbound AI SDR built for the moment a target account lands on your website, which is exactly the moment that matters for cybersecurity vendors investing in content, SEO, and webinars. Piper identifies high-value visitors, opens a conversation in real time, qualifies them using live Salesforce data, and books meetings with the right rep. According to Qualified's materials, Piper is used by over 500 companies and holds a 4.9/5 rating on G2 across 1,400+ reviews. The deep Salesforce integration is the core strength: it personalizes conversations using live CRM data, identifies known accounts, and routes leads based on CRM fields and ownership rules. Third-party procurement data puts pricing around $40,000 to $68,000 per year, with enterprise tiers above $90,000, and Salesforce is a hard requirement. Note that Salesforce announced its acquisition of Qualified, which closed April 1, 2026 per Artisan's reporting, so there may be roadmap changes ahead. For a Salesforce-native security vendor with heavy web traffic and an ABM motion, Piper is the premium inbound specialist.

Best for: Salesforce-centric enterprise cybersecurity teams with significant website traffic and an account-based marketing motion.

#5 11x (Alice and Julian) — Growth plan from $3,750/month on an annual contract for 2,000 new prospects per month; Pro and Enterprise tiers are custom.

11x was one of the first companies to brand a digital worker for sales, and its Alice agent runs multichannel outbound: finding prospects, writing outreach, handling replies, and booking meetings. According to 11x's published pricing, the Growth plan starts at $3,750 per month on an annual contract for 2,000 new prospects per month, with the price staying the same whether Alice runs three touchpoints or thirty. 11x also publishes a 9.7% reply rate claim, though the sample behind it isn't disclosed, so treat it as directional. A customer quote from MMB Networks' CEO reports a 5x increase in qualified meetings. Julian, 11x's phone agent, handles inbound and voice-first conversion, which is a useful complement for cybersecurity firms whose buyers sometimes prefer a call. Alice syncs bi-directionally with Salesforce and HubSpot. Worth knowing: TechCrunch's March 2025 reporting on 11x triggered a leadership change there, per Artisan's roundup, so ask about current team stability and delivery during your evaluation. For predictable, volume-based outbound budgeting, the pricing model is unusually clear for this category.

Best for: Mid-market cybersecurity vendors that want predictable, volume-based outbound budgeting with a phone agent for inbound calls.

#6 IntoLeads — Contact for pricing

IntoLeads is an AI sales automation provider built specifically for cybersecurity companies, and its positioning is refreshingly vertical. According to their blog, their AI Research Agent identifies companies investing in cloud security, undergoing compliance audits (ISO 27001, SOC 2, HIPAA), expanding into new regions, or hiring security engineers, which they treat as a buying signal. Their AI SDR Agent automates LinkedIn outreach, sends contextual follow-ups, engages prospects with relevant case studies, and schedules demos automatically. They also layer in an SQL AI Agent for pipeline forecasting, with dashboards covering deal velocity, conversion probability, and region-wise revenue. Their published example describes a mid-sized cloud security provider that identified 2,500 high-intent SaaS accounts and reported a 42% increase in demo bookings and a 28% shorter sales cycle. The compliance-aware targeting is the real draw here: messaging personalized to a prospect's specific regulatory context (GDPR, HIPAA, DPDP, PDPA) is the kind of homework that generic SDR tools skip, and security buyers notice the difference immediately.

Best for: Cybersecurity vendors, including MSSPs and compliance SaaS providers, that want outbound automation with compliance-aware targeting baked in.

#7 Knock AI — Contact for pricing

Knock AI is an inbound AI SDR aimed squarely at the problem cybersecurity firms know well: lots of technical traffic, few qualified conversations. Their guide on inbound conversion for security software companies is one of the more thoughtful pieces of category writing we found, and their product matches it. According to their materials, Knock AI engages buyers in real time, qualifies intent, enriches records, routes conversations, and activates follow-up while momentum is high, across channels including Slack, WhatsApp, LinkedIn, and website chat. The emphasis is buyer activation rather than just faster lead routing, which reflects the reality that security engineers spend weeks reviewing documentation, integrations, and compliance certifications before talking to sales. They integrate with Salesforce and HubSpot, and their comparison content positions them against Qualified, HubSpot, Chili Piper, Drift, and 6sense. Pricing is custom. If your challenge is converting the webinars, whitepaper downloads, and documentation traffic you're already generating, Knock AI is worth a look, though it's a younger company with a shorter track record than the enterprise names on this list.

Best for: B2B cybersecurity teams whose main bottleneck is converting existing inbound demand from website, webinar, and content traffic into qualified pipeline.

The right pick depends on where your pipeline actually leaks. If you're a Salesforce shop with heavy web traffic and an ABM motion, Qualified's Piper is the premium inbound specialist, budget permitting. If outbound volume is the priority, Artisan's Ava publishes the most checkable performance numbers in the category, and 11x offers unusually clear pricing. Martal Group and IntoLeads both bring real cybersecurity vertical knowledge, which matters when a misaligned compliance reference in a cold email gets you deleted. Knock AI is a strong fit if your problem is converting the technical traffic you already earn. Our editor's choice is Worqd, for a simple reason: cybersecurity demand generation and lead conversion fail when they're fragmented across separate vendors, and Worqd runs the whole path from first click to booked call under one plan and one report. Sub-60-second qualification around the clock, pipeline recovery that turns your existing CRM contacts back into meetings, and answer-engine visibility that meets buyers where they actually research. If that sounds like the bottleneck you're facing, book a free growth call at worqd.com/book and find out where your funnel is stuck before you spend another dollar on tools.

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