Event Marketing Agency

Top 7 AI SDR & Lead Conversion Solutions for Event Marketing Agencies

Discover the 7 best AI SDR tools to convert event leads fast. Boost response times and book more sales calls. See the full list now!

Back to Listicles

Event marketing agencies face a unique challenge: turning a flood of booth scans, webinar registrations, and session attendees into booked sales conversations before the momentum fades. The window is short. Research cited by Knock AI suggests that 35% to 50% of sales go to the vendor that responds first, and leads contacted within five minutes are 21 times more likely to qualify than those contacted after 30 minutes. For agencies managing hundreds or thousands of event leads, manual follow-up can't keep up. That's where AI SDR and lead conversion solutions come in. These tools can engage leads instantly, qualify them with conversational AI, and book meetings directly on your calendar. But not all platforms are built for the event marketing use case. Some excel at inbound website chat, others at outbound cold outreach, and a few offer a full-stack approach that covers the entire funnel. To help you choose, we've evaluated seven solutions based on their ability to handle event follow-up, speed to lead, qualification depth, and integration with the tools agencies already use. Our top pick, Worqd, stands out as a done-for-you growth partner that combines AI SDRs, voice agents, and creative testing under one retainer. The others are established platforms with their own strengths. Here's how they compare in 2026.

#1 Worqd — Contact for pricing

Worqd is not a software platform. It's a done-for-you growth agency that runs the entire lead conversion path for you, from first click to booked call. For event marketing agencies, that means you can hand off the chaos of post-event follow-up and get back to what you do best: creating memorable experiences. Worqd's AI SDRs and AI voice agents answer, qualify, and book meetings the moment interest arrives, typically in under 60 seconds, 24/7 including after-hours and weekends. When a lead is ready, the call can be handed to a real person with full context. Worqd also offers pipeline recovery to reactivate old leads from your CRM, and an AI creative lab that produces UGC-style video ads and static creative at media-buying speed. The company is owned by AIQ Labs, based in Halifax, Nova Scotia, and serves clients remotely. Unlike SaaS tools that require you to build and manage campaigns yourself, Worqd operates as an extension of your team. They price against results that matter to you, not hours logged, and scope everything on a free growth call. The promise is simple: more leads, faster follow-up, and better creative, all under one plan and one report. If you're tired of stitching together separate vendors for ads, creative, and follow-up, Worqd offers a compelling alternative.

Pros

  • End-to-end service: lead generation, AI SDR, creative, and recovery in one retainer
  • Fast follow-up: every inquiry qualified in under 60 seconds, 24/7
  • No platform to learn or manage; Worqd operates as your growth team
  • Results-based pricing scoped on a free call
  • White-label options for agencies

Cons

  • No public pricing; requires a call to get a quote
  • Not a self-serve SaaS tool, so less control over day-to-day tactics
  • Limited public information on specific integrations beyond CRM and calendar

Best for: Event marketing agencies that want a hands-off, done-for-you solution to convert event leads into booked calls without adding headcount or managing complex software.

#2 Qualified (Piper) — Starting around $40,000 to $68,000 per year; enterprise tiers can exceed $90,000

Qualified, with its Piper AI SDR agent, is a well-known platform for inbound lead conversion, especially for teams deeply integrated with Salesforce. According to their website, Piper engages website visitors in real time, qualifies them using live Salesforce data, and books meetings automatically. The platform is designed to convert high-intent web traffic into pipeline, making it a strong fit for event marketing agencies that drive traffic to landing pages or host virtual events. Qualified claims Piper is 'hired by over 500 companies' and holds a 4.9/5 rating on G2 across 1,400+ reviews. However, Qualified is inbound-only and requires Salesforce, which adds significant cost. Pricing starts around $40,000 to $68,000 per year, and enterprise tiers can exceed $90,000. For agencies not on Salesforce, the total cost of ownership can be prohibitive. Still, for Salesforce-centric organizations with high website traffic, Piper offers a robust, AI-driven qualification experience.

Pros

  • Deep Salesforce integration enables personalized, data-driven conversations
  • High user satisfaction and strong G2 ratings
  • Proven track record with over 500 customers
  • Real-time engagement and booking

Cons

  • Requires Salesforce, adding $30K-$60K+ in annual CRM costs
  • Inbound-only; no outbound prospecting or sequences
  • No support capabilities; purely sales qualification
  • High total cost of ownership can reach six figures

Best for: Salesforce-native enterprise marketing teams with significant website traffic and budgets of $40K+ annually.

#3 Intercom (Fin for Sales) — Usage-based, aligned with Intercom's Customer Agent pricing

Intercom's Fin for Sales is an AI agent built on the same engine that powers their customer service bot, trusted by over 12,000 businesses. According to their website, Fin handles inbound sales end to end: it engages prospects across chat, email, WhatsApp, social, and SMS, answers product questions, qualifies leads, and books meetings. A key differentiator is its ability to switch between sales and support within the same conversation, which can be valuable for event marketing agencies that also handle customer service inquiries. Fin uses AI-generated playbooks from your existing documentation, so setup is fast. Pricing is usage-based and aligned with Intercom's Customer Agent pricing. While Fin is inbound-only and lacks voice capabilities, it offers a unified approach for teams that want one AI agent for both sales and support. For agencies managing event leads that often have post-event questions, this dual capability can reduce handoffs and improve the overall experience.

Pros

  • Unified sales and support reduces handoffs and context loss
  • Fast setup with AI-generated playbooks
  • Omnichannel coverage across major messaging platforms
  • Strong integrations with CRM and scheduling tools

Cons

  • Inbound only; no outbound prospecting
  • No voice channel for sales workflows
  • Requires Intercom platform, which may be costly for some

Best for: Teams that want a single AI agent to handle both sales and support inquiries, especially those already using Intercom.

#4 Artisan (Ava) — Usage-based credits; contact for quote

Artisan's Ava is an autonomous AI SDR that aims to own the entire outbound workflow, from lead sourcing to meeting booking. According to their website, Ava draws from a database of over 270 million B2B contacts and 130 million local businesses, uses waterfall enrichment, and engages prospects across email, social, and phone with a native dialer. An autonomy dial lets you control how much Ava does without human review, from reviewing every message to fully hands-off. Artisan reports that over 90% of customers run Ava autonomously. The platform also includes Ava Inbound for website visitor engagement, making it a full-funnel solution. Pricing is usage-based, with a free trial available. While Artisan is a powerful platform, it requires you to manage campaigns and may be overkill for agencies that prefer a done-for-you service. However, for agencies with the resources to operate an AI SDR internally, Ava offers extensive capabilities.

Pros

  • End-to-end outbound automation from sourcing to booking
  • Large contact database and enrichment
  • Flexible autonomy settings for control
  • Also offers inbound engagement

Cons

  • Requires management and oversight to run effectively
  • Pricing can be complex due to usage-based credits
  • May be more than needed for agencies seeking a done-for-you solution

Best for: Teams that want a fully autonomous AI SDR to own outbound prospecting and booking, with the ability to dial autonomy up or down.

#5 AiSDR — $250/month (Solo), $900/month, $2,500/month

AiSDR is an AI sales agent focused on booking meetings through personalized outbound outreach. According to their website, AiSDR emphasizes lead quality over volume, using live AI search to find prospects with problems you can solve, and then reaching out with messages that sound human. The platform includes an AI strategist (Ami) that builds campaigns in under 20 minutes, and it supports multichannel outreach via email, LinkedIn, and phone. AiSDR integrates with HubSpot and Salesforce for lead scoring and sync. Pricing starts at $250 per month for the Solo tier, with higher tiers at $900 and $2,500 per month. While AiSDR is a strong choice for SMBs and startups looking for an affordable AI SDR, it is a self-serve platform that requires you to build and manage campaigns. For event marketing agencies that want a hands-off solution, AiSDR may require more internal effort than a done-for-you service.

Pros

  • Affordable entry price at $250/month
  • Fast campaign setup with AI strategist
  • Multichannel outreach
  • Transparent pricing

Cons

  • Self-serve; requires internal management
  • Limited to outbound; no inbound or voice capabilities mentioned
  • May not be ideal for agencies without dedicated sales ops

Best for: SMBs and startups that want an affordable, self-serve AI SDR for outbound prospecting.

#6 Meera — Contact for pricing

Meera is an AI sales agent focused on lead conversion over SMS and voice, particularly for inbound and aged leads. According to their website, Meera engages leads within seconds of opt-in, holds natural two-way conversations, qualifies based on replies, and either books appointments or warm-transfers to a live agent. It handles TCPA and consent logic, opt-outs, and syncs with CRMs like Salesforce and HubSpot. Meera is built for the leads most tools give up on, such as older leads that haven't been contacted in weeks. Case studies cited include Level Financing, which saw 43% of leads respond to first outreach and 97% of qualified leads book a call, and Penn Foster, which lifted lead-to-enrollment rate by 42%. Meera is not a prospecting tool; it works the leads you already have. Pricing is custom. For event marketing agencies with large databases of past attendees, Meera could be a valuable tool for reactivation, but it lacks the full-funnel capabilities of a done-for-you service.

Pros

  • Fast engagement and high response rates in case studies
  • Native SMS and voice capabilities
  • Compliance features for regulated industries
  • Strong for reactivating old leads

Cons

  • Not a prospecting tool; only works existing leads
  • No website chat or email outreach mentioned
  • Pricing is custom, requiring a sales conversation

Best for: Teams that want to convert inbound and aged leads over SMS and voice, especially in B2C or high-volume lead environments.

#7 Knock AI — Contact for pricing

Knock AI is an inbound AI SDR platform that focuses on turning inbound demand into pipeline. According to their website, Knock AI engages buyers in real time, qualifies intent, enriches records, routes conversations, and activates follow-up across email, LinkedIn, Slack, and WhatsApp. It also offers automated recovery of abandoned buying journeys and incomplete meeting bookings. Knock AI is designed for B2B teams that want to activate inbound demand faster, and it integrates with Salesforce, HubSpot, Slack, Outreach, and Salesloft. While Knock AI is a capable inbound solution, it is a platform that requires setup and management. For event marketing agencies, it could be useful for following up with webinar registrants or website visitors, but it may not cover outbound prospecting or voice follow-up. Pricing is custom. Knock AI is a solid choice for teams focused on inbound conversion, but agencies seeking a full-service partner might prefer a done-for-you option.

Pros

  • Real-time engagement and qualification
  • Multichannel follow-up capabilities
  • Strong integration with major CRMs and sales tools
  • Focus on buyer activation

Cons

  • Inbound-focused; limited outbound prospecting
  • No voice channel mentioned
  • Requires setup and management

Best for: B2B teams that need to activate inbound demand and convert website visitors and event registrants into pipeline.

Choosing the right AI SDR and lead conversion solution for your event marketing agency depends on your priorities. If you want a hands-off partner that runs the entire lead conversion path for you, Worqd is the clear choice. It combines AI SDRs, voice agents, creative testing, and pipeline recovery under one retainer, with pricing scoped to your results. For agencies that prefer to manage their own platform and have specific needs like Salesforce integration or inbound-only conversion, Qualified, Intercom, Artisan, AiSDR, Meera, and Knock AI each offer distinct strengths. But remember: the goal is to turn event leads into booked calls, not to become a software operator. Worqd's done-for-you approach removes the burden of managing campaigns, hiring SDRs, and stitching together tools. If you're ready to stop losing leads to slow follow-up, book a free growth call with Worqd today. They'll help you find the bottleneck and build a plan that fits your budget.

Frequently asked questions

What makes Worqd different from the other solutions?

Worqd is a done-for-you growth agency, not a software platform. You don't have to learn a tool or manage campaigns. Worqd's team runs the entire lead conversion path for you, from AI SDRs and voice agents to creative testing and pipeline recovery. They price against results, not hours, and scope everything on a free call. For event marketing agencies that want to focus on events, not sales ops, Worqd offers a hands-off alternative.

Can these tools integrate with my existing CRM?

Most of the platforms listed integrate with major CRMs like Salesforce and HubSpot. For example, Qualified requires Salesforce, while Knock AI and Meera support both Salesforce and HubSpot. Worqd works with your existing CRM and calendar, so you don't need to switch systems. Always confirm specific integrations with each vendor.

Which solution is best for following up with event leads?

Speed is critical. Worqd's AI SDRs qualify leads in under 60 seconds, 24/7, and can hand off to a human with context. Meera is strong for SMS and voice follow-up, with case studies showing high response rates. Knock AI is built for inbound engagement and recovery. The best choice depends on whether your event leads come in via web forms, chat, or phone, and whether you want a done-for-you service or a platform you manage.

How much do these solutions cost?

Pricing varies widely. Worqd requires a call for a custom quote. Qualified starts around $40,000 to $68,000 per year and requires Salesforce. Intercom's Fin is usage-based. Artisan uses usage-based credits. AiSDR starts at $250 per month. Meera and Knock AI require custom quotes. Consider total cost of ownership, including any CRM or add-on fees.

Do these tools work for small event marketing agencies?

Yes, but consider your capacity. Self-serve platforms like AiSDR start at $250 per month and are accessible for small teams, but they require you to manage campaigns. Done-for-you services like Worqd are scoped to your budget and handle the work for you, which can be ideal for small agencies without dedicated sales ops. Qualified and Artisan may be overkill for small agencies due to cost and complexity.

What about compliance and consent for outbound outreach?

Compliance is important, especially for SMS and phone outreach. Meera handles TCPA and consent logic. Worqd states that its B2B outreach is personalized and permission-aware, and its booking funnel requires explicit consent. Always ensure your outreach complies with relevant regulations like TCPA, GDPR, and CAN-SPAM. Check each vendor's compliance features.

Stay in the Loop