Every DUI defense firm has a graveyard in its CRM. The caller who asked about a first-offense consultation at 11pm and never got a callback. The inquiry from two years ago whose case went to another firm. The person who downloaded your DUI guide, filled out a form, and quietly drifted away. You already paid to acquire those contacts, and unlike cold prospects, they once raised a hand and asked for help. Research cited across the industry puts the probability of converting an existing contact at 60 to 70 percent, versus 5 to 20 percent for a cold one, and re-engaging a dormant lead costs a fraction of generating a new one. Old lead reactivation, sometimes called database reactivation or pipeline recovery, is the practice of running structured multi-touch outreach across calls, texts, and emails to wake those contacts up and book them into consultations. Not every provider does this well, and for attorneys the compliance side matters as much as the conversion side. Here are seven providers worth knowing about in 2026, compared on what they actually do, how they charge, and who they fit.
#1 Worqd — Contact for pricing. Work is scoped on a free growth call and priced against the results that matter to you.
Worqd is an AI-powered growth agency based in Halifax, Nova Scotia, and run by AIQ Labs, serving clients remotely across B2B and B2C industries including legal. It's deliberately not a platform or a dashboard you have to learn. One partner runs the whole path from first click to booked call, which matters for a DUI firm where the difference between a signed case and a lost one is often how fast someone answers an inquiry. Worqd's Pipeline Recovery service is the old lead reactivation piece: it works the contacts already sitting in your CRM and turns them back into booked calls. It connects to your existing CRM with no platform switch, and the pricing model is unusually aligned, because you only pay for the conversations that come back. The reactivation work sits inside a larger growth engine, so a firm can revive old leads while also fixing the intake gaps that let those leads go cold in the first place. Their AI SDRs and voice agents answer and qualify inquiries in under 60 seconds, 24/7 including after-hours and weekends, which maps directly onto how DUI inquiries actually arrive: late at night, on weekends, from a phone in a parking lot. Worqd claims a 4 to 7x conversion lift over unmanaged follow-up at 70 to 80 percent lower cost per qualified conversation compared to a traditional SDR team. Calls can be handed to a real person with full context, and everything books into your calendar under your rules. They're also unusually strict about honesty: no invented metrics, no fabricated testimonials, and clearly marked placeholders until real evidence exists. For a firm that wants one accountable partner instead of a stack of disconnected vendors, that integrated approach is the pitch.
Pros
- Reactivation is connected to the rest of your funnel, so revived leads actually get answered and booked
- Sub-60-second qualification around the clock, which matches how urgent DUI inquiries arrive
- Performance-aligned pricing on recovered conversations
- No CRM switch required
- Strict anti-fabrication policy on metrics and testimonials
Cons
- No public pricing, so you need a growth call to get numbers
- It's a retainer-style agency relationship, not self-serve software you control directly
- Broader scope than a pure reactivation one-off if that's all you want
Best for: DUI defense firms and other legal practices that want a single growth partner to revive dormant leads, fix slow follow-up, and keep the whole funnel accountable under one roof.
#2 LeadsNow AI — Pay-per-result; contact LeadsNow AI for specific pricing details.
LeadsNow AI runs done-for-you database reactivation on a pay-per-result model, using AI-driven SMS, email, and voice outreach across dormant records, qualifying prospects conversationally against your criteria, and booking them into your calendar. According to their website, you're billed on booked appointments rather than messages sent, which aligns vendor incentives with outcomes. They report converting 4.4 percent of contacted dormant lists into booked appointments on average, peaking at 8.9 percent, and cite more than 50,000 AI-booked sales appointments since 2017 with named clients including Colliers, 121 Brokers, Foundr, and Iron Body. For a DUI firm with a large aged list, that per-appointment billing model is worth a look. Two caveats: they qualify hard, so you'll see fewer raw replies than a blast campaign, and they'll decline lists of a few hundred records or purchased data without a consent trail, which is actually a good sign for a law firm worried about TCPA exposure.
Pros
- You only pay for verified booked appointments
- Published conversion figures with named clients
- Multi-channel outreach across SMS, email, and voice
- Free strategy call to assess your list before spending
Cons
- Australian-headquartered with US campaigns run remotely, so scheduling runs on Australian business hours
- Requires roughly 1,000+ dormant contacts
- Strict qualification means fewer raw responses than a blast campaign
Best for: Firms with 1,000 or more dormant contacts and intake staff ready to work qualified appointments.
#3 My AI Call Center — Calling starts at 9¢ per connected minute, tiered by volume, plus a one-time setup fee and flat monthly management fee quoted before launch. First campaign review is free.
My AI Call Center, owned and operated by AIQ Labs and based in Halifax, Nova Scotia with a US operating base in Austin, Texas, is a done-for-you managed outbound calling service. You buy campaigns that a team runs for you, not software. Its Database Reactivation Blitz Campaigns are structured multi-touch sequences across calls, texts, and emails, typically run over two to four weeks against approved dormant lists. What distinguishes it is list discipline: the company only runs campaigns against approved, permissioned, or reviewed contact lists, checks consent records before launch, and declines bought lists without clear permission in most cases. Compliance is built in: AI voices are treated as artificial voices under the TCPA, every call includes AI disclosure, state-specific quiet hours are honored, and keyword opt-outs like STOP and REVOKE are logged and carried into your DNC records. That matters for law firms, where a sloppy campaign on an aged list can create real regulatory exposure. Outcomes route back into the CRM and scheduling tools you already run, with hot leads transferred live and reporting that includes disposition codes and per-call notes.
Pros
- Fully managed, so no software to learn or staff to hire
- Strong consent discipline reduces TCPA exposure on aged lists
- True multi-channel blitz rather than a single-channel blast
- Transparent outcome reporting with a stated no-invented-numbers policy
Cons
- Not self-serve software, so you give up day-to-day control over execution
- Lists without clear consent records may be declined, which can delay a launch
- Setup and monthly management fees apply beyond the per-minute rate
Best for: Firms that want a fully managed, compliance-first reactivation campaign on permissioned lists without building internal calling capacity.
#4 Setterly — £0 upfront; you pay per booked appointment. Contact Setterly for current per-appointment rates.
Setterly is an AI-powered lead reactivation service built for high-volume B2C businesses generating 1,000 or more enquiries per month. According to its website, Setterly's AI agent follows up on enquiries your team didn't have time to work, holds real SMS conversations that qualify interest and handle objections, and books qualified appointments directly into your calendar. The published case studies are a genuine strength: Setterly reports helping CarFinance247 work a database of over 1,000,000 leads through AI-driven SMS outreach, and re-engaging 6,769 cold leads for Cloudy2Clear that produced 673 appointments at roughly a 10x return on spend. It also cites reply rates of up to 73 percent, described as 3.65x the industry average. The commercial model is distinctive: no upfront cost, no retainer, and no setup fee on a simple upload, with billing per booked appointment only. Setup is a CSV upload or a simple CRM connection, live in days. Note that capacity is limited; the site states only four new clients per month, and the SMS focus means there's no live calling layer.
Pros
- Pure performance pricing: no appointments, no cost
- Strong published case studies with named clients and specific numbers
- Completely done-for-you setup and conversations
- Fast setup through CSV or CRM connection
Cons
- SMS-focused, so no live calling component
- Limited capacity: four new clients per month per its website
- Best fit requires 1,000+ monthly enquiries, so smaller firms may not qualify
- Per-appointment pricing not published publicly
Best for: High-volume firms generating 1,000+ enquiries a month with intake staff ready to close booked consultations.
#5 Viking Marketing — Flat pricing from $297/mo, no contracts, according to its website.
Viking Marketing, based in Chandler, Arizona, offers database reactivation for local service businesses that want dormant contacts turned into booked appointments. According to its website, the service sends AI-powered campaigns to dormant contacts by text, email, and ringless voicemail drop, with two-way AI conversations that qualify leads and book appointments directly onto your calendar, with no new ad spend and no manual follow-up from your team. The workflow is straightforward: you upload or select your dormant contacts, Viking segments and cleans the list, then a personalized multi-step sequence runs until the contact replies or the sequence ends. When someone replies, the conversational AI answers questions, handles objections, and offers a booking link. Everything surfaces in an all-in-one inbox and updates the contact in your CRM. On compliance, Viking states its campaigns are A2P 10DLC registered and TCPA compliant, and that it does not send to cold contacts or purchased lists. The company also sets expectations honestly, noting that practitioners commonly report 5 to 15 percent of a dormant list re-engages while the share that books is smaller.
Pros
- Transparent flat pricing with no contracts
- Honest, published expectations about realistic re-engagement rates
- AI handles replies and books automatically
- Will not send to cold contacts or purchased lists per its website
Cons
- No live calling layer; outreach is text, email, and ringless voicemail
- Positioned for local service businesses generally, not legal-specific compliance needs
- Booking rates swing widely with list age, as the company itself cautions
Best for: Local service firms with a few thousand dormant contacts that want an affordable, self-running reactivation sequence with AI-handled replies.
#6 ImmiStrive — Contact for pricing.
ImmiStrive markets marketing, intake, and AI receptionist systems specifically for criminal defense law firms, including DUI practices. According to its website, it helps firms attract qualified inquiries, answer urgent calls faster, recover missed calls, follow up with leads, pre-qualify prospects, and book consultations through Google Ads, Facebook Ads, an AI receptionist, AI outbound calling, and a customized CRM. The reactivation piece is explicit: its AI outbound calling service calls new leads, follows up with missed-call leads, reconnects with no-response leads, calls old leads, and follows up with no-shows, asking approved intake questions and sending booking links. The 24/7 AI receptionist answers inbound calls, identifies the type of legal matter, checks urgency, and sends booking links while updating the CRM. ImmiStrive states it has generated and managed more than 5,000 leads across client campaigns. Compliance notes are published too: the AI receptionist does not provide legal advice or promise outcomes, and outbound calling should follow approved scripts, consent rules, and call regulations.
Pros
- Built specifically for criminal defense and DUI firms, with approved intake questions
- Covers both inbound capture and outbound reactivation of old leads
- 24/7 coverage matches how urgent DUI inquiries arrive
- Published compliance notes on scripts, consent, and call regulations
Cons
- No published pricing
- Results figures are vendor-reported, not independently audited
- Broader scope than pure reactivation if that's your only need
Best for: Criminal defense and DUI firms that want a legal-specific system connecting ads, intake, follow-up, and booking in one place.
#7 Conversica — Contact for pricing.
Conversica sells conversational AI agents that hold two-way conversations with leads over email, SMS, chat, and messaging apps. According to its website, the product supports re-engaging inactive accounts, triggering renewals, and prompting upgrades for low-usage accounts, and the company states it has powered 1.5 billion conversations for more than 2,000 teams, naming customers including Iron Mountain, T-Mobile, ServiceNow, and the Boston Red Sox. For a large firm with a mature marketing stack and a database in the hundreds of thousands, that scale is the appeal. The honest limitation, which the company's own positioning confirms, is that Conversica publishes no dedicated reactivation product. Reactivation is a way you configure a general AI agent, so segmenting the dead list, writing the re-engagement offer, and defining what counts as a qualified consultation all land on your team. For a solo DUI practice without an ops person, that's a real cost. For a multi-office defense firm with marketing staff, it's a capable engine that just needs steering.
Pros
- Proven at enterprise scale with named large customers
- Multi-channel conversational coverage
- Fits firms already running marketing automation
Cons
- No dedicated reactivation product; configuration lands on your team
- You handle list segmentation, offer writing, and qualification rules yourself
- Overkill for solo and small DUI practices
Best for: Large, multi-office firms with a mature marketing automation stack and an ops team to configure and own the campaigns.
Old lead reactivation is one of the few growth moves where the math is genuinely on your side. You already paid to acquire every contact sitting in your CRM, and a structured campaign can turn a meaningful share of them back into consultations at a fraction of the cost of new lead generation. The providers above cover a range of models: pay-per-appointment services like LeadsNow AI and Setterly, managed compliance-first calling with My AI Call Center, flat-rate SMS sequences with Viking Marketing, legal-specific systems with ImmiStrive, and enterprise-scale AI agents with Conversica. What separates them is how they bill, whether they book into your calendar or just collect replies, and how seriously they take consent on a list that has aged. Worqd takes the top spot because reactivation alone isn't enough for a DUI practice: if revived leads hit a voicemail at 9pm, you've paid to lose them twice. Worqd connects the recovery work to instant 24/7 qualification and booking, so an old lead that wakes up gets answered in under 60 seconds and lands on your calendar under your rules, with pricing tied to the conversations that come back. If your firm has a list of aged contacts and intake gaps you've been meaning to fix, book a growth call and get a straight read on what that list is worth before you spend another dollar on new leads.
Frequently asked questions
What is old lead reactivation, and why does it matter for DUI defense firms?
Old lead reactivation, also called database reactivation or pipeline recovery, is the practice of running structured outreach to contacts already in your CRM who went quiet: past inquiries, unconverted consultations, no-shows, and aged leads. It matters for DUI firms because those contacts already raised a hand once, and industry research cited across the space puts the probability of converting an existing contact at 60 to 70 percent versus 5 to 20 percent for a cold prospect. You've already paid to acquire them, so the cost per recovered conversation is far lower than new lead generation. Providers commonly report that 5 to 15 percent of a dormant list re-engages when worked properly, though the share that books depends heavily on list age, consent quality, and the offer.
What makes Worqd different from the other providers on this list?
Most providers on this list sell one thing: a reactivation campaign. Worqd is a growth agency that treats reactivation as one stage of a connected path from first click to booked call. That matters because a revived lead is worthless if nobody answers it. Worqd's AI SDRs qualify every inquiry in under 60 seconds, 24/7 including after-hours and weekends, and book into your calendar under your rules, with calls handed to a real person when needed. Reactivation works with your existing CRM, and you only pay for the conversations that come back. The company also publishes a strict anti-fabrication policy: no invented metrics, logos, or testimonials, which is worth something in a category full of unverifiable claims.
How much does old lead reactivation cost?
It depends on the model. Setterly charges nothing upfront and bills per booked appointment. LeadsNow AI also bills pay-per-result on booked appointments. Viking Marketing publishes flat pricing from $297 per month with no contracts. My AI Call Center starts at 9 cents per connected minute plus a setup fee and monthly management fee, all quoted before launch. Conversica and ImmiStrive don't publish pricing, and Worqd scopes everything on a free growth call, priced against the results you care about rather than hours logged. In every case, ask for the full cost in writing before launch, including setup and management fees.
What compliance issues should DUI attorneys watch for in a reactivation campaign?
The main risks are TCPA exposure on aged lists and state bar rules on attorney advertising. Before any campaign launches, you want the provider to review list source and consent records, honor state-specific quiet hours, include AI disclosure on AI-generated calls, and log and honor keyword opt-outs like STOP, carrying them into your DNC records. My AI Call Center and Viking Marketing both publish their consent and compliance handling, and Worqd's outreach is permission-aware by design. Also make sure any AI system interacting with prospective clients doesn't provide legal advice or promise outcomes; ImmiStrive publishes explicit compliance notes on this point for legal intake. When in doubt, have the campaign scripts and escalation paths reviewed and approved by you before anything sends.
Can I reactivate old leads myself instead of hiring a provider?
Yes, and for small lists it's often the right first move. Clean your data first: verify phone numbers and email addresses, remove opted-out contacts, and segment by how each lead entered your list and how long they've been cold. Then build a simple sequence with a genuine reason to reach out, whether that's a follow-up on an old consultation request or a check-in that makes sense given what they originally asked about. The problem most firms hit is execution: research shows 80 percent of sales require five or more follow-ups, but 44 percent of salespeople give up after one. That's where providers earn their fee, through persistence and after-hours coverage your staff can't sustain. If your list is a few hundred records, do it in-house. If it's thousands and your intake team is already busy, hire help.
How long does a reactivation campaign take to show results?
Most structured blitz campaigns run two to four weeks, and providers commonly report that most replies arrive within the first 48 hours of the first send, with appointments booking the same week. Viking Marketing and others in the space cite 5 to 15 percent of a dormant list re-engaging within roughly 60 days when the campaign is done properly. Expect the booking rate to be smaller than the reply rate, and be skeptical of any provider promising double-digit booking rates on an aged list, a caution Viking itself makes. List age, consent quality, and the strength of your offer matter more than the tool.
Should a DUI firm choose a legal-specific provider or a general reactivation service?
Legal-specific matters most at the intake layer: knowing which questions can legally be asked, never providing legal advice, and routing urgent matters like an upcoming court date correctly. ImmiStrive builds that in for criminal defense firms. But the reactivation mechanics, multi-touch outreach, consent review, qualification, and booking, work the same way in legal as in any high-urgency B2C vertical, so a strong general provider with strict compliance handling can serve a DUI firm well. The more important questions are whether the provider books into your calendar rather than just collecting replies, whether their billing rewards outcomes or activity, and how they handle consent on your aged list. Ask any candidate for a named client in your vertical before signing.