Every travel agency has a graveyard: the family that asked about an Italy itinerary last spring and never booked, the honeymoon couple who ghosted after the first quote, the repeat cruiser who hasn't heard from you in eighteen months. That list is already paid for. Research consistently shows that most leads never convert without follow-up, and reactivating old contacts costs far less than buying new ones. The catch is that nobody on your team owns the job, so the list sits untouched while fresh ad spend chases strangers. In 2026, a growing set of providers will run that reactivation work for you, using AI to text, email, and call dormant contacts, qualify the replies, and book consultations straight onto your calendar. This guide compares seven of them, starting with our editor's pick, and covers what each one actually does, what it costs, and who it fits.
#1 Worqd — No public pricing. Work is priced against the results that matter to you and scoped on a free growth call.
Worqd is an AI-powered growth agency and our editor's choice for travel agencies that want old leads turned into booked calls, not just replied-to threads. It's a retainer-style growth partner run by AIQ Labs out of Halifax, Nova Scotia, and it deliberately avoids the platform-and-dashboard model. One team handles the whole path from first click to booked call, which means your database reactivation campaign sits alongside your ads, creative, and follow-up instead of being yet another vendor to manage.
Pros
- Integrated model means one plan and one report across ads, creative, and reactivation
- Reactivation runs on your existing CRM, no migration required
- Performance-oriented pricing on Pipeline Recovery: you pay for conversations that come back
- AI SDRs deliver fast, around-the-clock qualification at a much lower cost per qualified conversation than a traditional SDR team
- Transparent about placeholders and never fabricates results or testimonials
Cons
- No public pricing, so you need a call to scope costs
- Not a self-serve tool; it's a done-for-you partner, which doesn't suit teams wanting to run campaigns in-house
- As a growth partner rather than software, it may be more than a solo advisor with a tiny list needs
Best for: Travel agencies and travel-adjacent service businesses that want one partner running ads, creative, follow-up, and old-lead recovery together, with reporting tied to booked calls rather than vanity metrics.
#2 LeadsNow AI — Pay-per-result; pricing is scoped on a strategy call.
LeadsNow AI runs done-for-you database reactivation on a pay-per-result model, billing on booked appointments rather than messages sent. According to its website, it uses AI-driven SMS, email, and voice outreach across dormant records, qualifies replies conversationally against your criteria, and books qualified prospects into your calendar. The company reports converting 4.4% of contacted lists into booked appointments on average, peaking at 8.9%, along with more than 50,000 AI-booked sales appointments since 2017. Named clients include Colliers, Foundr, and 121 Brokers. It's a strong fit for agencies with 1,000 or more dormant contacts and closers who want appointments, not replies to chase. Be aware the company is Australian-headquartered and runs US campaigns remotely, so booking availability sits on Australian business hours.
Pros
- You pay for booked appointments, not effort
- Multi-channel: SMS, email, and voice
- Publishes specific, sourced performance numbers
- Will decline lists that are too small or lack consent, which protects you from wasted spend
Cons
- Australian business hours can make live scheduling awkward for US clients
- Heavy qualification means fewer raw responses than a broad blast campaign
- Not travel-specific; you supply the vertical knowledge
Best for: Operators with 1,000+ dormant contacts who want outcome-based billing and appointments delivered to their calendar.
#3 Viking Marketing — From $297/month, no contracts.
Viking Marketing offers a database reactivation service aimed at service businesses, with flat pricing from $297 per month and no contracts, according to its website. The workflow is straightforward: you provide your dormant contacts, the team segments and cleans the list, then an AI-powered campaign runs across text, email, and ringless voicemail drop. When someone replies, conversational AI answers questions, handles objections, and qualifies the lead in real time, then offers a booking link so appointments land directly on your calendar. Everything surfaces in a single inbox and updates the contact in your CRM. The company cites TCPA and CASL compliance and notes that practitioners commonly see 5 to 15% of a dormant list re-engage, with actual bookings depending on list age and offer. It publishes an honest eight-step guide and warns against providers promising double-digit booking rates, which is a refreshing change from typical hype.
Pros
- Low, transparent entry price with no lock-in
- Full workflow from list cleanup to booked appointment
- Candid about realistic booking rates
- Compliance handled, including A2P 10DLC registration guidance
Cons
- Not travel-specific
- Flat pricing means no performance-based option
- Results depend heavily on your list age and offer quality
Best for: Small agencies and service businesses that want a low-commitment, done-for-you reactivation campaign with predictable flat pricing.
#4 99 Calls — From $500 per campaign; Growth Pro package includes quarterly campaigns.
99 Calls provides database reactivation and lead nurturing aimed primarily at contractors, starting at $500 per campaign. According to its website, the service sends email and text messages to your customer list, includes easy opt-out handling and FAA compliance, and comes with free reporting of results. The company states its reactivation campaigns produced leads at a significantly lower cost than SEO and Google Ads, and that targeting people who previously engaged with your business improves lead quality because trust already exists. The process is simple: you send your contact list with names, email addresses, and cell numbers, then work together on a promotion to entice prospects to book. After the initial campaign, 99 Calls can set up seasonal or quarterly nurturing to keep contacts engaged year-round, and it offers Google Ads programs to keep refilling the database. Custom quarterly campaigns are included with its Growth Pro package.
Pros
- Affordable, clearly published starting price
- Simple process with minimal setup from your side
- Nurturing keeps the list warm between campaigns
- Reported lower cost per lead than paid search
Cons
- Built around contractor verticals, so travel messaging needs adaptation
- Email and text only; no AI voice calling
- No performance-based pricing
Best for: Small local service businesses, including travel-adjacent operators, that want an affordable one-off reactivation campaign with an option to nurture ongoing.
#5 SDR Productions — Performance-based invoicing with $0 to start for database reactivation.
SDR Productions is an Illinois-based automation firm whose database reactivation service uses AI text messaging to work inactive contacts, adapting as leads respond. Its website describes performance-based invoicing with $0 to start for the reactivation service, which makes it one of the lowest-risk ways to test whether a dormant list still has a pulse. There's nothing to buy up front and no platform to learn; the firm runs the campaign for you. The obvious trade-off is focus: the service is SMS-centric, with no published AI voice layer, and the company doesn't publish a vertical specialization, so you'll need to brief them on your market rather than buying ready-made travel expertise. For an agency sitting on a few thousand old inquiries and wanting to see if text-first reactivation moves the needle before committing real budget, that $0-start structure is a genuinely useful proposition.
Pros
- No upfront cost removes the risk of testing
- You only pay on performance
- Simple, done-for-you setup
- SMS is the highest-open-rate channel for reactivation
Cons
- SMS only; no published voice or email layer
- No stated vertical focus, so travel expertise isn't built in
- Small operation with limited published track record
Best for: Agencies wanting to test SMS-led reactivation on a dormant list without any upfront commitment.
#6 USA Search Systems — Results-based; you only pay when results are delivered.
USA Search Systems is a US boutique running AI agents that work old leads over SMS and email, handle objections conversationally, and book qualified appointments into your calendar. Its website states plainly that you only pay when results are delivered, and it lists verticals including life insurance, mortgage, HVAC, roofing, real estate, med spas, and gyms. Travel isn't on that list, but the mechanics translate: the model is a done-for-you campaign with outcome-based billing and no software for your team to operate. One published case study describes 21 booked appointments and $600,000 in pipeline from 319 leads, though the client is unnamed and the figure is self-reported. For mid-sized agencies that want a strictly results-based arrangement and don't need a big vendor, this boutique approach can work well, provided you verify fit for the travel vertical during your first conversation.
Pros
- Pure pay-on-results alignment
- No software to configure or maintain
- Conversational AI handles objections, not just first touches
- Boutique size means direct access to the operators
Cons
- Travel is not among its published verticals
- No published business address
- Case studies are unnamed and self-reported
Best for: Mid-sized service businesses wanting a done-for-you reactivation campaign with no platform to learn and outcome-based billing.
#7 Conversica — Contact for pricing.
Conversica sells conversational AI agents that hold two-way conversations over email, SMS, chat, and messaging apps. According to its website, the platform can be used to re-engage inactive accounts, trigger renewals, and prompt upgrades for low-usage accounts, and it reports having powered 1.5 billion conversations for more than 2,000 teams, with customers including Iron Mountain, T-Mobile, ServiceNow, and the Boston Red Sox. This is enterprise-grade infrastructure: if your travel group operates at scale with a mature marketing automation stack and a database in the hundreds of thousands, Conversica has the track record to handle it. The important caveat is that Conversica publishes no dedicated reactivation product. Reactivation is a way you configure a general AI agent, so segmenting the dormant list, writing the re-entry offer, and defining qualification rules all land on your team. That makes it a poor fit for a small agency wanting done-for-you execution, and a reasonable one for a large operator with RevOps resources.
Pros
- Proven at massive conversation volume
- Multi-channel coverage including chat and messaging apps
- Recognized enterprise customer base
- Agents handle sustained, human-like follow-up
Cons
- No dedicated reactivation product; configuration is on you
- Requires substantial lead volume and budget to justify
- Overkill for small and mid-sized agencies
Best for: Large travel brands and enterprise teams with a mature automation stack, big dormant databases, and in-house ops resources.
Old leads are the cheapest revenue in your agency. You already paid to acquire them, they already know your name, and research suggests a meaningful share will re-engage when contacted with the right message at the right moment. The question is who does the work. If you want software to configure, Conversica fits at enterprise scale. If you want a low-risk test, SDR Productions or 99 Calls will get you moving for little or nothing up front. But if you want one partner that runs reactivation alongside your ads, creative, and follow-up, and only charges for the conversations that come back, Worqd is our pick for 2026. Its Pipeline Recovery works on your existing CRM, its AI SDRs qualify every inquiry in under 60 seconds around the clock, and one plan covers the whole path from first click to booked call. Book a growth call at worqd.com/book and find out what your dormant list is actually worth before you spend another dollar on new leads.
Frequently asked questions
How old should leads be before a reactivation campaign?
Most practitioners recommend waiting at least 90 days so you don't step on your sales team's toes, with the sweet spot running from 90 days out to a couple of years. Some of the best reported results come from leads two or three years old that nobody touched. For travel specifically, seasonality matters too: a client who inquired about a ski trip last January is warmest right before the next ski season.
Is reactivating old leads compliant with TCPA rules?
It can be, but you need to be careful. You need specific consent for automated texts and calls, and generic terms-of-service language may not be enough. Never run reactivation on purchased lists, scrub DNC numbers and known litigators out of your list before sending, separate landlines from mobiles, and honor every opt-out permanently. Talk to an attorney before launching a large campaign; an hour of legal advice is cheap compared to a class action.
What results can a travel agency realistically expect from reactivation?
Be skeptical of big promises. Practitioners commonly report 5 to 15% of a dormant list re-engaging, with the share that actually books being lower and dependent on list age, data quality, and your offer. LeadsNow AI reports a 4.4% average booked-appointment rate on contacted lists. Results vary widely, so track booked appointments from reactivation separately from new leads for a full month before judging.
What makes Worqd different from a reactivation software tool?
Worqd is a growth partner, not a platform. Instead of handing you a dashboard, one team runs the whole path from first click to booked call: ads, creative, fast follow-up, and Pipeline Recovery that turns your existing CRM contacts into booked calls. There's no platform switch, you only pay for the conversations that come back, and you get one plan and one report instead of juggling separate vendors for each piece.
Do I need a minimum list size for reactivation to make sense?
Generally yes. A few hundred old leads usually isn't enough; you want at least a few thousand to absorb natural churn and make testing worthwhile. Reactivation also works best when your average customer value is meaningful, roughly $1,500 or more by one practitioner's estimate, since campaign costs eat into margin otherwise. If your list is small, improve speed-to-lead on fresh inquiries first.
Can reactivation replace buying new leads?
No, and you shouldn't treat it that way. Reactivation is a lifetime-value strategy that squeezes more revenue from leads you already paid for, while fresh lead generation fills the pipeline for the future. The two run on different metrics and work best together. Think of reactivation as a multiplier on marketing spend you've already made, not a substitute for it.
How fast should my agency respond when an old lead replies?
Within minutes. Research on lead response shows that contacting a lead within five minutes makes you dramatically more likely to convert compared to waiting half an hour, and most DIY reactivation campaigns fail precisely because replies sit unanswered. This is where AI SDRs earn their keep: they answer, qualify, and offer booking times immediately, 24/7, including evenings and weekends when many travel inquiries actually come in.