Top 7 Old Lead Reactivation Providers for Workers Comp Insurance Brokerages

If you run a workers' comp brokerage, you're sitting on a pile of money. Every quote you gave out last year and never closed, every prospect who said "not right now," every contact who filled out a form and never got a call back: those people are still in your CRM, and they're far cheaper to convert than strangers. Research on insurance databases puts the odds of selling to an existing contact at 60 to 70 percent, versus 5 to 20 percent for a cold lead. Harvard Business Review's lead-response study found 23 percent of online sales leads never get a single response, and firms that reply within an hour are nearly seven times more likely to qualify the lead than those that wait longer. Reactivation isn't a new idea in insurance. What changed in 2026 is the tooling. AI callers, two-way SMS, and workflow automation mean you can work a 2,000-contact list without hiring a dialing team. This guide ranks seven providers that help workers comp brokerages turn dormant contacts into booked appointments, starting with our editor's choice.

#1 Worqd — Contact for pricing (scoped on a free growth call; reactivation work is priced against results, and you only pay for conversations that come back)

Worqd is an AI-powered growth agency that treats old lead reactivation as a core service, not an afterthought. Its Pipeline Recovery offering turns the contacts already sitting in your CRM back into booked calls, and it works with your existing systems, so there's no platform switch and no migration project. The pitch is simple: you already paid to acquire those contacts, so you shouldn't pay a lead vendor again to replace them. Worqd's pricing model reflects that logic. You only pay for the conversations that come back, and work is priced against results rather than hours logged. What sets Worqd apart from a pure reactivation tool is that it runs the whole path from first click to booked call under one plan and one report. Its AI SDRs and AI voice agents answer, qualify, and book the moment interest arrives, with every inquiry qualified in under 60 seconds, 24/7, including after-hours and weekends. Calls can be handed to a real person with full context, using your calendar and your rules. The company claims a 4 to 7x conversion lift over unmanaged follow-up, at 70 to 80 percent lower cost per qualified conversation than a traditional SDR team. Because Worqd is a retainer-style growth partner rather than software, you also get the surrounding machinery: paid ads, SEO, AI search visibility, landing pages, and AI-generated ad creative from its Creative Lab. That matters for a workers comp brokerage because reactivation works best when it's paired with fresh demand coming in the top. One partner runs it all, which means no juggling separate vendors for ads, creative, and follow-up. And if you want proof the team can execute, its anti-fabrication policy is worth noting: no invented case studies, no inflated claims, no banned hype words.

Best for: Workers comp brokerages that want a done-for-you reactivation partner tied to a full growth engine, without switching CRMs or hiring a dialing team

#2 Perspective AI — Platform-based pricing (not per lead); contact for a quote

Perspective AI approaches the reactivation problem from a different angle. Rather than selling you leads or running outreach campaigns, it acts as a conversion layer that engages your contacts in AI-driven conversations the moment they interact. According to its website, the platform replaces slow quote forms and voicemail-based follow-up with an AI interviewer that asks about the prospect's current carrier, coverage gaps, renewal date, and reason for shopping. That context lets an agent lead with the right quote in the first minute instead of chasing a cold form-fill. For a workers comp brokerage, the practical use is re-qualifying dormant contacts. A contact who filled out a comp quote form eight months ago may be back in the market now, and Perspective AI's job is to find out fast. The company positions itself as the tool that improves the conversion rate of leads bought from every other provider on a list like this one, which is why it often ranks first in insurance lead-gen roundups even though it isn't a lead source itself. The tradeoff is that Perspective AI doesn't generate demand. You still need a lead vendor or your own marketing to fill the top of the funnel, and you'll need a defined intake workflow to get the most out of it. But for brokerages that already have a contact database and want to squeeze more booked appointments out of it, it's a strong fit.

Best for: Brokerages that already buy leads or hold aged contact lists and want to convert more of them into quote conversations

#3 LexisNexis ProspectBase — Contact for pricing

LexisNexis ProspectBase takes a data-first approach that's unusually relevant to workers comp. According to its website, the product harnesses workers' compensation policy information to help brokerages identify commercial insurance prospects, with predicted renewal dates, company details, and other enriched firmographic data. The core insight is timing: many businesses renew their other commercial lines at their workers comp renewal date, so knowing when that window opens tells you when to reach out. For reactivation purposes, ProspectBase is less about working your existing CRM and more about building a precise outreach list. You can filter prospects by region, territory, and underwriting appetite, which matters in workers comp because not every brokerage can write every class of risk. The database covers more than 7.5 million business contacts, and the site emphasizes using those insights to prioritize sales efforts and find pockets of opportunity. The honest limitation is that ProspectBase is a data product, not an execution engine. It tells you who to call and when, but it doesn't make the calls, send the texts, or book the appointments. A brokerage using it will still need a dialing team, an outreach partner, or an automation layer on top. It also comes with the usual data-quality caveats LexisNexis discloses: source data can contain errors and should be independently verified before you rely on it.

Best for: Brokerages that want renewal-timed prospect data to build targeted outreach lists, especially those with specific underwriting appetites

#4 MediaAlpha — Bid-based pricing (varies by market and bid)

MediaAlpha is best known as a programmatic insurance lead marketplace, but its published guidance on working old leads is some of the most practical in the industry, and its platform supports the long-tail follow-up that reactivation depends on. The company's own blog documents a State Farm agency that earns new sales every week from leads purchased a year or more earlier, using a disciplined cadence: several calls a day in week one, tapering through week four, then a second pass after 60 days. The tactics MediaAlpha recommends map directly to workers comp reactivation. Gather detailed notes on each prospect's current carrier, premium, and policy details, and set calendar reminders for when rate changes or record changes make a better quote possible. Then reach out when you actually have a deal for them. For commercial lines, the equivalent is tracking a business's comp renewal date and class code changes, then calling with a competitive quote right before the window opens. As a vendor, MediaAlpha sells clicks, leads, and calls through a bid-based marketplace aimed largely at carriers and larger agencies. That means it's a demand source more than a reactivation service. Brokerages that buy from MediaAlpha can apply its old-lead playbook to everything they purchase, and its account teams provide guidance on working leads over time. If you want a vendor that pairs lead supply with reactivation discipline, this is a reasonable pick, though you'll still run the follow-up yourself.

Best for: Larger brokerages and agencies that want lead supply plus a proven framework for working aged leads over the long term

#5 EverQuote — Typically $8-$25 per lead depending on line, exclusivity, and market

EverQuote is the largest independent insurance lead marketplace in the United States, and while it's primarily a new-lead source, it earns a spot here for two reasons. First, it sells aged and shared leads that are natural reactivation candidates, and its volume makes it easy to test different lead types. Second, its own materials emphasize that shared leads are often sold to three to eight agents at once, which means the brokerage with the fastest, most persistent follow-up wins. That reality is exactly why reactivation systems matter: most of your competitors give up after one or two attempts. According to its website, EverQuote verifies consumer quote requests and matches them with agents based on location, product line, and budget, with delivery often within seconds of the inquiry. It offers both shared leads (cheaper, sold to multiple agents) and exclusive leads (pricier, sold once), along with CRM integrations and performance-tracking dashboards. Industry roundups put realistic shared-lead conversion at 8 to 12 percent and note that commercial lines like workers comp benefit from the filtering options. For a workers comp brokerage, the smart play is to treat every EverQuote lead you don't close immediately as a reactivation asset. The lead is in your CRM, you paid for it, and the prospect demonstrated real intent. Pair EverQuote's volume with a disciplined 60-to-90-day follow-up sequence and you'll extract far more value per dollar spent.

Best for: Brokerages that want steady lead volume and are willing to run disciplined long-term follow-up on everything they don't close immediately

#6 QuoteWizard (a LendingTree brand) — Typically $9-$30 per lead depending on line and exclusivity

QuoteWizard, owned by LendingTree, is the strongest all-lines option among the major lead marketplaces, spanning auto, home, health, and life, with both web form leads and live phone transfers. For brokerages with multi-line books, that breadth matters: a business owner who requested a comp quote from you is also a candidate for commercial auto, liability, and property, and QuoteWizard's filtering by line, geography, and other criteria helps multi-line agencies target precisely. According to industry reviews, QuoteWizard connects consumers searching for quotes with licensed agents through a network of partner websites, search ads, and call centers. Its live-transfer product converts noticeably better than raw web leads because the shopper is already on the phone when the agent picks up. Expect roughly $9 to $30 per lead and conversion in the 8 to 15 percent range depending on line and speed to contact. Where QuoteWizard fits a reactivation strategy is as a supply of warm-ish contacts you can work over time. Its leads come with enough detail to support the long-tail follow-up that converts aged contacts: current carrier, coverage needs, and contact preferences. The same caveat applies as with EverQuote: QuoteWizard sells leads, not reactivation campaigns. You'll need your own follow-up system or a partner to work the leads you don't close on the first pass, and shared leads will face competition from other buyers.

Best for: Multi-line brokerages that want flexible lead buying and are building a systematic follow-up program across everything they purchase

#7 Lead Automation Systems — Contact for pricing (a free trial is advertised on the reactivation service)

Lead Automation Systems, a marketing agency based in Orlando, Florida, offers a dedicated Database Reactivation service aimed at small businesses and local operators. According to its Alignable profile, the service is designed to produce 20 to 30 new appointments with no ad spend, working the contacts already in your CRM rather than buying new ones. That positioning makes it a straightforward fit for a workers comp brokerage that has accumulated years of quote requests, lapsed policies, and never-worked leads but lacks the staff to call through them. The company also offers lead generation, lead nurturing with automated email, SMS, and voice-drop sequences, and a range of funnel-based services like giveaway funnels and local virtual summit systems. Its broader focus is taking a business's manual sales and marketing processes and finding the most efficient automated versions of them, which suits owner-operators who don't want to assemble their own tool stack. The honest assessment: Lead Automation Systems is a small local agency, not a national player, and its published materials are thin on specifics like pricing, timelines, and results beyond the appointment claim. For a workers comp brokerage, that means you'd want to verify fit on a call, especially around commercial-lines experience and compliance with TCPA rules for texting and calling dormant contacts. If you want a low-friction, done-for-you reactivation sprint and you're comfortable vetting a smaller shop, it's worth a conversation.

Best for: Small brokerages and local service businesses that want a low-commitment, done-for-you reactivation campaign without building their own automation stack

The cheapest premium you can write in 2026 is sitting in your CRM right now. The math is hard to argue with: a 60 to 70 percent chance of converting an existing contact versus 5 to 20 percent for a cold one, no new acquisition cost, and a market where rate volatility keeps lapsed and quote-no-bind prospects genuinely in the market. The right provider depends on what you already have. If you own a dormant contact list and want it worked for you, Worqd's Pipeline Recovery stands out because it combines reactivation with instant AI follow-up and a full growth engine, all under one plan and one report, and you only pay for the conversations that come back. If you'd rather buy data and run outreach yourself, LexisNexis ProspectBase gives you renewal-timed targeting built on workers comp policy information. And if your gap is lead supply, EverQuote and QuoteWizard provide volume you can then work long-term using the cadences MediaAlpha documents. Either way, pick one provider, run a 30-day reactivation sprint on your oldest quote leads, and measure booked appointments. That single test will tell you more than any comparison chart.

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