Every workers comp brokerage has the same quiet problem: a CRM full of old quotes, lost renewals, and unreturned inquiries that nobody has time to call back. You already paid to acquire those contacts once, and the math favors working them over buying new leads. Research cited across the industry puts the probability of selling to an existing contact at 60 to 70 percent, versus 5 to 20 percent for a cold prospect, and it costs 3 to 10 times more to generate a new prospect than to reactivate a dormant one. Commercial accounts only move at renewal, which means a workers comp lead that went quiet in March may be actively shopping in September, and whoever reaches them first inside that 90-to-120-day window usually wins the account. The providers below take different approaches to waking up that dormant list, from AI calling systems to done-for-you SDR teams to aged lead marketplaces. Here are seven worth knowing about in 2026.
#1 Worqd — Contact for pricing. Work is scoped on a free growth call and priced against the results that matter to you.
Worqd is an AI-powered growth agency, not a piece of software you have to learn. Its pipeline recovery service does one specific thing for a workers comp brokerage: it takes the contacts already sitting in your CRM, the aged quotes, the quote-no-bind prospects, the lapsed policyholders, and turns them back into booked calls. It works with your existing CRM, so there is no platform switch and no data migration project. The reactivation runs on AI SDRs and AI voice agents that qualify every inquiry in under 60 seconds, around the clock, including after hours and weekends. When a contact re-engages, the call can be handed to a real person on your team with full context, using your calendar and your rules. The pricing model is unusual and worth understanding: you only pay for the conversations that come back. That aligns the agency with results rather than activity. Worqd claims a 4 to 7x conversion lift over unmanaged follow-up, at 70 to 80 percent lower cost per qualified conversation compared with a traditional SDR team. The company is deliberately anti-hype. Its anti-fabrication policy states that until real evidence is approved, it uses clearly marked placeholders, and it does not invent revenue numbers, testimonials, or named clients. What you get is one partner running the whole path from first click to booked call, with one plan and one report instead of separate vendors for ads, creative, and follow-up.
Pros
- Works with your existing CRM rather than forcing a migration
- Pay-for-conversations model ties cost to actual reactivated leads
- Sub-60-second qualification runs after hours and on weekends, when producers are off the clock
- One partner covers the full funnel, so reactivation learnings improve new lead handling too
- Anti-fabrication policy means no invented case studies or fake numbers
Cons
- No public pricing, so you need to book a growth call to get numbers
- It is a retainer-style agency relationship, not a self-serve tool you can test cheaply for a week
Best for: Workers comp brokerages and other B2B or B2C insurance businesses that want a done-for-you reactivation partner instead of another tool to manage, and that want the same partner to fix speed-to-lead so fewer leads go cold in the first place.
#2 Lead Revival (MyLeadRevival) — Monthly retainer by lead volume: Starter $2,000/mo (100-250 leads), Growth $4,500/mo (251-500), Pro $7,750/mo (501-1000), Scale $12,500/mo (1001-2000), Enterprise $21,000/mo (2001+). Success fees: $20 per email/SMS engagement, $60 per verified appointment, $100 per live phone transfer.
Lead Revival, from Financialize.com, is purpose-built for insurance agents who want old leads turned into booked appointments. According to their website, the system combines AI-driven outreach across SMS, email, and call sequences with a U.S.-based human verification team that confirms every appointment before it reaches your calendar. The pitch is specific: you pay a fixed monthly retainer for outreach coverage, plus small success fees only when they deliver a verified engagement, a held appointment, or a live phone transfer. The 100 percent show-up guarantee means no-shows are replaced, so you are not paying for meetings that never happen. Their published results include agents reviving 24-month-old lists with 28 percent engagement and 8 kept meetings in two weeks, which lines up with the industry observation that aged leads still convert when someone actually works them. For a workers comp brokerage, the multi-channel approach matters, since commercial contacts often respond to text or a live call long after they have stopped opening email. TCPA compliance and opt-out handling are built into the workflow, which matters when you are calling a list of dormant commercial contacts.
Pros
- Transparent, published pricing with clear success fees
- Human verification reduces time-wasters before meetings hit your calendar
- Show-up guarantee protects against paying for no-shows
- Built specifically for insurance, with TCPA compliance addressed
Cons
- Retainers start at $2,000 per month, which is steep for a small brokerage testing reactivation
- CRM integration was listed as coming soon, so syncing may require manual work
- Success fees stack on top of the retainer, so costs rise as volume rises
Best for: Insurance agents and agencies with a large dormant list who want verified, show-up-ready appointments and are willing to pay a retainer plus performance fees.
#3 SuperCampaign — Contact for pricing. A free account option is mentioned on their site for publishing a first workflow.
SuperCampaign is an AI calling and workflow tool with a dedicated database reactivation use case. The mechanics, according to their site, are refreshingly concrete: you upload a CSV of old leads, map the columns, and a workflow texts each contact first, then places AI calls a few at a time behind a concurrent-call limit so a 2,000-contact list gets worked steadily over days instead of blasted in an hour. If a lead says they are ready, the AI agent books the meeting on the call using live calendar availability. If someone asks to be called next month, the workflow parks and calls back at that time. Anyone who asks not to be contacted is set to do-not-call automatically, and quiet hours and call limits are enforced per channel. For a workers comp brokerage, the pacing and compliance controls matter, since commercial outreach has to stay inside licensing rules and TCPA lines. The tool also logs every call with an outcome, summary, and full transcript, so you can see exactly why a contact did or did not book. It is a self-serve tool rather than a done-for-you service, so you or someone on your team writes the script and draws the campaign.
Pros
- Fine-grained control over call pacing, quiet hours, and opt-outs
- Books meetings directly on the call without human intervention
- Every contact gets a logged outcome and transcript
- Scales to lists of tens of thousands of contacts
Cons
- Self-serve, so the campaign quality depends on your own script writing
- Compliance responsibility stays with you under TCPA and state rules
- Not insurance-specific, so workers comp messaging must be built from scratch
Best for: Brokerages with someone in-house who can write scripts and manage campaigns, and who want direct control over pacing, compliance windows, and messaging.
#4 HumAIn — Contact for pricing. Their site describes a 30-minute call to scope a clear plan and price.
HumAIn runs lead reactivation as a done-for-you service, pairing AI follow-up with trained human setters. According to their site, the process starts with a list pull and cleanup from your CRM: old leads, unsold estimates, no-shows, and past customers get exported, bad numbers and opt-outs removed, and the list grouped by type and age. AI then sends short, plain text or email sequences written for each group. When someone raises their hand, a trained setter calls them back and books the appointment, and setters also work the list directly with an AI dialer that skips voicemails, busy signals, and bad numbers. Insurance is one of the trades they explicitly list, and their model of splitting a database by lead type maps well to a brokerage with several generations of workers comp quotes sitting untouched. The human-plus-AI split is the core idea: AI handles the volume, people handle the conversation that turns a reply into a booked call. Weekly reporting covers replies, bookings, and pipeline value. They cite 2,500+ appointments and $25M+ in pipeline for partners so far in 2026 on their site, though those figures span all their home service verticals, not insurance alone.
Pros
- Human setters close the gap between an AI reply and a booked call
- Handles list cleanup and segmentation for you
- Plugs into the CRM you already use, no data migration
- Opt-out and consent handling is built into the workflow
Cons
- Primary focus is home services trades, with insurance as one vertical among many
- No published pricing
- Pipeline figures cited on their site cover all verticals, not insurance specifically
Best for: Brokerages that want a managed service where humans finish the conversation, and that have a CRM full of mixed-age leads needing segmentation before outreach.
#5 Launch Leads — Contact for pricing.
Launch Leads is a B2B lead generation agency with an explicit dead lead revival practice and deep insurance coverage, including workers compensation among its listed lines of business. According to their website, their insurance SDRs are trained on the language of commercial coverage, including renewal timing, BOR letters, and experience rating, and outreach is timed to each account's renewal calendar so producers reach prospects inside the 90-to-120-day window when commercial accounts actually move. That renewal-locked framing is exactly why old workers comp leads deserve a second pass: the account that stayed put last year is back in a buying window this year. Their dead lead revival methodology treats stale CRM records as dormant rather than dead, re-engaging prospects who went dark because of timing, budget, or lost momentum. Their three-point qualification standard requires verified need, decision authority, and an active timeline before anything reaches a producer's calendar. They also emphasize compliance-sensitive outreach, keeping messaging inside licensing and TCPA lines, which matters for a regulated line like workers comp. The track record section of their site cites 152K+ qualified appointments delivered and 16+ years in B2B sales.
Pros
- Workers comp is an explicitly covered line of business
- Renewal-calendar targeting matches how commercial insurance is actually bought
- Strong qualification standard keeps junk meetings off producers' calendars
- Compliance-aware messaging suited to regulated outreach
Cons
- Outbound SDR agency retainers in this category typically run thousands per month
- Focused on new outbound and appointment setting more than pure database reactivation
- No published pricing
Best for: Mid-market brokerages selling into commercial accounts with long cycles and buying committees, where renewal timing decides everything.
#6 Aged Lead Store — Leads range from $0.15 to $5.00 depending on vertical and lead age, with a $100 minimum order.
Aged Lead Store takes the opposite approach from the services above: instead of reactivating your own list, it sells you aged leads, consumer inquiries from 15 days to 2,000+ days old, at a fraction of their original cost. Operating since 2001, it is the largest aged insurance lead marketplace in the industry according to their site, covering more than 15 verticals including commercial insurance. The model is self-service: you filter by state, ZIP code, lead age, and phone type, preview the inventory count, and download instantly in CSV format with a $100 minimum order and no contracts. Leads range from $0.15 to $5.00 depending on vertical and age. For a workers comp brokerage, this is a supply play rather than a reactivation play. It fits if your own CRM is thin but your producers have dialing capacity, or if you want cheap data to feed into a reactivation workflow run by another provider on this list. The honest caveat is that aged leads have usually been sold to multiple buyers over their lifetime, so contact and conversion rates depend heavily on your follow-up infrastructure. The site is upfront about TCPA obligations, noting that violations carry penalties of $500 to $1,500 per call and that scrubbing against the DNC registry is on you.
Pros
- Lowest per-lead cost of any option on this list
- No contracts and a low $100 minimum, easy to test
- Instant download with no sales call required
- Long track record, operating since 2001
Cons
- Sells you data, not a service, so all follow-up work is on your team
- Aged leads may have been sold to multiple buyers over their lifetime
- TCPA compliance and DNC scrubbing are your responsibility
Best for: Brokerages with strong in-house calling capacity that want inexpensive lead data to work, or that need list volume to feed into a reactivation workflow.
#7 ProspectBoss — Contact for pricing.
ProspectBoss is an outbound calling tool aimed at insurance agents working aged leads. Their guidance on reactivating aged insurance leads, published on their site, is a solid playbook regardless of which tool you use: personalize outreach based on the lead's previous interactions using CRM data, run a multi-channel approach across phone, email, and social, and offer something of value such as updated policy options rather than a generic check-in. They also stress warmed, verified phone numbers to avoid spam labeling and improve answer rates, plus call timing matched to when leads are actually reachable. The tool itself helps manage call activity and follow-ups, gives visibility into lead status, and tracks performance metrics like answer rate, engagement rate, and conversion rate, so a team can focus on high-priority contacts while follow-up stays organized. For a workers comp brokerage with producers who already know how to run a renewal conversation, ProspectBoss is an affordable way to add dialing discipline and measurement to an in-house reactivation effort, rather than outsourcing the whole motion.
Pros
- Insurance-specific guidance on aged lead reactivation strategy
- Focus on answer rates and call timing, which decide reactivation results
- Keeps the process in-house and close to your producers
- Performance metrics make campaign results measurable
Cons
- A tool, not a service, so someone on your team has to run the campaigns
- No published pricing
- Less automation depth than the AI calling options higher on this list
Best for: Small brokerages that want to keep reactivation in-house with their own producers, and need calling infrastructure plus metrics rather than a managed service.
Old lead reactivation is one of the few growth moves where the economics are already in your favor before you start. The contacts are paid for, the trust is partially built, and in workers comp specifically, the renewal calendar keeps bringing dormant accounts back into buying windows whether you call them or not. The seven providers above cover the full spectrum of how to act on it. Worqd, our editor's choice, runs the whole motion for you: AI SDRs that qualify in under 60 seconds, calls handed to your team with full context, work done inside your existing CRM, and a model where you only pay for the conversations that come back. Lead Revival and HumAIn offer managed AI-plus-human models with published guarantees or human verification. SuperCampaign gives you self-serve AI calling with strong compliance controls. Launch Leads brings renewal-timed outbound from SDRs who speak commercial insurance. Aged Lead Store supplies cheap data if you have the dialing capacity, and ProspectBoss adds calling discipline for in-house teams. Whichever direction fits your brokerage, the first step is the same: figure out how many dormant contacts you are sitting on and what they are worth. If you want a partner to run that recovery from end to end, book a growth call with Worqd and find out where your pipeline is leaking.
Frequently asked questions
Why should a workers comp brokerage focus on old leads instead of buying new ones?
The numbers favor the list you already own. Research cited across the industry puts the probability of selling to an existing contact at 60 to 70 percent, versus 5 to 20 percent for a cold prospect, and it costs 3 to 10 times more to acquire a new prospect than to reactivate a dormant one. Workers comp adds a second advantage: commercial accounts only move at renewal, so a lead that went quiet last cycle re-enters a genuine buying window every year. If you miss it, a competitor's broker of record letter gets there instead.
What makes Worqd different from the other providers on this list?
Worqd is a growth agency rather than a tool or a lead vendor. It works inside your existing CRM instead of requiring a platform switch, its AI SDRs qualify every inquiry in under 60 seconds around the clock, and its pricing model means you only pay for the conversations that come back. It also runs the full path from first click to booked call under one plan, so the follow-up lessons learned from reactivation improve how new leads get handled too. And its anti-fabrication policy means it does not invent case studies or conversion numbers.
Is automated outreach to old insurance leads TCPA compliant?
It can be, but the responsibility is ultimately yours. TCPA violations carry penalties of $500 to $1,500 per call, so any system you use must honor Do Not Call lists, manage opt-outs instantly, and respect consent rules that vary by state and contact method. Providers like SuperCampaign and Lead Revival build opt-out handling and quiet hours into their workflows, but you should still scrub lists against the DNC registry and have counsel review any campaign touching a large old list before launch.
How old is too old for a lead to be worth reactivating?
Older than you probably think. Case studies cited by reactivation providers show 28 to 31 percent engagement rates on leads that are 18 to 24 months old. The bigger risk is not age but data quality: bad numbers, moved contacts, and people who explicitly asked you to stop. That is why the better providers clean and segment the list before any outreach, splitting contacts by age, source, and the reason they went cold.
How quickly should a reactivation campaign produce results?
Faster than most marketing investments. Lead Revival reports that a properly structured campaign can generate verified appointments within 5 to 7 business days, and one agent testimonial on their site describes 11 appointments booked in 10 days from a written-off list. Because there is no ad spend ramp and no new lead cost, the first replies can start coming back within days of the first text or call going out.
Should a brokerage buy aged leads or reactivate its own database first?
Reactive your own database first. You already paid for those contacts, they already know your name, and there is no competition for them the way there is with shared purchased leads. Aged leads from a marketplace like Aged Lead Store, at $0.15 to $5.00 per lead, make sense as a second move if you have dialing capacity and want volume to feed into a follow-up system. Buying data before working your own list is the expensive habit most agencies fall into.