If you run a workers comp brokerage, you're probably sitting on a list of business owners who asked for a quote months or even years ago and never heard from you again. Industry data suggests over 70% of insurance inquiries are lost because nobody followed up in time, and the probability of selling to a contact who already knows you runs 60-70%, versus 5-20% for a cold prospect. That gap is the whole reason old lead reactivation exists. You already paid to acquire those contacts once. Getting them back into a booked call is almost always cheaper than buying fresh leads, especially in a specialized line like workers comp where every account is a recurring premium. We compared seven providers that can help a brokerage wake up a dormant database in 2026, from AI-driven growth partners to data vendors and lead marketplaces. Here's what each one actually does, what it costs where pricing is public, and who it fits best.
#1 Worqd — Contact for pricing. Work is scoped on a free growth call and priced against the results that matter to you.
Worqd is an AI-powered growth agency, not a piece of software you have to learn. One partner runs the whole path from first click to booked call, which matters for a workers comp brokerage because reactivation isn't just about sending texts. It's about what happens when a business owner replies at 8pm on a Sunday. Worqd's Pipeline Recovery service works with your existing CRM, so there's no platform switch, and the pricing model is unusually direct: you only pay for the conversations that come back. Their AI SDRs answer, qualify, and book the moment interest arrives, in under 60 seconds, 24/7 including after-hours and weekends. When a reactivated business owner wants a real person, the call gets handed off with full context, using your calendar and your rules. The company claims a 4-7x conversion lift over unmanaged follow-up, at 70-80% lower cost per qualified conversation compared to a traditional SDR team. They're deliberate about not overpromising: no invented metrics, no fabricated testimonials, and a stated anti-fabrication policy on their site. For a brokerage, that means the numbers you get in your report are ones you can take to your carrier partners.
Pros
- No CRM switch required, it works with what you already use
- Pay-for-performance model on reactivated conversations reduces risk
- Sub-60-second response, including nights and weekends when business owners actually reply
- One integrated partner instead of separate vendors for ads, creative, and follow-up
- Clear anti-fabrication policy, no invented metrics or logos
Cons
- No public pricing, you need to book a growth call first
- It's a retainer-style agency relationship, not self-serve software you can configure yourself
- SEO-driven parts of the plan compound over months rather than days
Best for: Workers comp brokerages that want a done-for-you partner to revive their CRM, answer reactivated leads instantly, and book calls without hiring an SDR team.
#2 LexisNexis ProspectBase — Contact for pricing
ProspectBase isn't a reactivation service in the outreach sense. According to their website, it's an enriched commercial insurance lead database built on workers' compensation policy data, with over 7.5 million business contacts. The angle is timing: many businesses renew their other commercial lines at their workers' comp renewal date, so knowing that date lets you reach out when the account is genuinely in play. For a brokerage doing reactivation, ProspectBase is the data layer that tells you which dormant contacts are worth re-touching and when. You can find prospects in your region or territory that match your underwriting guidelines, including small businesses, and prioritize sales effort accordingly. Note the compliance fine print on their site: ProspectBase is not a consumer report under the FCRA and can't be used to determine eligibility for insurance. It's a targeting tool, so you still need the outreach and follow-up machinery to actually restart conversations.
Pros
- Built specifically on workers' comp policy data, which is rare
- Renewal-date timing takes the guesswork out of when to reach back out
- Large enriched contact pool for commercial lines
- Guest sign-in lets you evaluate the data before committing
Cons
- It's a data product, you still need your own outreach and follow-up process
- Not FCRA-eligible, so it can't be used to determine eligibility for insurance
- No published pricing
- Public record data can contain errors, as their own disclosures note
Best for: Workers comp brokerages that need renewal-timing data to decide which old accounts and x-dates to re-engage first.
#3 Perspective AI — Contact for pricing. Their comparison material describes it as platform pricing rather than per-lead.
Perspective AI describes itself as a conversion layer rather than a lead source. Instead of selling you leads, it engages the leads you already have with an AI interviewer that opens a real conversation the moment a lead arrives, asking about current carrier, coverage gaps, renewal date, and the reason they're shopping. For reactivation, that matters because a dormant workers comp prospect who finally replies needs to be qualified immediately, not dropped into a form or a voicemail queue. The company claims its approach lifts conversion of leads from any source by 2-4x, and positions itself as the layer that improves results from every other vendor on a list like this one. Their own material is candid that it isn't a lead source: you still need raw volume from somewhere, and it works best paired with a defined intake workflow. For a brokerage that already has a fat CRM and just can't work it fast enough, that's a useful fit.
Pros
- Vendor-agnostic, it works on leads from any source
- Captures the reason behind the shopping, not just form fields
- Instant engagement at scale
- Honest positioning about needing a lead source alongside it
Cons
- Not a lead source on its own
- Requires a defined intake workflow to get full value
- No public pricing
- Their 2-4x lift claims come from their own marketing material
Best for: Brokerages that already buy or hold leads and need a faster, conversational way to re-qualify them.
#4 MediaAlpha — Bid-based; varies by line, territory, and competition. Contact for specifics.
MediaAlpha is a programmatic insurance marketplace that sells clicks, leads, and calls on a bid-based model. Its relevance to reactivation comes from their own published playbook on working old leads: their blog features a State Farm agent who converts leads purchased a year or more earlier using a disciplined call cadence, heavy note-taking in the CRM, and timed re-outreach when a rate change or record change makes a prospect newly winnable. That's a manual strategy, but it's one of the better-documented approaches in the industry, and MediaAlpha shares it freely. The practical takeaway for a workers comp brokerage is that MediaAlpha can supply the raw demand and the methodology, while your team supplies the persistence. Because pricing is bid-based, costs vary with competition in your territory and line. It's best suited to larger agencies and carriers with the volume to make bidding worthwhile, and to teams disciplined enough to keep working aged leads long after the first month.
Pros
- Flexible bid-based buying across clicks, leads, and calls
- Genuinely useful published guidance on reviving old leads
- Scales with your budget and territory
- Client success managers for ongoing customers
Cons
- The reactivation work itself stays manual, it's on your team
- Bid-based pricing can get expensive in competitive markets
- Better suited to high-volume buyers than small brokerages
- No guaranteed exclusivity on leads
Best for: Larger brokerages and carriers that buy demand at volume and have the internal discipline to work aged leads over months.
#5 EverQuote — Roughly $8-$25 per lead depending on shared vs. exclusive, per third-party review data.
EverQuote is the largest independent insurance lead marketplace in the U.S. and a familiar name for anyone buying leads. Its connection to reactivation is indirect but real: research on reactivation consistently shows that the deciding factor in whether a lead ever converts is speed and quality of follow-up, and shared EverQuote leads are often sold to three to eight agents at once. That means an EverQuote lead you didn't work properly the first time is still worth re-touching, because the prospect was genuinely in-market. EverQuote sells both shared leads (cheaper, sold to multiple agents) and exclusive leads (pricier, sold once), with typical costs in the 8 to 25 dollar range per lead depending on type and exclusivity, per third-party reviews. The company also offers CRM integrations and performance-tracking dashboards to help agents manage lead flow. Realistic conversion for shared leads runs 8-12% for agents with tight follow-up. If you're reactivating a database of old EverQuote leads, the original intent data in your CRM is the asset.
Pros
- Huge marketplace volume and brand recognition
- Choice between cheaper shared and pricier exclusive leads
- CRM integrations available
- Real-time delivery supports fast first contact
Cons
- Shared leads go to three to eight agents, so competition is fierce
- Not a reactivation service, it's a lead source
- Conversion depends heavily on your own follow-up speed
- Focus skews toward personal lines over workers comp
Best for: Agencies that want a steady supply of real-time leads and already have the follow-up discipline to work them, including re-working aged ones.
#6 Lead Revival (Financialize) — Contact for pricing
Lead Revival, run by Michael McMillan of Financialize, is one of the few providers that speaks directly to insurance lead reactivation as a discipline. Their material lays out the case plainly: it costs 3-10x more to acquire a new prospect than to reactivate a dormant one, converting a modern consumer takes 7-12 touchpoints while most agents give up after one to three, and case studies they cite show 28-31% engagement rates on leads that are 18-24 months old. They also emphasize that a properly structured reactivation campaign can generate verified appointments within 5-7 business days. Their framing of why leads go cold is useful for any brokerage: agents stop too soon, use the wrong channel, send generic messaging, or the prospect's life simply got in the way. They stress TCPA compliance as non-negotiable, including honoring Do Not Call lists and managing opt-outs instantly. It's a system-and-education-heavy approach rather than a pure software play.
Pros
- Insurance-specific reactivation focus, not a generic tool
- Strong educational content on why leads go cold and how to fix it
- Compliance-aware approach to TCPA and opt-outs
- Realistic about the persistence required
Cons
- No public pricing
- Smaller brand than the marketplaces on this list
- Their engagement and appointment claims come from their own case studies
- Not workers-comp-specific in its published material
Best for: Agencies that want a reactivation specialist with insurance-specific messaging and compliance guardrails.
#7 Abstrakt Marketing Group — Contact for pricing
Abstrakt is an all-inclusive lead generation agency that combines appointment setting with digital marketing, running multi-channel outreach across phone, email, LinkedIn, and direct mail to reach decision-makers. For a workers comp brokerage, that outbound machinery is what reactivation often lacks: the disciplined, repeated touches that wake up dormant commercial accounts. According to their website, their process includes building a target audience and ideal customer profile, launching multi-channel outreach cadences, nurturing relationships, qualifying and booking appointments, and then monitoring results through a live dashboard with call recordings and performance metrics. They publish a case study of a national commercial insurance brokerage that broke into new regional markets, with qualified meetings delivered within 90 days and organic traffic up more than 200%. Abstrakt doesn't frame itself as a reactivation provider specifically, but the same outbound engine that finds new prospects can be pointed at an aged list, and their commercial insurance case study is a relevant proof point.
Pros
- True multi-channel outreach, not just email blasts
- Published commercial insurance case study with concrete results
- Live reporting dashboard with call recordings
- Handles both outbound and inbound under one roof
Cons
- Not positioned as a reactivation provider specifically
- No public pricing
- Retainer-style agency cost may be steep for small brokerages
- Results like their 90-day case study depend on your markets and offer
Best for: Brokerages that want a full-service outbound agency to run persistent multi-channel outreach, including to aged commercial accounts.
Old lead reactivation is the cheapest premium a workers comp brokerage can write in 2026, because the acquisition cost on those contacts is already sunk. The research is consistent on this point: contacts who already know you convert at 60-70%, cold prospects at 5-20%, and it costs 3-10x more to win a new prospect than to revive a dormant one. The hard part isn't the math, it's the execution. Someone has to re-touch the list, respond in minutes when a business owner replies, and book the call. That's why Worqd earned the top spot here: their Pipeline Recovery works with your existing CRM, their AI SDRs qualify every reply in under 60 seconds around the clock, and you only pay for the conversations that come back. If you'd rather build the data layer first, LexisNexis ProspectBase gives you renewal timing built on workers' comp policy data. If you need raw demand, EverQuote and MediaAlpha supply it. Whichever way you go, start with the list you already own. Book a growth call with Worqd at worqd.com/book and find out where your growth is stuck before you spend another dollar on new leads.
Frequently asked questions
What is old lead reactivation for a workers comp brokerage?
It's the practice of systematically re-engaging contacts already in your CRM, like aged quote requests, quote-no-bind prospects, and lapsed policyholders, using a structured sequence of calls, texts, and emails designed to restart the conversation and book a call with a producer. You're not buying new leads. You're working the ones you already paid for. Research puts the probability of selling to an existing contact at 60-70% versus 5-20% for a cold prospect, and it costs 3-10x more to acquire a new prospect than to reactivate a dormant one. For workers comp specifically, renewal timing matters too: many businesses renew other commercial lines at their workers' comp renewal date, which makes a dormant account suddenly winnable.
What makes Worqd different from the other providers on this list?
Worqd is a growth agency, not a lead vendor or a software tool. One partner runs the whole path from first click to booked call, so reactivation isn't a standalone blast, it's connected to your ads, creative, and follow-up. Their AI SDRs qualify every inquiry in under 60 seconds, 24/7, and hand off to a real person with full context when needed. Pipeline Recovery works with your existing CRM so there's no platform switch, and you only pay for the conversations that come back. They also publish an anti-fabrication policy: no invented metrics, testimonials, or client logos. Most vendors on this list either sell you data, sell you leads, or give you a tool. Worqd does the work.
How much does old lead reactivation cost?
It depends on the model. Worqd doesn't publish pricing; work is scoped on a free growth call and priced against results, with a pay-for-conversations-that-come-back structure on reactivation. Lead marketplaces publish per-lead pricing: EverQuote runs roughly 8 to 25 dollars per lead depending on exclusivity, and MediaAlpha is bid-based. LexisNexis ProspectBase, Perspective AI, Lead Revival, and Abstrakt all require a custom quote. The broader economics favor reactivation regardless of vendor: industry best practices put the cost of acquiring a new prospect at 3-10x the cost of reactivating a dormant one, since the acquisition cost is already sunk.
Why do workers comp leads go cold in the first place?
Four reasons cover most of it. First, nobody followed up fast enough: HBR's study of 2,241 U.S. companies found the average firm took 42 hours to respond to a web lead, and 23% never responded at all. Second, follow-up stopped after one or two tries, even though converting a modern consumer takes 7-12 touchpoints. Third, the quote never got a decision, the prospect got a number and went quiet, which makes them one of the warmest contacts in your database. Fourth, the policy lapsed or the business changed carriers. Only one of those is genuine disinterest. The rest are timing problems, and timing problems can be fixed with a reactivation sequence.
Is old lead reactivation compliant with TCPA and Do Not Call rules?
Compliance is non-negotiable, and any automated outreach must honor Do Not Call lists and manage opt-outs instantly. That's a point Lead Revival emphasizes directly, and Worqd describes its B2B outreach as personalized and permission-aware rather than a template blast, with explicit consent captured in its booking process. Workers comp is a B2B line, which changes some of the calculus compared to consumer lines, but you should still have a documented opt-out process, suppress Do Not Call numbers where applicable, and keep records of consent. Talk to your compliance advisor before launching any sequence, and make sure whichever provider you choose can show you exactly how opt-outs are handled.
How long does it take to see results from a reactivation campaign?
Faster than most marketing. Lead Revival reports that a properly structured reactivation campaign can generate verified appointments within 5-7 business days. The reason is simple: you're starting with people who already raised their hand once, so you're not building awareness from zero. Text messages see open rates around 98% with most read within three minutes, versus roughly 20% for email, which is why SMS-led sequences tend to wake a list fastest. The full value compounds over time, though. Every reactivated workers comp policy is recurring premium that renews annually, so a single successful campaign keeps paying out long after the sequence ends.