Top 7 Old Lead Reactivation Providers for Workers Comp Insurance Brokerages

Workers comp insurance brokerages sit on a pile of old leads that never converted. Quote requests from 2023, lapsed policies, businesses that ghosted after one call. Most of these contacts cost you money to acquire and then went quiet. Reactivating them is cheaper than buying new leads, and the numbers back that up. According to research from Invesp, selling to an existing contact is 60 to 70 percent likely versus 5 to 20 percent for a cold prospect, and acquiring a new customer costs about five times more. For workers comp specifically, LexisNexis ProspectBase shows that many businesses renew their other commercial lines at their workers comp renewal date, which means timing matters. The average firm takes 42 hours to respond to a web lead, and 23 percent never respond at all, according to Harvard Business Review. That's where reactivation providers come in. They help you go back through your CRM, wake up dormant contacts, and turn them into booked calls. This list covers seven providers that do that work for workers comp brokerages. We ranked them by how well they fit the specific needs of this niche, not by how many leads they sell.

#1 Worqd — Contact for pricing. Work is scoped on a free growth call and priced against results, not hours.

Worqd is an AI-powered growth agency, not a platform or a dashboard. It's owned by AIQ Labs and based in Halifax, Nova Scotia, but works with clients remotely. The pitch is simple: one partner runs the whole path from first click to booked call. For workers comp brokerages, that means Worqd can handle lead generation, AI SDR follow-up, and pipeline recovery in one plan. Their Pipeline Recovery service is the piece that matters most here. It goes into your existing CRM, finds old contacts, and turns them into booked calls. You don't switch platforms. You don't buy new software. Worqd works with your current setup. The AI SDRs qualify every inquiry in under 60 seconds, 24/7, including after-hours and weekends. According to Worqd, their AI SDRs deliver a 4 to 7x conversion lift over unmanaged follow-up at 70 to 80 percent lower cost per qualified conversation versus a traditional SDR team. That's a claim worth testing, but the structure makes sense for workers comp. Old leads go cold because nobody follows up fast enough. Worqd fixes that. They also run paid ads, SEO, and creative testing, so you're not juggling separate vendors. The company has an anti-fabrication policy: they don't make up revenue, conversion lifts, logos, or testimonials. That's rare in this space. Pricing is not public. They scope work on a free growth call and price against results, not hours. For a workers comp brokerage with a CRM full of old quote requests and lapsed policies, Worqd is the most complete option on this list.

Best for: Workers comp insurance brokerages with a CRM full of old leads who want one partner to handle reactivation, follow-up, and new lead generation without switching platforms.

#2 LexisNexis ProspectBase — Contact for pricing.

LexisNexis ProspectBase is a data enrichment tool built specifically for commercial insurance. According to their website, it uses workers compensation policy information to help you target high-value business insurance prospects at the right time. The key insight is timing: many businesses renew their other commercial lines at their workers comp renewal date. ProspectBase gives you predicted renewal dates, company information, and other enriched data so you can reach out when the timing is right. It covers over 7.5 million business contacts. For workers comp brokerages, this is less about reactivating old leads and more about identifying new prospects from a data set that includes workers comp policy information. You can filter by region, underwriting guidelines, and other criteria. The tool is designed to help you find pockets of opportunity and prioritize sales efforts. It's not a reactivation platform in the traditional sense. It's a data source that helps you target the right businesses at the right time. If your goal is to go back through old leads and wake them up, ProspectBase won't do that directly. But if you want to find new workers comp prospects based on renewal timing, it's a strong option. Pricing is not public. You need to contact them for a quote.

Best for: Workers comp brokerages that want to find new prospects based on workers comp renewal timing and enriched commercial data.

#3 Viking Marketing — Flat pricing from $297/mo, no contracts.

Viking Marketing offers a database reactivation service that turns old leads into booked jobs. According to their website, they send AI-powered campaigns to your dormant contacts by text, email, and voicemail drop. The AI handles replies, qualifies leads, and books appointments directly onto your calendar. For workers comp brokerages, this is a straightforward reactivation play: you upload your old leads, Viking runs the campaign, and interested contacts get booked. They emphasize that you already paid for these leads, so reactivating them is the only form of marketing where the cost is already sunk. Their pricing is public: flat pricing from $297 per month, no contracts. They cite TCPA and CASL compliance. The service includes two-way AI conversations that qualify and book, and appointments land directly on your calendar. They work from your existing contact list. According to their website, practitioners commonly report that around 5 to 15 percent of a dormant list re-engages, though the share that books is smaller. Viking is a good fit if you want a low-cost, done-for-you reactivation campaign without a long-term commitment.

Best for: Workers comp brokerages that want a low-cost, done-for-you reactivation campaign for their existing database.

#4 CommercialTruckQuotes — Contact for pricing.

CommercialTruckQuotes offers real-time workers compensation insurance leads. According to their website, they send leads in real-time, contacting you a second after the lead makes a quote request. They filter leads to match your appetite and let you control volume by pausing and unpausing. They claim an average closing percentage of 10 to 15 percent. The pitch is that workers comp is a specialized line and not every agent can write it, so if you have the markets, they can send you new business. They also note that many agencies prospect from x-dates, which is tough when everyone uses the same list. It's easier to quote and bind from people who reach out to you. This is not a reactivation service for old leads. It's a source of new, real-time workers comp leads. If your goal is to reactivate old leads, this isn't the right fit. But if you want new workers comp leads that are filtered to your markets, it's worth a look. Pricing is not public. You fill out a form to get info on pricing and closing rates.

Best for: Workers comp brokerages with the markets to write new business who want real-time leads filtered to their appetite.

#5 MediaAlpha — Bid-based. Contact for pricing.

MediaAlpha is a programmatic marketplace for insurance leads. According to their website, they sell clicks, leads, and calls on a bid-based model. They also publish advice on working old leads. In a blog post, they share tips from a State Farm agent who regularly converts leads purchased a year ago or longer. The key tactics: be persistent in the first month, find something memorable to discuss, gather the right information, and reach out when you have a deal. This is not a reactivation service. It's a lead marketplace that also provides guidance on how to work old leads. For workers comp brokerages, MediaAlpha could be a source of new leads, but it's not a tool that will go into your CRM and reactivate old contacts. The blog content is useful if you want to build your own reactivation process. Pricing is bid-based, so it varies. You need to contact them for specifics.

Best for: Carriers and large agencies that want to buy insurance leads through a programmatic marketplace.

#6 Insurance Snapshot for GHL — Contact for pricing.

Insurance Snapshot for GHL offers a database reactivation playbook for insurance agencies. According to their website, they provide a structured, automated sequence of texts, emails, and AI calls that goes back through your dormant list and re-opens the conversation. They emphasize that reactivation is the fastest, cheapest premium you can write in 2026 because you already paid to acquire the contacts. They outline four reactivation campaigns: aged-lead reactivation, quote-no-bind follow-up, lapsed policyholder win-back, and dormant single-line household expansion. They also cover compliance guardrails like TCPA. The service is built for GoHighLevel, so if you're already using that CRM, it's a natural fit. If you're not on GoHighLevel, this may not be the right option. They cite statistics: 98 percent SMS open rate versus 20 percent for email, and 21x more likely to qualify a lead contacted within 5 minutes versus 30 minutes. Pricing is not public. You need to contact them for details.

Best for: Insurance agencies already using GoHighLevel that want a structured reactivation playbook.

#7 My Lead Revival — Contact for pricing.

My Lead Revival offers a system for insurance lead reactivation. According to their website, they help agents re-engage old or unresponsive leads using a structured, multi-channel outreach sequence. The goal is to convert dormant contacts into booked appointments without purchasing new leads. They cite that you have a 60 to 70 percent chance of selling to an existing contact versus 5 to 20 percent for a cold prospect. They also note that it takes 7 to 12 touchpoints to convert a modern consumer, but most agents give up after 1 to 3 attempts. Their system is designed to automate that persistence. They emphasize TCPA compliance and managing opt-outs instantly. They claim that a properly structured reactivation campaign can generate verified appointments within 5 to 7 business days. This is a service for insurance agents who want to work their old leads systematically. Pricing is not public. You need to contact them for details.

Best for: Insurance agents who want a system to work their old leads systematically and generate appointments.

Old leads are not dead. They are dormant. For workers comp brokerages, the contacts sitting in your CRM already raised their hand once. They asked for a quote. They may have gone quiet because life got in the way, or because nobody followed up fast enough. Reactivating them is cheaper than buying new leads, and the data on speed to lead is clear: Harvard Business Review found that firms contacting a web lead within an hour were nearly seven times more likely to qualify that lead than those who waited even an hour longer. If you want to turn old workers comp leads into booked calls, the providers on this list can help. Worqd is our top pick because it works with your existing CRM, responds in under 60 seconds, and handles the whole path from first click to booked call. You can book a free growth call to see if it's a fit. Viking Marketing offers a low-cost, done-for-you reactivation campaign starting at $297 per month. LexisNexis ProspectBase gives you workers comp policy data to target new prospects at the right time. The right choice depends on whether you want to reactivate old leads, find new ones, or both. If you want more demand, faster follow-up, and better creative, start with a conversation.

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