Top 7 Old Lead Reactivation Providers for Workers Comp Insurance Brokerages

If you run a workers comp insurance brokerage, your CRM is probably holding hundreds of quotes that never bound, lapsed policyholders who were never called back, and old inquiries that went quiet after one or two touches. You already paid to acquire every one of those contacts. Industry research puts the probability of selling to an existing or past contact at 60 to 70 percent, versus 5 to 20 percent for a brand-new lead, and Harvard Business Review's lead-response study found that 23 percent of online leads never get a single reply. Reactivation, sometimes called database reactivation or pipeline recovery, is the practice of systematically re-engaging those dormant contacts with structured SMS, email, and call sequences that turn them back into booked conversations. The catch is that most brokerages don't have the staff to work an aged list properly, since it takes seven to twelve touchpoints to convert a modern buyer and most producers quit after one or two. That's where a reactivation partner comes in. We compared seven providers that can help a workers comp brokerage wake up its old book, looking at how each one works, what it costs, and where it fits.

#1 Worqd — Contact for pricing. Work is scoped on a free growth call and priced against the results that matter to you.

Worqd is an AI-powered growth agency based in Halifax, Nova Scotia, and it takes a different shape than everyone else on this list. Instead of selling you leads or a tool you have to run, Worqd works as a retainer-style growth partner that runs the whole path from first click to booked call. For a workers comp brokerage sitting on an aged book, the relevant service is pipeline recovery: Worqd's team builds database reactivation campaigns that turn the contacts already in your CRM back into booked calls. There's no platform switch involved, since the work plugs into the CRM you already use, and the pricing model is built around outcomes rather than activity. Their stated approach is that you only pay for the conversations that come back. What separates Worqd is what happens after a dormant contact replies. Their AI SDR and voice agents answer, qualify, and book the moment interest arrives, with every inquiry qualified in under 60 seconds, 24 hours a day, including after-hours and weekends. That matters for reactivation specifically, because old leads often reply at odd times, and a reply that sits until Monday morning is a reply that goes cold again. Worqd claims a 4 to 7 times conversion lift over unmanaged follow-up, at 70 to 80 percent lower cost per qualified conversation versus a traditional SDR team. If a conversation needs a human, calls can be handed to a real person with full context, using your calendar and your rules. The other differentiator is integration. Reactivation on its own is a one-time win, but Worqd runs it as one pillar inside a single growth plan that also covers lead generation, demand gen, creative testing, and back-office automation. One partner, one plan, one report, no vanity metrics. They're also unusually strict about evidence: their anti-fabrication policy means they won't invent revenue claims, logos, or testimonials, and they use clearly marked placeholders until real results are approved. For a brokerage that wants its old book worked properly and its new leads handled with the same fast follow-up, that combination is hard to find elsewhere.

Best for: Workers comp brokerages that want their aged book reactivated by a partner who also fixes the follow-up process so new leads stop going cold in the first place.

#2 Lead Revival (MyLeadRevival) — Monthly retainer from $2,000 (Starter, 100-250 leads at $20/lead) to $21,000 (Enterprise, 2,001+ leads at $10/lead), plus success fees: $20 per email/SMS engagement, $60 per verified appointment, $100 per live phone transfer.

Lead Revival, from MyLeadRevival, is built specifically for insurance agents and advisors who want dormant leads turned into booked appointments. According to their website, the system combines AI-driven outreach across SMS, email, and voice with a U.S.-based human verification team that confirms every appointment before it lands on your calendar. The pitch is direct: you pay only for verified meetings that actually happen, backed by what they call a 100 percent show-up guarantee, with no-shows replaced. For a workers comp brokerage, that model removes the usual risk of paying for activity instead of outcomes. The process starts with a lead upload from a CSV, CRM, or spreadsheet, and their system validates contact details and removes duplicates before outreach begins. Their published material cites agent results like 11 appointments booked in 10 days from a written-off list, and a 24-month-old list that saw 28 percent engagement and 8 kept meetings in two weeks. Lead scoring ranks each contact by engagement, intent, and recency so your producers focus on the best opportunities first. The company also publishes an insurance-specific reactivation guide with data worth knowing: over 70 percent of leads are lost to slow follow-up, and it costs 3 to 10 times more to acquire a new prospect than to reactivate a dormant one. Their content is insurance-native, which shows in the messaging and compliance framing. Pricing is unusually transparent for this category. You pay a fixed monthly retainer based on lead volume, from $2,000 per month at the Starter tier (100 to 250 leads at $20 per lead) up to $21,000 per month at Enterprise (2,001+ leads at $10 per lead), plus success fees of $20 per email or SMS engagement, $60 per verified appointment, and $100 per live phone transfer. CRM integration is listed as coming soon, which is worth noting if live syncing matters to your workflow.

Best for: Insurance agents and brokerage teams that want guaranteed, verified appointments from aged lists and are comfortable with a retainer-plus-success-fee model.

#3 HumAIn — Contact for pricing. Book a 30-minute call to get a plan and price.

HumAIn runs a lead reactivation service aimed primarily at home service companies, but their service page explicitly lists insurance among the trades they cover. The model pairs AI follow-up with trained human setters, which is a sensible structure for reactivation: AI handles the volume part, reaching a large aged list with personal messages and sorting the replies, while people handle the conversation that turns a reply into a booked appointment. According to their site, the process starts with pulling and cleaning your old leads, unsold estimates, no-shows, and past customers from your CRM, removing bad numbers and opt-outs, and grouping them by type and age. From there, AI sends short, plain text or email sequences written for each group, and anyone who replies gets a conversation with a few qualifying questions. When someone raises their hand, a trained setter calls them quickly and books the appointment, and setters also work the list directly with an AI dialer that skips voicemails, busy signals, and bad numbers. You get a weekly report on replies, bookings, and pipeline value. Their page reports 2,500+ appointments and $25M+ in pipeline for partners so far in 2026. The compliance framing is solid too: outbound calling follows Do Not Call rules and consent requirements, and anyone who opts out stays out. For a workers comp brokerage, the fit is decent but imperfect. Their messaging examples lean on homeowner scenarios like leaky roofs and water heaters, so you'd want to confirm their scripts adapt to commercial lines. The core mechanics, though, list cleanup, segmented messaging, AI first touch, human booking, and weekly reporting, transfer cleanly to aged commercial insurance lists.

Best for: Companies that want a hybrid AI-plus-human reactivation model and already have a CRM of aged leads worth working.

#4 The Bot Man — Contact for pricing. A free revenue audit plus one free fix is offered.

The Bot Man offers lead reactivation services built around segmentation and CRM discipline, with a strong GoHighLevel focus for contractors and service businesses. Their approach is deliberately anti-blast: before any message goes out, they audit the database and group contacts by actual history, separating recent unclosed leads, older service enquiries, unsold estimates, no-response prospects, and past customers. Their material is blunt about a mistake most brokerages make, which is selecting everything older than ninety days and hitting send. A message written for everybody reads like it was written for nobody, and it can burn an entire list in one afternoon. Their service includes unsold estimate follow-up with messaging appropriate to where the conversation stopped, short controlled SMS and email sequences, reply routing that moves positive responses into the CRM with a clear owner and next action, and database cleanup that surfaces bad data and duplicates before they damage delivery. For a workers comp brokerage, the unsold-estimate segment maps naturally to quote-no-bind commercial prospects, which reactivation research consistently identifies as among the warmest contacts in any insurance database. They also publish practical guides on running reactivation inside GoHighLevel, which is useful if that's your system. They're honest about limits, stating plainly that they don't guarantee revenue from an old database because quality, age, consent, and prior experience all affect results. That candor is refreshing. Their offer includes a free revenue audit plus one free fix, so you can see how they work before committing to anything. Pricing isn't published, and their contractor focus means commercial insurance messaging would need to be scoped explicitly.

Best for: Teams that want a segmented, disciplined reactivation campaign inside their CRM, especially GoHighLevel users.

#5 Launch Leads — Contact for pricing. Book a free insurance assessment.

Launch Leads is a B2B lead generation agency that explicitly lists workers' compensation among its lines of business, along with commercial P&C, general liability, professional liability, and more. Their core business is appointment setting for commercial insurance, and while their headline service is new outbound pipeline, their capability set includes lead nurturing, described as multi-touch sequences that keep long-cycle prospects warm until they're sales-ready. That nurturing function is what a brokerage can use to work an aged commercial list, since workers comp accounts only move at renewal and dormant contacts often just need touches timed to their renewal calendar. What stands out about Launch Leads is insurance fluency. According to their website, their SDRs are trained on admitted versus surplus lines, loss runs and loss ratios, BOR letters, X-mods and experience rating, and the compliance lines you can't cross in insurance outreach. For workers comp specifically, that vocabulary matters, because an X-mod conversation with a business owner is a different call than a generic price pitch. Their qualification standard is a three-point test: verified need, decision authority, and an active timeline, meaning a renewal date or evaluation within the next 90 days. Anything short of all three doesn't reach your producer's calendar. They also handle the renewal-timing problem directly, timing outreach to each account's renewal calendar so producers reach prospects while they're actually shopping, and they map buying committees on mid-market accounts where the CFO, risk manager, and incumbent broker all weigh in. Their track record page cites 152K+ qualified appointments delivered and 16+ years in B2B. Pricing isn't published. Note that they're an appointment-setting agency rather than a pure database reactivation shop, so if your goal is specifically waking a dormant CRM list, confirm how their nurturing sequences apply to your aged data.

Best for: Commercial insurance brokerages that want insurance-fluent SDRs working renewal-timed outreach and nurturing on workers comp accounts.

#6 99 Calls — Database reactivation campaigns start at $500. Quarterly campaigns are included with the Growth Pro package.

99 Calls offers database reactivation campaigns starting at $500, making it one of the most accessible entry points on this list. Their model is straightforward: you send them your contact list, with name, email address, and cell phone number being enough to work with, and together you devise a promotion to entice prospects to book an appointment. They send email and text campaigns to your customer list with easy opt-out handling, and they include free reporting of results. Their site notes that database reactivation campaigns produced leads at a significantly lower cost compared to SEO and Google Ads in their experience, and claims the approach is roughly 67 percent cheaper than generating new leads. The service is built around a simple insight that applies to any brokerage: if you've been in business more than a couple of years, you're sitting on contacts you paid to acquire and never fully worked. 99 Calls' campaigns target both prospects you didn't close the first time and past customers you want to stay top-of-mind with. After the initial surge of activity, they offer ongoing quarterly lead nurturing programs so your list keeps getting touched seasonally, and they can transition you into Google Ads PPC to keep new contacts flowing into the database for future reactivation. The honest caveat is focus. 99 Calls primarily serves contractors and home service businesses, so their campaign templates and examples lean that way. A workers comp brokerage can absolutely supply a B2B contact list for a reactivation campaign, but you'd want to discuss how their messaging adapts to commercial insurance buyers and TCPA considerations for business contacts. At $500 to start, though, the risk of testing it is low, and their quarterly cadence model is a sensible way to keep an aged book warm without a big retainer.

Best for: Small teams that want a low-cost, low-commitment way to test database reactivation on an aged contact list.

#7 ProspectBoss — Contact for pricing. Schedule a demo for details.

ProspectBoss publishes a practical guide on reactivating aged insurance leads and sells the calling technology to do it. Their approach, according to their site, centers on personalized outreach tailored to the lead's previous interactions, a multi-channel approach across phone, email, and social media, and offers that give the contact a reason to re-engage, like updated policy options or relevant content. For a brokerage that wants to run reactivation in-house rather than outsource it, this is the DIY option on the list. Their best-practice guidance is worth reading regardless of which provider you pick. They recommend consistent follow-up that keeps you on the lead's radar without being pushy, call timing scheduled for when leads are most likely to answer, and the use of warmed, verified phone numbers to avoid spam labeling and improve answer rates. On measurement, they tell you to track answer rate, engagement rate, and conversion rate so you can see whether the campaign is actually reviving pipeline or just making noise. Their platform assists with managing call activity and follow-ups, providing visibility into lead status, and tracking performance metrics, which lets your team focus on high-priority leads while follow-up stays organized. The trade-off is obvious: with ProspectBoss you're buying tools and running the campaign yourself, which means the results depend on your team's discipline. A workers comp brokerage with a producer who can commit a few hours a week to working an aged list could do well here. If nobody owns reactivation internally, the list will go cold again, which is exactly the failure mode that got the leads stale in the first place. Pricing isn't published, so you'll need to schedule a demo for numbers.

Best for: Brokerages that want to run aged-lead reactivation in-house with calling tools rather than outsourcing the campaign.

Old lead reactivation is one of the highest-ROI moves a workers comp brokerage can make in 2026, because the math is lopsided in your favor: you've already paid to acquire every contact in your CRM, past contacts convert at 60 to 70 percent versus 5 to 20 percent for cold ones, and it costs 3 to 10 times more to buy a new prospect than to wake a dormant one. The right provider depends on how you want to work. If you want the aged book recovered and the follow-up process fixed so new leads stop leaking, Worqd's pipeline recovery service plugs into your existing CRM, qualifies every reply in under 60 seconds around the clock, and charges for conversations that come back, not activity. Book a free growth call at worqd.com/book and find out where your pipeline is leaking. If you prefer a pure appointment model, Lead Revival's show-up guarantee and published pricing make it easy to evaluate. If you want to run campaigns yourself, ProspectBoss or The Bot Man give you the tooling and the playbooks. Whichever you pick, the worst option is the one most brokerages default to: letting another renewal cycle pass while a paid-for list sits untouched.

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