Top 7 Old Lead Reactivation Providers for Workers Comp Insurance Brokerages

Workers comp renewals run on a calendar, and that calendar is the same one your dormant database runs on. Between X-mod changes, payroll audits, class code corrections, and the 90 to 120 day window before a policy date, there are dozens of legitimate reasons to call a prospect who ghosted you last year. The problem is nobody does. Harvard Business Review audited 2,241 U.S. companies and found 23% of web leads never got a response at all, and the average firm took 42 hours to reply. Those aren't bad leads. They're abandoned ones. Reactivating them costs 3 to 10 times less than acquiring a new prospect, and you have a 60 to 70% chance of selling to a contact who already knows you versus 5 to 20% for a stranger. This list covers seven providers that help workers comp brokerages wake up the CRM they already own, from full-service growth partners to data tools and dedicated reactivation shops.

#1 Worqd — Contact for pricing

Worqd is an AI-powered growth agency run by AIQ Labs out of Halifax, Nova Scotia, working with clients remotely. It's a retainer-style growth partner, deliberately not a platform or a dashboard you log into. The promise is simple: one partner runs the whole path from first click to booked call. That includes Pipeline Recovery, which is their name for database reactivation. They take the contacts already sitting in your CRM, run structured outreach to reopen the conversation, and route the interested ones straight to your producers' calendars. It works with the CRM you already use, so there's no migration and no new system for your team to learn. Two things stand out for a workers comp brokerage specifically. First, the pricing model: Worqd says you only pay for the conversations that come back, which lines up with how a comp book actually gets written (against bound premium, not activity). Second, the response layer. Their AI SDR and AI voice agents answer, qualify, and book within 60 seconds of a lead raising their hand, 24/7 including after-hours and weekends, and hand calls to a real person with full context when needed. What makes Worqd worth the top slot on this list is the integrated piece. Old lead reactivation doesn't sit in a silo here. It runs alongside lead generation, demand generation, AI search visibility (getting cited inside ChatGPT, Perplexity, Google AI Overviews, Claude, and Copilot), an AI Creative Lab that produces UGC-style video and static ads at media-buying speed, and back-office automation for lead qualification, support, and document processing. For a comp brokerage chasing mid-market accounts with multi-stakeholder buying committees (risk manager, CFO, operations, incumbent broker of record), that matters. You get one plan, one report, and no vanity metrics. The outreach is personalized and permission-aware, described on their site as the opposite of a template blast, with explicit consent captured before anyone gets contacted. Worqd publishes no pricing publicly; work is scoped on a free growth call and priced against results rather than logged hours. They also run an anti-fabrication policy: until real evidence is approved, they use clearly marked placeholders rather than inventing revenue numbers, logos, or testimonials.

Best for: Workers comp brokerages that want one partner to run reactivation, new lead flow, and fast follow-up together, and would rather pay for booked conversations than for activity

#2 Lead Revival — Monthly retainer by lead volume: Starter $2,000/mo (100–250 leads at $20/lead), Growth $4,500/mo (251–500 at $17), Pro $7,750/mo (501–1,000 at $15), Scale $12,500/mo (1,001–2,000 at $12), Enterprise $21,000/mo (2,001+ at $10). Success fees: $20 per email/SMS engagement, $60 per verified held appointment, $100 per live phone transfer.

Lead Revival is a dedicated lead reactivation service built around AI outreach plus a U.S.-based human verification team. According to their website, the system re-engages dormant leads through personalized SMS, email, and call sequences, then hands every interested lead to trained verification specialists who confirm intent, availability, and contact accuracy before anything hits your calendar. The output is a booked appointment, and the company backs it with a 100% show-up guarantee: no-shows are replaced, and you pay for verified meetings that actually happen. For a workers comp brokerage, that guarantee is worth a hard look. Producers' time is expensive and renewal windows are short, so a meeting that doesn't materialize is a real cost. The commercial model is transparent, which is unusual in this category. Pricing runs on a monthly retainer scaled by lead volume: $2,000 per month minimum for 100 to 250 leads at $20 per lead, $4,500 for 251 to 500 at $17, $7,750 for 501 to 1,000 at $15, $12,500 for 1,001 to 2,000 at $12, and $21,000 for 2,001+ at $10. On top of that sit success fees only when outcomes land: $20 for an email or SMS engagement, $60 for a verified held appointment, and $100 for a live phone transfer. Their published results include a 24-month-old list that produced 28% engagement and 8 kept meetings in two weeks, and 28 to 31% engagement rates on leads aged 18 to 24 months. The service is aimed at insurance and financial services agents, which maps cleanly onto a comp book.

Best for: Insurance and financial services agents with a sized dormant list who want guaranteed show-up appointments and don't want to staff verification themselves

#3 Launch Leads — Contact for pricing (free insurance assessment to scope)

Launch Leads is a B2B appointment-setting and lead generation agency that has been running outbound sales teams since 2009. Their insurance practice covers commercial P&C, general liability, commercial auto and fleet, workers' compensation, professional liability, D&O, cyber, and BOP, plus specialty and benefits lines. The company reports 152K+ qualified appointments delivered, 52K+ sales opportunities created, and $5B+ in pipeline revenue influenced over 16 years. What makes them relevant to a workers comp brokerage is their published Dead Lead Revival methodology, which treats reactivation as a structured signal-detection exercise rather than a blast. They emphasize verifying data before outreach (people change roles, emails bounce, numbers disconnect), reconstructing the original context from CRM notes and email threads, and giving prospects an easy way back in without the awkwardness of a ghosting follow-up. Their qualification standard is strict and worth quoting: verified need (a real coverage gap, upcoming renewal, or incumbent dissatisfaction), decision authority (they can bind or recommend the placement), and an active timeline (a renewal or evaluation inside 90 days). Anything short of all three doesn't reach a producer's calendar. For comp specifically, they talk fluently about renewal-locked buying windows, X-mods and experience rating, loss runs and loss ratios, BOR letters, and committee-driven accounts where the CFO, risk manager, and incumbent broker all weigh in. They also handle compliance-sensitive outreach, routing scripts through your team before the first dial. Pricing isn't published; they offer a free insurance assessment to scope the engagement.

Best for: Workers comp and commercial P&C brokerages that want a done-for-you outbound team to work renewal-timed reactivation and new business in the same motion

#4 SuperCampaign — Contact for pricing (free account and demo available)

SuperCampaign is a self-serve AI calling and messaging engine with a specific database reactivation use case. According to their website, you upload the list you stopped calling, and the system texts each contact first, then calls them with an AI appointment setter, books the ones who are ready on the call, and tags the rest. The workflow is visual and auditable: import a CSV with column mapping, apply a campaign tag, send SMS, wait two hours, place AI calls at a paced concurrent-call limit, check the calendar for a booking, and tag the outcome. For a list of 2,000 old leads, calls are worked steadily over days rather than blasted in an hour. If a lead says call me next month, the workflow parks the run and calls back at the requested time instead of writing them off. Compliance controls are built into the mechanics, which matters a lot for insurance outreach. Quiet hours are set per channel in your organization's timezone, opt-outs are honored across every future campaign, and do-not-call is applied automatically when a contact asks during a call. Their FAQ is honest about the boundary: the tool enforces the mechanics, but whether you may lawfully call a given contact under TCPA and local law remains your responsibility. They list insurance and finance as a target use case, calling out lapsed quotes and upcoming renewals worked inside your compliance window with every outcome logged. Setup is described as an afternoon's work: clean the list, import it, draw the campaign, let it run. Pricing isn't published on the use case page; a free account and demo are offered.

Best for: Brokerages that want to run reactivation themselves with AI calls and texts, with pacing and compliance controls they configure

#5 LexisNexis ProspectBase — Contact for pricing

LexisNexis Risk Solutions ProspectBase is a commercial insurance prospecting data product built on workers' compensation policy information, which makes it a natural fit for a comp brokerage thinking about reactivation and re-engagement timing. According to the LexisNexis Risk Solutions site, ProspectBase draws on more than 7.5 million business contacts and surfaces enriched commercial insurance data including predicted renewal dates and company information. The pitch is timing: many businesses renew their other commercial lines at their workers' comp policy renewal date, so knowing the comp renewal window tells you when to reach out to a dormant account about their entire program. That's exactly the trigger a reactivation campaign needs to move from generic check-in to a specific reason to talk. You can filter prospects by region or territory, including small businesses, and match them against your underwriting guidelines so outreach effort goes where your appetite actually is. LexisNexis positions it as a way to find pockets of opportunity, prioritize sales effort, and refine lead generation generally. Two caveats worth stating plainly. First, this is a data and insight product, so the outreach, sequencing, and follow-up all sit with you or another vendor. Second, LexisNexis discloses that ProspectBase is not a consumer reporting agency product under the FCRA and can't be used as a factor in determining eligibility for credit, insurance, or employment, and that public record data can contain errors and should be independently verified. Pricing isn't published; you contact LexisNexis Risk Solutions directly.

Best for: Workers comp brokerages that need renewal-timing intelligence and enriched commercial data to decide which dormant accounts to work and when

#6 Zywave — Contact for pricing

Zywave is an insurtech provider whose lead generation solutions cover employee benefits, personal lines, and property and casualty, with the P&C capabilities being the relevant piece for a workers comp brokerage. Per their announcement of expanded lead generation coverage, P&C professionals can target commercial prospects using hazard and property data, carrier and broker listings, policy x-dates, OSHA violations, DOT inspections, and penalties. That last cluster is quietly powerful for comp reactivation. OSHA violations and DOT inspection data are risk signals. When a dormant account racks up new violations or a trucking prospect adds DOT penalties, their mod and their pricing are about to move, and that's a concrete reason to reopen a conversation you let go cold. Zywave's Sales Cloud for Personal Lines bundles lead generation with marketing automation, a comparative rater, and an agency management system, and the company describes its wider portfolio as sales management, client delivery, content, and analytics for carriers, agencies, and brokerages. More than 15,000 carriers, agencies, and brokerages use Zywave, including all of the top 100 U.S. insurance brokerages per their own materials. The honest framing for this list: Zywave is a prospecting and data platform with marketing automation around it, so a reactivation campaign is something you build on top of their data and workflows rather than a done-for-you service. Pricing isn't published on the pages reviewed; you contact Zywave for details.

Best for: Larger comp and benefits brokerages that want renewal and risk-signal data plus marketing automation to run their own reactivation plays

#7 Mach 5 — Contact for pricing

Mach 5 is an AI answering, follow-up, and booking service built specifically for insurance agencies, and lead reactivation is one of the named jobs it handles. Per their site, Mach 5 reaches back out to selected older leads and helps bring interested prospects back to your calendar. Note the word selected: the framing is targeted re-engagement of specific segments rather than a full-database sweep, which fits a comp book where account value varies enormously and a $50,000 premium account deserves different treatment than a small monoline shop. Around the reactivation work, Mach 5 handles AI receptionist duties for calls your agency can't get to, prospect intake that collects more than a name and number, quote follow-up reminders, renewal follow-up that gathers business changes worth discussing before renewal, and appointment confirmations and reminders. For a comp brokerage, the renewal follow-up piece deserves a look on its own. Mach 5 describes reaching clients before renewal to collect the business changes worth discussing: payroll growth, new states, class code shifts, ownership changes. That's the exact information that drives a comp remarketing submission. They also emphasize keeping your existing CRM or AMS, with published guidance on adding AI without replacing your agency management system and on how to switch CRMs without losing your book. Pricing isn't published on the pages reviewed; their blog compares answering-service costs using call volume and length as the basis for evaluation. Setup is described as tailored to the way your agency works, with your team in control of what gets automated.

Best for: Independent insurance agencies that want AI answering, quote and renewal follow-up, and targeted old lead reactivation without replacing their CRM or AMS

Every provider on this list solves a different slice of the same problem: a workers comp database full of accounts that went quiet for reasons that had nothing to do with fit. Payrolls changed, mods moved, a renewal date passed, a producer stopped after two calls. If you want reactivation run as part of one growth motion with fast follow-up and pricing tied to the conversations that come back, Worqd is the one to talk to first. If you want a done-for-you reactivation shop with guaranteed show-up appointments, Lead Revival publishes real numbers. If you want renewal and risk-signal data to run your own plays, LexisNexis ProspectBase and Zywave are worth a demo. Whatever you pick, start with the list you already own before you buy another lead. Book a growth call at worqd.com/book and we'll look at where your pipeline is leaking.

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