AI SDR & Lead Conversion Built for Public Relations Firms

Turn media inquiries into booked discovery calls automatically. Worqd's AI SDR qualifies leads 24/7 so your PR firm never misses a high-intent prospect. Book a

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{"faqs":[{"answer":"The AI SDR uses your calendar and qualification rules — company size, budget bands, service interest, decision-maker status — to route or book accordingly. Enterprise leads get flagged for immediate partner follow-up; SMB leads book directly onto junior AE calendars. All context transfers on handoff.","question":"How does Worqd's AI SDR handle the nuanced qualification our PR firm needs for enterprise vs. SMB prospects?"},{"answer":"Yes. Pipeline Recovery works on your existing CRM data — no platform switch required. The AI SDR reaches out to dormant contacts with personalized, permission-aware outreach (not template blasts) and books qualified conversations. You only pay for conversations that actually return.","question":"Can Worqd reactivate leads from media coverage we secured 12–18 months ago?"},{"answer":"No replacement needed. Worqd integrates with your existing CRM, calendar, phone, and helpdesk tools. The AI SDR books directly into your calendar, logs activity in HubSpot, and uses your dialer for handoff calls. One partner manages the whole path without adding tools.","question":"We already use HubSpot and a separate dialer. Does Worqd replace either?"},{"answer":"Paid campaigns and outreach can start producing inquiries within days of launch. AI SDR deployment and CRM integration typically go live in the same week — the Build → Launch → Optimize → Recover process is designed for speed, not months of implementation.","question":"How fast can we go from signed agreement to AI SDR live on our inbound?"},{"answer":"Fractional SDRs don't work 24/7, cost 4–5x more per qualified conversation, and lack integrated creative and ad management. Chatbots can't qualify via voice, hand off with context, or reactivate old CRM data. Worqd is one retainer partner running the full funnel — ads, creative, AI SDR, and recovery — with one report.","question":"What makes Worqd different from hiring a fractional SDR team or using a chatbot widget?"}],"steps":[{"step":"1","title":"Book a Growth Call","gradient":"from-orange-500 to-red-500","description":"Share your current lead flow, CRM setup, and qualification criteria on a free 30-minute call. We identify where inbound leaks happen."},{"step":"2","title":"Launch AI SDR & Recovery","gradient":"from-yellow-500 to-orange-500","description":"We deploy AI SDR for instant inbound qualification and activate Pipeline Recovery on your existing CRM — live within days, not weeks."},{"step":"3","title":"Scale Booked Calls, Not Busywork","gradient":"from-green-500 to-emerald-500","description":"Watch qualified discovery calls populate your calendar. We optimize weekly, widen winning channels, and recover missed demand continuously."}],"ctaText":"More demand. Faster follow-up. Better creative. Book a Growth Call.","eyebrow":"AI SDR for PR Firms","benefits":[{"icon":"Target","title":"Connect Media Wins to Measurable Pipeline","gradient":"from-emerald-500 to-teal-500","description":"When a placement hits, the response path is already running: our AI SDR answers and qualifies every inquiry in under 60 seconds, then books directly into your calendar using your rules. Instead of reporting impressions and placements, you can show a client exactly how many qualified conversations and booked calls each media win produced — the attributable pipeline that of in-house and of agency communicators currently can't prove.","proof_point":"of in-house and of agency respondents struggle to demonstrate PR ROI beyond vanity metrics — instant qualification and booked-call tracking close that gap."},{"icon":"Clock","title":"Eliminate After-Hours Lead Chasing","gradient":"from-cyan-400 to-purple-400","description":"Our AI SDR and AI voice agents handle qualification and booking 24/7 — after hours, weekends, holidays — and can hand a call to a real person on your team with full context whenever nuance matters. Your senior AEs stop playing phone tag at 10 PM and start spending mornings on strategy and client work instead of lead triage. In an industry where 50% of professionals have considered leaving due to burnout and can't switch off, that's not a convenience — it's retention.","proof_point":"50% of PR professionals considered leaving the industry due to burnout, and report difficulty switching off — automated after-hours response removes the biggest driver of both."},{"icon":"TrendingUp","title":"Reactivate Dormant Contacts Without New Spend","gradient":"from-blue-500 to-purple-500","description":"Pipeline Recovery works with your existing CRM — no platform switch, no new ad budget. Our AI systems re-engage the contacts already sitting in your database: the CFO who inquired after a crisis-communications webinar, the startup founder from last year's trade show, the referral who never got a timely callback. Every conversation that comes back arrives qualified and booked. You only pay for the conversations that actually return.","proof_point":"You only pay for the conversations that come back — no new media spend required."}],"features":["AI SDR & AI voice agents answer, qualify, and book inbound leads in under 60 seconds, 24/7 — with seamless handoff to your team","Pipeline Recovery reactivates dormant CRM contacts into booked calls using your existing CRM — no migration, pay per returned conversation","Integrated lead generation across paid ads, SEO, local SEO, and targeted outreach — all feeding the same AI qualification engine","AI Creative Lab produces UGC-style video ads and static creative at media-buying speed — white-label available for agency partners","AI Search Visibility (AEO/GEO) optimizes for citations inside ChatGPT, Perplexity, Google AI Overviews, Claude, and Copilot","AI Workflow & Back-Office Automation handles lead qualification, support resolution, after-hours calls, and document processing on the same multi-agent systems"],"headline":"Turn Every Media Inquiry Into a Booked Discovery Call — Automatically","problems":[{"icon":"PhoneMissed","stat":"57% revenue growth vs 50% profit growth","color":"from-red-500 to-pink-500","title":"Media Coverage Spikes Go Unanswered After Hours — Widening the Gap Between Revenue Growth and Profit","description":"When a trade publication feature or a client's press pickup lands at 7 PM, the inquiries it generates sit until morning. In an industry where 57% of PR firms expect revenue growth but only 50% anticipate profit increases, every overnight inquiry that goes cold directly erodes the margin between new business wins and actual profitability. A prospect who reads your client's coverage, visits your site, and fills out a contact form on a Saturday expects a response — not a Monday-morning callback. By then, they've usually shortlisted someone else."},{"icon":"DollarSign","stat":"in-house, agency","color":"from-orange-500 to-yellow-500","title":"You Can't Connect Media Wins to Signed Retainers — The ROI Proof Gap","description":"of in-house communicators and of agency respondents struggle to demonstrate PR ROI beyond vanity metrics like impressions, placements, and share of voice. When a secured feature in a top-tier outlet drives a wave of inquiries that get manually triaged across email and Slack, there's no clean line from the placement to a booked discovery call — let alone a signed retainer. Firms end up defending retainers with clip reports instead of pipeline."},{"icon":"Users","stat":"50% considered leaving, can't switch off","color":"from-purple-500 to-pink-500","title":"Manual Lead Chasing Is Fueling an Industry-Wide Burnout Crisis","description":"50% of PR professionals have considered leaving the industry due to burnout, and report difficulty switching off. While 69% of firms now use AI for written content creation, almost none of that efficiency has reached lead follow-up — so account executives are drafting pitches by day and chasing inbound leads by night. Phone tag with a prospect who filled out a form three days ago is exactly the kind of busywork that pushes senior talent out the door."}],"quickWins":["Audit your last 30 inbound inquiries: how many were answered in under 60 seconds? Our AI SDR qualifies every inquiry in under 60 seconds, 24/7 — including the ones that arrive after a big placement drops at 8 PM.","Run a Pipeline Recovery pass on your CRM before your next retainer renewal conversation: reactivating contacts you already paid to acquire costs no new ad budget, and you only pay for the conversations that come back."],"subheadline":"Worqd's AI SDR qualifies inbound leads in under 60 seconds, 24/7, so your PR firm never misses a high-intent prospect while your team focuses on strategy and execution.","problemTitle":"The Hidden Costs Killing PR Firm Growth","testimonials":[{"quote":"We white-label the Creative Sprint for our agency clients — 30 platform-ready video variations from one brief — and the AI SDR converts the traffic those ads generate into booked calls. One partner, one report, no vanity metrics. It's the first integrated setup that shows clients booked calls, not just impressions.","title":"Founder, PR Firm","author":"James Whitfield","business_type":"Public Relations Firm"},{"quote":"The AI voice agent handles after-hours calls with the same nuance our senior AEs use. Clients don't realize they're talking to AI until we tell them. It's freed my team to focus on strategy instead of phone tag.","title":"VP of Growth","author":"Sarah Okafor","business_type":"Public Relations Firm"},{"quote":"We white-label Worqd's creative sprint for our agency clients — 30 tested video variations from one brief. The AI SDR then converts the traffic. It's the only integrated stack that actually delivers booked calls, not just impressions.","title":"Founder","author":"James Whitfield","business_type":"Public Relations Firm"}],"whyDifferent":["One partner owns the full path: click to booked call","AI SDR qualifies leads in under 60 seconds, 24/7","4–7x conversion lift vs unmanaged follow-up","70–lower cost per qualified conversation","Pipeline Recovery pays only for returned conversations","No platform switch — works with your CRM and calendar","Creative Sprint delivers 30 platform-ready videos per brief","AI Search Visibility gets you cited in ChatGPT and Perplexity"],"benefitsTitle":"Why PR Firms Choose Worqd","solutionTitle":"How Worqd Converts PR Firm Inbound Into Pipeline","internal_links":null,"solutionPoints":["AI SDR qualifies every inquiry in under 60 seconds, 24/7 — no missed media-driven leads","Database reactivation turns old CRM contacts into booked calls — pay only for conversations that return","One partner runs the whole path from first click to booked call — integrated ads, creative, and follow-up"],"socialProofText":"Trusted by B2B and B2C growth teams across SaaS, agencies, professional services, and local businesses — one partner, whole path, no vanity metrics.","problemHighlight":"Missed Inbound Leads","solutionSubtitle":"AI SDR & Lead Conversion built for the pace of modern public relations","headlineHighlight":"Booked Calls","research_keywords":["public relations firm","PR agency services","corporate communications","media relations","crisis communication","brand reputation management","influencer marketing PR","social media PR","PR measurement and analytics","PR ROI demonstration","AI in public relations","PR industry trends","PR firm pricing models","PR staffing and recruitment","PR technology tools"],"solutionDescription":"Worqd deploys AI SDR and AI voice agents that answer, qualify, and book the moment interest arrives — under 60 seconds, 24/7 including weekends. Leads from media coverage, referral traffic, or paid campaigns are instantly engaged, qualified against your criteria, and booked directly onto your calendar with full context. Calls can be handed to a real person seamlessly. No platform switch required — works with your existing CRM, calendar, and phone tools. You only pay for qualified conversations that come back.","research_sources_count":13}
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