{"faqs":[{"answer":"There's no public pricing — work is priced against the results that matter to you, not the hours we log. Everything is scoped on a free growth call, and Creative Sprint volume is custom to your needs.","question":"How much does AI UGC ad creative cost for a PR firm?"},{"answer":"Yes. White-label creative is explicitly available for agencies, so you can deliver UGC-style video ads and static creative under your own brand. That makes it easy to expand your service offerings without hiring a production team.","question":"Can my agency white-label Worqd creative for our clients?"},{"answer":"AI-driven compression of agency spend is real — senior marketing leaders are reducing agency budgets. Worqd helps you protect margins with creative produced at media-buying speed and AI SDRs at 70–lower cost per qualified conversation than a traditional SDR team, so you can show measurable results instead of vanity metrics.","question":"How does this help when clients are cutting agency budgets?"},{"answer":"Paid campaigns and outreach can start producing inquiries within days of launch, and the Creative Sprint moves from brief to a delivery folder of platform-ready videos quickly. SEO compounds over months, so we set expectations honestly up front.","question":"How fast can we launch after signing on?"},{"answer":"Freelancers and vendors give you fragments — one deliverable at a time, no follow-up. Worqd is a retainer-style growth partner: one plan, one report, creative plus ads plus fast follow-up in one place. Our AI SDRs also qualify and book every inquiry in under 60 seconds, which no freelancer covers.","question":"How is Worqd different from hiring freelancers or a traditional production vendor?"}],"steps":[{"step":"1","title":"Book a growth call","gradient":"from-orange-500 to-red-500","description":"Start with a free growth call at worqd.com/book. We find the bottleneck — your buyers, offers, channels, and response process — before touching anything."},{"step":"2","title":"Get your creative brief moving","gradient":"from-yellow-500 to-orange-500","description":"Send one brief. Our AI Creative Lab turns it into concepts, scripts, and up to 30 platform-ready videos, while campaigns and fast follow-up go into motion."},{"step":"3","title":"Test, learn, and scale","gradient":"from-green-500 to-emerald-500","description":"We observe lead quality and outcomes, test what matters, drop what doesn't, and widen the winning angles — so your firm grows without adding busywork."}],"ctaText":"Book a Growth Call — see how much winning ad creative your firm could be testing.","eyebrow":"AI UGC Ad Creative","benefits":[{"icon":"Zap","title":"Creative at media-buying speed","gradient":"from-emerald-500 to-teal-500","description":"Creative at media-buying speed: The Creative Sprint turns one brief into 10 ad concepts × 3 hook variations — up to 30 platform-ready videos with scripts, hooks, offers, and CTAs already written. For a PR firm juggling multiple client retainers, that means you can test more winning ad creative for every account without waiting weeks for production or briefing freelance talent.","proof_point":"Brief → concepts → scripts → variations → delivery folder → testing — one brief becomes a full testing folder."},{"icon":"TrendingUp","title":"Lower cost per qualified conversation","gradient":"from-cyan-400 to-purple-400","description":"Lower cost per qualified conversation: Our AI SDRs deliver a claimed 4–7x conversion lift over unmanaged follow-up at 70–lower cost per qualified conversation versus a traditional SDR team. Every client inquiry is qualified in under 60 seconds, 24/7 — including after-hours and weekends — with calls handed to a real person with full context when needed. That protects your margins while client budgets tighten.","proof_point":"Every inquiry qualified in under 60 seconds, 24/7 including after-hours and weekends."},{"icon":"Target","title":"Expand services without adding headcount","gradient":"from-green-500 to-blue-500","description":"Expand services without adding headcount: Retainer-based agencies see far better retention than project-based shops — 18% annual churn versus 42%. With white-label creative for agencies and demand generation across Google, LinkedIn, Meta, and TikTok, your firm can add paid social and demand gen to every client retainer without the turnover costs of new hires.","proof_point":"Retainer-based agencies achieve an 18% annual churn rate — 2.3x better than project-based agencies at 42%."}],"features":["AI Creative Lab: UGC-style video ads and static creative produced at media-buying speed, with scripts, hooks, offers, and CTAs included in every delivery","Creative Sprint: 10 ad concepts × 3 hook variations, up to 30 platform-ready videos from one brief, delivered in a ready-to-test folder","AI SDR & Lead Conversion: AI SDRs and voice agents answer, qualify, and book the moment interest arrives — under 60 seconds, including after-hours and weekends","Demand Generation: offers in front of the right buyers on Google, LinkedIn, Meta, TikTok, retargeting, and B2B outreach, plus landing pages","Pipeline Recovery: database reactivation turns the contacts already in your CRM back into booked calls — you only pay for conversations that come back","White-label partnership: agencies can resell Worqd creative and services under their own brand"],"headline":"PR firms are being squeezed. Win more clients with creative that keeps up.","problems":[{"icon":"DollarSign","stat":"50%","color":"from-red-500 to-pink-500","title":"Revenue is growing but profit isn't — the PR firm squeeze","description":"57% of PR firms expect revenue growth in 2024, up from 53% the year before — but only 50% anticipate profit increases. Clients are tightening budgets, brands are bringing creative in-house, and firms are absorbing the cost of new technology. When your client retention rate depends on showing results every month, you can't afford creative production that eats your margins."},{"icon":"Users","stat":"25%","color":"from-orange-500 to-yellow-500","title":"Talent turnover is draining your margins","description":"The voluntary turnover rate for PR professionals has hit 25% — almost double from three years ago. Replacing an employee costs roughly 33% of their annual salary, and far more once training is factored in. Every departure puts more client work on fewer shoulders, and the delivery gaps that follow are exactly what ends retainer relationships."},{"icon":"AlertTriangle","stat":"","color":"from-purple-500 to-pink-500","title":"The delivery gap is quietly ending client relationships","description":"Client dissatisfaction with delivery is the top reason clients fire agencies in 2025 — yet agencies rank it only seventh on their own list, a classic delivery gap. Add in-housing of creative and AI-driven compression of agency spend, and the hybrid model agency that responds fastest wins the retainer. Slow follow-up and slow creative aren't just inefficiencies — they're churn risks."}],"quickWins":["Run a Creative Sprint for one client account this month: one brief becomes up to 30 platform-ready videos, ready to test across Meta and TikTok before the next retainer review.","Turn on AI SDR follow-up for your client landing pages so every inquiry gets qualified in under 60 seconds — including the after-hours and weekend leads your team currently misses."],"subheadline":"Worqd gives your PR firm UGC-style video ads and static creative at media-buying speed, so you can expand into paid media without hiring a production team.","problemTitle":"The Cost Pressures Squeezing Public Relations Firms","testimonials":[{"quote":"One plan, one report, and creative we can white-label for our own clients. It replaced three separate vendors and a lot of coordination headaches — and our client lifespan on retainer is longer for it.","title":"Partner","author":"Elena Vasquez","business_type":"Public Relations Firm"},{"quote":"The AI SDR follows up in under a minute, every time, even on weekends. Prospects get qualified and booked before anyone on my team would have picked up the phone.","title":"Managing Director","author":"Priya Raghavan","business_type":"Public Relations Firm"},{"quote":"One plan, one report, and creative we can white-label for our own clients. It replaced three separate vendors and a lot of coordination headaches.","title":"Partner","author":"Elena Vasquez","business_type":"Public Relations Firm"}],"whyDifferent":["One retainer, one report — integrated beats fragmented vendors","Creative Sprint: one brief becomes up to 30 platform-ready videos","White-label creative available for agencies reselling under their brand","AI SDRs qualify every inquiry in under 60 seconds, 24/7","No vanity metrics — we report on the results that matter to you","Priced against outcomes, not the hours we log","Works with your existing CRM — no platform switch required","Clearly marked placeholders until real evidence is approved — nothing fabricated"],"benefitsTitle":"Why Public Relations Firms Choose Worqd","solutionTitle":"How Worqd Powers Your PR Firm's Creative and Growth","internal_links":null,"solutionPoints":["AI Creative Lab delivers UGC-style video ads and static creative at media-buying speed, with scripts, hooks, offers, and CTAs included","AI SDRs qualify every inquiry in under 60 seconds, 24/7, and book calls directly on your calendar","One retainer, one report — integrated creative, ads, and follow-up instead of separate vendors"],"socialProofText":"AI SDRs deliver a claimed 4–7x conversion lift over unmanaged follow-up at 70–lower cost per qualified conversation — and every inquiry is qualified in under 60 seconds, 24/7.","problemHighlight":"cost pressures","solutionSubtitle":"One retainer-style growth partner for creative production, lead generation, and fast follow-up — not another vendor to manage.","headlineHighlight":"creative that keeps up","research_keywords":["public relations firm pricing","PR agency retainer costs","how much does PR cost per month","PR agency hourly rates","in-house PR vs agency cost comparison","PR firm client retention strategies","best PR agencies for crisis management","PR agency AI integration services","PR firm media relations pricing","enterprise PR campaign costs","small business PR retainer packages","PR agency revenue growth benchmarks","PR firm profitability challenges","client churn rate PR agencies","PR agency service expansion trends","PR technology adoption costs","PR firm talent retention challenges","PR agency project-based vs retainer models","PR firm M&A activity trends","DEI initiatives in PR firms","PR firm remote work policies","PR agency performance benchmarks","top PR firms by fee income","PR industry revenue trends","PR firm client concentration risks"],"solutionDescription":"Worqd is an AI-powered growth agency that helps PR firms test more winning ad creative and turn interest into booked calls. Our AI Creative Lab produces UGC-style video ads and static creative at media-buying speed — scripts, hooks, offers, and CTAs included — so your firm can offer paid social and omnichannel services without building an in-house production team. Because we work on a retainer, you get one plan and one report instead of fragmented vendors. And when a prospect raises their hand, our AI SDRs respond in under 60 seconds, qualify every inquiry, and book the call — including after-hours and weekends. White-label creative is available if you want to resell it under your own brand.","research_sources_count":14}
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