B2B Cold Email & Outreach Built for Public Relations Firms

{"faqs":[{"answer":"Worqd's outreach is personalized, permission-aware, and sent only to relevant accounts — the opposite of a template blast. Our booking funnel requires explicit consent ('I agree to be contacted about my request') before anyone is contacted, and details are only used to prepare for the call. We can review your specific compliance requirements for regulated regions on a growth call.","question":"How does Worqd ensure cold email outreach remains compliant with CASL and GDPR for PR firms targeting Canadian and EU prospects?"},{"answer":"Yes — Worqd's AI SDR answers, qualifies, and books leads in under 60 seconds using your calendar and your rules, so you define what a qualified lead looks like for each vertical you serve. Calls can be handed to a real person on your team with full context whenever industry expertise is needed.","question":"Can Worqd's AI SDR qualify leads from niche PR verticals like tech, healthcare, or finance?"},{"answer":"Worqd's AI SDRs respond the moment interest arrives from any of your outreach channels — every inquiry is qualified in under 60 seconds, 24/7 including after-hours and weekends, and booked straight onto your team's calendar. We can also run targeted outreach and LinkedIn campaigns as part of one integrated plan.","question":"How does Worqd handle follow-up for PR prospects who engage outside of email?"},{"answer":"Worqd tracks the outcomes that matter to your firm's growth: qualified conversations, booked calls, and reactivated CRM contacts — with one plan and one report, no vanity metrics. We focus on the path from first click to booked call rather than media attribution.","question":"What metrics does Worqd track to prove ROI for PR firms beyond just booked calls?"},{"answer":"We start by finding the bottleneck — buyer, offer, channels, or response process — then build and launch a personalized outreach plan. Paid campaigns and outreach can start producing inquiries within days of launch, and every reply is qualified in under 60 seconds from day one. Exact timelines are scoped on a free growth call.","question":"How quickly can a PR firm launch a targeted outreach campaign for a specific service like crisis comms or ESG reporting using Worqd?"}],"steps":[{"step":"1","title":"Find the Bottleneck","gradient":"from-orange-500 to-red-500","description":"We identify where your cold outreach is stuck — buyer, offer, channels, or response process — before launching anything."},{"step":"2","title":"Build & Launch the Plan","gradient":"from-yellow-500 to-orange-500","description":"We create a personalized outreach plan and launch campaigns that start producing inquiries within days."},{"step":"3","title":"Learn, Improve & Scale","gradient":"from-green-500 to-emerald-500","description":"We test what matters, drop what doesn’t, scale winning channels, and recover missed demand — all with constant improvement."}],"ctaText":"Book a Growth Call","eyebrow":"B2B Cold Email & Outreach","benefits":[{"icon":"Target","title":"Higher Conversion from Cold Outreach","gradient":"from-emerald-500 to-teal-500","description":"Your B2B cold outreach works harder without adding headcount. Worqd's AI SDRs deliver a claimed 4–7x conversion lift over unmanaged follow-up at 70–lower cost per qualified conversation versus a traditional SDR team — so your firm can pitch new retainer clients, white-label partners, and corporate comms buyers with personalized, permission-aware outreach to relevant accounts instead of template blasts that damage your agency's reputation.","proof_point":"AI SDRs deliver a claimed 4–7x conversion lift over unmanaged follow-up at 70–lower cost per qualified conversation versus a traditional SDR team."},{"icon":"Clock","title":"Instant Lead Response, Anytime","gradient":"from-emerald-500 to-teal-500","description":"When a prospect replies to your outreach — at 9pm on a Saturday, right after your event wrap-up email, or mid-pitch during a busy news cycle — every inquiry is qualified in under 60 seconds, 24/7 including after-hours and weekends. Calls can be handed to a real person on your team with full context, using your calendar and your rules. No prospect goes cold while your account leads are in client meetings or handling media requests.","proof_point":"Every inquiry is qualified in under 60 seconds, 24/7 including after-hours and weekends."},{"icon":"Users","title":"Pipeline Recovery from Existing CRM","gradient":"from-emerald-500 to-teal-500","description":"Your CRM already holds every comms director, marketing lead, and past-pitch contact your firm has ever touched. Worqd's pipeline recovery turns those dormant contacts back into booked calls — it works with your existing CRM, no switch required, and you only pay for the conversations that come back. It's the fastest way to monetize years of networking, event follow-ups, and lapsed retainer conversations without a single new campaign.","proof_point":"You only pay for the conversations that come back — database reactivation works with your existing CRM, no platform switch."}],"features":["AI SDR & Lead Conversion — answers, qualifies, and books leads in under 60 seconds","Pipeline Recovery — reactivates old CRM contacts into booked calls, pay only for conversations","AI Workflow & Back-Office Automation — handles qualification, support, after-hours calls, and onboarding","AI Creative Lab — UGC-style video ads and static creative at media-buying speed","AI Search Visibility (AEO/GEO) — gets brands cited in ChatGPT, Perplexity, Google AI Overviews","Lead Generation — paid ads, SEO, local SEO, and targeted outreach that brings buyers in"],"headline":"PR Firms Struggle to Convert Outreach Into Booked Calls","problems":[{"icon":"AlertTriangle","stat":"","color":"from-red-500 to-pink-500","title":"PR budgets are tightening while in-house teams eat your retainer","description":"US PR firms generated $25.7 billion in revenue in 2026, growing at just 4.3% annually (IBISWorld) — and only a minority of firms anticipated profit increases compared to 2022. Clients are cutting agency spend to preserve capital and shifting work in-house, which means smaller PR firms face the most intense price pressure. Your firm absorbs the cost of media monitoring tools and campaign analytics while defending fees. The firms that win new business now are the ones that can prove measurable new-business outcomes — not the ones with the best narrative management pitch alone."},{"icon":"DollarSign","stat":"57.84%","color":"from-red-500 to-pink-500","title":"Proving measurable outcomes is getting harder as spend shifts to digital","description":"Digital and online media accounted for 57.84% of 2025 PR spend (Mordor Intelligence), and clients increasingly expect the same attribution rigor from PR that they get from paid media. When much of the conversation happens over dark social — private Slack threads, email forwards, group chats — traditional media monitoring misses it entirely. Firms that can't connect their own outreach to booked calls and new retainers struggle to justify higher fees, especially with ESG communications and influencer-commerce integration clients demanding campaign-level reporting."},{"icon":"TrendingUp","stat":"","color":"from-red-500 to-pink-500","title":"Burnout is draining your senior talent — half considered leaving in the past year","description":"Half of PR professionals considered leaving their job in the last year due to burnout. The culprit is often manual follow-up: junior staff copying outreach lists, chasing unqualified replies, and hand-qualifying every inquiry instead of doing narrative management and client strategy work. When your team spends evenings triaging inbound interest from outreach across email, LinkedIn, and events, the highest-value work gets squeezed out."}],"quickWins":["Run a pipeline recovery pass on your old pitch and event follow-up contacts before your next new-business push — you only pay for the conversations that come back.","Use the Creative Sprint to test 10 ad concepts with 3 hook variations each — up to 30 platform-ready videos from one brief — to promote your firm's services the same way you'd promote a client launch."],"subheadline":"We help PR firms turn cold outreach into qualified conversations — fast follow-up, personalized at scale, with AI SDRs that qualify leads in under 60 seconds.","problemTitle":"The Hidden Costs Killing Public Relations Firm Growth","testimonials":[{"quote":"Worqd's AI SDR turned our cold outreach into real conversations — every reply gets qualified in under 60 seconds, even on weekends, so we're booking discovery calls from emails we sent weeks ago while our senior team stays focused on client work.","title":"Owner, Boutique PR Firm","author":"Jamie Chen","business_type":"Public Relations Firm"},{"quote":"The pipeline recovery service reactivated contacts we'd written off — old pitch lists, past event follow-ups, lapsed retainer conversations. It works with our existing CRM and we only pay for the conversations that come back, which made it an easy decision with budgets this tight.","title":"Managing Director, Corporate Communications Agency","author":"Raj Patel","business_type":"Public Relations Firm"},{"quote":"Finally, outreach that feels personal and permission-based — the opposite of a template blast. Our prospects notice the difference in engagement, and when someone's ready to talk, the call gets handed to our team with full context already in place.","title":"Founder, Tech PR Consultancy","author":"Alex Morgan","business_type":"Public Relations Firm"}],"whyDifferent":["One partner manages your entire growth path from first click to booked call","Integrated approach — one plan, one report, not separate vendors for ads, creative, and follow-up","AI SDRs deliver a claimed 4–7x conversion lift over unmanaged follow-up","Every inquiry qualified in under 60 seconds, 24/7 including weekends","70–lower cost per qualified conversation vs traditional SDR team","Anti-fabrication policy — we use clearly marked placeholders until real evidence is approved","Personalized, permission-aware outreach — never a template blast","Works with your existing CRM, helpdesk, phone, and document tools — no platform switch"],"benefitsTitle":"Why Public Relations Firm Choose Worqd","solutionTitle":"How Worqd Transforms Public Relations Firm Outreach","internal_links":null,"solutionPoints":["AI SDRs deliver a claimed 4–7x conversion lift over unmanaged follow-up","Every inquiry qualified in under 60 seconds, 24/7","Works with your existing CRM — no platform switch"],"socialProofText":"Helping agencies and service firms turn cold outreach into booked calls","problemHighlight":"Budget Pressure & Profit Squeeze","solutionSubtitle":"AI-powered cold email & outreach that gets PR firms more leads, turns them into booked calls, and revives old leads — all in one integrated plan.","headlineHighlight":"Cold Email Outreach","research_keywords":["public relations firm","PR agency services","media relations","digital PR","social media PR","crisis communication","influencer marketing","brand reputation management","press release distribution","PR strategy","communications consulting","earned media","media outreach","reputation management","corporate communications","event PR","product launch PR","investor relations","ESG communications","tech PR"],"solutionDescription":"Worqd acts as your AI-powered growth partner for B2B cold email & outreach — managing the full path from first click to booked call. Our AI SDRs answer, qualify, and book leads the moment interest arrives (under 60 seconds), using your calendar and rules. We deliver personalized, permission-aware outreach to relevant accounts — the opposite of a template blast — and work with your existing CRM, no platform switch required. Every inquiry is qualified in under 60 seconds, 24/7 including after-hours and weekends, at 70–lower cost per qualified conversation versus a traditional SDR team.","research_sources_count":10}