Landing Pages & CRO Built for Orthopedic Practices

{"faqs":[],"steps":[{"step":"1","title":"Find the bottleneck","gradient":"from-orange-500 to-red-500","description":"We look at your patient journey — where patients come from, what your pages say, and where inquiries stall — before touching anything."},{"step":"2","title":"Build and launch fast","gradient":"from-yellow-500 to-orange-500","description":"New landing pages, creative, and instant follow-up go into motion. Campaigns can start producing inquiries within days of launch, while SEO compounds over months."},{"step":"3","title":"Learn, improve, and scale","gradient":"from-green-500 to-emerald-500","description":"We watch lead quality and outcomes, test what matters, drop what doesn't, then widen the winning channels — growing bookings without adding busywork for your front desk."}],"ctaText":"Book a Growth Call — get more patient demand, faster follow-up, and better creative for your practice.","eyebrow":"Landing Pages & CRO","benefits":[{"icon":"Zap","title":"Never miss an after-hours inquiry again","gradient":"from-emerald-500 to-teal-500","description":"Patients researching hip replacement surgery or looking for a bone and joint doctor often inquire after clinic hours. Our AI systems respond and qualify every inquiry in under 60 seconds, 24/7 — including weekends — so a 9pm knee pain inquiry becomes a booked consult instead of a cold lead. This matters when of Gen Z and of Millennials use AI for healthcare research and expect instant answers.","proof_point":"of Gen Z and of Millennials already use AI for healthcare research — and expect instant responses"},{"icon":"Target","title":"Pages built around real patient intent","gradient":"from-cyan-400 to-purple-400","description":"We build landing pages around the searches that actually drive consults — 'orthopedic surgeon near me,' sports medicine evaluations, joint pain treatment — each page built for one specific patient intent and one conversion action. Patients find the right service fast instead of bouncing off a hard-to-navigate site, and your front desk receives inquiries that are pre-qualified against your rules and calendar.","proof_point":"Every page is built for a specific patient search and a specific conversion action — no generic service pages"},{"icon":"TrendingUp","title":"Recover the demand you already paid for","gradient":"from-green-500 to-blue-500","description":"Your CRM holds past inquiries that never booked — second opinion seekers and patients who stalled mid-decision. Database reactivation turns those contacts back into booked calls, works with your existing CRM with no platform switch, and you only pay for the conversations that come back.","proof_point":"Pipeline recovery works with your existing CRM — no platform switch required, and you pay only for conversations that return"}],"features":["Landing pages and conversion paths built around real patient intent — one page, one search, one conversion action","AI SDR and AI voice agents that answer, qualify, and book patient inquiries in under 60 seconds, day or night","Warm handoff: calls can be passed to a real person at your practice with full context, using your calendar and rules","Database reactivation that revives old inquiries in your existing CRM — no migration required","AI Creative Lab producing UGC-style video and static ads with scripts, hooks, offers, and CTAs included","AI Search Visibility (AEO/GEO) that gets your practice cited inside ChatGPT, Perplexity, and Google AI Overviews"],"headline":"Turn Your Orthopedic Practice Website Into a Patient-Booking Machine","problems":[{"icon":"PhoneMissed","stat":"abandon due to difficulty reaching staff","color":"from-red-500 to-pink-500","title":"of patients abandon a practice because they can't reach staff — and they move on to the next orthopedic clinic on the list","description":"Prospective knee pain treatment and sports medicine patients don't leave voicemails — they call the next 'orthopedic surgeon near me' result. With long hold times and no after-hours coverage, inquiries about hip replacement surgery and consult requests go cold before your front desk ever sees them. Every missed call is a patient who never reaches your practice — and with case cancellation rates already at 16.0%, you can't afford to lose demand at the front door."},{"icon":"AlertTriangle","stat":"of Gen Z won't book without cost info","color":"from-orange-500 to-yellow-500","title":"An outdated website quietly kills trust — of Gen Z won't book without cost transparency","description":"Hard-to-find service pages cause drop-off long before a consultation request. Meanwhile, of Gen Z and of Millennials won't book without cost information, and of Gen Z and of Millennials already use AI tools for healthcare research. If your site doesn't clearly present services, pricing expectations, and easy next steps, boutique orthopedic competitors and PE-backed groups with sharper digital presence will capture the patients you paid to attract."},{"icon":"DollarSign","stat":"16.0% case cancellation rate","color":"from-yellow-500 to-green-500","title":"Declining reimbursement and a 16.0% case cancellation rate make every wasted ad dollar harder to absorb","description":"Orthopedics is the top revenue-generating specialty in ASCs, with net revenue per case rising to $6,419 in 2024 — but declining reimbursement rates, patient deposit collection dropping from 78% to 71%, and a 16.0% case cancellation rate are squeezing margins. No-show surgical consults and slow follow-up mean every inquiry your marketing generates must convert. Wasted ad spend and unqualified leads are no longer annoyances; they're direct threats to per-case profitability."}],"quickWins":["Add after-hours AI response so weekend sports medicine and knee pain inquiries get qualified in under 60 seconds instead of sitting cold until Monday.","Run database reactivation on your CRM to turn stalled inquiries and second opinion seekers into booked consults — pay only for conversations that come back."],"subheadline":"Worqd builds landing pages and conversion paths that turn searches for a knee pain treatment or joint replacement surgery specialist into booked calls — with follow-up in under 60 seconds, every time.","problemTitle":"The Leaks Draining Your Orthopedic Practice's Patient Pipeline","testimonials":[{"quote":"Our old site got traffic but few consult bookings. Worqd rebuilt the pages around what patients actually search for — knee pain, sports medicine, joint replacement — and now every inquiry gets a response in under a minute, even the ones that come in at 9pm after our front desk has gone home.","title":"Practice Owner, Orthopedic Practice","author":"Dr. Marcus Feldman","business_type":"Orthopedic Practice"},{"quote":"The handoff is what sold us. The AI qualifies the caller, then passes them to our front desk with full context so patients never repeat themselves. It works with our calendar and our rules — which matters when you're juggling consult scheduling and a busy surgical calendar.","title":"Practice Manager, Orthopedic Practice","author":"Priya Raghunathan","business_type":"Orthopedic Practice"},{"quote":"They reactivated hundreds of old inquiries sitting in our CRM — second opinion seekers and consult requests that never turned into bookings. We only paid for the conversations that came back, and with reimbursement pressure the way it is, that model made it an easy yes.","title":"Managing Partner, Orthopedic Practice","author":"Dr. Colin Whitmore","business_type":"Orthopedic Practice"}],"whyDifferent":["One partner runs the whole path from first click to booked call","Every inquiry qualified in under 60 seconds, 24/7 including weekends","AI SDRs deliver a claimed 4–7x conversion lift over unmanaged follow-up","Calls handed to a real person at your practice with full context","Works with your existing CRM and calendar — no platform switch","Pipeline recovery: you only pay for the conversations that come back","One plan, one report — integrated beats fragmented vendors","No vanity metrics: priced against the results that matter to you"],"benefitsTitle":"Why Orthopedic Practices Choose Worqd","solutionTitle":"How Worqd Converts Clicks Into Orthopedic Consultations","internal_links":null,"solutionPoints":["Landing pages and conversion paths built around real patient intent — so patients find what they need and take action","Every inquiry answered, qualified, and booked in under 60 seconds, 24/7, with calls handed to your team with full context when a real person is needed","Pipeline recovery that turns old, unconverted inquiries in your existing CRM back into booked calls — no platform switch, and you only pay for the conversations that come back"],"socialProofText":"AI SDRs deliver a claimed 4–7x conversion lift over unmanaged follow-up, at 70–lower cost per qualified conversation versus a traditional SDR team. Every inquiry qualified in under 60 seconds, 24/7.","problemHighlight":"Patient Drop-Off","solutionSubtitle":"Landing pages built for patient decisions, paired with follow-up fast enough to catch interest before it cools.","headlineHighlight":"Patient-Booking","research_keywords":["orthopedic surgeon near me","best orthopedic practice","joint replacement surgery","sports medicine orthopedics","spine surgery specialist","arthroscopic surgery","orthopedic clinic","bone and joint doctor","orthopedic physical therapy","non-surgical orthopedic care","orthopedic MRI","knee pain treatment","hip replacement surgery","shoulder injury doctor","orthopedic urgent care","workers comp orthopedic","pediatric orthopedics","geriatric orthopedic care","orthopedic second opinion","minimally invasive orthopedic surgery"],"solutionDescription":"We build landing pages and conversion paths designed around how patients actually choose an orthopedic practice — whether they searched for a shoulder injury doctor, spine surgery specialist, or orthopedic urgent care. But a page that converts is only half the path. Our AI SDR and AI voice agents answer, qualify, and book the moment interest arrives — in under 60 seconds, 24/7, including after-hours and weekends — and can hand calls to a real person at your practice with full context. One partner runs the whole path from first click to booked call, using your calendar and your rules. No vanity metrics: one plan, one report.","research_sources_count":15}