Expanding Channel Mix

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Agency Fee Structures AI SDR vs Human SDR AI Service Pricing Assessing AI Capabilities Automating Follow‑Up Automation and Workflow Tools Building a Lead Plan Calculating Cost Per Lead Campaign Cost Benchmarks Checking Compliance Practices Choosing a Provider Communication and Reporting Comparing Services Continuous Improvement Framework Creative Production Models Defining Growth Goals Evaluating Agency Expertise Expanding Channel Mix Getting Started Identifying Bottlenecks Integration with Existing CRM Launching First Campaign Lead Generation Options Lead Pricing Basics Lead Quality Scoring Marketing Budget Planning Measuring Success Ongoing Optimization Process Reactivating Old Leads Retention and Win‑Back Metrics ROI and ROAS Analysis Scaling and Optimization SEO and AEO Solutions Setting Up AI Receptionist Tracking Conversion Metrics Understanding Costs Understanding Retainer Terms Vetting Lead Quality Working With a Partner

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