Measuring Success

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Agency Fee Structures AI Service Pricing Automation and Workflow Tools Building a Lead Plan Choosing a Provider Comparing Services Continuous Improvement Framework Creative Production Models Defining Growth Goals Evaluating Agency Expertise Getting Started Identifying Bottlenecks Lead Generation Options Lead Pricing Basics Measuring Success ROI and ROAS Analysis Scaling and Optimization SEO and AEO Solutions Understanding Costs

Is it cheaper to retain a customer or get a new customer?

It costs 5–25x more to acquire a new customer than to retain one. Retention boosts profits by 25–95% and drives referrals that cut future acquisition costs

Sep 28, 2026

Measuring Success

Is it cheaper to retain a customer or get a new customer?

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